1.

5 line spacing
12 size font
3rd person
Proper business language
Writing from an informed perspective
Must answer the question in the introduction/thesis Is
decision making: perceptual or rational or a combination of
both
You need at least 5 academic sources but this means you
might have to read 20 or 25 papers to find the best ones
o Limit of 10 sources
Can use your textbook/websites/other books but it will not
count towards your 5 academic sources unless they are peer
reviewed
Use more recent (2010 2015) and quality sources
And most importantly find sources that support your argument
No quotes reword the quote to show your understanding
o Dont state information without utilizing it to support
your argument
Is written objectively (no we or I)
4-6 Sentence paragraphs (1000 words)
Harvard Referencing on a separate page
o Reference in a consistent format
o In-text referencing
Title the Essay
o Try not to pose a question as we are answering one
o Herald to the reader what your stance is
Check the rubric for what we are marking for write according
to the guidelines
CEO has seen the stimulus and is asking for your thoughts on
decision making
You can include dissenting references to show that your
opinion may not necessarily be 100% correct. Best to
understand both sides of the argument
o You can bring references which argue both sides of the
argument and then argue that one is stronger than the
other.