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Risk assessment
Movement of characters
Moodboard
Sets/backgrounds
Sound table
Props list
Audience
Frame rates
Lighting design
Production schedule
Crew details
LO3
Frame Numbers
Dope Sheets
Planning
Brainstorm / mind map (add extra pages if necessary)
I will make sure that my production is in the format of a TV advert and will help
promote my chosen product.
I will make sure I include the logo of my chosen product within the TV advert.
I will make sure I use the song: Chinese New Year by SALES in my TV advert.
Risk assessment: Are there any health and safety issues you may encounter?
Due to my advert being filmed in a kitchen/ kitchen environment, I will have to makes sure I
consider the health and safety issues I may encounter. This includes making sure all the
doors of cupboards and drawers are closed so no one walks into them. I will need to make
sure all the cutlery is put away especially when not being used.
As Im using a food product, I also need to make sure all of the food is in date because if
someone was to eat it, they could get seriously ill.
Discuss any legal issues you may face. Eg; sound, plagiarism, age restrictions
Due to the negotiation brief in which I must use the song: Chinese New Year by SALES, I
will need to make sure I contact the record label and ask for permission to use the song in
my TV advert so I dont face any copyright issues.
Furthermore, as I am advertising Hellmans Mayonnaise, I need to contact the company as I
havent been asked to produce an advert so I need to ask permission to promote the brand
so I dont face any copyright issues. I must make sure that I am not copying an already
existing advert as this could also be seen plagiarism and companies could take legal action
against me.
What are the different possibilities you could explore using this format?
As I am using a mayonnaise jar, it is a small, light and compactible product that can be easily
moved 360 degrees and can be moved anywhere I want it to be moved.
What are the limitations of using this format? (i.e what problems/ obstacles might you
have?)
As I am using food products, I only have a limited amount of time to produce my advert.
Furthermore, my materials dont bend so they may not appear to have any human
characteristics or qualities.
What imaginative or inventive animations have you seen which use this format?
Add in links and screen shots of three examples of animations using this format.
https://www.youtube.com/watch?v=zpFqISko8b8
https://www.youtube.com/watch?v=-ONzwf1FZoc
https://www.youtube.com/watch?v=xmJiYfqUKYg
Subject
What will the subject of your animation be?
My subject is on my mayonnaise TV advert.
Storyline
Describe the storyline of your animation. What events will happen to your characters?
The advert initially starts off with the song: Chinese New Year by SALES at the
beginning. The loaf of bread unwraps itself, and a slice of bread slides onto a
plate. A leg of chicken slides out of its wrapper and a knife cuts it into pieces.
Another slice of bread begins to slide onto the plate to complete the sandwich,
but suddenly the bottle of Hellman's mayonnaise bursts through the kitchen
cupboard door and lands onto the kitchen counter next to the sandwich. The
mayonnaise glides into the air and the mayonnaise squeezes onto the sandwich.
The slice of the bread then slides back onto the plate now making the sandwich
complete. With the use of a video transition, the Hellman's logo appears on the
screen with a voice over stating: "Hellman's, bring out the best".
Characters
What characters will be in your animation?
There arent any characters within my animation as I will be using food products.
Name:
M/F:
Age
Costume:
Hellmans Mayonnaise
M
2 Weeks
Looks like the original jar of Hellmans mayonnaise.
Occupation:
Food Product
Hobbies:
Character
Background:
Chicken leg
Loaf of bread
Movement of characters
Mood board
Create a mood board showing what look your animation will have. Add images showing
ideas of mise-en-scene, characters, costumes and colours that will be present in the
different shots.
Sets / backgrounds
Will your set be;
A blue/green screen
An existing location
Draw sketches of how your sets/backgrounds will look. Add in labels to your diagrams and
details of locations / lighting etc.
Complete the sound list, detailing what sounds you will use, where you will source them,
what equipment you will need to record them and when you will use them in your animation.
You will need to design your own soundtrack. You cannot use copyrighted music, and it must
be more than simply adding a track.
