Visualizing the Predictive

Modeling Ecosystem
Engage Power Define, Determine, Collaborate
Business
Analytics
Analysts
Need or Idea

People

This is a place where

everything starts with a need
Predictive
Modeling or an idea …
Capability
Process Technology

Define, Design Test & Deploy

Iterative Feedback Loop

Refine/Enhance Strategy Team

Analytics

Executive Team
Applications (SAS, Teradata) Automation Traditional BI tools, Dashboards, MicroStrategy Marketing
Merchandising
Retail
Enterprise Data Warehouse R&A
Third Party
 Predictive Modeling in the
Real World: The Netflix Prize
Utilizes human psychology Gavin Potter
and behavioral economics,
factoring in the irrationality
(w/math Improve effectiveness of
major Increase effectiveness of
of human behavior.
daughter Cinematch by 10% or greater Netflix Cinematch by
Emily) 10% or more
Gavin
Potter
with
daughter
Emily
Netflix Prize contestant Gavin
Potter’s journey to build a
Predictive
Modeling model and win $1 million.
Capability Dell Evaluates the performance, &
Data
Mining & desktop determines if the model
with 6
Model
GBs of warrants publication to the +9.08% is good enough
Building
RAM Netflix Prize Leaderboard for position #17;
leader is at +10.10%.
Revisit model.
Scores the dataset with the
Eliminates/adds variables model and submits result to
that account for user bias
Gavin Potter the Netflix Prize Leaderboard;
and subconscious patterns. most current result is +9.08%.

Leaderboard
Applications Automation Publish results on Netflix Prize website Netflix Prize forum
Other Contestants
Message boards
Database of Netflix user data