EE/BT Advertisement & Thinking & Culture

Why are you paying Kevin Bacon millions to tell me facts?

Why are you adding comedy that isn’t comedy when it’s supposedly a true fact?
Why are you telling me this?
Telling people your Network is 50% faster does not mean anything and it’s stupid to say so.
What does 50% mean? My YouTube Videos will play at the pace of a Benny Hill show. I will
get 50% more radiation to my brain. The Organisation that put these tests out which are
worthless should be shut down. It means nothing. All other Networks come up to the
standard of 4G and its given spectrum and speed. If you said my Network will play a 10
minute YouTube Video with no buffering and takes 3 seconds to start up that’s what I want
to hear. I am not interested in the competition I am interested in facts and what you can
actually do...
50% faster Network. What’s the logical thought process from this? More efficient. The best
customer services. Less problems and issues for customers. EE has the worst customer
services by far in the UK never mind in Europe. The two statements which are factual do not
go together.
What does revolutionising EE customer services mean? It says there has been cost cuts year
in year out at the expense of the customer experience. For the newest sector in the World
this thinking is pretty backward. Zero Learning and Development and Zero engagement with
employees. This is not a nice place to work at and no fault of the employees especially on
baseline.
BT were told before negotiations with EE what the whole story was. BT have not re
negotiated the final cost so that money saved is then put back in to development and
systems designed with Delivered Consistency will last the test of time with easy to
implement updates.
The whole thought process especially when EE and BT are in knowledge of all the facts is
totally bizarre and warped.
Last point. Why wouldn’t you when told re negotiate but blatantly ignore this then out of
your own costs then state we have bought a dud which they were told about and then have
to start spending 100s of millions of pounds because previous development was based on
cost cuts? I am more than baffled truly.

ART