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JAZEERA AMERICA EDITORIAL IDENTITY BRIEFING DOCUMENT KEY POINTS

BOLD. CHALLENGING, FEARLESS
Have courage in our journalism. Own a story. Run with it. Be bold.
Uphold balance & integrity in everything we do. We are pro-nothing & anti-nothing.
Dig for the truth on every story. Be devils advocate every time.
Ask what the real story is. Dont just cover it. Un-cover it.
Tackle the conventional wisdom. Challenge it. Go two steps further.
Hold power to account. Live up to being the Fourth Estate.
Be proactive in covering marginalized or neglected stories and people.
Follow up and follow through on stories.
Everything we do represents our audiences. Journalism is a public interest.

ORIGINAL JOURNALISM WHAT IS REALLY GOING ON?
Rely on our own journalism. Rely on our own journalists in the field.
Dont follow the media consensus on a story - conduct our own journalism.
Find the real story that passes you by. Get to the story beyond others narrative.
Be proud of our own stories, the news lines we own. Be bold in their presentation.
Apply journalism to every story we do News, enterprise, Programs, & Social.

JOURNALISM OF DEPTH
Cover the story properly dont just scratch the surface. Give the full story.
Make sure to consider and challenge all relevant sides to a story before reporting it.
If time is needed, if context is needed, if historical info is needed: give it.
Stick with the story. It doesnt end when coverage ends. Return to it if appropriate.

TRULY REPRESENTATIVE STORY TELLING
Cover & tell global stories from - and to - a diverse, unique, and varied nation.
Reflect this diversity in everything we do. The stories we chose & how we tell them.
Get to the voices of those people who reflect the rich diversity of this country.
It is so often those most marginalized who have strong stories to tell.
Shine a light in the shadows. But dont switch it off elsewhere.

HEAR THE HUMAN STORY
Cover the people affected by stories, as well as the powerful making decisions.
Let relevant voices be heard, even if others are not listening to them.
Have courage in covering the unreported world, and voices often not heard.
Connect directly with the people involved in, or affected by events.
Hear and tell the human story that is at the center events we report.

RESPONSIBLE, COMPELLING, ENGAGING
Be honest with our audiences. Honor the trust we are given.
Engage and connect with our audiences, and with the people we cover.
Tell stories that people care about, and tell them in a way that is engaging.
Respect those we cover, and our audiences.
Be first with stories, but always correct. Never sacrifice accuracy for speed.
Cover all genres of news and current affairs that have substance.
We are credible, trusted, and reliable, with a responsibility to uphold integrity.