Informe We Are Social

we
are
social
DIGITAL
IN 2016
WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL,
SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS
SIMON KEMP
WE ARE SOCIAL
@wearesocialsg 1
@wearesocialsg 2
COUNTRIES INCLUDED IN THIS OVERVIEW

19
4
28
24
29
18
12
26
6
15
20 27
16
10
25
14
23
5
9
30
13
17
21
11
2
22
1
1
2
3
4
5
6
7
8
9
10
ARGENTINA
AUSTRALIA
BRAZIL
CANADA
CHINA
EGYPT
FRANCE
GERMANY
HONG KONG
INDIA
11
12
13
14
15
16
17
18
19
20
INDONESIA
ITALY
JAPAN
MALAYSIA
MEXICO
NIGERIA
THE PHILIPPINES
POLAND
RUSSIA
SAUDI ARABIA
21
22
23
24
25
26
27
28
29
30
SINGAPORE
SOUTH AFRICA
SOUTH KOREA
SPAIN
THAILAND
TURKEY
UNITED ARAB EMIRATES
UNITED KINGDOM
UNITED STATES
VIETNAM
@wearesocialsg 3
WELCOME
Welcome to We Are Socials DIGITAL IN 2016 report, collating all the key data, statistics
and trends you need to understand the state of digital, social and mobile media around
the world today. Weve received numerous requests for data on additional countries over
the past few years, so weve split this years report into three distinct parts:
DIGITAL IN 2016
This report, which contains regional and global overviews, together with in-depth
profiles of 30 of the worlds top economies. Click here to access our previous reports.
2016 DIGITAL YEARBOOK
A separate report, which contains high-level profiles of 232 countries around the world.
Read and download We Are Socials 2016 Digital Yearbook by clicking here.
EXECUTIVE SUMMARY
Our analysis of this years key data and trends, together with our forecasts for the
coming twelve months. Read We Are Socials Executive Summary by clicking here.
If you have any questions about what these trends might mean for your organisation, or
if youd like to know how We Are Social can help you make sense of them, visit us at
wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
@wearesocialsg 4
CLICK HERE TO ACCESS WE ARE SOCIALS 2016

DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE
@wearesocialsg 5
GLOBAL & REGIONAL OVERVIEWS

@wearesocialsg 6
JAN
2016
GLOBAL DIGITAL SNAPSHOT

A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
7.395
BILLION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
3.419 2.307 3.790 1.968

BILLION
BILLION
BILLION
BILLION
URBANISATION: 54%
PENETRATION: 46%
PENETRATION: 31%
PENETRATION: 51%
PENETRATION: 27%
FIGURE REPRESENTS TOTAL GLOBAL

POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA

FIXED AND MOBILE CONNECTIONS
FIGURE BASED ON ACTIVE USER

ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS

Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
@wearesocialsg 7
JAN
2016
ANNUAL GROWTH
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+10%
+10%
+4%
+17%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+332 MILLION
+219 MILLION
+141 MILLION
+283 MILLION
@wearesocialsg 8
JAN
2016
SHARE OF GLOBAL USERS
EAST EUROPE
WEST EUROPE
NORTH AMERICA
5%
9%
9%
6%
%9
10%
7%
4%
3%
3%
3%
3%
4%
4%
AFRICA
SOUTH AMERICA
POPULATION
INTERNET USERS
6%
9%
7%
7%
8%
8%
EAST ASIA
MIDDLE EAST
3%
8%
CENTRAL ASIA
5%
CENTRAL AMERICA
6%
16%
6%
10%
13%
1%
<1%
1%
1%
22%
33%
25%
22%
SOUTHEAST ASIA
SOUTH ASIA
24%
8%
14%
18%
ACTIVE SOCIAL MEDIA ACCOUNTS
9%
10%
8%
11%
OCEANIA
1%
1%
1%
1%
MOBILE CONNECTIONS
@wearesocialsg 9
JAN
2016
DIGITAL IN AFRICA
A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,201
349
129
986
102
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 41%
PENETRATION: 29%
PENETRATION: 11%
vs POPULATION: 82%
PENETRATION: 8%
FIGURE REPRESENTS TOTAL REGIONAL



FIGURE REPRESENTS MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

@wearesocialsg 10
JAN
2016
ANNUAL GROWTH: AFRICA
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGIONS KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+14%
+25%
+9%
+20%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+47.2 MILLION
+25.3 MILLION
+84.4 MILLION
+17.1 MILLION
@wearesocialsg 11
JAN
2016
DIGITAL IN THE AMERICAS

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
997
665
511
1,072
MILLION
437
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 67%
PENETRATION: 51%
vs POPULATION: 108%
PENETRATION: 44%





@wearesocialsg 12
JAN
2016
ANNUAL GROWTH: THE AMERICAS

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+6%
+6%
+1%
+9%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+38.9 MILLION
+28.6 MILLION
+9.6 MILLION
+37.5 MILLION
@wearesocialsg 13
JAN
2016
DIGITAL IN ASIA-PACIFIC
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
4,116 1,662 1,211 3,860 1,066

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 47%
PENETRATION: 40%
PENETRATION: 29%
vs POPULATION: 94%
PENETRATION: 26%





@wearesocialsg 14
JAN
2016
ANNUAL GROWTH: ASIA-PACIFIC

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+12%
+14%
+4%
+21%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+199.0 MILLION
+145.8 MILLION
+155.6 MILLION
+187.3 MILLION
@wearesocialsg 15
JAN
2016
DIGITAL IN EUROPE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
838
616
393
1,102
MILLION
305
MILLION
MILLION
MILLION
MILLION
URBANISATION: 73%
PENETRATION: 73%
PENETRATION: 47%
vs POPULATION: 132%
PENETRATION: 36%





@wearesocialsg 16
JAN
2016
ANNUAL GROWTH: EUROPE
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+4%
+3%
+1%
+6%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+25.9 MILLION
+11.2 MILLION
+13.5 MILLION
+18.2 MILLION
@wearesocialsg 17
JAN
2016
DIGITAL IN THE MIDDLE EAST

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
242
128
63
298
58
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 71%
PENETRATION: 53%
PENETRATION: 26%
vs POPULATION: 123%
PENETRATION: 24%





@wearesocialsg 18
JAN
2016
ANNUAL GROWTH: THE MIDDLE EAST

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
+17%
+13%
+3%
+66%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+21.4 MILLION
+7.5 MILLION
+8.9 MILLION
+23.0 MILLION
@wearesocialsg 19
GLOBAL INTERNET USAGE

@wearesocialsg 20
JAN
2016
INTERNET USE
REGIONAL INTERNET PENETRATION FIGURES
NORTH
AMERICA
WEST
EUROPE
88%
64%
83%
40%
53%
44%
GLOBAL
AVERAGE:
46%
CENTRAL
AMERICA
60%
EAST
EUROPE
MIDDLE
EAST
29%
CENTRAL
ASIA
54%
EAST
ASIA
27%
SOUTH
ASIA
41%
AFRICA
SOUTH
AMERICA
Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
SOUTHEAST
ASIA
68%
OCEANIA
@wearesocialsg 21
JAN
2016
INTERNET USE: REGIONAL OVERVIEW

INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
867
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
480
315
271
259
254
29%
83%
88%
64%
41%
60%
53%
44%
EAST
EUROPE
SOUTHEAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
40%
27%
NORTH
AMERICA
68%
54%
WEST
EUROPE
27
AFRICA
27
SOUTH
ASIA
96
EAST
ASIA
128
CENTRAL
ASIA
345
OCEANIA
349
@wearesocialsg 22
88%
87%
AUSTRALIA
USA
28%
89%
GERMANY
34%
90%
SOUTH KOREA
72%
91%
JAPAN
79%
77%
HONG KONG
SPAIN
46%
GLOBAL AVERAGE
INDIA
INDONESIA
46%
PHILIPPINES
49%
SOUTH AFRICA
47%
49%
CHINA
MEXICO
50%
52%
EGYPT
VIETNAM
53%
NIGERIA
56%
58%
BRAZIL
THAILAND
58%
63%
ITALY
TURKEY
64%
67%
POLAND
SAUDI ARABIA
68%
MALAYSIA
RUSSIA
80%
82%
ARGENTINA
SINGAPORE
86%
91%
CANADA
FRANCE
92%
96%
UK
UAE
JAN
2016
INTERNET USE BY COUNTRY
NATIONAL INTERNET PENETRATION FIGURES
@wearesocialsg 23
JAN
2016
INTERNET RANKINGS
BASED ON INTERNET PENETRATION IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST INTERNET PENETRATION
LOWEST INTERNET PENETRATION
USERS
COUNTRY
USERS
COUNTRY
01
ICELAND
98%
324,518
214
NORTH KOREA
02
BERMUDA
97%
68,280
213
NIGER
2.0%
395,990
03
NORWAY
96%
5,047,528
212
CHAD
2.5%
356,678
04
DENMARK
96%
5,452,151
211
CONGO (DEM. REP.)
3.0%
2,381,254
05
ANDORRA
96%
82,148
210
ETHIOPIA
3.7%
3,700,000
06
UAE
96%
8,807,226
209
GUINEA-BISSAU
3.8%
70,000
07
NETHERLANDS
95%
16,143,879
208
SIERRA LEONE
4.0%
260,000
08
LUXEMBOURG
95%
541,206
207
CENTRAL AFRICAN REP.
4.4%
217,279
09
FAROE ISLANDS
95%
47,762
206
SOMALIA
4.6%
500,000
10
SWEDEN
94%
9,216,226
205
BURUNDI
4.6%
526,372
0.03%
7,200
@wearesocialsg 24
Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64.
JAPAN
SOUTH KOREA
HONG KONG
GERMANY
CHINA
FRANCE
AUSTRALIA
SPAIN
UK
CANADA
ITALY
SAUDI ARABIA
TURKEY
SINGAPORE
US
INDIA
POLAND
UAE
MEXICO
MALAYSIA
VIETNAM
RUSSIA
INDONESIA
ARGENTINA
THAILAND
SOUTH AFRICA
PHILIPPINES
BRAZIL
0.6
1.0
1.1
1.3
1.3
1.3
1.4
1.6
1.9
1.9
2.2
2.2
2.1
1.9
2.6
2.5
2.4
2.9
3.1
3.1
3.0
3.4
3.3
3.6
3.6
3.8
3.8
3.9
3.9
3.8
3.6
3.6
3.5
3.5
3.4
3.3
3.2
3.9
4.1
4.1
4.2
4.2
4.3
4.4
4.4
4.4
4.6
4.6
4.6
4.7
4.7
4.7
4.7
4.9
5.2
5.2
JAN
2016
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE
@wearesocialsg 25
JAN
2016
SHARE OF WEB TRAFFIC BY DEVICE

BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
56%
39%
5%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-9%
+21%
-21%
Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
-10%
@wearesocialsg 26
Source: StatCounter, Q1 2016.
12%
19%
CANADA
RUSSIA
19%
21%
ITALY
FRANCE
22%
24%
VIETNAM
EGYPT
26%
BRAZIL
22%
26%
SOUTH KOREA
GERMANY
27%
AUSTRALIA
28%
UK
27%
29%
PHILIPPINES
USA
29%
31%
ARGENTINA
HONG KONG
32%
34%
36%
SPAIN
MEXICO
JAPAN
39%
40%
CHINA
GLOBAL AVERAGE
41%
SINGAPORE
45%
THAILAND
47%
46%
55%
51%
49%
TURKEY
MALAYSIA
UAE
POLAND
SAUDI ARABIA
INDIA
INDONESIA
SOUTH AFRICA
NIGERIA
66%
70%
75%
82%
JAN
2016
MOBILES SHARE OF WEB TRAFFIC
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
@wearesocialsg 27
Source: Akamais State of the Internet report, Q3 2015.
1.7
6.2
TURKEY
3.7
3.6
3.4
3.2
3.0
2.8
2.5
2.5
SOUTH AFRICA
BRAZIL
VIETNAM
SAUDI ARABIA
INDONESIA
PHILIPPINES
INDIA
NIGERIA
EGYPT
3.7
CHINA
4.2
4.9
MALAYSIA
ARGENTINA
5.1
GLOBAL AVERAGE
5.5
6.5
ITALY
MEXICO
6.8
UAE
AUSTRALIA
7.8
8.2
THAILAND
10.2
RUSSIA
8.2
10.4
SPAIN
FRANCE
10.6
11.5
POLAND
GERMANY
11.9
12.5
SINGAPORE
CANADA
12.6
13.0
USA
UK
JAPAN
HONG KONG
SOUTH KOREA
15.0
15.8
20.5
JAN
2016
AVERAGE NET CONNECTION SPEEDS
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS (FIXED CONNECTIONS)
@wearesocialsg 28
ACTIVE E-COMMERCE SHOPPERS
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
23%
27%
SOUTH AFRICA
INDIA
27%
INDONESIA
29%
PHILIPPINES
MEXICO
VIETNAM
SAUDI ARABIA
TURKEY
MALAYSIA
JAPAN
CANADA
FRANCE
USA
SOUTH KOREA
GERMANY
UK
31%
44%
THAILAND
37%
44%
CHINA
41%
44%
BRAZIL
48%
RUSSIA
45%
48%
ITALY
53%
POLAND
50%
53%
57%
HONG KONG
ARGENTINA
57%
SINGAPORE
55%
57%
SPAIN
62%
AUSTRALIA
60%
62%
UAE
64%
66%
72%
74%
77%
JAN
2016
@wearesocialsg 29
GLOBAL SOCIAL MEDIA USAGE

