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TechniquesforAnalysingaVisualText

Angle

SeeFraming.

Bodylanguageandgaze

Facialexpressions,gestures,stanceorpositioncanconveytheattitude,feelingsorpersonalityofthe
individualshown.Takenoteofthedirectionofthesubjectseyes.

Composition

Whatisincludedisdeliberatelyplaced(alsoappliestowhatisomitted).Considerallinclusionsand
omissionse.g.surroundings,objects,clothingetc.

Colour,HueandTone

Inblack&whiteimagesexaminetheuseofcontrast,lightanddarkness.Inacolourimage,coloursare
usedtosignifyfeelingsandevokearesponse.E.g.Red=passion,anger,hell,vitality,etc.blue=peace,
harmonyorcoldness.

Contrast

Thearrangementofoppositeelements(lightanddark,largeandsmall,roughandsmooth)tocreate
interest,excitementordrama.

Framing

Thesamecamerashotsandanglesrelevanttofilm.Closeups,extremecloseups,mediumshots,long
shots,tiltedupordownshotsetc.

Omissions

Whathasbeendeliberatelyleftout.

Orientation,Pointof
view

Relatestoframingandangle:istheresponderpositionedabovetheimage(lookingdown),beloworat
eyelevel?

Positioning

Considerwhichobjectshavebeenplacedintheforeground,middlegroundorbackground.

Ruleofthirds

Divideanimageintothirdsfromthetopandsidesandlookattheplacementofpeopleand/orobjects.
Anobjectinthetopthirdisusuallyempoweredwhereasanythinginthebottomthirdisdisempowered.

Salience

Thepartthatyoureyesarefirstdrawntointhevisual.Colour,imageandlayoutdeterminewhatthe
salientimageis.

Symbolism

Theuseofanimagetorepresentoneormore(oftencomplex)ideas.

Vectors

Thelinethatoureyestakewhenlookingatavisual.Composersdeliberatelydirectourreadingpath
throughthevectors.E.g.Ifallofthesubjectsaretall,longanduprightoureyesfollowstraightvectors
thatleadtothetopoftheframe.Thiscouldmakethesubjectseempowerfulorinflexible.

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