MY PRODUCTION

My music video is for a song called Broken Arrows by an artist called Avicii. The
reason I chose to do a music video is because Im passionate about music and
feel that this is where I can put my passion into practice. I made a music video in
the past which was successful when it came to the marking therefore I feel I
can do it again but bigger and better. The reason I chose to do this song is
because I love Aviciis style of music and the meaning behind it. I feel that
Aviciis songs tell a personal story which I can manipulate into another meaning
through the use of a good storyline for my music video. My main focus would be
on the storyline rather than expensive items/parties and destinations to film in.

The idea I had for my music video is fun, its creative and its emotional at the
same time. I feel that it can relate to many people in a literal way or in others
ways as well. My music video is about the story of a boy and the relationship he
has with his father. Some of it will be filmed from a first person perspective,
others filmed from a third and then some home videos will be added in of other
trips. Sometimes the boy has dark and depressed days so there is a juxtaposition
between those days and then all the fun he has with the other main character
the girl/angel. I want to add my own touch to it rather than making it a simple
storyline, Id like to show the reality of war and the emotion and stress it causes
those effected. So as well as the boy having lots of fun, he will constantly flick
between the happy days and the sad days, having extreme emotions and crying
etc.

TARGET AUDIENCE

My song is different and it will appeal to a large target audience for the fact that
the music video is clean, its relatable its understandable and most importantly,
its fun. My aim is to have the audience on the edge of their seat wondering what
happens at the end. Vibe should publish my product because its unique, its
different and fun. Itll be really entertaining to watch and also its emotional at
times. It can appeal to everyone.

Free phone:
0800 689 0797
Email:
enquiries@lightenginefilms.co.uk

The above picture is a screenshot from a Target audience focus group I

organised. I asked the audience a series of questions about who the target
audience would be. Alongside this I also made a survey and sent it out to the
general public to see what they thought about my music video idea, why they
liked it and why they didnt.
With the focus group I asked multiple different
questions that went as follows:
1. Do you think my music video appeals to a large
target audience?
2. What gender do you think this appeals too
more?
3. What age group do you think they would be?
4. Where do you think my music video would be
shown?
5. What social group do you think it appeals too
mainly?
My surveys helped me improve upon my idea and get
rid of anything the general audience didnt like. I asked what the audience did
like, didnt like, and if they had any improvements.
The reason my target audience would be interested in my production is because
its fun and its a goal to have a life like this and doing it every day, going out
having fun and partying etc. Its within their range and the style of song that it is,
is a very festival summery song. After researching my target audience and
finding out what they like and what they think is fun I decided to change my
music video to appeal to this, theres a bit of law breaking and lots of fun at

times as well as a twist where the audience can reflect on if theyve lost
someone as well. The song is very motivational to go out and have fun so thats
how it could suit my audience.
The target audience is very broad meaning that it would be linked to teenagers
at the age of 13 all the way up to 40+
Avicii is something that you can listen to while working but also while at a party,
Avicii is what would be called as EDM (Electronic Dance Music). This song was
very similar to his previous smash hit Hey as meaning behind it. The song can
be enjoyed by anyone.
Brother which is why it still has that country vocal feel, with a thumping base
and little twinkling synth lines.
The song peaked in the top 30 in 19 different countries all with a target audience
of 15-35 year olds. The gender for this target audience would be both male and
female, but a slightly larger % male than female as the lyrics are usually from
Aviciis perspective and life experiences. My aim is to apply this too my music
video and create something similar as results show this style is very popular.

COMPETITORS

With competitors and who Im up against A music video that would be competing
with mine and an artist very similar to Avicii is another DJ called David Guetta,
David Guetta is a main competitor because he has a very similar style and has
many number one songs and hes very popular and a very talented DJ. His music
videos are different, bizarre and entertaining. I hope to make something much
more interesting, creative and extraordinary.

The way that the music video for

titanium was made is just as
amazing as the song, its
emotional and leaves you
wanting to know more and have
a conclusion. Its both a happy
and sad ending.

Another huge competitor

is Martin Garrix, his Dj
skills are very similar and
has a similar style hes
very talented and his
music videos are bizarre
and entertaining. I hope to
take my music video in a
different direction, bring it
more down to earth and
closer to home.
My production will
compete because it had
more of a storyline to it
than anyone Im up
against. This means that it
will have a new take and
will attract a lot of
attention to the music
video rather than just the
song itself. I feel that
there is never enough
music like this and
productions like this, they
have morals to the story,
they have a good story line and they put a smile on your face as well as make
you appreciate what you already have. I hope to make it my own and unique by
not following the original order of music videos of this style:
Sad happy the end.

Im going to flip backwards and forwards between happy and sad the entire way
through then end on a satisfyingly happy note.

REFERENCES

When it comes to details and references for equipment hire, actors and actresses
and location etc. I need quotes on prices etc.

