Comms plan for Digital Marketing Workshop – 1st July 2010

SHARE. INSPIRE. DELIVER

Budget – 5K

Branding - New growth (SOO)

1. Create logo/device and branding (SOO). Logo agreed. Tag Line
Share.Inspire.Deliver
2. Create Email template and registration form and follow up form (SOO/JG/LC)
3. Create presentation templates (SOO)
4. Branding around the
a. Use Soo’s Slide from my strategy ppt again
b. D4s to show case our brands (SOO)
c. Enlarge cartoons around the room (SOO)
d. Table tops for Supplier Zone area (SOO)
e. T-shirts for presenters (SOO)
f. Neon bands/wrist bands for all attendees JG)

Logistics/AV (DP)
1. Organise AV (DP)
2. Organise filming & editing with AV studio (DP)
3. Create exhibitor/demo area around the tea area (DP)
4. Book venue: The Daily Telegraph offices in Victoria – 1st choice (LC)
The 16th floor of QH (LC)
5. Organise catering (LC) – chased Richard for catering & floor plan 7/05
6. Create name badges (JG)
Communications (JG)
1. Email Comms
a. Email 1 to invite people: save the date/registration form (JG) – sent (50
registrations so far)
b. Email 2 venue and format of the day (JG) – Joe to map out route
c. Email 3 speakers and content confirmed (JG)
d. Email 4 reminder (JG)
e. Email 5 post event follow up with feed back form (JG)
2. Post letter on the Business post event (SA)
3. Create a closed Yammer network– www.digitalmarketingconference.com (JG) -
Created
a. Group attendees into teams and include photos (JG)
4. Create twitter account #digitalmarketingconference – include running commentary of
the day (JG)
5. Set up cover-it live account on landing page (JG)

Content & order of the day (LC)

1. Confirm speakers. Content & order (LC/LM). Speaker gathering: LC to arrange w/c
10th May for
2. Confirm Keynote Speakers (LC). briefing
3. Confirm timings 9.30 – 5pm (LC)
4. Confirm venue (LC)
5. Agree demo’s and book external suppliers (LC)
Who should attend?
Delegates: Max 120 attendees. 40% drop out rate expected
• Primary – Marketing/anyone with marketing in their job title
• Secondary – by invitation only: Publishers/Web Editors/Product Managers
Exhibitors/Suppliers (Supplier Zone)
• Creative Suppliers - 2 or 3 web designers. Include New Scientist app designer (SA)
Technology (SA)

11/05/2010 06:53:24
 • Eloqua
• Sfdc
• Cirrus
• Cheers Interactive
Research (SA)
• IDM

11/05/2010 06:53:24