Neutral

Opportunity
Opportunity Minor
Opportunity Significant
Strength
Strength Minor
Strength Significant
Threat
Threat Minor
Threat Significant
Weakness
Weakness Minor
Weakness Significant

0
1
3
5
3
1
5
-3
-1
-5
-3
-1
-5

Strength/Weakness Little Relevance

Strength/Weakness Relevant
Strength/Weakness Highly Relevant
Opportunity/Threat High Probability
Opportunity/Threat Medium Probability
Opportunity/Threat Low Probability

1
3
5
-5
-3
-1

Low Impact
Medium Impact
High Impact

1
4
8

Rating

1 Financial resources
2 Market share
3 Brand Image
4R & D
5 Management Team
6 Manufacturing Technology
7 Sales Team
8 Cost Base
9 Innovation
10 Exchange Rates
11 Industry Specialisation
12 Economic Outlook
13 Government Policies
14 Pricing
15 Globalisation

1
5
-3
-3
1
5
-1
5
-5
-1
-5
3
-3
3
5

SWOT Chart
Probability

-3
3
3
-3
-1
3
1
-1
3
1
-5
-3
1
5
-3

Impact

4
8
1
4
4
1
4
8
4
1
8
1
8
4
1

SWOT ANALISYS
7
5
3
1
PROBABILITY

-7

-5

-3

-1

-1

-3
-5
-7
SCALE
Financial resources

Market share

Brand Image

R&D

Management Team

Manufacturing Technology

Sales Team

Cost Ba

Innovation

Exchange Rates

Industry Specialisation

Econom

Government Policies

Pricing

Globalisation

mage

am

Specialisation

ation

R&D
Cost Base
Economic Outlook