Luxury Athletics

1400 Hidden Forest Ct.

Marietta, Georgia
678-587-9008

Public Relations Plan

Organizational Overview
Luxury Athletics is your premium athletic wear company, committed to bring our
customers the best quality products to suit their athletic and casual needs.
I.

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Audiences
A. Active male & females ages 18-42 interested in fitness and fashion
B. Athletes ranging from high-school, collegiate & professional levels
C. Advocates of innovative wearable technology
Goals
A. Increase product usage among target audiences
B. Create a growth in brand awareness via social media
C. Host events that encourage a healthier lifestyle.
Objectives & Tactics
A. Initiating a social media campaign that increases brand awareness by 15%
1. Host random 1-day pop-up shops that encourage consumers to engage with
our brand.
2. The location is only shared over our social media accounts.
3. 10% off of first online purchase by following all social media accounts.
4. Create a YouTube channel that will have videos on fashion advice and how to
wear our products.
B. Conduct tests showcasing the benefits of our products while on the playing field.
1. Create tests appropriate for generating suitable results.
2. Send samples of products to variety of professional athletes to review our
products.
3. Conduct media outreach for different newspaper and magazine outlets
C. Host events that encourage a healthier lifestyle.
1. Host quarterly 5k runs around the Atlanta metro community, where each
participant will receive a free Lux Athletics item.
2. Host a Family mini-triathlon event where families will have to complete a
mile run, three-mile bike ride, and a mystery event that each family draws at
the beginning of the event.

CONTACT:
Michael Rodriguez
Luxury Athletics
419-515-9319
mikerod092@gmail.com