@wearesocialsg 30
JAN
2016
SOCIAL MEDIA USE
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
THE TOTAL POPULATION
2.31B
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL

USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
31%
1.97B
Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
27%
@wearesocialsg 31
JAN
2016
SOCIAL MEDIA USE
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
59%
45%
48%
6%
26%
40%
GLOBAL
AVERAGE:
31%
CENTRAL
AMERICA
50%
EAST
EUROPE
MIDDLE
EAST
11%
CENTRAL
ASIA
48%
EAST
ASIA
11%
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
37%
SOUTHEAST
ASIA
45%
OCEANIA
@wearesocialsg 32
JAN
2016
SOCIAL MEDIA REGIONAL OVERVIEW

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION
769
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
37%
59%
50%
48%
45%
11%
11%
40%
26%
CENTRAL
AMERICA
MIDDLE
EAST
18
45%
6%
CENTRAL
ASIA
48%
AFRICA
87
63
SOUTH
ASIA
129
EAST
EUROPE
186
WEST
EUROPE
191
SOUTH
AMERICA
201
NORTH
AMERICA
211
SOUTHEAST
ASIA
213
EAST
ASIA
234
OCEANIA
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
@wearesocialsg 33
10%
58%
AUSTRALIA
24%
58%
CANADA
42%
59%
UK
48%
47%
47%
47%
47%
SPAIN
CHINA
PHILIPPINES
MEXICO
ITALY
36%
GERMANY
30%
EGYPT
NIGERIA
INDIA
8%
30%
INDONESIA
SOUTH AFRICA
31%
GLOBAL AVERAGE
35%
36%
POLAND
SAUDI ARABIA
37%
VIETNAM
JAPAN
48%
49%
BRAZIL
RUSSIA
50%
53%
FRANCE
TURKEY
56%
59%
MALAYSIA
THAILAND
59%
68%
64%
66%
62%
USA
ARGENTINA
SINGAPORE
HONG KONG
UAE
SOUTH KOREA
76%
JAN
2016
SOCIAL MEDIA USE BY COUNTRY
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
@wearesocialsg 34
JAN
2016
SOCIAL MEDIA RANKINGS
BASED ON SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST SOCIAL MEDIA PENETRATION
LOWEST SOCIAL MEDIA PENETRATION
USERS
TAIWAN
77%
18,000,000
214
NORTH KOREA
0.03%
6,800
02
SOUTH KOREA
76%
38,400,000
213
TURKMENISTAN
0.2%
12,000
03
QATAR
75%
1,700,000
212
CURAAO
0.6%
950
04
ICELAND
73%
240,000
211
NIGER
0.9%
190,000
05
UAE
68%
6,300,000
210
1.3%
63,000
06
ARUBA
68%
77,000
209
SOUTH SUDAN
1.3%
160,000
07
FAROE ISLANDS
67%
34,000
208
ERITREA
1.3%
68,000
08
GREENLAND
66%
37,000
207
TAJIKISTAN
1.4%
120,000
09
HONG KONG
66%
4,800,000
206
CHAD
1.4%
200,000
10
MALTA
64%
270,000
205
UZBEKISTAN
1.5%
460,000
COUNTRY
01
COUNTRY
USERS
@wearesocialsg 35
JAN
2016
ACTIVE USERS BY SOCIAL PLATFORM

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
1,590
1,550
FACEBOOK
900
WHATSAPP
860
QQ
800
FB MESSENGER
QZONE
653
WECHAT
650
555
TUMBLR
400
INSTAGRAM
320
TWITTER
SKYPE
300
BAIDU TIEBA
300
249
VIBER
222
SINA WEIBO
212
LINE
200
SNAPCHAT
YY
122
VKONTAKTE
100
SOCIAL NETWORK
PINTEREST
100
MESSENGER / CHAT APP / VOIP
BBM
100
LINKEDIN
100
Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016.
@wearesocialsg 36
0.3
1.7
2.0
2.5
2.7
2.9
INDONESIA
Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
1.4
CANADA
1.1
1.1
GERMANY
SOUTH KOREA
JAPAN
1.2
AUSTRALIA
1.3
1.5
CHINA
FRANCE
1.5
UK
1.3
1.5
POLAND
1.6
1.6
HONG KONG
SPAIN
SINGAPORE
USA
RUSSIA
1.9
2.3
INDIA
ITALY
2.3
VIETNAM
TURKEY
SOUTH AFRICA
2.9
THAILAND
2.9
3.0
MALAYSIA
SAUDI ARABIA
3.0
3.2
ARGENTINA
UAE
3.2
3.3
MEXICO
BRAZIL
PHILIPPINES
3.7
JAN
2016
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
@wearesocialsg 37
JAN
2016
FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
748M
1,259M
38M
221M
PERCENTAGE OF TOTAL:
50%
83%
2%
Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.
15%
@wearesocialsg 38
JAN
2016
MOBILE SOCIAL USE
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
52%
32%
41%
4%
24%
35%
GLOBAL
AVERAGE:
27%
CENTRAL
AMERICA
42%
EAST
EUROPE
MIDDLE
EAST
8%
CENTRAL
ASIA
43%
EAST
ASIA
9%
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
31%
SOUTHEAST
ASIA
41%
OCEANIA
@wearesocialsg 39
JAN
2016
MOBILE SOCIAL REGIONAL OVERVIEW

MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION
689
ACTIVE MOBILE SOCIAL USERS, IN MILLIONS
31%
52%
42%
41%
9%
32%
8%
35%
24%
CENTRAL
AMERICA
MIDDLE
EAST
17
41%
4%
CENTRAL
ASIA
43%
AFRICA
76
58
EAST
EUROPE
102
SOUTH
ASIA
136
WEST
EUROPE
158
SOUTH
AMERICA
169
NORTH
AMERICA
175
SOUTHEAST
ASIA
186
EAST
ASIA
200
OCEANIA
ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
@wearesocialsg 40
9%
18%
54%
58%
SINGAPORE
42%
41%
41%
40%
40%
CHINA
SPAIN
MEXICO
PHILIPPINES
ITALY
25%
EGYPT
NIGERIA
INDIA
6%
25%
INDONESIA
SOUTH AFRICA
26%
30%
RUSSIA
POLAND
30%
GERMANY
27%
31%
VIETNAM
GLOBAL AVERAGE
31%
SAUDI ARABIA
39%
42%
JAPAN
FRANCE
42%
BRAZIL
45%
47%
CANADA
TURKEY
48%
50%
THAILAND
ARGENTINA
51%
52%
USA
UK
52%
MALAYSIA
AUSTRALIA
59%
61%
HONG KONG
UAE
SOUTH KOREA
76%
JAN
2016
MOBILE SOCIAL USE BY COUNTRY
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
@wearesocialsg 41
JAN
2016
MOBILE SOCIAL RANKINGS
BASED ON MOBILE SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST MOBILE SOCIAL MEDIA PENETRATION
LOWEST MOBILE SOCIAL MEDIA PENETRATION
USERS
SOUTH KOREA
76%
38,400,000
214
NORTH KOREA
0.02%
4,000
02
QATAR
66%
1,500,000
213
TURKMENISTAN
0.2%
8,600
03
TAIWAN
64%
15,000,000
212
ERITREA
0.7%
38,000
04
ARUBA
62%
70,000
211
NIGER
0.8%
160,000
05
UAE
61%
5,600,000
210
0.8%
42,000
06
ICELAND
60%
200,000
209
TAJIKISTAN
0.9%
74,400
07
HONG KONG
59%
4,300,000
208
SOUTH SUDAN
1.0%
130,000
08
GREENLAND
59%
33,000
207
UZBEKISTAN
1.2%
350,000
09
BRUNEI
59%
250,000
206
CHAD
1.2%
170,000
10
SINGAPORE
58%
3,300,000
205
CONGO (DEM. REP.)
2.0%
1,600,000
COUNTRY
01
COUNTRY
USERS
@wearesocialsg 42
GLOBAL MOBILE PHONE USAGE

@wearesocialsg 43
JAN
2016
MOBILE USERS vs. CONNECTIONS
GSMA INTELLIGENCE DATA
ERICSSON MOBILITY REPORT DATA
UNIQUE
MOBILE USERS
WORLDWIDE
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
MOBILE
CONNECTIONS
WORLDWIDE
3.8B
7.3B
4.9B
7.4B
Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015.
@wearesocialsg 44
Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data.
40%
63%
63%
VIETNAM
INDONESIA
NIGERIA
52%
64%
BRAZIL
INDIA
65%
SOUTH AFRICA
53%
66%
MEXICO
UAE
67%
68%
69%
SAUDI ARABIA
EGYPT
THAILAND
72%
RUSSIA
74%
POLAND
72%
74%
PHILIPPINES
ARGENTINA
74%
77%
CHINA
MALAYSIA
78%
FRANCE
81%
UK
78%
81%
USA
TURKEY
81%
CANADA
79%
82%
SOUTH KOREA
AUSTRALIA
82%
HONG KONG
84%
ITALY
82%
84%
JAPAN
GERMANY
85%
87%
SINGAPORE
SPAIN
JAN
2016
UNIQUE MOBILE USERS BY COUNTRY
MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
@wearesocialsg 45
JAN
2016
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
99%
76%
24%
47%
7.32B
Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
@wearesocialsg 46
JAN
2016
MOBILE CONNECTIONS BY DEVICE

BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)
CONNECTIONS
ORGINATING FROM
SMARTPHONE
DEVICES
7.3B
3.4B
SMARTPHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
CONNECTIONS
ORGINATING FROM
FEATURE-PHONE
DEVICES
FEATURE-PHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
46%
3.7B
Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total).
51%
@wearesocialsg 47
JAN
2016
MOBILE CONNECTIONS
THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
104%
139%
124%
109%
123%
88%
GLOBAL
AVERAGE:
99%
CENTRAL
AMERICA
121%
SOUTH
AMERICA
Sources: GSMA Intelligence; UN, US Census Bureau for population data.
EAST
EUROPE
MIDDLE
EAST
82%
AFRICA
CENTRAL
ASIA
99%
EAST
ASIA
77%
SOUTH
ASIA
124%
SOUTHEAST
ASIA
108%
OCEANIA
@wearesocialsg 48
JAN
2016
MOBILE REGIONAL OVERVIEW
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1,599
MOBILE CONNECTIONS, IN MILLIONS
1,350
MOBILE CONNECTIONS vs. TOTAL POPULATION
986
792
587
515
508
99%
77%
82%
124%
139%
124%
121%
104%
123%
88%
109%
108%
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
43
SOUTHEAST
ASIA
74
AFRICA
191
SOUTH
ASIA
298
EAST
ASIA
373
@wearesocialsg 49
126%
INDONESIA
99%
GLOBAL AVERAGE
81%
MEXICO
77%
84%
NIGERIA
INDIA
84%
90%
CANADA
TURKEY
95%
100%
FRANCE
CHINA
102%
EGYPT
106%
USA
113%
SOUTH KOREA
107%
115%
UK
SPAIN
117%
PHILIPPINES
122%
127%
AUSTRALIA
THAILAND
128%
133%
GERMANY
BRAZIL
134%
ITALY
137%
141%
ARGENTINA
JAPAN
142%
MALAYSIA
145%
152%
VIETNAM
SINGAPORE
152%
156%
POLAND
SOUTH AFRICA
RUSSIA
HONG KONG
SAUDI ARABIA
UAE
172%
178%
181%
187%
JAN
2016
MOBILE CONNECTIONS BY COUNTRY
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
@wearesocialsg 50
JAN
2016
MOBILE CONNECTION RANKINGS
BASED ON MOBILE CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST RATIO OF MOBILE CONNECTIONS TO POPULATION
LOWEST RATIO OF MOBILE CONNECTIONS TO POPULTAION
TOTAL
MACAU
313%
1,851,238
214
MICRONESIA
4%
18,516
02
QATAR
209%
4,731,736
213
ERITREA
9%
499,769
03
MALDIVES
198%
724,742
212
NORTH KOREA
13%
3,310,941
04
KUWAIT
192%
7,586,502
211
KIRIBATI
20%
22,718
05
ANTIGUA & BARBUDA
189%
176,991
210
MADAGASCAR
31%
7,685,207
06
FINLAND
188%
10,379,579
209
CUBA
33%
3,715,294
07
BAHRAIN
188%
2,609,524
208
SOUTH SUDAN
33%
4,141,365
08
UAE
187%
17,192,339
207
NIGER
35%
7,117,396
09
USA
182%
193,732
206
MALAWI
38%
6,558,496
10
SAINT KITTS & NEVIS
181%
101,229
205
38%
1,859,541
COUNTRY
01
COUNTRY
TOTAL
@wearesocialsg 51
Source: GSMA Intelligence.
JAPAN
0.4%
5%
33%
38%
41%
44%
45%
48%
45%
62%
59%
56%
55%
52%
55%
67%
76%
75%
74%
76%
77%
78%
84%
82%
83%
84%
84%
84%
89%
85%
86%
89%
89%
95%
95%
97%
98%
99.6%
95%
PRE-PAID CONNECTIONS
SOUTH KOREA
11%
16%
24%
25%
26%
24%
23%
22%
18%
17%
16%
16%
16%
15%
14%
11%
11%
5%
5%
3%
2%
POST-PAID CONNECTIONS
FRANCE
CANADA
SPAIN
USA
AUSTRALIA
UK
SINGAPORE
HONG KONG
GERMANY
POLAND
TURKEY
ARGENTINA
BRAZIL
MALAYSIA
CHINA
RUSSIA
THAILAND
ITALY
SOUTH AFRICA
UAE
MEXICO
SAUDI ARABIA
VIETNAM
EGYPT
INDIA
PHILIPPINES
NIGERIA
INDONESIA
JAN
2016
PRE-PAY vs POST-PAY CONNECTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
@wearesocialsg 52
JAN
2016
MOBILES SHARE OF WEB TRAFFIC

PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES IN JANUARY OF EACH YEAR
38.6%
33.4%
28.9%
17.0%
10.9%
0.7%
2009
6.1%
2.9%
2010
2011
2012
2013
2014
2015
2016
@wearesocialsg 53
JAN
2016
PLATFORMS SHARE OF MOBILE WEB

BASED ON EACH PLATFORMS SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM
APPLE IOS DEVICES
ORIGINATING FROM
ANDROID WEBKIT DEVICES
ORIGINATING FROM OTHER
MOBILE OPERATING SYSTEMS
19%
66%
15%
@wearesocialsg 54
JAN
2016
GLOBAL MOBILE DATA GROWTH
TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
4,500
4,000
AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB

3,500
3,000
2,500
2,000
1,500
1,000
500
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Source: Ericsson Mobility Report Q3 2015.
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
@wearesocialsg 55
JAN
2016
ACTIVE M-COMMERCE SHOPPERS
13%
12%
JAPAN
SOUTH AFRICA
15%
RUSSIA
16%
16%
MEXICO
FRANCE
17%
INDIA
17%
19%
AUSTRALIA
CANADA
20%
POLAND
18%
20%
INDONESIA
PHILIPPINES
20%
23%
VIETNAM
GERMANY
23%
ITALY
21%
23%
SAUDI ARABIA
BRAZIL
24%
ARGENTINA
26%
USA
24%
27%
UK
TURKEY
27%
SPAIN
30%
31%
MALAYSIA
SINGAPORE
31%
THAILAND
33%
HONG KONG
CHINA
UAE
SOUTH KOREA
34%
40%
43%
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
@wearesocialsg 56
JAN
2016
BROADBAND MOBILE CONNECTIONS

THE NUMBER OF BROADBAND MOBILE CONNECTIONS COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
92%
58%
92%
25%
47%
37%
GLOBAL
AVERAGE:
46%
CENTRAL
AMERICA
73%
SOUTH
AMERICA
EAST
EUROPE
MIDDLE
EAST
23%
AFRICA
CENTRAL
ASIA
66%
EAST
ASIA
11%
SOUTH
ASIA
57%
SOUTHEAST
ASIA
88%
OCEANIA
@wearesocialsg 57
JAN
2016
MOBILE BROADBAND BY REGION

MOBILE BROADBAND CONNECTIONS (IN MILLIONS), AND AS A PERCENTAGE OF POPULATION, BY REGION
1,061
MOBILE CONNECTIONS, IN MILLIONS
92%
57%
92%
73%
23%
58%
11%
47%
37%
MIDDLE
EAST
CENTRAL
AMERICA
35
17
88%
25%
CENTRAL
ASIA
66%
SOUTH
ASIA
114
81
EAST
EUROPE
198
AFRICA
245
SOUTH
AMERICA
278
NORTH
AMERICA
306
SOUTHEAST
ASIA
329
WEST
EUROPE
364
EAST
ASIA
385
OCEANIA
MOBILE CONNECTIONS vs. TOTAL POPULATION
@wearesocialsg 58
20%
101%
64%
SOUTH AFRICA
INDIA
NIGERIA
TURKEY
11%
35%
40%
43%
MEXICO
46%
43%
VIETNAM
55%
49%
EGYPT
GLOBAL AVERAGE
INDONESIA
PHILIPPINES
57%
65%
ARGENTINA
CHINA
66%
RUSSIA
74%
92%
UK
FRANCE
93%
MALAYSIA
74%
93%
USA
SPAIN
94%
POLAND
76%
94%
BRAZIL
CANADA
95%
GERMANY
ITALY
SOUTH KOREA
113%
119%
128%
HONG KONG
THAILAND
129%
SAUDI ARABIA
119%
130%
AUSTRALIA
143%
134%
UAE
JAPAN
SINGAPORE
JAN
2016
MOBILE BROADBAND CONNECTIONS
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
@wearesocialsg 59
JAN
2016
MOBILE BROADBAND RANKINGS
BASED ON MOBILE BROADBAND CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
COUNTRY
214
1%
31,798
6,167,826
213
GUINEA-BISSAU
1%
16,540
146%
3,308,903
212
NIGER
1%
180,070
FINLAND
146%
8,041,060
211
TONGA
1%
1,033
05
SINGAPORE
143%
8,094,257
210
CHAD
2%
237,064
06
SWEDEN
138%
13,551,222
209
KIRIBATI
2%
1,886
07
DENMARK
134%
7,622,808
208
SOMALIA
2%
184,464
08
JAPAN
134%
169,132,489
207
BURUNDI
2%
203,701
09
AUSTRIA
133%
11,371,331
206
TIMOR-LESTE
2%
28,684
10
UAE
130%
11,957,272
205
GABON
4%
71,419
COUNTRY
TOTAL
01
MACAU
308%
1,823,284
02
KUWAIT
156%
03
QATAR
04
TOTAL
@wearesocialsg 60
COUNTRY SNAPSHOTS
@wearesocialsg 61
ARGENTINA
@wearesocialsg 62
JAN
2016
DIGITAL IN ARGENTINA
A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
43.6
34.8
27.0
61.4
21.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 92%
PENETRATION: 80%
PENETRATION: 62%
vs POPULATION: 141%
PENETRATION: 48%
FIGURE REPRESENTS TOTAL NATIONAL





Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
@wearesocialsg 63
JAN
2016
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER

OF ACTIVE MOBILE
SOCIAL USERS
+8%
+4%
-1%
+5%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 64
JAN
2016
DIGITAL DEVICE OWNERSHIP

PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE
MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
86%
51%
50%
7%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
2%
[N/A]
[N/A]
[N/A]
Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
@wearesocialsg 65
JAN
2016
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 44M 3H 30M 3H 13M 2H 43M

@wearesocialsg 66
JAN
2016
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
34.8M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS

A PERCENTAGE OF THE
TOTAL POPULATION
80%
28.0M
64%
Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
@wearesocialsg 67
JAN
2016
INTERNET USERS: PERSPECTIVE

ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
#
34.79M
Sources: InternetWorldStats, ITU, CIA.
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
28.23M
25.70M
@wearesocialsg 68
JAN
2016
FREQUENCY OF INTERNET USE

HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE)
USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
81%
15%
4%
<1%
Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
@wearesocialsg 69
JAN
2016
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
66%
31%
YEAR-ON-YEAR:
3%
YEAR-ON-YEAR:
0.03%
-12%
+41%
-12%
+50%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 70
JAN
2016
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
27.0M

62%
Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
21.0M
48%
@wearesocialsg 71
JAN
2016
TOP ACTIVE SOCIAL PLATFORMS

42%
FACEBOOK
37%
WHATSAPP
FACEBOOK
MESSENGER
29%
20%
GOOGLE+
18%
TWITTER
SKYPE
13%
INSTAGRAM
13%
11%
TARINGA
10%
LINKEDIN
PINTEREST
8%
SOCIAL NETWORK
@wearesocialsg 72
JAN
2016
FEMALE
MALE
FACEBOOK USER PROFILE

DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
4.6
AGE
4.7
3.2
2.4
2.9
2.2
TOTAL
FEMALE
MALE
TOTAL
27,000,000
52%
48%
13 19
17%
9%
8%
20 29
34%
17%
17%
30 39
23%
12%
11%
40 49
13%
7%
6%
50 59
8%
4%
3%
60+
5%
3%
2%
2.0
1.6
1.2
0.9
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
Source: We Are Socials analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.9
0.6
60+
YEARS OLD
@wearesocialsg 73
JAN
2016
MOBILE USERS & CONNECTIONS

COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
31.4M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
72%
61.4M 141%
Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
1.96
@wearesocialsg 74
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
74%
26%
46%
61.4M 141%
@wearesocialsg 75
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
55%
40%
27%
25%
42%
@wearesocialsg 76
JAN
2016
E-COMMERCE BY DEVICE
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
53%
71%
57%
50%
24%
@wearesocialsg 77
AUSTRALIA
@wearesocialsg 78
JAN
2016
DIGITAL IN AUSTRALIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
24.1
21.2
14.0
30.6
13.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 90%
PENETRATION: 88%
PENETRATION: 58%
vs POPULATION: 127%
PENETRATION: 54%





@wearesocialsg 79
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+2%
+3%
+2%
+8%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 80
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
91%
77%
80%
41%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
20%
[N/A]
7%
4%
@wearesocialsg 81
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 38M 1H 06M 1H 09M 2H 36M

@wearesocialsg 82
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
21.2M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
88%
12.9M
54%
@wearesocialsg 83
JAN
2016

INTERNET USERS:
#
21.18M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
20.41M
20.20M
@wearesocialsg 84
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
87%
11%
2%
<1%
@wearesocialsg 85
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
62%
27%
11%
0.1%
+1%
+1%
-9%
+25%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 86
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
14.0M

58%
13.0M
54%
@wearesocialsg 87
JAN
2016

41%
FACEBOOK
FACEBOOK
MESSENGER
26%
13%
SKYPE
11%
GOOGLE+
11%
LINKEDIN
TWITTER
10%
WHATSAPP
10%
10%
INSTAGRAM
9%
PINTEREST
TUMBLR
6%
SOCIAL NETWORK
@wearesocialsg 88
JAN
2016
FEMALE
MALE

AGE
2.0
2.0
1.6
1.5
1.3
1.0
0.8
0.8
13 19
YEARS OLD
TOTAL
FEMALE
MALE
TOTAL
14,000,000
53%
47%
13 19
12%
6%
6%
20 29
29%
14%
14%
30 39
22%
11%
11%
40 49
16%
9%
7%
50 59
12%
7%
5%
60+
11%
6%
5%
1.0
0.9
0.7
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
0.6
60+
YEARS OLD
@wearesocialsg 89
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
19.1M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
79%
30.6M 127%
1.60
@wearesocialsg 90
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
33%
67%
94%
30.6M 127%
@wearesocialsg 91
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
34%
25%
20%
32%
34%
@wearesocialsg 92
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
62%
70%
51%
57%
19%
@wearesocialsg 93
BRAZIL
@wearesocialsg 94
JAN
2016
DIGITAL IN BRAZIL
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
208.7 120.2 103.0

MILLION
MILLION
MILLION
URBANISATION: 86%
PENETRATION: 58%


Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
267.1
88.0
MILLION
MILLION
PENETRATION: 49%
vs POPULATION: 128%
PENETRATION: 42%



@wearesocialsg 95
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+13%
+7%
-2%
+13%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 96
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
91%
53%
36%
13%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
6%
[N/A]
[N/A]
1%
@wearesocialsg 97
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
5H 14M 3H 56M 3H 18M 2H 42M

@wearesocialsg 98
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
120.2M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
58%
93.2M
Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
45%
@wearesocialsg 99
JAN
2016

INTERNET USERS:
#
117.7M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
120.2M
108.2M
@wearesocialsg 100
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
78%
14%
6%
2%
@wearesocialsg 101
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
72%
26%
YEAR-ON-YEAR:
2%
YEAR-ON-YEAR:
0.05%
+1%
+3%
-35%
+25%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 102
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
103.0M

49%
88.0M
42%
@wearesocialsg 103
JAN
2016

31%
FACEBOOK
29%
WHATSAPP
FACEBOOK
MESSENGER
24%
17%
GOOGLE+
15%
INSTAGRAM
15%
SKYPE
14%
TWITTER
12%
LINKEDIN
SNAPCHAT
PINTEREST
9%
8%
SOCIAL NETWORK
@wearesocialsg 104
JAN
2016
FEMALE
MALE

