TABLE OF CONTENTS

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CHAPTERS

TITLE

PAGE
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CHAPTER 1

INTRODUCTION
a. Introduction about the project
b. Topic chosen for study
c. Need for the study
d. Objectives of the study
e. Scope of the study
f. Methodology adopted
g. Limitation of the study
h. Literature review
i. Scheme of study

CHAPTER 2

INDUSTRY PROFILE AND COMPANY

PROFILE
a. Promoters
b. Vision, mission and quality policy
c. Product or service profile
d. Areas of operation
e. Infrastructure facilities
f. Competitors information
g. SWOT analysis
h. Future growth and prospects

CHAPTER 3

THEORITICAL BACKGROUND OF THE

STUDY

CHAPTER 4

DATA ANALYSIS AND

INTERPRETATION RESULTS

CHAPTER 5

SUMMARY OF FINDINGS

CONCLUSION AND SUGGETIONS

RECOMMENDATION
BIBLIOGRAPHY
QUESTIONNAIRE

LIST OF CHARTS AND FIGURE

Table

Particulars

No

NO

Chart showing the gender of respondents

Chart showing the age group of respondents

Chart showing the percentage of people consuming

milk and milk products.

Chart showing frequency of buying milk and milk

products

Chart showing amount of purchase of milk and milk

products.

Chart showing usage patterns of different categories of

milk and milk products

Chart showing percentage of buyers buying branded

milk products and unbranded

Chart showing kind of purchase made for unbranded

products.
Chart showing ranking of companies according to the
preference of the customers.

10

Chart showing percentage of buyers buying other

brands if nandini is unavailable.

11

Chart showing percentage of customers who are aware

of nandini products.

12

Page

Chart showing rating of factors while purchasing milk

products.

LIST OF TABLES

Chart

Particulars

No

Numbers

Table showing the gender of respondents

Table showing the age group of respondents

Table showing the percentage of people consuming

milk and milk products.

Table showing frequency of buying milk and milk

products

Table showing amount of purchase of milk and milk

products.

Table showing usage patterns of different categories of

milk and milk products

Table showing percentage of buyers buying branded

milk products and unbranded

Table showing kind of purchase made for unbranded

products.
Table showing ranking of companies according to the
preference of the customers.
Table showing percentage of buyers buying other

10

brands if nandini is unavailable.

11

Table showing percentage of customers who are aware

of nandini products.

12

Page

Table showing rating of factors while purchasing milk

products.