Intelligence, H. (2016) Video camera hire. Available at: http://www.hire-intelligence.co.uk/camcorder?

gclid=CKW0iOyJrMwCFUeeGwodMF0KqQ (Accessed: 26 April 2016).

(Intelligence, 2016)

https://app.refme.com/home#/project/3035308/export/copy
SpinninRecords (2016a) Spinnin records - it all starts with good music. Available at:
https://www.spinninrecords.com/ (Accessed: 26 April 2016).
https://www.spinninrecords.com/
Services, B.I. (no date) Acting and talent agency London. Available at:
http://www.bmaartists.com/?rmsrc=1&_$ja=tsid:68419|cid:306268262|agid:14990954102|
tid:kwd-19892763720|crid:67824178142|nw:g|rnd:623005412699225926|dvc:c|adp:1t3
(Accessed: 26 April 2016b). http://www.bmaartists.com/?rmsrc=1&_$ja=tsid:68419|
cid:306268262|agid:14990954102|tid:kwd-19892763720|crid:67824178142|nw:g|
rnd:11808447711442848605|dvc:c|adp:1t3
Dress, A.F. (2005) Delivery options. Available at: http://www.fancydress.com/costumes/
(Accessed: 26 April 2016). http://www.fancydress.com/costumes/

EXPENSES

With the cost and expenses of my production when it comes to travel, food,
accommodation and props, I will make sure everything is in my budget by
planning.
The montage of the characters having fun requires a lot of travel to destinations
including another country.
Travel
Cost of travel to Mallorca

153 for flight.

$329 for Accommodation for 3 days Villa.

Cost of travel down to beach England:

50 for petrol to destination and back.

Cost of the dinner scene

50 for the dinner scene

Cost of the bowling scene

50 for the Bowling scene

Other scenes are filmed in nearby areas to where I live, the Barracks are 5
minutes down the road.
Props
Cost of camera and TriPod

Cannon XA25 - 115 for 5 days of hire.

Manfroto Medium Video Tripod Hire - 40 for 5 days of hire.

Personnel
Actors

250 per hour for each actors.

Free phone:
0800 689 0797
Email:
enquiries@lightenginefilms.co.uk

CREW LIST

Name

Contact

Scene

Day

Role

Hamish (father)

07977130***

First/Last Scene

First
Last

Father

Ollie

07775737***

All of them

All of them

Son

Sylvie

07958914***

All of them

All of them

Angel

Ben

07766708***

Beach/Bowling

One day

Friend

Lydia

N/A

Beach/Bowling

One day

Friend

Aaron

07456499***

Beach/Bowling

One day

Friend

Jamie

07842147***

Beach/Bowling

One day

Friend

FILMING SCHEDULE

Filming
Day
(Date)

Locatio
n

Camer
a

Lightin
g

Soun
d

Camer
a shot

Camera
moveme
nt

Costum
e and
props
needed

Actors
neede
d

07/05/201
6

Windso
r

Tripod

Natura
l

Song

Side
Angle
shot

None

Dad
angel
boy

08/05/201
6

House

Tripod

Indoor
lightin
g

Song

Multipl
e
angles

Moved to
different
places

Natural
clothin
g/
Army
uniform
Natural

09/05/201
6

Park

GoPro

Natura
l

Song

First
Person

First
person

Natural

Angel
Boy

14/05/201
6

Bowlin
g/
Dinner

Tripod

Indoor
Lightin
g

Song

Side
angle
front
angle

None

Natural

Angel
Boy
Friend
s

Angel
Boy

15/05/201
6

Beach

Tripod/
GoPro

natura
l

Song

Side
angle
Front
angle

Carried

Natural

Angel
Boy
Friend
s

TOTAL COST + BUDGET

Total Budget and Estimated total cost

153 + 329 + 30 for travel to and from the beach Travel to and from
Airport is included = 512
50 + 50 + 50 = 150
Cast + Crew = 0
512 + 150 = 662
This is within our budget for my production.

PROJECT SCHEDULE

Filming
Editing
Pitch
Deadlines
Date
2nd May

What
Pitch

Where
Studio

23rd
24th
25th
26th
27th

Editing
Editing
Editing
Editing
Editing

Classroom
Classroom
Classroom
Classroom
Classroom

May
May
May
May
May

Date
22nd April 2016

29th April 2016

Pitch week 3rd 6th May

Notes
Bring
Pitch/Proposal

Deadline
LO1 To be able to originate, develop
and research an idea for a media
product
LO2 Be able to Pitch an idea for a
media product
Pitch

10th June 2016

LO3 Be able to manage a Production

process Alone.

Vibe productions should chose me for my originality, I would like to add

something to this style of music video that you rarely see. Usually a music video
like this is solely uplifting but I intend to connect with the audience on a
personal level addressing the emotions of Loss/grieving and depression in
contrast with fun and happiness. I know that I can provide and produce a truly
heart-warming and uplifting story which will leave the audience wanting an
answer and connecting with how they truly feel rather than dreaming about
having this life style.