Tip Up Visual Design Principles and Elements Matrix Joe Gross,Carson Burch,Tallon Schuster,Lucas Jensen

Point

Principles of Design

Description of
Use of Element of
Design

n/a

Line
Straight edges
with a round
reel.

Color
Black, blaze
orange, light
grey, and dark
grey.

Balance

Dark

Geometrical
and mechanical
(compound):
Has rectangular
parts and
circular parts.
It has
geometric
balance with
the arms being
the same size.

The wheel
contrasts with
all the other
straight edges.

Unity

Texture

The space in
between the
outer edges of
the sticks is
negative.

Smooth dark
and solid.

It has balance
between each
arm.

It is smooth
trough out

The blaze
orange and
black contrast
together
The repeated
grooves in the
main stick.

Rhythm

Proportion

A solid form
created by long
rectangles and
circles.

Space

The blaze
orange flag
provides
emphasis

Emphasis

Contrast

Elements of Design
Value
Shape
Form

The two cross

sticks are
proportional to
each other.
Constraint use
of geometric
shapes.

All the spaces

between the
sticks are
proportional.
The texture is
consistently
smooth
throughout
the whole
part.

2012 Project Lead The Way, Inc.

Introduction to Engineering Design Activity 6.1a Visual Design Principles and Elements Matrix Page 1

Economy

Simple straight,
clean, lines.

Simple
geometric
shapes.

The isometric view of the Tip up shows contrast between the thickness of the flag and the
thickness of other parts. Another thing about contrast is that the wheel contrasts with all the
other straight edges and the colors blaze orange and black contrast each other. The solid form
created by long rectangles and circles shows rhythm with the repeated grooves on the main
stick which you can see in this view. From this view you can see how the shape is both
geometric and mechanical meaning it has both rectangular and circular parts. In this view you
can see the economy of the Tip Up with its simple, straight, clean, lines and its simple
geometric shapes. Another thing that you can see from this view is the balance of this product.
The shape of this product has geometric balance with the arms being the same size. It also
has balance with the space between each arm. Even the texture has balance with it being
smooth without. One last thing that you can see from this view is the proportion of this
product. The two cross sticks are proportional to each other by being the same size and the
two cross sticks are proportional to each other by being the same distance apart.

Isometric view of tip up

Side view

2012 Project Lead The Way, Inc.

Introduction to Engineering Design Activity 6.1a Visual Design Principles and Elements Matrix Page 2

The side view of the Tip-up shows the diameter of the spool, thickness of the pole, and the
thickness of the base. This view also shows the contrast between the blaze orange of the flag
and the dark black of the base and pole. If you look closely you can see the groves and
indents of the pole and the spool. The amount of orange is disproportionate to the black which
allows the user to see where the flag is (up or down) from long distances away. The tip-up is
asymmetrically balanced for the most part except for the base is off centered about an inch.

2012 Project Lead The Way, Inc.

Introduction to Engineering Design Activity 6.1a Visual Design Principles and Elements Matrix Page 3