19.0
AGE
18.0
13.0
10.0
TOTAL
FEMALE
MALE
TOTAL
103,000,000
54%
46%
13 19
18%
10%
9%
20 29
36%
18%
17%
30 39
23%
13%
11%
40 49
13%
7%
5%
50 59
7%
4%
3%
60+
4%
2%
1%
11.0
8.9
7.5
5.5
4.3
2.8
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
2.2
1.5
60+
YEARS OLD
@wearesocialsg 105
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
134.2M 64% 267.1M 128%
1.99
@wearesocialsg 106
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
76%
24%
74%
267.1M 128%
@wearesocialsg 107
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
43%
35%
21%
28%
33%
@wearesocialsg 108
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
44%
52%
46%
41%
21%
@wearesocialsg 109
CANADA
@wearesocialsg 110
JAN
2016
DIGITAL IN CANADA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
36.11 33.00 21.00 30.48
17.00
MILLION
MILLION
MILLION
MILLION
URBANISATION: 82%
PENETRATION: 91%
PENETRATION: 58%
vs POPULATION: 84%
PENETRATION: 47%





MILLION
@wearesocialsg 111
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+2%
+5%
+4%
+5%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 112
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
76%
57%
75%
33%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
[N/A]
12%
16%
[N/A]
@wearesocialsg 113
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 55M 1H 20M 1H 26M 2H 27M

@wearesocialsg 114
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
33.0M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
91%
19.6M
54%
@wearesocialsg 115
JAN
2016

INTERNET USERS:
#
33.00M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
31.46M
32.40M
@wearesocialsg 116
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
89%
9%
2%
<1%
@wearesocialsg 117
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
70%
19%
10%
0.19%
+6%
-9%
-18%
-10%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 118
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
21.0M

58%
17.0M
47%
@wearesocialsg 119
JAN
2016

47%
FACEBOOK
FACEBOOK
MESSENGER
28%
16%
TWITTER
14%
INSTAGRAM
13%
GOOGLE+
12%
LINKEDIN
SKYPE
12%
PINTEREST
12%
WHATSAPP
SNAPCHAT
10%
10%
SOCIAL NETWORK
@wearesocialsg 120
JAN
2016

AGE
FEMALE
2.8
MALE
2.9
2.2
2.0
1.8
1.5
TOTAL
FEMALE
MALE
TOTAL
21,000,000
54%
46%
13 19
8%
4%
4%
20 29
27%
13%
14%
30 39
20%
10%
10%
40 49
16%
9%
7%
50 59
13%
8%
5%
60+
12%
7%
5%
1.6
1.5
1.1
0.9
1.1
0.7
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
60+
YEARS OLD
@wearesocialsg 121
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
29.4M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
84%
1.04
81%
30.5M
@wearesocialsg 122
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
84%
16%
84%
90%
30.5M
@wearesocialsg 123
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
37%
29%
24%
30%
34%
@wearesocialsg 124
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
60%
73%
64%
57%
17%
@wearesocialsg 125
CHINA
@wearesocialsg 126
JAN
2016
DIGITAL IN CHINA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,379
680
653
1,314
MILLION
577
MILLION
MILLION
MILLION
MILLION
URBANISATION: 57%
PENETRATION: 49%
PENETRATION: 47%
vs POPULATION: 95%
PENETRATION: 42%





Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
@wearesocialsg 127
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+8%
+4%
+2%
+14%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
@wearesocialsg 128
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
99%
74%
65%
16%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
2%
[N/A]
[N/A]
[N/A]
@wearesocialsg 129
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 24M 2H 30M 1H 27M 1H 14M

@wearesocialsg 130
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
680M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
49%
599M
43%
@wearesocialsg 131
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
INTERNET USERS:
CNNIC DATA
674.0M 679.9M 626.6M 668.0M

Sources: InternetWorldStats, ITU, CIA, CNNIC.
@wearesocialsg 132
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
84%
12%
2%
2%
@wearesocialsg 133
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
57%
40%
YEAR-ON-YEAR:
3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-25%
+89%
+20%
YEAR-ON-YEAR:
@wearesocialsg 134
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
653M

47%
577M
42%
@wearesocialsg 135
JAN
2016

24%
WECHAT
21%
QZONE
16%
SINA WEIBO
14%
BAIDU TIEBA
12%
TENCENT WEIBO
6%
RENREN
FACEBOOK
5%
KAIXIN001
5%
FACEBOOK
MESSENGER
51.COM
4%
3%
SOCIAL NETWORK
@wearesocialsg 136
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
1,066M 77% 1,314M 95%
1.23
@wearesocialsg 137
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
78%
22%
60%
1,314M 95%
@wearesocialsg 138
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
39%
31%
29%
30%
29%
@wearesocialsg 139
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
44%
42%
43%
41%
34%
@wearesocialsg 140
EGYPT
@wearesocialsg 141
JAN
2016
DIGITAL IN EGYPT
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
92.45 48.30 28.00 94.00 23.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 43%
PENETRATION: 52%
PENETRATION: 30%
vs POPULATION: 102%
PENETRATION: 25%





@wearesocialsg 142
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+8%
+27%
-1%
+39%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 143
JAN
2016

INTERNET USERS:
#
48.30M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
29.31M
42.00M
@wearesocialsg 144
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
75%
22%
YEAR-ON-YEAR:
3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-0.3%
+0.5%
3%
YEAR-ON-YEAR:
@wearesocialsg 145
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
28.0M

30%
23.0M
25%
@wearesocialsg 146
JAN
2016

AGE
7.3
FEMALE
MALE
4.7
4.2
TOTAL
FEMALE
MALE
TOTAL
28,000,000
35%
65%
13 19
28%
11%
17%
20 29
41%
15%
26%
30 39
20%
6%
14%
40 49
7%
2%
5%
50 59
3%
1%
2%
60+
2%
1%
1%
3.9
3.1
1.6
1.5
0.6
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.3
0.6
50 59
YEARS OLD
0.2
0.3
60+
YEARS OLD
@wearesocialsg 147
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
62.7M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
68%
94.0M 102%
1.50
@wearesocialsg 148
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
89%
11%
42%
94.0M 102%
@wearesocialsg 149
FRANCE
@wearesocialsg 150
JAN
2016
DIGITAL IN FRANCE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
64.53 55.43 32.00 64.67 25.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 80%
PENETRATION: 86%
PENETRATION: 50%
vs POPULATION: 100%
PENETRATION: 39%





@wearesocialsg 151
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+2%
+7%
+0.4%
+4%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 152
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
91%
62%
74%
32%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
11%
[N/A]
3%
1%
@wearesocialsg 153
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 37M 0H 58M 1H 16M 2H 49M

@wearesocialsg 154
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
55.4M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
86%
31.6M
49%
@wearesocialsg 155
JAN
2016

INTERNET USERS:
#
55.43M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
54.05M
56.80M
@wearesocialsg 156
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
82%
13%
5%
<1%
@wearesocialsg 157
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73%
19%
YEAR-ON-YEAR:
7%
YEAR-ON-YEAR:
0.27%
+6%
-14%
-11%
+42%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 158
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
32.0M

50%
25.0M
39%
@wearesocialsg 159
JAN
2016

43%
FACEBOOK
FACEBOOK
MESSENGER
22%
GOOGLE+
11%
TWITTER
11%
9%
SNAPCHAT
8%
SKYPE
WHATSAPP
7%
INSTAGRAM
7%
LINKEDIN
PINTEREST
6%
5%
SOCIAL NETWORK
@wearesocialsg 160
JAN
2016

FEMALE
4.5
MALE
AGE
4.8
3.4
2.3
3.3
FEMALE
MALE
TOTAL
32,000,000
52%
48%
13 19
14%
7%
7%
20 29
29%
14%
15%
30 39
21%
11%
10%
40 49
15%
8%
7%
50 59
10%
5%
4%
8%
5%
4%
60+
2.5
2.2
TOTAL
2.3
1.7
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
1.4
50 59
YEARS OLD
1.5
1.2
60+
YEARS OLD
@wearesocialsg 161
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
50.2M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
78%
64.7M 100%
1.29
@wearesocialsg 162
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
11%
89%
74%
64.7M 100%
@wearesocialsg 163
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
30%
23%
19%
23%
26%
@wearesocialsg 164
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
64%
69%
65%
61%
16%
@wearesocialsg 165
GERMANY
@wearesocialsg 166
JAN
2016
DIGITAL IN GERMANY
TOTAL
POPULATION
ACTIVE
INTERNET USERS
80.69 71.73
MILLION
MILLION
URBANISATION: 76%
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
29.00 107.59 24.00

MILLION
MILLION
MILLION
PENETRATION: 89%
PENETRATION: 36%
vs POPULATION: 133%
PENETRATION: 30%




@wearesocialsg 167
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+2%
+4%
-1%
0%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 168
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
91%
65%
77%
30%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
12%
[N/A]
9%
2%
@wearesocialsg 169
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 20M 1H 21M 1H 09M 2H 33M

@wearesocialsg 170
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
71.7M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
89%
44.3M
55%
@wearesocialsg 171
JAN
2016

INTERNET USERS:
#
71.73M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
69.54M
70.30M
@wearesocialsg 172
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
77%
19%
3%
1%
@wearesocialsg 173
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
71%
22%
YEAR-ON-YEAR:
6%
YEAR-ON-YEAR:
0.32%
+0.04%
+2%
-6%
+10%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 174
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
29.0M

36%
24.0M
30%
@wearesocialsg 175
JAN
2016

39%
WHATSAPP
38%
FACEBOOK
FACEBOOK
MESSENGER
20%
10%
SKYPE
9%
GOOGLE+
7%
INSTAGRAM
7%
TWITTER
PINTEREST
SNAPCHAT
LINKEDIN
4%
4%
3%
SOCIAL NETWORK
@wearesocialsg 176
JAN
2016

MALE
AGE
4.8
FEMALE
4.4
3.2
1.9
3.3
FEMALE
MALE
TOTAL
29,000,000
48%
52%
13 19
13%
7%
7%
20 29
32%
15%
17%
30 39
22%
11%
11%
40 49
16%
8%
8%
50 59
10%
5%
5%
6%
2%
3%
60+
2.2
1.9
TOTAL
2.4
1.5
1.5
0.7
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
0.9
60+
YEARS OLD
@wearesocialsg 177
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
66.3M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
82% 107.6M 133%
1.62
@wearesocialsg 178
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
45%
55%
71%
107.6M 133%
@wearesocialsg 179
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
39%
24%
20%
20%
34%
@wearesocialsg 180
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
74%
76%
76%
72%
20%
@wearesocialsg 181
HONG KONG
@wearesocialsg 182
JAN
2016
DIGITAL IN HONG KONG

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
7.32
5.75
4.80
13.00
MILLION
4.30
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 79%
PENETRATION: 66%
vs POPULATION: 178%
PENETRATION: 59%





@wearesocialsg 183
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+0.5%
+4%
+3%
+2%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 184
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
96%
79%
58%
37%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
15%
[N/A]
1%
4%
@wearesocialsg 185
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 19M 2H 13M 1H 30M 1H 37M

@wearesocialsg 186
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
5.75M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
79%
4.65M
64%
@wearesocialsg 187
JAN
2016

INTERNET USERS:
#
5.751M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
5.456M
5.600M
@wearesocialsg 188
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
94%
5%
1%
<1%
@wearesocialsg 189
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
65%
29%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-3%
+13%
-18%
YEAR-ON-YEAR:
@wearesocialsg 190
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
4.80M

66%
4.30M
59%
@wearesocialsg 191
JAN
2016

50%
FACEBOOK
47%
WHATSAPP
FACEBOOK
MESSENGER
30%
24%
WECHAT
INSTAGRAM
17%
LINE
17%
15%
GOOGLE+
10%
SKYPE
SINA WEIBO
LINKEDIN
9%
8%
SOCIAL NETWORK
@wearesocialsg 192
JAN
2016
FEMALE
MALE

AGE
0.8
0.7
0.7
0.6
0.4
0.3
13 19
FEMALE
MALE
TOTAL
4,800,000
54%
46%
13 19
10%
5%
5%
20 29
31%
17%
14%
30 39
26%
15%
12%
40 49
14%
7%
7%
50 59
9%
4%
4%
60+
7%
4%
3%
0.3
0.2
YEARS OLD
TOTAL
0.2
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.2
50 59
YEARS OLD
0.2
0.2
60+
YEARS OLD
@wearesocialsg 193
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
6.0M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
82%
13.0M 178%
2.17
@wearesocialsg 194
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
44%
56%
72%
13.0M 178%
@wearesocialsg 195
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
58%
43%
40%
37%
51%
@wearesocialsg 196
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
57%
65%
39%
51%
33%
@wearesocialsg 197
INDIA
@wearesocialsg 198
JAN
2016
DIGITAL IN INDIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,319
375
136
1,012
MILLION
116
MILLION
MILLION
MILLION
MILLION
URBANISATION: 33%
PENETRATION: 28%
PENETRATION: 10%
vs POPULATION: 77%
PENETRATION: 9%





@wearesocialsg 199
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+19%
+15%
+8%
+16%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 200
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
84%
33%
16%
5%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
3%
[N/A]
1%
3%
@wearesocialsg 201
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 22M 3H 07M 2H 17M 1H 52M

