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The Walt Disney

Company
Ayjah Guy
BIS 101
Individual Project

Agenda
1.

Introduction of Project

2.

Introduction of Company
a) Brief history
b) Products / Services
c) Employment

3.

Background / Proposal

4.

Development of Research

5.

Why the Walt Disney Company?

Introduction of Project
BIS

101 Individual Project

How

I decided on the Walt Disney Company.

Introduction of the Walt Disney


Company

History
Created

by Walt Disney and his brother

Started

with Mickey Mouse cartoons

-Hollywood 1923

Expanded

Products / Services

Parks
-Magic Kingdom
-Epcot
-Hollywood Studios
-Animal Kingdom
-Typhoon Lagoon
-Blizzard Beach
-Walt Disney World
-Walt Disney Land

Cruise line:
-Disney Cruise Line
Other Consumer
Products:
-The Disney Store

Brands & Media:


-ABC
-Hulu
-ESPN
-Fox
-Comcast
-History Channel
-A&E
-Pixar
-MARVEL
-Walt Disney Pictures/ Studios
-etc.

Employment

Categories:
-Sales / Marketing
-Broadcast / Media
-Corporate
-Creative
-Entertainment
-Operations / Travel
-Students / Recent Grads (internships and co-ops)
-Technology / Digital

Background / Proposal
Initial

knowledge

PROPOSAL:

Will everything that the Walt Disney Company


offers become more of things to do for adults than
families and youth?

Development of Research

Target

audience: Adults

Couple

Experience

Family

Experience

Youth

Experience

Youth

Families

Why the Walt


Disney
Company?

QUESTIONS ?