Emilie DeFrain

Strategic- Individualization- Maximizer- Relator- Connectedness

3264 Lakeside Ave. Holland, MI 49424
248-821-2788 defrain@hope.edu
EDUCATION
Hope College, Holland, MI
Bachelor of Arts in Communication and Creative Writing- Cum Laude
Oakland Community College, Auburn Hills, MI
Associates in Liberal Arts
Recipient of Chancellor Scholarship

July 2015

May 2013

EMPLOYMENT EXPERIENCE
Hope College Kruizenga Art Museum
Visitor Services Coordinator
August 2015-Current
Launched and maintain the new website and social media channels to fully market the KAMs brand; receiving consistent,
positive growth and page traffic on all platforms.
Conceptualized and executed numerous highly successful events ie. A coloring book party estimated for 75 participants
that instead saw 350+ during the three hour event.
Designed advertisements and social media-friendly graphics for all the museum sponsored events.
Welcomed and guided museum visitors through the history, contents and exhibitions to ensure a positive experience.
Hope College Public Affairs and Marketing
Web Content Editor
May 2015-August 2015
Contributed to writing and editing web content in the overhaul of a new college website.
Gained hands-on experience with social media and web strategy, content strategy, web asset production and launching a
new website.
Utilized content management systems like WordPress and OU Campus to store and design.
Weekends with Emilie, Oakland County/ Ottawa County, MI
October 2011-Current
Founder
Strategically formulated and launched a successful in-home pet care business after recognizing a growing customer need.
Developed a marketing campaign and business strategy that garnishes repeat and new referrals.
Bonded with clients and prioritized their needs to consistently improve experience.
Lio Products, Holland, MI
February 2014-April 2015
Co-Head of Marketing and Branding
Organized and coordinated a product launch which resulted in increased sales.
Collaborates with design team to market the product brand.
Researched and wrote numerous press releases and promotional news stories used in Kickstarter and various
entrepreneurial web magazines.
Pet Supplies Plus, Oxford, MI
May 2011-September 2013, Summer 2014
Cashier/ Small Animal Specialist/ Stock
Listened to customer needs, designed solutions that utilized in-store products and gained regular positive feedback.
Employed a calm and professional manner when dealing with unsatisfied customers in order to resolve concerns;
diplomatic and patient with all types of individuals and situations.
Interviewed and trained over a dozen new employees on cash register procedures, stock maintenance and company
customer service policies.
COLLEGE LEADERSHIP
Orientation Assistant Director, Holland, MI
August 2014
Director of the Transfer Program
Developed a detailed and organized activities schedule of events well within the allowed budget.
Involved in the interviewing and hiring of orientation staff members.
Utilized personal transfer experience to maximize existing Transfer Student Program, and connected with and guided
incoming transfer students to ease their transition.