@wearesocialsg 202
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
375M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
28%
303M
23%
@wearesocialsg 203
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
INTERNET USERS:
TRAI DATA
375.0M 237.4M 237.3M 319.4M

Sources: InternetWorldStats, ITU, CIA, Telecoms Regulatory Authority of India.
@wearesocialsg 204
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
48%
30%
16%
6%
@wearesocialsg 205
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
33%
66%
YEAR-ON-YEAR:
1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+25%
-9%
-21%
YEAR-ON-YEAR:
@wearesocialsg 206
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
136M

10%
116M
9%
@wearesocialsg 207
JAN
2016

13%
FACEBOOK
12%
WHATSAPP
FACEBOOK
MESSENGER
11%
GOOGLE+
10%
SKYPE
10%
8%
TWITTER
HIKE
MESSENGER
8%
7%
LINKEDIN
7%
INSTAGRAM
WECHAT
6%
SOCIAL NETWORK
@wearesocialsg 208
JAN
2016

AGE
52.0
FEMALE
MALE
TOTAL
FEMALE
MALE
TOTAL
136,000,000
24%
76%
13 19
25%
6%
19%
20 29
51%
13%
38%
30 39
16%
3%
13%
40 49
5%
1%
4%
50 59
2%
1%
1%
60+
1%
0%
1%
26.0
17.0
8.4
13 19
YEARS OLD
17.0
4.7
20 29
YEARS OLD
30 39
YEARS OLD
1.7
5.7
40 49
YEARS OLD
0.8
2.0
50 59
YEARS OLD
0.4
1.3
60+
YEARS OLD
@wearesocialsg 209
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
691M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
52% 1,012M 77%
1.46
@wearesocialsg 210
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
95%
5%
14%
1,012M 77%
@wearesocialsg 211
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
21%
17%
13%
15%
17%
@wearesocialsg 212
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
23%
24%
23%
20%
17%
@wearesocialsg 213
INDONESIA
@wearesocialsg 214
JAN
2016
DIGITAL IN INDONESIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
259.1
88.1
79.0
326.3
MILLION
66.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 55%
PENETRATION: 34%
PENETRATION: 30%
vs POPULATION: 126%
PENETRATION: 25%





Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
@wearesocialsg 215
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+15%
+10%
+2%
+6%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
@wearesocialsg 216
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
85%
43%
15%
4%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
1%
[N/A]
1%
1%
@wearesocialsg 217
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 42M 3H 33M 2H 51M 2H 22M

@wearesocialsg 218
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
88.1M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
34%
64.1M
Sources: APJII; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
25%
@wearesocialsg 219
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
INTERNET DATA:
APJII
78.00M 44.41M 42.40M 88.10M

Sources: InternetWorldStats, ITU, CIA, Asosiasi Penyelenggara Jasa Internet Indonesia.
@wearesocialsg 220
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
48%
35%
12%
5%
@wearesocialsg 221
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
28%
70%
YEAR-ON-YEAR:
3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-41%
+41%
-37%
YEAR-ON-YEAR:
@wearesocialsg 222
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
79.0M

30%
66.0M
25%
@wearesocialsg 223
JAN
2016

19%
BBM
15%
FACEBOOK
14%
WHATSAPP
FACEBOOK
MESSENGER
13%
12%
GOOGLE+
12%
LINE
11%
TWITTER
10%
INSTAGRAM
8%
WECHAT
PINTEREST
7%
SOCIAL NETWORK
@wearesocialsg 224
JAN
2016

AGE
21.0
FEMALE
MALE
13.0 13.0
14.0
TOTAL
FEMALE
MALE
TOTAL
79,000,000
42%
58%
13 19
33%
16%
16%
20 29
44%
18%
27%
30 39
15%
6%
9%
40 49
5%
2%
3%
50 59
1%
1%
1%
60+
2%
1%
1%
7.4
4.6
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
1.5
2.3
40 49
YEARS OLD
0.4
0.6
50 59
YEARS OLD
0.4
1.1
60+
YEARS OLD
@wearesocialsg 225
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
162.3M 63% 326.3M 126%
2.01
@wearesocialsg 226
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
98%
2%
39%
326.3M 126%
@wearesocialsg 227
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
27%
22%
19%
20%
22%
@wearesocialsg 228
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
27%
31%
26%
24%
20%
@wearesocialsg 229
ITALY
@wearesocialsg 230
JAN
2016
DIGITAL IN ITALY
TOTAL
POPULATION
ACTIVE
INTERNET USERS
59.80
37.67
URBANISATION: 69%
MILLION
MILLION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
28.00 80.29 24.00

MILLION
MILLION
MILLION
PENETRATION: 63%
PENETRATION: 47%
vs POPULATION: 134%
PENETRATION: 40%




@wearesocialsg 231
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+6%
0%
-2%
+9%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 232
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
95%
62%
65%
21%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
6%
[N/A]
3%
1%
@wearesocialsg 233
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 05M 2H 10M 1H 57M 2H 25M

@wearesocialsg 234
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
37.7M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
63%
28.5M
48%
@wearesocialsg 235
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
37.67M
37.05M
37.00M
@wearesocialsg 236
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
79%
15%
5%
1%
@wearesocialsg 237
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73%
21%
YEAR-ON-YEAR:
6%
YEAR-ON-YEAR:
0.17%
+18%
-29%
-33%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 238
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
28.0M

47%
24.0M
40%
@wearesocialsg 239
JAN
2016

33%
FACEBOOK
30%
WHATSAPP
FACEBOOK
MESSENGER
23%
14%
GOOGLE+
12%
TWITTER
INSTAGRAM
12%
SKYPE
12%
9%
LINKEDIN
PINTEREST
VIBER
6%
6%
SOCIAL NETWORK
@wearesocialsg 240
JAN
2016

MALE
AGE
3.8
FEMALE
3.4
3.1
3.2
2.8
3.0
TOTAL
FEMALE
MALE
TOTAL
28,000,000
46%
54%
13 19
10%
5%
5%
20 29
26%
12%
14%
30 39
23%
11%
11%
40 49
21%
10%
11%
50 59
13%
6%
6%
8%
3%
5%
60+
1.4
1.7
1.5
1.8
1.3
1.0
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
60+
YEARS OLD
@wearesocialsg 241
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
50.2M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
84%
80.3M 134%
1.60
@wearesocialsg 242
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
84%
16%
75%
80.3M 134%
@wearesocialsg 243
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
43%
30%
24%
21%
34%
@wearesocialsg 244
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
48%
56%
53%
44%
23%
@wearesocialsg 245
JAPAN
@wearesocialsg 246
JAN
2016
DIGITAL IN JAPAN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
126.4 115.0
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
53.0
173.3
MILLION
53.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 94%
PENETRATION: 91%
PENETRATION: 42%
vs POPULATION: 137%
PENETRATION: 42%





Sources: UN, US Census Bureau; InternetWorldStats, LINE (as cited by Nikkei Corporation), GSMA Intelligence.
@wearesocialsg 247
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+1%
[N/A]*
+9%
[N/A]*
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not LINE.
@wearesocialsg 248
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
88%
54%
89%
18%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
10%
[N/A]
4%
4%
@wearesocialsg 249
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
2H 56M 0H 35M 0H 21M 2H 10M

@wearesocialsg 250
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
115.0M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
91%
44.3M
35%
@wearesocialsg 251
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
114.96M 114.54M 109.30M

@wearesocialsg 252
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
95%
3%
1%
1%
@wearesocialsg 253
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
60%
36%
YEAR-ON-YEAR:
4%
YEAR-ON-YEAR:
0.1%
-10%
+26%
-12%
-58%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 254
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
53.0M

42%
53.0M
42%
@wearesocialsg 255
JAN
2016

25%
LINE
17%
FACEBOOK
15%
TWITTER
5%
MIXI
FACEBOOK
MESSENGER
3%
3%
AMEBLO
INSTAGRAM
2%
GOOGLE+
2%
MOBAGE
GREE
2%
1%
SOCIAL NETWORK
@wearesocialsg 256
JAN
2016
FEMALE

AGE
4.2
MALE
3.7
3.5
3.3
2.6
TOTAL
FEMALE
MALE
TOTAL
24,000,000
50%
50%
13 19
6%
3%
3%
20 29
33%
18%
15%
30 39
28%
15%
14%
40 49
20%
9%
11%
50 59
9%
4%
5%
60+
4%
1%
3%
2.1
1.3
0.8
0.9
0.7
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
0.3
0.7
60+
YEARS OLD
@wearesocialsg 257
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
106.8M 84% 173.3M 137%
1.62
@wearesocialsg 258
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
173.3M 137%
0.4% 99.6%
98%
@wearesocialsg 259
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
25%
9%
13%
10%
18%
NOTE: THIS FIGURE IS BASED ON

RESPONDENTS WHO REPORTED
USING LINE IN THE PAST 30 DAYS
@wearesocialsg 260
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
55%
65%
65%
54%
13%
@wearesocialsg 261
MALAYSIA
@wearesocialsg 262
JAN
2016
DIGITAL IN MALAYSIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
30.54 20.62 18.00 43.43 16.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 75%
PENETRATION: 68%
PENETRATION: 59%
vs POPULATION: 142%
PENETRATION: 52%





@wearesocialsg 263
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+1%
+7%
+4%
+7%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 264
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
96%
71%
35%
14%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
4%
[N/A]
[N/A]
1%
@wearesocialsg 265
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 38M 3H 37M 3H 00M 2H 09M

@wearesocialsg 266
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
20.6M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
68%
18.0M
59%
@wearesocialsg 267
JAN
2016

INTERNET USERS:
#
20.60M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
20.62M
12.10M
@wearesocialsg 268
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
77%
17%
5%
1%
@wearesocialsg 269
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
48%
47%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+40%
-29%
YEAR-ON-YEAR:
@wearesocialsg 270
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
18.0M

59%
16.0M
52%
@wearesocialsg 271
JAN
2016

41%
FACEBOOK
39%
WHATSAPP
FACEBOOK
MESSENGER
33%
23%
GOOGLE+
23%
WECHAT
22%
INSTAGRAM
17%
LINE
16%
TWITTER
SKYPE
LINKEDIN
13%
11%
SOCIAL NETWORK
@wearesocialsg 272
JAN
2016

AGE
4.2
FEMALE
MALE
3.2
TOTAL
FEMALE
MALE
TOTAL
18,000,000
44%
56%
13 19
16%
7%
9%
20 29
41%
18%
23%
30 39
24%
11%
13%
40 49
11%
5%
6%
50 59
5%
3%
3%
60+
3%
1%
2%
2.4
2.0
1.6
1.3
0.9
1.0
0.5
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.5
50 59
YEARS OLD
0.2
0.3
60+
YEARS OLD
@wearesocialsg 273
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
22.7M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
74%
43.4M 142%
1.91
@wearesocialsg 274
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
77%
23%
66%
43.4M 142%
@wearesocialsg 275
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
56%
43%
34%
37%
47%
@wearesocialsg 276
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
50%
59%
45%
44%
31%
@wearesocialsg 277
MEXICO
@wearesocialsg 278
JAN
2016
DIGITAL IN MEXICO
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
127.8
60.0
60.0
103.5
MILLION
52.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 80%
PENETRATION: 47%
PENETRATION: 47%
vs POPULATION: 81%
PENETRATION: 41%





@wearesocialsg 279
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+2%
+7%
+0.05%
+8%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 280
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
82%
55%
44%
20%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
12%
[N/A]
1%
3%
@wearesocialsg 281
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 36M 3H 25M 3H 14M 2H 12M

@wearesocialsg 282
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
60.0M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
47%
49.9M
39%
@wearesocialsg 283
JAN
2016

INTERNET USERS:
#
60.00M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
56.74M
49.50M
@wearesocialsg 284
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
61%
24%
13%
3%
@wearesocialsg 285
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
60%
34%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
0.09%
-1%
+9%
-28%
-25%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 286
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
60.0M

47%
52.0M
41%
@wearesocialsg 287
JAN
2016

25%
FACEBOOK
23%
WHATSAPP
FACEBOOK
MESSENGER
21%
16%
TWITTER
15%
GOOGLE+
13%
SKYPE
12%
INSTAGRAM
PINTEREST
LINKEDIN
TUMBLR
10%
9%
9%
SOCIAL NETWORK
@wearesocialsg 288
JAN
2016
FEMALE

AGE
12.0 12.0
MALE
6.8
6.3
6.2
TOTAL
FEMALE
MALE
TOTAL
60,000,000
50%
50%
13 19
22%
11%
10%
20 29
40%
20%
20%
30 39
21%
11%
10%
40 49
11%
6%
5%
50 59
5%
3%
2%
60+
3%
1%
1%
6.2
3.5
3.2
1.5
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
1.3
50 59
YEARS OLD
0.8
0.8
60+
YEARS OLD
@wearesocialsg 289
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
84.2M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
66% 103.5M 81%
1.23
@wearesocialsg 290
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
85%
15%
53%
103.5M 81%
@wearesocialsg 291
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
34%
28%
20%
18%
27%
@wearesocialsg 292
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
31%
40%
34%
28%
16%
@wearesocialsg 293
NIGERIA
@wearesocialsg 294
JAN
2016
DIGITAL IN NIGERIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
184.6
97.2
15.0
154.3
MILLION
11.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 49%
PENETRATION: 53%
PENETRATION: 8%
vs POPULATION: 84%
PENETRATION: 6%





Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
@wearesocialsg 295
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+12%
+10%
+11%
-11%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
@wearesocialsg 296
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
93%
51%
13%
[N/A]
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
[N/A]
[N/A]
[N/A]
[N/A]
@wearesocialsg 297
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
INTERNET USERS:
NCC DATA
92.70M 78.79M 66.60M 97.21M

Sources: InternetWorldStats, ITU, CIA, Nigerian Communications Commission.
@wearesocialsg 298
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
67%
25%
5%
3%
@wearesocialsg 299
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
15%
82%
YEAR-ON-YEAR:
3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-28%
+10%
-27%
YEAR-ON-YEAR:
@wearesocialsg 300
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
15.0M

8%
11.0M
6%
@wearesocialsg 301
JAN
2016

AGE
4.5
FEMALE
MALE
2.4
TOTAL
FEMALE
MALE
TOTAL
15,000,000
34%
66%
13 19
15%
6%
9%
20 29
46%
16%
30%
30 39
20%
6%
14%
40 49
7%
2%
5%
50 59
3%
1%
2%
60+
7%
3%
4%
2.1
1.3
0.9
13 19
YEARS OLD
0.8
20 29
YEARS OLD
30 39
YEARS OLD
0.3
0.8
40 49
YEARS OLD
0.2
0.4
0.4
50 59
YEARS OLD
0.6
60+
YEARS OLD
@wearesocialsg 302
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
74.7M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
40% 154.3M 84%
2.07
@wearesocialsg 303
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
97%
3%
24%
154.3M 84%
@wearesocialsg 304
THE PHILIPPINES
@wearesocialsg 305
JAN
2016
DIGITAL IN THE PHILIPPINES

TOTAL
POPULATION
ACTIVE
INTERNET USERS
101.47 47.13
MILLION
MILLION
URBANISATION: 44%
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
48.00 119.21 41.00

MILLION
MILLION
MILLION
PENETRATION: 46%
PENETRATION: 47%
vs POPULATION: 117%
PENETRATION: 40%




@wearesocialsg 306
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+7%
+20%
+4%
+28%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 307
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
87%
55%
43%
24%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
8%
[N/A]
5%
5%
@wearesocialsg 308
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
5H 12M 3H 14M 3H 42M 2H 33M

@wearesocialsg 309
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
47.1M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
46%
35.7M
35%
@wearesocialsg 310
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
INTERNET USERS:
FACEBOOK USERS*
47.13M 40.28M 39.20M 48.00M

Sources: InternetWorldStats, ITU, CIA, Facebook. * Where Facebook users exceed internet users, Facebook users may be a more reliable proxy.
@wearesocialsg 311
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
46%
30%
16%
8%
@wearesocialsg 312
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
64%
29%
YEAR-ON-YEAR:
7%
YEAR-ON-YEAR:
0.01%
-12%
+53%
-16%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 313
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
48.0M

47%
41.0M
40%
@wearesocialsg 314
JAN
2016

26%
FACEBOOK
FACEBOOK
MESSENGER
23%
17%
GOOGLE+
16%
SKYPE
14%
VIBER
13%
TWITTER
12%
INSTAGRAM
11%
LINKEDIN
PINTEREST
WECHAT
9%
9%
SOCIAL NETWORK
@wearesocialsg 315
JAN
2016
FEMALE
MALE

10.0
AGE
9.7
6.7
TOTAL
FEMALE
MALE
TOTAL
48,000,000
52%
48%
13 19
26%
14%
12%
20 29
41%
21%
20%
30 39
19%
10%
9%
40 49
8%
5%
4%
50 59
4%
2%
2%
60+
2%
1%
1%
5.7
4.8
4.3
2.2
1.8
1.1
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.8
50 59
YEARS OLD
0.6
0.5
60+
YEARS OLD
@wearesocialsg 316
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
75.4M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
74% 119.2M 117%
1.58
@wearesocialsg 317
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
95%
5%
47%
119.2M 117%
@wearesocialsg 318
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
33%
26%
23%
21%
25%
@wearesocialsg 319
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
29%
39%
31%
24%
18%
@wearesocialsg 320
POLAND
@wearesocialsg 321
JAN
2016
DIGITAL IN POLAND
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
38.60 25.71 14.00 58.84 10.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 61%
PENETRATION: 67%
PENETRATION: 36%
vs POPULATION: 152%
PENETRATION: 26%





@wearesocialsg 322
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+6%
+8%
+3%
+9%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 323
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
94%
59%
77%
24%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
13%
[N/A]
2%
1%
@wearesocialsg 324
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 25M 1H 17M 1H 17M 2H 28M

@wearesocialsg 325
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
25.7M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
67%
17.6M
46%
@wearesocialsg 326
JAN
2016

INTERNET USERS:
#
25.67M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
25.71M
25.90M
@wearesocialsg 327
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
74%
20%
5%
1%
@wearesocialsg 328
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
48%
51%
YEAR-ON-YEAR:
2%
YEAR-ON-YEAR:
0.02%
-10%
+14%
-31%
-33%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 329
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
14.0M

36%
10.0M
26%
@wearesocialsg 330
JAN
2016

36%
FACEBOOK
FACEBOOK
MESSENGER
19%
14%
GOOGLE+
10%
SKYPE
TWITTER
7%
INSTAGRAM
6%
WHATSAPP
6%
NK.PL
LINKEDIN
GADU-GADU
6%
5%
5%
SOCIAL NETWORK
@wearesocialsg 331
JAN
2016
FEMALE
MALE

AGE
2.4
2.4
1.8
1.6
1.5
1.5
0.8
TOTAL
FEMALE
MALE
TOTAL
14,000,000
52%
48%
13 19
22%
11%
11%
20 29
34%
17%
17%
30 39
24%
13%
11%
40 49
10%
5%
5%
50 59
5%
3%
2%
60+
4%
2%
2%
0.7
0.4
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.3
50 59
YEARS OLD
0.3
0.3
60+
YEARS OLD
@wearesocialsg 332
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
28.4M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
74%
58.8M 152%
2.07
@wearesocialsg 333
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
48%
52%
62%
58.8M 152%
@wearesocialsg 334
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
25%
19%
17%
28%
27%
@wearesocialsg 335
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
53%
59%
43%
51%
20%
@wearesocialsg 336
RUSSIA
@wearesocialsg 337
JAN
2016
DIGITAL IN RUSSIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
143.4 103.1
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
68.5
247.2
MILLION
42.5
MILLION
MILLION
MILLION
MILLION
URBANISATION: 74%
PENETRATION: 72%
PENETRATION: 48%
vs POPULATION: 172%
PENETRATION: 30%





Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
@wearesocialsg 338
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+4%
+2%
+4%
+11%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
@wearesocialsg 339
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
95%
61%
80%
33%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
9%
[N/A]
11%
2%
@wearesocialsg 340
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 40M 1H 23M 1H 52M 2H 16M

@wearesocialsg 341
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
103.1M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
72%
57.0M
40%
@wearesocialsg 342
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
103.15M 101.16M
84.40M
@wearesocialsg 343
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
81%
15%
4%
<1%
@wearesocialsg 344
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
83%
12%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
0.01%
+11%
-30%
-38%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 345
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
68.5M

48%
42.5M
30%
@wearesocialsg 346
JAN
2016

39%
VK
32%
ODNOKLASSNIKI
24%
FACEBOOK
19%
SKYPE
17%
GOOGLE+
VIBER
15%
WHATSAPP
15%
12%
INSTAGRAM
11%
TWITTER
FACEBOOK
MESSENGER
6%
SOCIAL NETWORK
@wearesocialsg 347
JAN
2016
FEMALE
MALE

AGE
1.7
1.6
1.6
1.5
0.8
0.5
13 19
FEMALE
MALE
TOTAL
10,000,000
52%
48%
13 19
10%
5%
5%
20 29
33%
17%
16%
30 39
31%
16%
15%
40 49
15%
8%
8%
50 59
8%
4%
4%
60+
5%
3%
2%
0.8
0.5
YEARS OLD
TOTAL
0.4
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.4
50 59
YEARS OLD
0.3
0.2
60+
YEARS OLD
@wearesocialsg 348
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
103.2M 72% 247.2M 172%
2.40
@wearesocialsg 349
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
82%
18%
38%
247.2M 172%
@wearesocialsg 350
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
31%
19%
17%
15%
27%
@wearesocialsg 351
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
48%
64%
47%
45%
15%
@wearesocialsg 352
SAUDI ARABIA
@wearesocialsg 353
JAN
2016
DIGITAL IN SAUDI ARABIA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
31.85 20.29 11.00
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
57.58
10.00
MILLION
MILLION
MILLION
URBANISATION: 83%
PENETRATION: 64%
PENETRATION: 35%
vs POPULATION: 181%
PENETRATION: 31%





MILLION
MILLION
@wearesocialsg 354
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+5%
+20%
+9%
+25%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 355
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
91%
86%
54%
21%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
7%
[N/A]
2%
5%
@wearesocialsg 356
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 08M 3H 46M 2H 56M 1H 55M

@wearesocialsg 357
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
20.3M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
64%
15.5M
49%
@wearesocialsg 358
JAN
2016

INTERNET USERS:
#
18.30M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
20.29M
16.20M
@wearesocialsg 359
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
86%
10%
3%
1%
@wearesocialsg 360
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
39%
55%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
0.14%
-17%
+19%
-13%
+133%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 361
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
11.0M

35%
10.0M
31%
@wearesocialsg 362
JAN
2016

27%
WHATSAPP
25%
FACEBOOK
FACEBOOK
MESSENGER
20%
TWITTER
20%
17%
INSTAGRAM
15%
GOOGLE+
14%
SKYPE
13%
SNAPCHAT
12%
LINE
LINKEDIN
11%
SOCIAL NETWORK
@wearesocialsg 363
JAN
2016

AGE
3.8
FEMALE
MALE
2.9
1.1
13 19
YEARS OLD
0.6
20 29
YEARS OLD
FEMALE
MALE
TOTAL
11,000,000
19%
81%
13 19
14%
4%
10%
20 29
43%
9%
35%
30 39
32%
5%
26%
40 49
11%
2%
9%
50 59
3%
1%
3%
60+
1%
0%
1%
1.0
1.0
0.4
TOTAL
30 39
YEARS OLD
0.2
40 49
YEARS OLD
0.3
0.1
50 59
YEARS OLD
0.0
0.1
60+
YEARS OLD
@wearesocialsg 364
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
21.2M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
67%
57.6M 181%
2.72
@wearesocialsg 365
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
86%
14%
71%
57.6M 181%
@wearesocialsg 366
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
38%
34%
28%
26%
34%
@wearesocialsg 367
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
41%
52%
42%
36%
23%
@wearesocialsg 368
SINGAPORE
@wearesocialsg 369
JAN
2016
DIGITAL IN SINGAPORE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
5.65
4.65
3.60
8.22
3.30
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 82%
PENETRATION: 64%
vs POPULATION: 145%
PENETRATION: 58%





@wearesocialsg 370
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+1%
0%
+2%
+3%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 371
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
96%
88%
71%
42%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
12%
[N/A]
2%
4%
@wearesocialsg 372
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 14M 2H 03M 1H 39M 1H 38M

@wearesocialsg 373
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.65M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
82%
3.70M
66%
@wearesocialsg 374
JAN
2016

INTERNET USERS:
#
4.653M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
4.633M
4.500M
@wearesocialsg 375
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
84%
11%
4%
1%
@wearesocialsg 376
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
52%
41%
YEAR-ON-YEAR:
7%
YEAR-ON-YEAR:
0.02%
-7%
+17%
-23%
+100%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 377
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
3.60M

64%
3.30M
58%
@wearesocialsg 378
JAN
2016

46%
WHATSAPP
43%
FACEBOOK
FACEBOOK
MESSENGER
26%
18%
INSTAGRAM
GOOGLE+
14%
LINE
14%
LINKEDIN
14%
SKYPE
13%
TWITTER
13%
WECHAT
12%
SOCIAL NETWORK
@wearesocialsg 379
JAN
2016

