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Performance Economy Shampoo

SH-0120B(LA)

This shampoo delivers a pleasing slippery feel and combability to wet hair. Sensomer* 10M conditioning polymer provides smooth feel and Glucamate* LT
thickener increases the viscosity of the formula without the addition of salt. Quickpearl* EGL pearlizing agent contributes an elegant pearlescent appearance.
Carbopol* Ultrez 20 polymer decreases processing time, due to its fast dispersion, and contributes to the stability of the formulation.

INCI Name, Trade Name


A.

C.

D.

Function

1.

Deionized Water

50.37

2.

Disodium EDTA,
Versene NA

0.10

Chelating Agent

3.

Acrylates/C10-30 Alkyl Acrylate Crosspolymer,


Carbopol* Ultrez 20 Polymer

0.25

Rheology Modifier

4.

Sodium Laureth Sulfate (28% wt TS),


Sulfochem* ES-2PK Surfactant

5.

B.

Weight %

Diluent

18.25

Surfactant

Sodium Hydroxide (18% Solution)

0.60

Neutralizer

6.

Cocamide MEA,
Amidex* CME Surfactant

2.00

Surfactant /
Thickener

7.

Cocamidopropyl Betaine (35% wt TS),


Chembetaine* C Surfactant

3.33

Surfactant

8.

PEG-7 Glyceryl Cocoate,


Chemonic* LI-7 Surfactant

0.40

Emollient

9.

Sodium Laureth Sulfate (and) Cocamidopropyl


Betaine (and) Glycol Distearate (46% wt TS),
Quickpearl* EGL Pearlizing Agent

4.00

Pearlizing Agent

10.

Deionized Water

11.

Polyquaternium-10,
Sensomer* 10M Polymer

0.30

Conditioning Agent

12.

Methylchloroisothiazolinone (and)
Methylisothiazolinone,
Euxyl K 120

0.05

Preservative

13.

PEG-120 Methyl Glucose Trioleate (and) Propylene


Glycol (and) Water,
Glucamate* LT Thickener

0.15

Thickener

14.

Fragrance,
Hair Line 32

0.20

Fragrance

20.00

Diluent

Product Properties:
Appearance

Pearlized, viscous liquid

pH

6.3 6.8

Viscosity (mPas)**

6,000 10,000

Stability: Passed 3 months @ RT and 45 C; Passed 1 month @


50 C, Passed 5 freeze/thaw cycles
Surfactant (% TS)

10.12

**Brookfield RV Viscometer spindle #5 @ 20 rpm, 25 C @ 24 hours

Supplier References:
Dow (2)
Lubrizol Advanced Materials, Inc. (3, 4, 6, 7, 8, 9,
11, 13)
Schlke & Mayr (12)
Givaudan (14)

SH-0120B(LA)
Based on SH-0120(LA)

- Continued Next Page -

Edition: September 3, 2015


Reference #: SHE-3141015(BR) (JABBE)
Original Edition: May 4, 2015

Lubrizol Advanced Materials, Inc. / 9911 Brecksville Road, Cleveland, Ohio 44141-3247 / TEL: 800.379.5389 or 216.447.5000

The information contained herein is being furnished for


informational purposes only, upon the express condition
that the User makes its own assessment of the appropriate
use of such information. While the information contained
herein is believed to be reliable, no representations,
guarantees or warranties of any kind are made as to its
accuracy, suitability for a particular application or the
results to be obtained herefrom. Lubrizol Advanced
Materials, Inc. ("Lubrizol") cannot guarantee how any
products associated with this information will perform

in combination with other substances or in Users


process. Due to the variations in methods, conditions
and equipment used commercially in processing these
materials, no warranties or guarantees are made as to
the suitability of the information/products for the
applications disclosed. Lubrizol shall not be liable and
the User assumes all risk and responsibility for, any use
or handling of any material beyond Lubrizol's direct
control. LUBRIZOL MAKES NO WARRANTIES,
EXPRESS OR IMPLIED, INCLUDING, BUT NOT

LIMITED TO, THE IMPLIED WARRANTIES OF


MERCHANTABILITY
OR
FITNESS
FOR
A
PARTICULAR PURPOSE. It is the Users sole
responsibility to determine if there are any issues
relating to patent infringement of any component or
combination of components relating to the supplied
information. Nothing contained herein is to be
considered as permission, recommendation, nor as
an inducement to practice any patented invention
without the permission of the patent owner.

For further information, please visit: www.lubrizol.com/personalcare


Lubrizol Advanced Materials, Inc. is a wholly owned subsidiary of The Lubrizol Corporation
*Trademark owned by The Lubrizol Corporation or its affiliates
Copyright 2015 / The Lubrizol Corporation

Performance Economy Shampoo


Procedure:
1.

PART A: In a suitable mixing vessel add Disodium EDTA to water and mix until solubilized. Add
Carbopol* Ultrez 20 polymer by sprinkling on the surface of water without mixing.

2.

Begin gentle mixing when polymer is wetted.

3.

Add Sulfochem* ES-2PK surfactant with gentle mixing. Mix until uniform.

4.

Neutralize batch to pH 6.3 - 6.8 with Sodium Hydroxide (18%). Mix until uniform.

5.

Begin heating to 75 C. At 70 C add Amidex* CME surfactant with mixing. Mix until the
ingredient has fully melted. Keep heating.

6.

Maintain temperature between 70 C 75 C for 5 minutes to ensure all ingredients are melted and
homogenous.

7.

Remove heat source and begin cooling with mixing.

8.

When PART A has cooled to 45 C, add ingredient 7, 8, 9 with mixing. Mix until uniform.

9.

PART C.: In a separate vessel, slowly sift Sensomer* 10M polymer into Deionized Water. Heat
to 40 C. Mix until uniform. Add PART C into main vessel with mixing. Mix until uniform.

10. Continue cooling batch to 25 C with mixing.


11. When batch has cooled to 25 C, add ingredient 12 and 13 with mixing. Mix until uniform.
12. Add fragrance. Mix until uniform.

SH-0120B(LA)