- (SWOT) - Internal - Marketing Mix (S,W)

- External PEST trends (O,T)

-Contingency/ Backup plan
i want 8 to 10 PPT slides that has the key points, and a word file which have the
points description that i will be saying on the presentation.
Recommended Alternative & Rationale
Sustainable develop the appearance of iPhone.
Such as rose gold iPhone 6s. Do some colorful and fashion iPhone to attract some
young and fashion people. Make a colorful series of product. But do not through
cutting down price to attract customers. Just use some high-quality materials.
Or try to achieve some appearance of the transparent design. Use some projection
technology to reduce the volume of the iphone. Make it easier to carry.
Recommended Alternative & Rationale
(Contd):
Complete other products design and popularization to improve customer
experience.
If your TV, your laptop, your watch, and most electronic products are from Apple,
what do you think without a iPhone? We recommend that Apple should pay more
attention to promote other products to guarantee the customer loyalty of i-Brand.
Let the customers feel i-Brand make the life more wonderful and hard to image
without an i-product. Even other brand can do the same phone like iPhone, but they
cannot create such a wonderful life all about i-Brand.
Plan of Action
Apple needs a clear differentiation production to initiate the next times of iphone.
Prepare with the following points:
-Function
-Chips
-Material
-Patent
Plan of Action (Contd)
Defend fall off:
iPhone can extend the buffer around the screen automatically in the future when it
falls to play a protective role.

According to the Economic Daily reported, Apple is working with its supply chain
partners TPK is conducting a project related to the naked eye 3D screen
These high-tech research projects require long-term evaluation experience to
observe its stability and practicality.