AGE
FEMALE
0.7
MALE
0.5
0.5
0.5
0.3
0.1
13 19
FEMALE
MALE
TOTAL
3,600,000
47%
53%
13 19
8%
4%
4%
20 29
34%
15%
19%
30 39
28%
13%
14%
40 49
16%
8%
8%
50 59
9%
5%
4%
60+
5%
3%
3%
0.3
0.2
0.1
YEARS OLD
TOTAL
0.2
0.1
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
0.1
60+
YEARS OLD
@wearesocialsg 380
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
4.80M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
85%
8.22M 145%
1.71
@wearesocialsg 381
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
41%
59%
98%
8.22M 145%
@wearesocialsg 382
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
58%
42%
33%
38%
48%
@wearesocialsg 383
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
57%
67%
52%
50%
30%
@wearesocialsg 384
SOUTH AFRICA
@wearesocialsg 385
JAN
2016
DIGITAL IN SOUTH AFRICA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
54.73 26.84 13.00 85.53 10.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 65%
PENETRATION: 49%
PENETRATION: 24%
vs POPULATION: 156%
PENETRATION: 18%





@wearesocialsg 386
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+5%
+10%
+8%
-6%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 387
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
92%
60%
18%
7%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
3%
[N/A]
1%
1%
@wearesocialsg 388
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 54M 2H 59M 2H 43M 2H 21M

@wearesocialsg 389
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
26.8M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
49%
23.1M
42%
@wearesocialsg 390
JAN
2016

INTERNET USERS:
#
26.84M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
26.82M
24.80M
@wearesocialsg 391
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
59%
26%
12%
3%
@wearesocialsg 392
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
21%
75%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
0.02%
-38%
+23%
-22%
-60%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 393
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
13.0M

24%
10.0M
18%
@wearesocialsg 394
JAN
2016

33%
WHATSAPP
30%
FACEBOOK
FACEBOOK
MESSENGER
20%
15%
GOOGLE+
13%
LINKEDIN
12%
TWITTER
11%
PINTEREST
INSTAGRAM
BBM
SKYPE
10%
9%
9%
SOCIAL NETWORK
@wearesocialsg 395
JAN
2016

AGE
FEMALE
2.6
MALE
2.7
1.3
1.1
TOTAL
FEMALE
MALE
TOTAL
13,000,000
50%
50%
13 19
17%
8%
8%
20 29
41%
20%
21%
30 39
21%
10%
11%
40 49
9%
5%
4%
50 59
5%
3%
2%
60+
7%
4%
3%
1.4
1.1
0.6
0.6
0.4
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.3
50 59
YEARS OLD
0.5
0.4
60+
YEARS OLD
@wearesocialsg 396
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
35.6M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
65%
85.5M 156%
2.40
@wearesocialsg 397
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
84%
16%
41%
85.5M 156%
@wearesocialsg 398
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
38%
28%
16%
26%
29%
@wearesocialsg 399
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
27%
43%
33%
23%
12%
@wearesocialsg 400
SOUTH KOREA
@wearesocialsg 401
JAN
2016
DIGITAL IN SOUTH KOREA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
50.40 45.31 38.40
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
57.08
38.40
MILLION
MILLION
MILLION
URBANISATION: 83%
PENETRATION: 90%
PENETRATION: 76%
vs POPULATION: 113%
PENETRATION: 76%





Sources: UN, US Census Bureau; InternetWorldStats, Kakao, GSMA Intelligence.
MILLION
MILLION
@wearesocialsg 402
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
0%
[N/A]*
+3%
[N/A]*
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not Kakaotalk.
@wearesocialsg 403
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
98%
83%
68%
15%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
5%
[N/A]
1%
2%
@wearesocialsg 404
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 04M 1H 56M 1H 06M 2H 04M

@wearesocialsg 405
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
45.3M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
90%
35.3M
70%
@wearesocialsg 406
JAN
2016

INTERNET USERS:
#
45.31M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
42.50M
44.90M
@wearesocialsg 407
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
97%
3%
<1%
<1%
@wearesocialsg 408
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73%
26%
YEAR-ON-YEAR:
1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+6%
-12%
-42%
YEAR-ON-YEAR:
@wearesocialsg 409
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
38.4M

76%
38.4M
76%
@wearesocialsg 410
JAN
2016

41%
KAKAOTALK
27%
FACEBOOK
17%
KAKAOSTORY
FACEBOOK
MESSENGER
12%
10%
TWITTER
LINE
7%
INSTAGRAM
7%
6%
GOOGLE+
TWITCH
TUMBLR
4%
3%
SOCIAL NETWORK
@wearesocialsg 411
JAN
2016

FEMALE
AGE
3.5
MALE
2.9
1.9
1.2
MALE
TOTAL
16,000,000
43%
57%
13 19
23%
12%
11%
20 29
40%
18%
22%
30 39
19%
8%
12%
40 49
11%
4%
7%
50 59
5%
2%
3%
60+
2%
0%
1%
1.1
0.7
13 19
FEMALE
1.9
1.8
YEARS OLD
TOTAL
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.3
0.5
50 59
YEARS OLD
0.1
0.2
60+
YEARS OLD
@wearesocialsg 412
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
41.1M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
82%
57.1M 113%
1.39
@wearesocialsg 413
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
5%
95%
99%
57.1M 113%
@wearesocialsg 414
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
47%
51
45%
43%
53%
@wearesocialsg 415
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
72%
78%
46%
68%
43%
@wearesocialsg 416
SPAIN
@wearesocialsg 417
JAN
2016
DIGITAL IN SPAIN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
46.09 35.71 22.00
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
49.16
19.00
MILLION
MILLION
MILLION
URBANISATION: 80%
PENETRATION: 77%
PENETRATION: 48%
vs POPULATION: 107%
PENETRATION: 41%





MILLION
MILLION
@wearesocialsg 418
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+6%
0%
-1%
+7%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 419
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
96%
80%
73%
38%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
16%
[N/A]
12%
2%
@wearesocialsg 420
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 47M 1H 55M 1H 36M 2H 25M

@wearesocialsg 421
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
35.7M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
77%
29.9M
65%
@wearesocialsg 422
JAN
2016

INTERNET USERS:
#
35.71M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
35.12M
35.50M
@wearesocialsg 423
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
86%
11%
2%
<1%
@wearesocialsg 424
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
62%
32%
YEAR-ON-YEAR:
7%
YEAR-ON-YEAR:
0.07%
+4%
-6%
-3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 425
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
22.0M

48%
19.0M
41%
@wearesocialsg 426
JAN
2016

45%
WHATSAPP
44%
FACEBOOK
FACEBOOK
MESSENGER
24%
24%
TWITTER
21%
GOOGLE+
15%
INSTAGRAM
14%
LINKEDIN
13%
SKYPE
PINTEREST
LINE
9%
8%
SOCIAL NETWORK
@wearesocialsg 427
JAN
2016

AGE
FEMALE
MALE
3.0
2.7
2.7
2.8
2.4
2.3
TOTAL
FEMALE
MALE
TOTAL
22,000,000
50%
50%
13 19
6%
4%
3%
20 29
25%
12%
12%
30 39
26%
14%
13%
40 49
21%
11%
10%
50 59
13%
7%
6%
7%
4%
4%
60+
1.5
0.8
1.3
0.8
0.6
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
0.8
60+
YEARS OLD
@wearesocialsg 428
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
40.0M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
87%
49.2M 107%
1.23
@wearesocialsg 429
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
24%
76%
69%
49.2M 107%
@wearesocialsg 430
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
51%
38%
25%
33%
39%
@wearesocialsg 431
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
57%
66%
61%
52%
27%
@wearesocialsg 432
THAILAND
@wearesocialsg 433
JAN
2016
DIGITAL IN THAILAND
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
68.05 38.00 38.00 82.78 34.00

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 52%
PENETRATION: 56%
PENETRATION: 56%
vs POPULATION: 122%
PENETRATION: 50%





@wearesocialsg 434
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+21%
+19%
-15%
+21%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 435
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
96%
64%
27%
11%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
2%
[N/A]
1%
1%
@wearesocialsg 436
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 45M 3H 53M 2H 52M 2H 27M

@wearesocialsg 437
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
38.0M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
56%
30.6M
45%
@wearesocialsg 438
JAN
2016

INTERNET USERS:
#
38.00M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
23.74M
19.50M
@wearesocialsg 439
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
86%
11%
3%
1%
@wearesocialsg 440
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
50%
45%
YEAR-ON-YEAR:
5%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+30%
-29%
YEAR-ON-YEAR:
@wearesocialsg 441
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
38.0M

56%
34.0M
50%
@wearesocialsg 442
JAN
2016

32%
FACEBOOK
29%
LINE
FACEBOOK
MESSENGER
28%
22%
GOOGLE+
19%
INSTAGRAM
14%
TWITTER
PINTEREST
WHATSAPP
SKYPE
LINKEDIN
11%
11%
10%
10%
SOCIAL NETWORK
@wearesocialsg 443
JAN
2016
FEMALE
MALE
4.4

6.9
AGE
7.1
4.3
4.2
TOTAL
FEMALE
MALE
TOTAL
38,000,000
50%
50%
13 19
23%
12%
11%
20 29
37%
18%
19%
30 39
22%
11%
11%
40 49
10%
5%
5%
50 59
5%
2%
2%
60+
3%
1%
2%
4.1
1.9
1.8
0.9
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.9
50 59
YEARS OLD
0.5
0.6
60+
YEARS OLD
@wearesocialsg 444
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
47.0M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
69%
82.8M 122%
1.76
@wearesocialsg 445
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
83%
17%
98%
82.8M 122%
@wearesocialsg 446
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
40%
33%
33%
30%
32%
@wearesocialsg 447
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
44%
48%
40%
39%
31%
@wearesocialsg 448
TURKEY
@wearesocialsg 449
JAN
2016
DIGITAL IN TURKEY
TOTAL
POPULATION
79.14
MILLION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
46.28 42.00 71.03 36.00

MILLION
MILLION
MILLION
MILLION
URBANISATION: 74%
PENETRATION: 58%
PENETRATION: 53%
vs POPULATION: 90%
PENETRATION: 45%





@wearesocialsg 450
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+10%
+5%
+2%
+13%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 451
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
86%
56%
48%
11%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
4%
[N/A]
1%
5%
@wearesocialsg 452
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 14M 2H 35M 2H 32M 2H 18M

@wearesocialsg 453
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
46.3M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
58%
40.5M
51%
@wearesocialsg 454
JAN
2016

INTERNET USERS:
#
46.28M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
40.40M
36.60M
@wearesocialsg 455
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
77%
16%
4%
3%
@wearesocialsg 456
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
51%
46%
YEAR-ON-YEAR:
4%
YEAR-ON-YEAR:
0.03%
-25%
+55%
+9%
+200%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 457
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
42.0M

53%
36.0M
45%
@wearesocialsg 458
JAN
2016

32%
FACEBOOK
24%
WHATSAPP
FACEBOOK
MESSENGER
20%
17%
TWITTER
16%
INSTAGRAM
15%
GOOGLE+
13%
SKYPE
9%
LINKEDIN
VIBER
VINE
8%
7%
SOCIAL NETWORK
@wearesocialsg 459
JAN
2016
FEMALE
MALE
4.4

6.9
AGE
7.1
4.3
4.2
TOTAL
FEMALE
MALE
TOTAL
42,000,000
37%
63%
13 19
19%
8%
11%
20 29
36%
14%
23%
30 39
23%
8%
15%
40 49
12%
4%
8%
50 59
5%
2%
3%
60+
3%
1%
2%
4.1
1.9
1.8
0.9
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
0.9
50 59
YEARS OLD
0.5
0.6
60+
YEARS OLD
@wearesocialsg 460
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
62.1M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
90%
1.14
78%
71.0M
@wearesocialsg 461
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
90%
55%
45%
39%
71.0M
@wearesocialsg 462
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
43%
36%
28%
35%
37%
@wearesocialsg 463
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
45%
54%
40%
42%
24%
@wearesocialsg 464
UNITED ARAB EMIRATES

@wearesocialsg 465
JAN
2016
DIGITAL IN THE UAE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
9.21
8.81
6.30
17.19
MILLION
5.60
MILLION
MILLION
MILLION
MILLION
URBANISATION: 86%
PENETRATION: 96%
PENETRATION: 68%
vs POPULATION: 187%
PENETRATION: 61%





@wearesocialsg 466
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+3%
+17%
+5%
+22%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 467
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
99%
91%
78%
33%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
12%
[N/A]
2%
8%
@wearesocialsg 468
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 25M 3H 37M 3H 01M 1H 42M

@wearesocialsg 469
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
8.81M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
96%
7.40M
80%
@wearesocialsg 470
JAN
2016

INTERNET USERS:
#
8.807M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
8.328M
5.200M
@wearesocialsg 471
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
89%
7%
2%
2%
@wearesocialsg 472
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
47%
49%
YEAR-ON-YEAR:
4%
YEAR-ON-YEAR:
0.06%
+1%
+2%
-23%
+100%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 473
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
6.30M

68%
5.60M
61%
@wearesocialsg 474
JAN
2016

47%
WHATSAPP
FACEBOOK
46%
SKYPE
46%
FACEBOOK
MESSENGER
42%
29%
TWITTER
INSTAGRAM
27%
LINKEDIN
27%
GOOGLE+
27%
VIBER
SNAPCHAT
20%
19%
SOCIAL NETWORK
@wearesocialsg 475
JAN
2016