Think of the scenes in your animation. Each scene should have different sounds/music to
give information about the mood / emotions of the characters.
Sound Table
Production Name:
Producer:
Shot
Action
Description of
Sound
Diegetic/non/diegetic
Atmosphere
created
Plastic
wrapping of
the loaf of
bread
unwrapping
SoundtrackChinese New
Year by
SALES
Happy
Music type
and
atmosphere
Props List
What props / models / furniture etc will you need to make your animation?
PROPS LIST
Production name: Hellmans Mayonnaise
Producer: Isha Turner
Item
Script page
Description
Character/location
Notes
e.g. Cigar
Large Cuban
cigar, expensive
looking, 7 long
Craig Jennings
Is not lit is
held in
actors
mouth
Hellmans
Mayonnaise
Large plastic
bottle of
average
Hellmans
mayonnaise
Kitchen cupboard
Plate
Cheap white
plastic plate
Kitchen counter
Sainsburys own
BBQ chicken leg
Kitchen counter
(specifically placed
on plate)
Knife
Knife
Kitchen counter
Bread
Sainsburys own
Basics bread
Kitchen counter
Audience
Define the following characteristics of your audience;
Gender: Female
Age: 30 - 40
Interests
Reading magazines, cooking, cleaning, watching films, swimming, wine tasting, gardening,
yoga, online games.
How will you ensure that your animation will suit your chosen audience?
I will not include any vulgar or prude language or any scenes containing sex or violence. I
will create a TV advert that will revolve around a romance but with a humorous and
entertaining twist.
How will they physically watch your animation? (i.e in an exhibition format, on screen,
projection, online?)
The advert will be broadcasted on TV as the brief states.
Storyboard
Complete a storyboard for your animation.
And
then.?
What happens?
Describe the
action.
Camera?
Time?
What is the
camera angle?
Duration of the
shot / number
of frames
action is held
for.
Is there any
movement from
the camera?
Who?
Which
characters/
objects are in
the scene?
Say What?
Is there any
dialogue/text?
Where?
Think carefully about the shots you will be using. Consider the
range of shots/angles to give interest and perspective
You will need to convey all movements and actions. Copy and
paste the storyboard to make it as long as you need to show all
the detail of your animation.
Shots
Extreme long shot
Long Shot
Medium Shot
What is the
location for the
shot?
Lighting
Natural
Camera Angles
Ambient
Birds-eye view
Torchlight
Spotlight
High angle
Direction of
Eye-levellight?
Two Shot
Low angle
Movement
Over
the Shoulder
Editing
Pan
Medium
Close up
Montage
Tilt up
Close
Cross cutting
Tracking
Shotup
Extreme
close
Match cut
Shot, reverse shot
Eye-line match
Jump cut
Tracking shot
Frame Rates
What is the duration of your animation in minutes? (minimum 30 seconds)
0 minutes 30 seconds
In seconds? 30 seconds
How many frames per second for video? 25 frames per second
There are 60 seconds in a minute. How many frames (ie. Individual photos) will you
need to take?
1,500 frames
Lighting Design
This could affect the overall visuals of my stop motion, it could make it too bright or too dark.
Where will you place your light source(s) to create interesting effects?
Frame numbers
You will need to label your images as frames
The first 24 frames will be written as;
0_1
0_2 etc etc
Dope sheets
A dope sheet is an animation tool which helps a animator organise the animation shot-byshot.
This gives the camera operator instructions on each shot type and how many frames this will
be used for.
A dope sheet is usually split into 5 different sections.
For example;
Because you will be working with video, you will be using 30fps. You will need to complete a
dope sheet for EVERY SECOND of your animation.
Frame
0_1
0_2
0_3
0_4
0_5
0_6
0_7
0_8
0_9
0_10
0_11
0_12
0_13
0_14
0_15
0_16
0_17
0_18
0_19
0_20
0_21
Path of action
The plastic wrapping of
the loaf of bread is
unwrapping by itself.
Dialogue /
Soundtrack cue
Soundtrack: Vow
- SALES
Animation
Plastic bread
wrapper is
unwrapping
itself.
