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Overview of Emirates:
Founded
1985
Headquarters
Dubai
Fleet Size
205
Destinations
Owned By :
148+ / 78 Countries
The Emirates Group
Boeing, Airbus
Govt. of Dubai
Dubai
International
Airport
AirLanka
Quantas
Codeshare
Agreements
Ground
handling
Branding
Ofers
Baggage
handling
Skywards
Business
Rewards
First Class
Business Class
Low Cost
Aircraft
Maintainence
Economy
Class
Destinations
Online
Airports
Travel Agents
Passenger
Services
Individuals
Businesses
Fuel
Labour / Staf
Fuel
Airport User
Charges
Staf / Labor
Taxes
Depreciation
Operations
Passenger
Cargo
Excess Baggage
Destination and Leisure
Value Creation ..
In-Flight Entertainment System (ICE)
1200 channels
Ground Services
Low Cost
50 video-game titles
iPod Dock
Lounges
Premium Services
Complementary
Chaufeur-Driven Cars
Query: How has Emirates been able to build a strong brand in the
competitive airline industry worldwide?
It is the largest airline in theMiddle East, operating over 3,300 flights per week from
its hub atDubai International Airport, to more than 148 cities in 78 countries across
six continents. Alsotheseventh largest airline in the worldin terms of revenue, and
the largest airline in the Middle East in terms of revenue, fleet size, and passengers
carried
In the financial year 201415, Emirates generated revenues of around AED 89 billion
($24.2 billion), which represented an increase of approximately 7.5% over the
previous year's revenues of AED 83 billion. Passenger numbers also increased from
44.5 million to 49.2 million over the same period representing an increase of around
11%. Passenger seat factor increased by 0.2% to 79.6%.
Also, Lean Human resource, Dubai government support, High employee satisfaction,
High customer loyalty, Wide area of business activity (80 countries),Innovation with
the time were the prime factors in building itself as a brand in aviation industry
Emirates has invested in a program called "tailored arrivals". This allows air traffic
control to uplink to aircraft en route. It first determines the speed and flight profile
from the air onto the runway, this allows the crew to accept and fly a continuous
descent profile, saving fuel and emissions
1.
2.
3.
4.
They do not look into the pros and cons of their competitors. for eg.
Etihad airways and many other airways have also signed the open skies
policy and are ready to compete with emirates at a very competitive
price with the same quality of service.
5.
Ignore the competition :they totally ignore their competitors like Gulf Air
Company GSC, Air France, LufthansaAG, British Airways, and Qatar
Airways Group.
6.
1.
2.
3.
4.
5.
6.
1.
2.
3.
1.
Government should play the role to ensure we are competitive and prices are
right We all fly the same aircraft, it's what extras we give.
2.
We were the first airline to install videos in every seat.We have more than
2,200 channels on board; we have showers. What will come next on board? As
an airline we always see what customer wants, but you have to pay for it. We
can't give it for free.
3.
people believe 2016 will be bad year. I say it will be a good year in relation to
capacity. People said that when Qatar Airways came, when Etihad Airways
came. Same would happen.
4.
UAE is not the same as 30 years ago. We have more people now.Today, Dubai
has 80 million passengers and we aim for 120 million - it is the hub for the
world.
5.
Emirates chief said Internet access on 17-hour flight is for just a dollar but the
airline needs a wider bandwidth to meet the demands of passengers.