Responsibility and the

Occupy Wall Street

Movement

Randy Norton
Scott Wagner
Judit Alphonse
David Finnie
Sam Rajan
Jonathan
Quinn

Background of Bank of
America
Began in the early 1900s in
California
Has acquired many other small firms
over the years
Invested a lot of money into
philanthropic efforts
Acquired CountryWide Financial in
2008, giving out 1 out of every 4
home loans in America

Background of Occupy
Wall Street
In 2008, the housing and loan
markets crashed
Big banks were blamed and were
looked at negatively
Protestors lined up to protest the
greedy practices of the banks
Executives from CSR met to plan how
to change the public opinion of BoA

Industry-Based View
Porters Five Forces
Rivalry Among
Competition

Threat of New Entrants

Bargaining Power of
Suppliers

High
Numerous Large Players
Similar Strategies
No Product
Differentiation
Low
Stringent Norms
RBI Regulations
High Initial Investment
High
Minimum deposit and
balance
Different loan types

Industry-Based View
Porters Five Forces
Bargaining Power of High
Buyers
High switching
costs
Loyal Customers
Threat of
Medium
Substitution
Additional rivals
Overall:
Rated as high
overall

SWOT - Analysis Resource

Based View
Spent 268.8 billion in
community
Emergency safety net
strategy
Acquired
countrywide
predatory lending
practices,
bankruptcy
Too much spending
on community

SWOT - Analysis Resource

Based View
Troubled assets
relief program
Sold Pizza hut
franchise
Slow US job growth
Japanese natural
disaster
Increase debt to
income ratio
Lack of confidence by
public
Scrutiny from the

Institution-Based
View
Formal Rules
Dodd-Frank Act
T.A.R.P
Increasing formal rules
govern Bank of Americas
actions

Informal Rules
Culture
Ethics
Code of Conduct

Our
Recommendation
How
s can Bank of America improve their public
image?

Financial
Social
Corporate

What are some grievances Occupy Wall Street

has towards financial institutions?

Our
Recommendation
How can Bank of America improve their public
s
image?

What are some grievances Occupy Wall Street

has towards financial institutions?

Change the Perception

Individualistic
CEO Gives $3.6 billion in bonuses
Gets $53 million in pension
Opposes financial regulation
Short-term oriented culture
NINJA Loans
Bonuses

Recommendations: Accountability
Initiative
Corporate accountability
Anonymous tip-line for employees
Eliminating bonuses, possible
termination of employment amongst
executives

Annual Accountability Panel

Inspire a collective culture within the
firm
Set a precedence on Wall Street

Recommendation: Waiting Period

& Advisor

Mandatory 24-hour waiting period.

Mandatory meeting with financial
advisor.