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JFrosB&B4/28/2016

JFrosBeauty&Boutique:ExecutiveSummary

WhereKinksReign
CompanyBackground

BusinessDescription:JFrosBeautyandBoutiqueisapartnership
structuredsalonandretailestablishmentthatisapartofthehair
industry.Wespecializeinhaircarefornaturalhairedladiesand
gentlemenwhoareinsearchforproducts,styles,andaccessoriesthatwilloptimizethehealth
andappearanceoftheirkinks.
BusinessModel:OurproductsandservicesatJFrosB&Bwillimproveourcustomerslives
byprovidingthemwithalloftheirhaircareneedsandwantsinoneconvenientlocation.We
plantogenerateprofitbyprovidingthepublicwithwhattheyneedforreasonableprices,
excellentpresentation,andamazingcustomerservicethatwillhavingthemadvertisingforus
andattractingmorecustomers.
MissionStatement:OurmissionatJFrosistoprovideourcustomerswiththelove,care,and
materialstheyneedinordertofeelconfidantwhilerockingtheirvoluminousnaturalhair.
MarketOpportunity
Opportunity:ManyofmyfriendsandfamilyandIarevictimswhocanattesttohavinga
difficulttimefindingproductsthatarespecificforourvarioushairtypes.Wehavebeen
throughmanyproductsthatstripourhairjusttofindoutwhatdoestheleastdamage.Yes,
thereareamplebeautysupplystoresinGainesville,Georgia.But,Ihaveyettofindan
establishmentthatprovidestheirkinkyorcurlyhairedcustomerswithanadequatevarietyof
premiumhairproductsandaccessoriesnorhaveIfoundanestablishmentthatgivestheir
customersthechancetohavetheirhairdonebymastercosmetologistswhospecializein
kinksandcurls.
TargetMarket:Thetargetmarketforourbusinessincludesbothmalesandfemalesfrom
everyagerangeandethnicgroupwhohaveaneedandadesireforspecialtyproducts,
accessories,andservicesthatwilloptimizethehealthandbeautyoftheirthick,wavy,curly,or
kinkyhair.
IndustryOverview:TheUShaircareservicesindustryincludesabout86,000establishments
(82,000beautysalons4,000barbershops)withcombinedannualrevenueofabout$20
billion.

MarketResearch:Revenuegrowthinthehaircareindustryisexpectedtoimproveoverthe
nextfiveyears,risingatanaverageannualrateof3.2%to$58.7billionby2019.Thiswillbe

causedbyincreasesinpercapitadisposableincomeanddecreasingunemploymentoverthe
fiveyearperiod.Higherdisposableincomeswillalsoleadhairsaloncustomerstospendmore
onhighervalueservicesincludingmanicures,pedicures,facials,hairmodificationtreatments,
andmassages.Industryprofitisalsoexpectedtoseegainswhichcouldencouragemorenew
businessestoentertheindustry.Profitshaveincreasedfrom1.9%in2009to5.7%in2014.A
continuationprofitgainswillbemainlyduetoincreasedsalesofhighervalueproductswhich
havelargerprofitmargins.Improvingmarketconditionscontinuetoraisethenumberof
industryoperatorsatanaverageannualrateof5.5%,reaching1.3millionoperatorsby2019.
Thisgrowingnumberofindustryoperatorswilldriveemploymentgrowth.Theimprovingjob
marketwillcontinuetoaidinhigherenrollmentsatcosmetologyschools.

Leadership
OwnerJanelLampkinisparttwooftheduelteamthatcreatedtheJFrosempire.She
makessurethattheoverallrunningofthestoreisundercontrolandrunningsmoothly.Ms.
LampkinseestoitthattheBoutique"halfofJFrosisahelpfulexperienceforeachand
everycustomer.Shealsoworksalongwithherpartnerinthefinancialareainordertomake
surethattheirexpensesarepaid.JanelLampkingraduatedfromColumbusStateUniversity
withadoctoraldegreeinpsychologyandamastersdegreeinbusiness.Althoughshehas
assistedinthebusinessaspectoftwootherbusinessessinceshereceivedhermasters,this
isherveryfirstentrepreneurialbusinessventure.

ContactInformation

Name

JanelLampkin

PhoneNumber

687.794.8682

Email

janellampkin1@gmail.com

BusinessName

JFrosBeauty&Boutique

BusinessAddress

333JesseJewellPkwy

City,State

Gainesville,GA

ZipCode

30501

YearFounded

2016

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[InsertBusinessName]BusinessPlan[Inserttagline]
1.OPPORTUNITYRECOGNITION&BUSINESSSTRUCTURE1.1BusinessOpportunity
[text]
1.2TypeofBusiness
[text]
1.3TypeofBusinessOwnership
[text]
1.4MissionStatement
[text]
1.5SocialResponsibility
[text]
1.6Qualifications
[text]
2