Camera
instructions
Establishing
shot
Frame
Path of action
Dialogue /
Soundtrack cue
Animation
1_1
Soundtrack: Vow
- SALES
A slice of
bread leaves
the loaf and
begins to slide
onto the plate.
Camera
instructions
1_2
1_3
1_4
1_5
1_6
1_7
1_8
1_9
1_10
1_11
1_12
1_13
1_14
1_15
1_16
1_17
1_18
1_19
Point of View
shot
Frame
Path of action
Dialogue /
Soundtrack
cue
2_1
Soundtrack:
Vow - SALES
The sandwich
begins to come
together.
Soundtrack:
Vow - SALES
Animation
Camera
instructions
2_2
2_3
2_4
2_5
2_6
2_7
2_8
2_9
2_10
2_11
2_12
2_13
2_14
2_15
2_16
2_17
2_18
2_19
2_20
Close up
3_1
Soundtrack:
Vow - SALES
Close up
Soundtrack:
Vow - SALES
The chicken
slides onto the
plate so it can
Mid shot
3_2
3_3
3_4
3_5
3_6
3_7
3_8
3_9
3_10
3_11
3_12
3_13
3_14
3_15
3_16
3_17
3_18
3_19
3_20
3_21
3_22
3_23
4_1
4_2
4_3
4_4
4_5
4_6
4_7
4_8
4_9
4_10
4_11
4_12
4_13
4_14
4_15
4_16
4_17
4_18
4_19
4_20
4_21
4_22
4_23
4_24
Soundtrack:
Vow - SALES
The chicken
slides onto the
plate so it can
be cut.
Mid shot
5_1
Soundtrack:
Vow - SALES
The chicken is
now ready to be
cut.
Mid shot
Soundtrack:
Vow - SALES
The chicken is
now ready to be
cut.
Point of view
shot
Soundtrack:
Vow - SALES
The pieces of
chicken are now
being cut and
are sliding onto
the bread.
Point of view
shot
5_2
5_3
5_4
5_5
5_6
5_7
5_8
5_9
5_10
5_11
5_12
5_13
5_14
5_15
5_16
5_17
5_18
5_19
5_20
5_21
5_22
5_23
5_24
5_25
6_1
6_2
6_3
6_4
6_5
6_6
6_7
6_8
6_9
6_10
6_11
6_12
6_13
6_14
6_15
6_16
6_17
6_18
6_19
6_20
6_21
6_22
6_23
6_24
6_25
Soundtrack:
Vow - SALES
Point of view
shot
7_1
7_2
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Long shot
Soundtrack:
The pieces of
chicken are now
Long shot
7_3
7_4
7_5
7_6
7_7
7_8
7_9
7_10
7_11
7_12
7_13
7_14
7_15
7_16
7_17
7_18
7_19
7_20
7_21
7_22
7_23
7_24
7_25
8_1
the bread.
8_2
8_3
8_4
8_5
8_6
8_7
8_8
8_9
8_10
8_11
8_12
8_13
8_14
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Point of view
shot
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
Point of view
shot
8_15
8_16
8_17
8_18
8_19
8_20
8_21
8_22
8_23
8_24
8_25
9_1
10_1
10_2
10_3
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Point of view
shot
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Close up
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich.
Close up
10_23
10_24
10_25
11_1
11_2
11_3
11_4
11_5
12_1
12_2
12_3
12_4
12_5
12_6
12_7
12_8
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Close up
13_1
13_2
13_3
13_4
13_5
13_6
13_7
13_8
13_9
13_10
13_11
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Close up
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Point of view
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Point of view
13_14
13_15
13_16
13_17
13_18
13_19
13_20
13_21
13_22
13_23
13_24
13_25
14_1
14_2
14_3
14_4
14_5
14_6
14_7
14_8
14_9
14_10
14_11
14_12
15_1
Soundtrack:
Vow - SALES
The pieces of
chicken are now
ready to form
part of the
sandwich
Point of view
Soundtrack:
Vow - SALES
The second
slice of bread is
Long shot
15_2
15_3
15_4
15_5
15_6
15_7
15_8
15_9
15_10
15_11
15_12
15_13
15_14
15_15
16_1
Soundtrack:
Vow - SALES
The second
slice of bread is
now leaving the
loaf in order to
complete the
sandwich.
