The Core Essentials of a Successful Launch

VIDEO 1 ACTION GUIDE

How do you take what you love to do your passion, your profession, even your hobby and
turn it into an online business that makes you a great income, creates real value in the world,
and gives you the freedom to work when you want how much you want and that you can
run from anywhere in the world?
Follow along and take notes as I show you the critical things you need to know to launch a
six-figure (or even seven-figure) business online.

The Four Freedoms of an Online Business:

1. ________________ Freedom:
How would you spend your time if your business made you money 365 days a year?
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2. ________________ Freedom:
Where would you like to live/play/work if your work could be anywhere that had an
internet connection?
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3. ________________ Freedom:
What type of people do you want to work with or coach?
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4. ________________ Freedom:
If you could make money doing just about anything in the world, what would you
choose to do to fulfill your own purpose?
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2015 Internet Alchemy, Inc.

ProductLaunchFormula.com

The Core Essentials of a Successful Launch

VIDEO 1 ACTION GUIDE
Avoiding The Two Non-Starters That Can Hold You Back:
1. ________ _________________ ______________
Hint: making the assumption that you already know something or that youve seen this
before that wont get you where you want to go.

2. ________ _______________________
Note: Some things youll learn may seem counter-intuitive or even strange, but theyre
backed with over a decade of proven results.

The Core Strategy That Drives Successful Launches:

The ________________________ Sales _____________________
You break up your sales letter into ______ sections, called _________________ (PLC)
PLC1 theme: ________________________________________________
PLC2 theme: ________________________________________________
PLC3 theme: ________________________________________________

Six Mental Triggers that Make Your Launch Irresistible:

1. ________________________________________________
2. ________________________________________________
3. ________________________________________________
4. ________________________________________________
5. ________________________________________________
6. ________________________________________________

2015 Internet Alchemy, Inc.

ProductLaunchFormula.com

The Core Essentials of a Successful Launch

VIDEO 1 ACTION GUIDE
The three types of people that this is perfect for:
1. You already have an online business and youre ready to take it to the next level.
2. Youre a practitioner or have a service business but you dont have time leverage (to
increase your income you must work more hours).
3. You have no business, no product, no list, and maybe even no ideas.
(If you fall into one of those three categories, youre going to love the next video I have for
you its about the three primary types of launches including the Seed Launch, which is
where you can start with no list and no product, and you basically get paid to create that
first product and create that first list.)

Exercise: Three Questions to Inspire Your First Launch

1. Why do you want to launch?
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2. What does building an online business look like to you in terms of the four
freedoms described above?
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3. What will putting on launches do for your lifestyle and your familys
lifestyle?
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Please leave a comment below the video and tell me, What would a successful launch
mean to you? Just scroll down and in the comments section, tell me what a successful
launch would mean to you.

2015 Internet Alchemy, Inc.

ProductLaunchFormula.com