AGE
1.9
FEMALE
MALE
1.6
0.6
0.2
0.6
0.3
13 19
YEARS OLD
20 29
30 39
YEARS OLD
FEMALE
MALE
TOTAL
6,300,000
26%
74%
13 19
7%
3%
5%
20 29
40%
10%
30%
30 39
34%
9%
25%
40 49
12%
3%
9%
50 59
3%
1%
3%
60+
2%
1%
1%
0.6
0.2
YEARS OLD
TOTAL
40 49
YEARS OLD
0.1
0.2
50 59
YEARS OLD
0.0
0.1
60+
YEARS OLD
@wearesocialsg 476
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
4.90M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
53% 17.19M 187%
3.51
@wearesocialsg 477
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
84%
16%
70%
17.19M 187%
@wearesocialsg 478
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
71%
62%
41%
47%
60%
@wearesocialsg 479
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
62%
80%
65%
53%
40%
@wearesocialsg 480
UNITED KINGDOM
@wearesocialsg 481
JAN
2016
DIGITAL IN THE UK
TOTAL
POPULATION
ACTIVE
INTERNET USERS
64.91
59.47
URBANISATION: 83%
MILLION
MILLION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
38.00 74.92 33.00

MILLION
MILLION
MILLION
PENETRATION: 92%
PENETRATION: 59%
vs POPULATION: 115%
PENETRATION: 51%




@wearesocialsg 482
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+2%
0%
-0.2%
+3%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 483
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
92%
71%
75%
51%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
21%
[N/A]
13%
4%
@wearesocialsg 484
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 47M 1H 33M 1H 29M 2H 46M

@wearesocialsg 485
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
59.5M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
92%
40.3M
62%
@wearesocialsg 486
JAN
2016

INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
59.33M
59.47M
57.30M
@wearesocialsg 487
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
85%
11%
3%
1%
@wearesocialsg 488
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
59%
28%
12%
0.4%
+8%
-7%
-16%
+33%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 489
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
38.0M

59%
33.0M
51%
@wearesocialsg 490
JAN
2016

47%
FACEBOOK
FACEBOOK
MESSENGER
32%
24%
WHATSAPP
20%
TWITTER
14%
INSTAGRAM
13%
SKYPE
12%
SNAPCHAT
GOOGLE+
LINKEDIN
PINTEREST
10%
10%
8%
SOCIAL NETWORK
@wearesocialsg 491
JAN
2016
FEMALE
MALE

5.3
AGE
5.4
4.1
4.0
3.4
TOTAL
FEMALE
MALE
TOTAL
38,000,000
51%
49%
13 19
11%
6%
5%
20 29
28%
14%
14%
30 39
21%
11%
11%
40 49
17%
9%
8%
50 59
12%
7%
5%
60+
10%
6%
4%
3.0
2.5
2.1
2.0
1.9
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
2.1
1.7
60+
YEARS OLD
@wearesocialsg 492
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
52.8M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
81%
74.9M 115%
1.42
@wearesocialsg 493
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
38%
62%
80%
74.9M 115%
@wearesocialsg 494
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
43%
31%
24%
32%
37%
@wearesocialsg 495
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
77%
79%
79%
73%
27%
@wearesocialsg 496
UNITED STATES OF AMERICA

@wearesocialsg 497
JAN
2016
DIGITAL IN THE USA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
322.9 282.1 192.0 342.4
169.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 82%
PENETRATION: 87%
PENETRATION: 59%
vs POPULATION: 106%
PENETRATION: 52%





MILLION
@wearesocialsg 498
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+4%
+3%
+4%
+6%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 499
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
85%
57%
72%
35%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
[N/A]
10%
12%
[N/A]
@wearesocialsg 500
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 15M 1H 55M 1H 43M 3H 18M

@wearesocialsg 501
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
282.1M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
87%
178.0M
55%
@wearesocialsg 502
JAN
2016

INTERNET USERS:
#
280.7M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
282.1M
276.6M
@wearesocialsg 503
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
79%
14%
6%
1%
@wearesocialsg 504
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
65%
27%
YEAR-ON-YEAR:
8%
YEAR-ON-YEAR:
0.18%
-2%
+7%
-4%
-5%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
@wearesocialsg 505
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
192M

59%
169M
52%
@wearesocialsg 506
JAN
2016

41%
FACEBOOK
FACEBOOK
MESSENGER
26%
17%
TWITTER
PINTEREST
15%
INSTAGRAM
15%
12%
GOOGLE+
11%
LINKEDIN
11%
SNAPCHAT
9%
SKYPE
TUMBLR
8%
SOCIAL NETWORK
@wearesocialsg 507
JAN
2016
FEMALE

AGE
27.0 27.0
MALE
21.0
19.0
17.0
14.0
8.3
TOTAL
FEMALE
MALE
TOTAL
192,000,000
54%
46%
13 19
8%
4%
4%
20 29
28%
14%
14%
30 39
21%
11%
10%
40 49
16%
9%
7%
50 59
13%
8%
5%
60+
13%
8%
5%
15.0
15.0
10.0
9.7
7.3
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
40 49
YEARS OLD
50 59
YEARS OLD
60+
YEARS OLD
@wearesocialsg 508
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
263M
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
81%
342M 106%
1.30
@wearesocialsg 509
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
25%
75%
88%
342M 106%
@wearesocialsg 510
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
34%
31%
28%
31%
38%
@wearesocialsg 511
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
66%
71%
69%
60%
26%
@wearesocialsg 512
VIETNAM
@wearesocialsg 513
JAN
2016
DIGITAL IN VIETNAM
TOTAL
POPULATION
ACTIVE
INTERNET USERS
93.95
47.30
URBANISATION: 34%
MILLION
MILLION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
35.00 142.99 29.00

MILLION
MILLION
MILLION
PENETRATION: 50%
PENETRATION: 37%
vs POPULATION: 152%
PENETRATION: 31%




@wearesocialsg 514
JAN
2016
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL USERS
+10%
+25%
+5%
+21%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
@wearesocialsg 515
JAN
2016

MOBILE PHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
93%
55%
46%
12%
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
2%
[N/A]
[N/A]
[N/A]
@wearesocialsg 516
JAN
2016
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE

OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 39M 2H 25M 2H 18M 1H 31M

@wearesocialsg 517
JAN
2016
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
47.3M
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
50%
39.7M
42%
@wearesocialsg 518
JAN
2016

INTERNET USERS:
#
47.30M
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
45.39M
40.10M
@wearesocialsg 519
JAN
2016

USE THE
INTERNET
EVERY DAY
USE THE INTERNET

AT LEAST ONCE
PER WEEK
USE THE INTERNET

AT LEAST ONCE
PER MONTH
USE THE INTERNET

LESS THAN ONCE
PER MONTH
31
78%
18%
3%
1%
@wearesocialsg 520
JAN
2016
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
71%
24%
YEAR-ON-YEAR:
4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-9%
+40%
+4%
YEAR-ON-YEAR:
@wearesocialsg 521
JAN
2016
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
35.0M

37%
29.0M
31%
@wearesocialsg 522
JAN
2016

29%
FACEBOOK
25%
ZALO
FACEBOOK
MESSENGER
25%
20%
GOOGLE+
15%
SKYPE
11%
VIBER
10%
LINE
TWITTER
9%
INSTAGRAM
9%
WHATSAPP
6%
SOCIAL NETWORK
@wearesocialsg 523
JAN
2016

AGE
8.6
FEMALE
MALE
7.2
5.1
5.3
TOTAL
FEMALE
MALE
TOTAL
35,000,000
46%
54%
13 19
30%
15%
15%
20 29
45%
21%
25%
30 39
17%
8%
9%
40 49
5%
2%
3%
50 59
2%
1%
1%
60+
1%
0%
1%
3.3
2.7
0.8
13 19
YEARS OLD
20 29
YEARS OLD
30 39
YEARS OLD
1.0
40 49
YEARS OLD
0.3
0.4
50 59
YEARS OLD
0.1
0.3
60+
YEARS OLD
@wearesocialsg 524
JAN
2016

NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
59.5M
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
63% 143.0M 152%
2.40
@wearesocialsg 525
JAN
2016
MOBILE CONNECTIONS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
89%
11%
26%
143.0M 152%
@wearesocialsg 526
JAN
2016
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
34%
29%
23%
19%
28%
@wearesocialsg 527
JAN
2016
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
37%
45%
33%
32%
23%
@wearesocialsg 528
CLICK HERE TO READ OUR DETAILED ANALYSIS

OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
@wearesocialsg 529
CLICK HERE TO ACCESS WE ARE SOCIALS

OTHER FREE REPORTS & HOW-TO GUIDES
@wearesocialsg 530
SPECIAL THANKS
Wed like to offer our thanks to GlobalWebIndex for providing their valuable
data and support in the development of this report. GlobalWebIndex is the
worlds largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL
COVERAGE
37 MARKETS & 200,000

INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE
Find out more: http://www.globalwebindex.net/

@wearesocialsg 531
SPECIAL THANKS
Wed also like to offer our thanks to GSMA Intelligence for providing their
valuable data for this report. GSMA Intelligence is the unit within the GSMA
that houses the organisations extensive database of mobile operator
statistics, forecasts, and industry reports.
GSMA Intelligences data covers every operator group, network and MVNO in
every country from Afghanistan to Zimbabwe. Updated daily, it is the most
accurate and complete set of industry metrics available, comprising tens of
millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party
industry players rely on GSMA Intelligence to support strategic decisionmaking and long-term investment planning. The data is used as an
industry reference point and is frequently cited by the media and by the
industry itself. GSMA Intelligences team of analysts and experts produce
regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
@wearesocialsg 532
SPECIAL THANKS
Wed also like to offer our thanks to the following data providers for
publishing much of the valuable data included in this years report:
GOOGLE CONSUMER
BAROMETER
STAT
COUNTER
AKAMAI
TECHNOLOGIES
ERICSSON
MOBILITY
Lastly, wed like to say a big thank you to the TheNounProject.com,

who provided much of the inspiration for the icons used in this report.
@wearesocialsg 533
DATA SOURCES USED IN THIS REPORT

POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United
Nations World Urbanization Prospects, 2014 Revision.
INTERNET USER DATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World
Factbook, January 2015; The Prospect Group; The China Internet Network Information Center; The Telecom Regulatory
Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamais
State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from
GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data
from Google Consumer Barometer 2014-2015**.
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent,
VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat as at January 2016. Social
media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and
gender data extrapolated from Facebook-reported data, January 2016. Thanks to Niki Aghaei for her assistance with
collecting and understanding social media user data for Iran.
MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA
Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan
2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamais State of
the Internet report (Q3 2015); Google Consumer Barometer 2014-2015**.
ECOMMERCE DATA: GlobalWebIndex Q4 2015; Google Consumer Barometer 2014-2015**.
DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer 2014-2015**.
NOTES: Annual growth figures are calculated using the data we reported in We Are Socials Digital, Social & Mobile in
2015 report. * GlobalWebIndex surveys more than 700,000 internet users aged 16 to 64 ever quarter across 34 countries
around the world, representing 90% of the global internet population. ** Googles Consumer Barometer polls a
nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina,
Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where the sample base is aged 18+, and
Japan, where the sample base is aged 20+. For more details, see consumerbarometer.com.
@wearesocialsg 534
IMPORTANT NOTES
We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual
basis, but on occasion we may need to alter or update the information and data contained therein.
To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to
various geographical territories around the world. However, reference to these territories and any
associated elements (including flags) does not imply the expression of any opinion whatsoever on the
part of We Are Social or any of its employees, nor on the part of any of the featured data partners,
nor any of those organisations employees, concerning the legal status of any country, territory, city
or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety
of sources, including public and private companies, market research firms, government agencies,
NGOs, and private individuals. We strive to ensure that all data and charts contained in the report
are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor
any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or
assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use
or the results of such use of any information, or represents that its use would not infringe privately
owned rights.
We Are Social will not be liable in respect of any business losses, including without limitation loss of or
damage to profits, income, revenue, use, production, anticipated savings, business, contracts,
commercial opportunities or goodwill as a result of any actions taken based on any of the content
contained within this report.
@wearesocialsg 535
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CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WERE ALREADY HELPING MANY OF THE WORLDS
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DIAGEO, NESTL, INTEL, HSBC, AND GOOGLE.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.COM.
@wearesocialsg 536
WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
WEARESOCIAL.COM
@wearesocialsg 537

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COUNTRIES INCLUDED IN THIS OVERVIEW

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GLOBAL & REGIONAL OVERVIEWS

GLOBAL DIGITAL SNAPSHOT

3.419 2.307 3.790 1.968

FIGURE REPRESENTS TOTAL GLOBAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

FIGURE BASED ON ACTIVE USER

YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SHARE OF GLOBAL USERS

ACTIVE SOCIAL MEDIA ACCOUNTS

A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: AFRICA

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

DIGITAL IN THE AMERICAS

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: THE AMERICAS

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

4,116 1,662 1,211 3,860 1,066

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: ASIA-PACIFIC

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: EUROPE

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

DIGITAL IN THE MIDDLE EAST

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA