PRINCIPLES

PRACTICES

NINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE
ONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KE
: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE ME
EXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
EXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
EXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
E FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNC
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
Logos are an essential
business. ToFOR
proveTHE
this,RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINAB
MPLE SUSTAINABLE FLEXIBLE FUNCTIONAL
THE SIXpart
KEYof CRITERIA
simply
take a ARE:
look atDISTINCTIVE
the products around
you.
E SIX KEY CRITERIA FOR THE RIGHT
LOGO
MEANINGFUL
SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
What do you see?
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
EXIBLE FUNCTIONAL THE SIX KEY
CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIO
Having a logo doesnt guarantee success, but not
E RIGHT LOGO ARE: DISTINCTIVEhaving
MEANINGFUL
SIMPLE
SUSTAINABLE
FLEXIBLE
FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
the right logo
can result
in failure. The aim
of
this booklet isTHE
to introduce
theCRITERIA
principles and
MPLE SUSTAINABLE FLEXIBLE FUNCTIONAL
SIX KEY
FORpractices
THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINAB
that LOGO
result in the
right
logo.
E SIX KEY CRITERIA FOR THE RIGHT
ARE:
DISTINCTIVE
MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
TINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANIN
All logos used throughout this booklet are original
EXIBLE FUNCTIONAL THE SIX KEYworks
CRITERIA
FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
of Logo By Design
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
EXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
EXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING
EXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTION
E RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO A
PLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABL
SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITER
NCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANING

LOGOS ARE AN ESSENTIAL PART OF BUSINESS

DISTINCTIVE

DISTINCTIVE

DISTINCTIVE
DISTINCTIVE

DISTINCTIVE
THE RIGHT LOGO
CREATES A COMPETITIVE
POINT OF DIFFERENCE.
The right logo creates a competitive point of difference.
In other words, it relegates the competition and connects
the customer to a product or service.
But dont confuse distinctive with simply being different.
The latter is purely aesthetic, while the former is aesthetic
and strategic. In short, distinctive is the culmination of
rigorous analysis, inspired ideas and brilliant execution.
A logo thats distinctive arouses interest; it provokes an
extended look. Its easy to comprehend, and unique
enough to avoid confusion with other logosand is
memorable! Legally, it can also be registered as a trademark.

Burley Katon Halliday

Logo By Design was briefed by

Abeo to create a logo that takes
the visual high ground from the
competition.
N.B.

logos are not works of Logo By Design

MEANINGFUL

MEANINGFUL

MEANINGFUL

MEANINGFUL

MEANINGFUL
MEANINGFUL

THE RIGHT LOGO IS A SHORT STORY

ABOUT A PRODUCT OR SERVICE.
The right logo is a short story about a product or service, characterised
by a certain form, style and theme. Together the three give meaning
to a logo, but its the theme that carries the greatest weight.
Powerful themes make great stories, and the richest source of powerful
themes are metaphors. The difficult task is finding the right metaphor to
create a powerful theme. The same holds true for logos.
It takes psychological insight and investigative skills to find a metaphor
that is both meaningful to the customer and communicates what the
product or service is and what it stands for.
A meaningful logo achieves two objectives: it identifies the essential
qualities of the product or service and identifies with the customer in
a simple, engaging and direct way.

The leaf-like form captures the concept of

seeing into the distance.
A beam of light forms a lighthouse, adding a
protective overtone and reinforcing seeing
into the distance.
By cropping top and bottom we bring focus on
the lighthouse with the beam of light pushing
beyond the boundaries.
Illuminate, guide and protect.

SIMPLE

SIMPLE

SIMPLE

SIMPLE

SIMPLE

SIMPLE

THE RIGHT LOGO IS ALWAYS

AS SIMPLE AS POSSIBLE,
BUT NEVER SIMPLISTIC.
The right logo is always as simple as possible, but never simplistic.
It features something unexpected or unique without being
overdrawn. Simplicity underpins effective logo design.
Simplicity means scrapping all superfluous elements and
keeping whats important. Because every element in a logo is
a potential distraction and every additional detail is one more
thing to forget. In short, a simple logo is easier to remember.
Simplicity is paramount for many reasons, the most important
being the growing complexity of modern life. People are in
information overload! The simpler the logo, the more intuitive,
the more persuasive a logo becomes. Other reasons include
flexibility and functionality, which are covered in more detail later.

Simplify to add personality. This logo conveys a general

practice thats upbeat about keeping patients healthy.
Simplify creatively. This memorable example cleverly
conveys unique eyewear using two fingerprints.
Simplify multiple metaphors into one logo.
Magic Spring Water is wickedly good for yousimple really.

This logo is based on Zen painting, which transcends the

whims of fashion. It will always be strikingly beautiful, yet
strong and resonant.
The idea of putting the pieces back together to pave the
way to recovery is timeless, as is the execution of the idea.

