A Swaby Online Media

company

Nigel Swaby
801-634-4950
Understanding Location
Based Social Media
foursquare
foursquare
foursquare
It’s not the only game in town.
foursquare
It’s not the only game in town.
Loopt
foursquare
It’s not the only game in town.
Loopt
Gowalla
foursquare
It’s not the only game in town.
Loopt
Gowalla
Twitter and Facebook
foursquare
What is it?
What is foursquare?
A game
What is foursquare?
A game
Consumer information
What is foursquare?
A game
Consumer information
Business advertising
foursquare
How do you play?
“Check-in” to places you go.
How do you play?
“Check-in” to places you go.
Add locations
How do you play?
“Check-in” to places you go.
Add locations
Go new places
What do you get?
Points!
What do you get?
Points!
5 points for each new location
What do you get?
Points!
5 points for each new location
5 points for your first time
What do you get?
Points!
5 points for each new location
5 points for your first time
1 point for places you’ve been to before
What do you get?
Points!
5 points for each new location
5 points for your first time
1 point for places you’ve been to before
A one point multiplier for each previous location you’ve
been to in the last 12 hours
What do you get?
Badges
Check-in to venues 4 nights in a row and congrats, you’re
on a bender.
If you check-in at the same venue 3 times in 1 week you get
the Local Badge
Playa Please! Get this badge when checking into a venue
that also contains 3 members of the opposite sex.
Basically you get the badge when you check in after 3am on
a weekday (aka school night).
http://lalawag.com/2009/09/22/foursquare-badge-roundu
p/#ixzz0n4mVvdWF
What do you get?
What do you get?
The person who checks in the most becomes mayor!
What do you get?
The person who checks in the most becomes mayor!
Mayorships can be won or lost
What do you get?
The person who checks in the most becomes mayor!
Mayorships can be won or lost
There can be a prize for being mayor
What do you get?
What do you get?
What do you get?
The person who checks in the most becomes mayor!
Mayorships can be won or lost
There can be a prize for being mayor
You can become mayor of more than one place.
What do you get?
How can you score points?
How can you score points?
Check in everywhere!
How can you score points?
Check in everywhere!
Add new places!
How can you score points?
Check in everywhere!
Add new places!
Try new places!
Foursquare’s real value
Foursquare’s real value
Sharing experiences of places we haven’t been to
before
Foursquare’s real value
Foursquare’s real value
Sharing experiences of places we haven’t been to
before
Learning what’s good…or bad about a place we’re
unfamiliar with
Foursquare’s real value
Sharing experiences of places we haven’t been to
before
Learning what’s good…or bad about a place we’re
unfamiliar with
Learning about special deals
What is driving adoption?
What is driving adoption?
Foursquare has seen amazing growth
What is driving adoption?
Foursquare has seen amazing growth
Launched at SXSW last year
Now has 1 million users
What is driving adoption?
What is driving adoption?
Android based smart phones will number 73 million
by 2012.
What is driving adoption?
Android based smart phones will number 73 million
by 2012.
iPhones will number 71 million in the same year.
What is driving adoption?
Android based smart phones will number 73 million
by 2012
iPhones will number 71 million in the same year
Motorola’s Droid sold 250,000 units in the first week!
What is driving adoption?
Local business offers.
What is driving adoption?
Local business offers.
Points and badges may keep us active, but offers and
good experiences will create true engagement.
What is driving adoption?
Local business offers.
Points and badges may keep us active, but offers and
good experiences will create true engagement.
As the early adopters, we need to evangelize
foursquare to our friends and businesses.
Business implications
Business implications
Foursquare is a marketer’s dream!
Business implications
Foursquare is a marketer’s dream!
Mayor’s visit an establishment the most…
Business implications
Foursquare is a marketer’s dream!
Mayor’s visit an establishment the most…
And tell all their friends about it!
Business implications
Foursquare is a marketer’s dream!
Mayor’s visit an establishment the most…
And tell all their friends about it!

I submit the “mayor” is the best customer of any

business.
Business implications
Foursquare is a marketer’s dream!
Mayor’s visit an establishment the most…
And tell all their friends about it!

I submit the “mayor” is the best customer of any

business.
All other foursquare check ins are like mayors in
training
What have we learned?
What have we learned?
Foursquare is a game
What have we learned?
Foursquare is a game
It’s an information tool
What have we learned?
Foursquare is a game
It’s an information tool
It’s a business tool for location based businesses