2.MARKETRESEARCH2.1MarketResearch
[text]
2.2TargetMarket
DemographicInformation:[text]
GeographicInformation:[text]
PsychographicInformation:[text]
BuyingPatters:[text]
2.3Competitors
DirectCompetition:[text]
IndirectCompetition:[text]
2.4CompetitiveAdvantage
1.[text]2.[text]3.[text]4.[text]
2.5BusinessGrowth
ShortTermBusinessGoals:[text]
LongTermBusinessGoals:[text]
2.6Challenges
ShortTermBusinessChallenges:[text]
LongTermBusinessChallenges:[text]
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3

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3.PROMOTION&SALES3.1MarketingPlan
[text]
Themarketingplanwillhighlightthefollowingcustomerbenefits:
1.[text]2.[text]3.[text]4.[text]5.[text]
3.2Promotion
[text]
1. [insert promotional method 1]: [text] 2. [insert promotional method 2]: [text] 3. [insert
promotional method 3]: [text] 4. [insert promotional method 4]: [text] 5. [insert promotional
method5]:[text]
3.3SalesMethods
[text]
StepsaconsumerfollowstopurchasemyproductORservice(deleteone):
1.[text]2.[text]3.[text]
3.4SalesEstimates
FactorInfluenceonsalesMarketAnalysis[text]MaximumCapacity[text]BreakEvenUnits
[text]Seasonality[text]
MonthUnitsRevenueJanuary[value]$[value]February[value][value]March[value]
[value]April[value][value]
4

[InsertBusinessName][InsertDate]

May [value] [value] June [value] [value] July [value] [value] August [value] [value] September
[value] [value] October [value] [value] November [value] [value] December [value] [value]
AnnualTotal[value]$[value]
5

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4.FINANCIALINFORMATION&OPERATIONS4.1DefinitionofOneUnit
[text]
4.2VariableExpenses
Materials
MaterialDescriptionBulkPrice
BulkQuantity
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QuantityperUnit
CostperUnit[text]$[value][value][value]$[value][text][value][value][value][value][text]
[value][value][value][value][text][value][value][value][value][text][value][value][value]
[value]TotalMaterialCostsperUnit$[value]
LaborCostofLaborperHourTime(inhrs)tomakeoneunitTotalLaborCostsperUnit
$[value][value]hours$[value]
EOUMaterialCostsLaborCostsTOTALEOU
$[value]$[value]$[value]
4.3EconomicsofOneUnit
SellingPriceperUnit$[value]VariableExpensesperUnit
CostsofGoodsSold
Materials$[text]Labor[text]TotalCostofGoodsSold$[text]
OtherVariableExpenses
Commission$[text]Packaging[text]OtherTotalOtherVariableExpenses$[text]Total
VariableExpenses$[text]
ContributionMarginperUnit$[text]

[InsertBusinessName][InsertDate]

4.4ProductionProcessORDeliveryofService(deleteone)
DescriptionofStepTimeCost1.[text][value]$[value]2.[text][value]$[value]3.[text][value]
$[value]4.[text][value]$[value]5.[text][value]$[value]6.[text][value]$[value]
4.5FixedExpensesforOneMonth
ExpenseTypeMonthlyCostExplanationInsurance$[value][text]Salary$[value][text]
Advertising$[value][text]Interest$[value][text]Depreciation$[value][text]Utilities$[value]
[text]Rent$[value][text]OtherFixedExpenses$[value][text]TotalFixedExpenses$[value]
7

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4.6IncomeStatementforFirstYearofOperations
REVENUE$[value]
GrossSales$[value]SalesReturns[value]NetSales$[value]VARIABLEEXPENSES
CostsofGoodsSold
Materials$[value]Labor[value]TotalCostofGoodsSold$[value]OtherVariableExpenses
Commission$[value]Packaging[value]Other[value]TotalOtherVariableExpenses$[value]
TotalVariableExpenses$[value]
CONTRIBUTIONMARGIN$[value]
FIXEDOPERATINGEXPENSES
Insurance $[value] Salaries [value] Advertising [value] Interest [value] Depreciation [value]
Utilities[value]Rent[value]Otherfixedexpenses[value]TotalExpenses$[value]
PRETAXPROFIT$[value]Taxes(15%)[value]
NETPROFIT$[value]
8

[InsertBusinessName][InsertDate]

4.7StartupInvestment
ItemWhyNeededVendorCost[text][text][text]$[value][text][text][text][value][text][text]
[text][value][text][text][text][value][text][text][text][value][text][text][text][value]Total
StartupExpenditures$[value]EmergencyFund(1/2ofstartupexpenditures)[value]Reserve
forFixedExpenses(covers3monthsoffixedexpenses)[value]TotalStartupInvestment
$[value]
4.8FinancialRatios
ReturnonSales(ROS):
AnnualNetProfitTotalAnnualSales$[profit]$[sales]
=[value]%$[value]
ReturnonInvestment(ROI):
AnnualNetProfitTotalStartupInvestment$[profit]
$[investment]
=[value]%$[value]
BreakevenUnits(Monthly):
FixedMonthlyExpensesContributionMargin$[monthexp]$[conmargin]
=[value][value]units
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