The right logo lasts well beyond the fashion of

the momentand in the process becomes an
effective branding tool. The more things change
the more a customer depends on a consistent
logo to aid recognition.
Sustainability is the inherent ability of a logo
to have longevity in an environment that is
continuously changing. Sustainability is the
product of distinctiveness and meaningfulness.
Heavy reliance on special effects, design fads
and design clichs tend to reduce longevity.
They also reduce the development cost of a
logoa good example of short-term gain
for a long-term loss.

SUSTAINABLE

Everything about this logo is down-to-earth. From the

colour and organic shape of the symbol to the solid
structure of the font.

SUSTAINABLE

SUSTAINABLE
SUSTAINABLE

SUSTAINABLE

THE RIGHT LOGO LASTS WELL BEYOND

THE FASHION OF THE MOMENT.

FLEXIBLE

FLEXIBLE
The right logo works across various mediums
and is able to be used in all kinds of applications.
It can also be extended to encompass new
products or services. Put simply, the right logo
adapts to change.
Form and colour have an influence on flexibility.
But of the two, form exerts more influence.
Simple forms offer greater flexibility than complex
forms because less is lost or altered during the
transfer between mediums.
The interplay between form and colour is another
factor. A logo that retains its form across electronic
and print media on dark and light backgrounds,
in black-and-white and colour is considered flexible.

This logo passes with flying colours (no pun indented).

Irrespective of colour and application the logo retains its integrity.

FLEXIBLE

THE RIGHT LOGO WORKS

ACROSS VARIOUS MEDIUMS
AND APPLICATIONS.

FLEXIBLE

FLEXIBLE

FLEXIBLE

FUNCTIONAL

A 1:1 aspect ratio is square in shape, which is illustrated by

this logo.
A logo worth its price works just as well when small as it
does when large.
Even though a custom font is used to make this logo unique,
it still remains legible.

FUNCTIONAL

FUNCTIONAL
THE RIGHT LOGO
IS PRACTICAL.

FUNCTIONAL

The aspect ratio of a logo is the relationship between its height and
width. An aspect ratio of 1:1 or close to it is best. A logo that is too
vertical or horizontal quickly becomes illegible when reduced and
takes up too much space when enlarged.
A scalable logo retains its detail when reduced or enlarged. Here too
simplicity plays an important role. Fine details tend to get lost or altered
when a logo is reduced or enlarged; simplicity solves this problem.
Majority of logos have a textual element that literally describes
something. It doesnt matter how fancy or cool this element looks,
its useless if illegible. Making sure a logo is legible is common sense,
but common sense is not as common as you might think.

FUNCTIONAL

The right logo is practical. Three factors warrant consideration:

aspect ratio, scalability and legibility.

ABOUT

STINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEAN
LEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIO
GHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE:
USTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLE
RITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE
EANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMP
UNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE
OGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTIN
USTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLE
RITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE
EANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMP
UNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE
OGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTIN
USTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLE
RITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE
EANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMP
UNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE
OGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTIN
USTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE
EY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR
STINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEA
LEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTI
HE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO
MPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINA
EY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR
STINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEA
LEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIO
HE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO
MPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINA
Logo By Design is a leading Adelaide-based
EY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR
logo design studio that specialises in logo design.
STINCTIVESome
MEANINGFUL
SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEAN
call us logoholics, we prefer logo design specialists.
LEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIO
are dedicated
to developing
logos thatSIMPLE
are
GHT LOGOWeARE:
DISTINCTIVE
MEANINGFUL
SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE:
more
than visual
solutions, but instead,
USTAINABLE
FLEXIBLE
FUNCTIONAL
THE SIXpowerful
KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLE
strategic assets that serve as competitive points
RITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE
of difference. This is made possible because of
EANINGFUL
SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMP
our approach to logo design.
UNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE
OGO ARE: Our
DISTINCTIVE
SIMPLE graphic
SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTIN
approach isMEANINGFUL
different from generalist
designersits
specialised, rigorous
USTAINABLE
FLEXIBLE FUNCTIONAL
THEand
SIXmulti-disciplinary.
KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLE
Along with expert logo designers, professionals
RITERIA FOR
THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE
in consumer psychology, market research and
EANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMP
strategy contribute their expertise to the logo development
UNCTIONALprocess.
THE SIX
CRITERIA
FOR THErigor
RIGHT
ThisKEY
combination
of analytical
and LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE
OGO ARE: creative
DISTINCTIVE
SIMPLE
SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTIN
brillianceMEANINGFUL
culminates in the
right logo.
USTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLE
RITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE
EANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMP
UNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE
OGO ARE: DISTINCTIVE MEANINGFUL SIMPLE SUSTAINABLE FLEXIBLE FUNCTIONAL THE SIX KEY CRITERIA FOR THE RIGHT LOGO ARE: DISTIN

ABOUT

ABOUT

ABOUT

ABOUT

A COMBINATION OF ANALYTICAL RIGOR

AND CREATIVITY CULMINATES
IN THE RIGHT LOGO.

MAKE NO MISTAKE
7 Whitmore Square, Adelaide SA 5000
Tel +61 8 8212 5259
studio@logobydesign.com.au
www.logobydesign.com.au