United Industries Limited, established since 1962 and manufacturers of Kashmir

based in Faisalabad, Pakistan.

Kashmir Banaspati

Kashmir Canola Oil

Kashmir Premium Gold

CEO Name

MUHAMMAD AKBAR MUGGO

United Snacks Limited has emerged to meet the evolving worldwide trends in the snacks
industry. The organization leverages on more than 60 years of FMCG experience of United
Industries Limited. Its heritage, well penetrated network and global partnerships render the
group as one of the most distinguished manufacturers in Pakistan.
For launching of United Snacks products, conducted in-depth analysis of the market through
various mediums and plan for strategies. Studied the functioning of the organization by collating
information from internal and external resources. Participated in evaluation and development of
marketing services and tools based on the type of the product. Studied competition in the
market and planned strategies to overcome or survive market risks and threats. Decided budget
by collecting specification from the marketing team and collected sales forecast from the sales
department and presented projections to the higher management for approval and
implementation