Long shot
The bottle of
mayonnaise bursts
through the kitchen
cupboard door.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise
bursts through
the kitchen
cupboard door
to make the
sandwich
complete.
Close up
16_2
16_3
16_4
16_5
16_6
16_7
16_8
16_9
16_10
16_11
17_1
17_2
17_3
17_4
17_5
17_6
17_7
17_8
17_9
17_10
17_11
17_12
Soundtrack:
Vow - SALES
The bottle of
mayonnaise
bursts through
the kitchen
cupboard door
to make the
sandwich
complete.
Close up
18_1
18_2
18_3
18_4
18_5
18_6
18_7
18_8
18_9
18_10
18_11
18_12
18_13
18-14
The bottle of
mayonnaise glides out
of the kitchen cupboard.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise
bursts through
the kitchen
cupboard door
to make the
sandwich
complete.
Close up
19_1
The bottle of
mayonnaise slides down
the loaf of bread
towards the sandwich.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Close up
The bottle of
mayonnaise slides down
the loaf of bread
towards the sandwich.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Long shot
19_2
19_3
19_4
19_5
19_6
19_7
19_8
19_9
19_10
19_11
19_12
19_13
19_14
19_15
20_1
20_2
20_3
20_4
20_5
20_6
20_7
20_8
20_9
20_10
20_11
20_12
20_13
20_14
20_15
20_16
20_17
20_18
The bottle of
mayonnaise slides down
the loaf of bread
towards the sandwich.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Long shot
The bottle of
mayonnaise is about to
fly into the air.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Point of view
shot
The bottle of
mayonnaise is about to
fly into the air.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Close up
20_24
21_1
21_2
21_3
21_4
21_5
21_6
21_7
21_8
21_9
21_10
21_11
21_12
21_13
21_14
21_15
21_16
21_17
21_18
21_19
22_1
The bottle of
mayonnaise has risen
into the air.
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Close up
Soundtrack:
Vow - SALES
The bottle of
mayonnaise is
about to make
the sandwich
complete.
Point of view
shot
Soundtrack:
Vow - SALES
The sandwich is
almost
complete.
Mid shot
22_2
22_3
22_4
22_5
22_6
22_7
22_8
22_9
22_10
22_11
22_12
22_13
22_14
22_15
22_16
22_17
22_18
23_1
Soundtrack:
Vow - SALES
The sandwich is
almost
complete.
Mid shot
Soundtrack:
Vow - SALES
The sandwich is
now finished.
Close up
23_2
23_3
23_4
23_5
23_6
23_7
23_8
23_9
23_10
23_11
23_12
23_13
23_14
23_15
23_16
23_17
23_18
23_19
23_20
24_1
24_2
24_3
24_4
24_5
24_6
24_7
24_8
24_9
24_10
24_11
24_12
24_13
24_14
24_15
24_16
24_17
24_18
24_19
24_20
24_21
24_22
24_23
24_24
Soundtrack:
Vow - SALES
The sandwich is
now finished.
Close up
25_1
25_2
25_3
25_4
25_5
25_6
25_7
25_8
25_9
25_10
25_11
25_12
25_13
25_14
25_15
25_16
25_17
25_18
25_19
25_20
25_21
25_22
25_23
25_24
26_1
Soundtrack:
Vow SALES
Voiceover
Hellmans,
bring out the
best
The sandwich is
now finished.
Close up
27
Copy and paste as many dope sheets as you need. Remember to change the frame
numbering so that the first number refers to the second of animation ie, 1_24 is the 24th
frame of the first second, 3_17 is the 17th frame of the 3rd second.
Liaising with client (write notes on discussions between you and your client)