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Introduction: Our sales team, Alexis, Maria, and Rachel, have been approached by the
CMO of our company, REI. The purpose for coming to us was to demonstrate the want
for a new product. The sales team has created a product which will be launched next fall.
Below is the creation, details, and information about the inventive product the REI sales
team has created which is called R.A.M Thermo.
Product idea:
A fall and winter jacket that has built in heaters which have sensors on the outside that
detect the temperature and once it reaches a certain degree the heaters automatically turn
on.
Target Market:
Includes many markets but the specific group this product is directed towards is to people
who are fall and winter sport participants including skiing and snowboarding.
Demographics:
National market
Mainly cold regions
Mountainous regions
4ps:
Product:
The price is $300.00 considering it is a great quality, long lasting coat that will
make the sport you love easier than ever, which has sensors on it that determine
the outside temperature and activate the inside heaters.
Competitive prices are more expensive just for a regular coat which doesn't
include the heaters inside that focus on the ears, arms, hands, and chest.
Place:
SWOT:
Strengths:
Great quality, not flammable, makes winter sport easier, multi-purpose, improves
health, many styles and designs, available to all genders and ages, easy to store on
off seasons, comfortable and light, effective, long lasting, easy to use, strong
public reputation, recognizable brand, extensive data and research on all
components of the product
Weaknesses:
Only sold in certain regions (cold), not sold as frequent in off seasons
Opportunities:
Similar type brands like Columbia and Northface coming out with sport products,
knock off brands, economy, lower prices for the similar apparel
PEST:
Political Issues:
Consumer spending rate is currently high right now, sponsorships, creates many
available jobs, environmentally bad due to excessive resources used, low
unemployment rates, manufacturing cost, shipping cost, price point
Socio-cultural factors:
Maintains styles and trends, focuses on quality and comfort over price, has a large
discretionary income, transparent manufacturing, interactive online presence,
community outreach, local professional work
Technology:
Oriented through the design and construction process, app, online website,
commercials, social media advertisements, full retail store, online updates on
availability and updates
Need an effective source for warmth while they ski and snowboard
Want a jacket that can benefit their health while they participate in the fall and
winter sport
Customers needed a multi purpose jacket
Need a jacket for both the fall and winter season
They need comfortable, easy to use, and long lasting apparel that benefits them in
various ways, mainly in winter sports.
They need a jacket that will be effective when heating and actually works
Personal usage jacket that is directed towards the customer individually
Need something customized that they really enjoy and want
Can help them improve within their sport because they won't get cold and sick
The heat of the jacket will only reach 75 degrees max before it automatically
maintains that heat. This temperature is proven to be safe for every person. Was
approved by CPSC.
Materials are non flammable and can withstand any weather conditions and
continue to their full ability. Was approved by CPSC.
Extensive amounts of materials from animals are regulated and under the legal
limit. Was approved by EPA.
Lightweight, comfortable
Easy to store in off seasons, feels like a regular coat, doesnt affect skiing or
snowboarding ability, still have mobility while doing sport
Unnoticable heaters
Jacket isnt heavy, can be used even when its not cold, doesn't affect skiing or
snowboarding ability
Only ever have to purchase one, will last forever, doesn't ruin due to weather
All components have heaters. Heat stays inside jacket and keeps chest warm with
zipper, hood can be used during weather purposes to keep ears warm, pockets
keep hands warm, sleeves keep arms heated
Controler
If you want to change the designated temperature in which it activates you can
control that, turn the jacket on or off, gives it a personal feel
Charger
Inside one of the pockets is a charger that allows your jacket to keep its heat
flowing for 72 hours. To charge the charger you plug it into an outlet for 3 hours.
The charger will beep when the jacket is 1 hour away from running out of battery
Sensors
The outside sensors are disguised and can determine outside temperature
effectively. Inside sensors respond to body heat so jacket only activates when you
are wearing it. The inside sensors detect when your body heat has reached 75
degrees and automatically maintains that heat for safety purposes.
Anticipated Objections:
With the jacket you still have full mobility, its light and comfortable so you don't even
notice the heaters there, the heater are effective so its a guarantee you will stay warm the
entire time, and will only improve how you ski or snowboard.
What if the heaters get ruined in the cold weather while I'm doing my winter and
fall sport.
The heaters, sensors, and button are all designed to perform with freezing conditions, the
features will never get ruined and can handle anything that the sport brings.
It is worth it because of the quality, long lasting material, and effectiveness of the
sensors and built in heaters.
Thats impossible because we are the first company to have jackets that contain heaters
which are activated by outside temperature regulated sensors.
If this problem occurs again we can guarantee a full refund but we will insist on full
customer satisfaction for you personally.
The wide selection of colors and designs that we do have include neutral colors that go
with everything and a variety of other colors. I can insist that we will find a certain color
or design that will appeal to you.
Because this product is so popular and modern it is selling very quickly due to all the
customer satisfaction and successfulness of the product, so I recommend buying it now.
Recommended up-selling Strategy:
If you purchase a jacket you get a free lift pass. Normal mountain passes are
usually around $130 a piece. This upscale encourages athletes to purchase a high
quality jacket that will benefit them, while in addition have the free chance to
wear it while skiing or snowboarding because of the lift ticket was included.
Closing Recommendations:
PO Number
Buyer
Date
Vendor Number
3458
Sports Authority
12/23/15
303.200.5050
Part Number
Description
Quantity
Unit Price
Amount
1233
R.A.M Thermo
300.00
300.00
1234
R.A.M Thermo
300.00
900.00
1235
R.A.M Thermo
300.00
600.000
Statistics:
Logo has red, orange, and yellow colors because those colors symbolize heat and
are colors that viewers are responsive to because of what they represent.
The lowest range the jacket goes to is -20 because the coldest place in the United
States, which is Alaska, averages to being about -17 degrees in the winter so we
wanted to accommodate for every location.
The jacket automatically maintains 75 degrees once it reaches that temperature
because the range for normal human body temperatures is stated as 36.537.5 C
(97.799.5 F).
Feb
March
April
Consulting
o Find other companies willing to sell jackets
o Talk with star athletes to consider sponsorships
May
June
Preparation
o All jackets out of storage
o Fully stocked for all stores in United States
o Packaging ready for selling
July
Aug
Customer feedback
o Gain information
o Take surveys
o Get statistics
Sep
Oct
Nov
Expand
o Consult with other companies to carry R.A.M
o Athletic apparel stores
o Name brand, top market stores
o Fall and winter clothing stores
o Ski and snowboard hills
o Get product in more places
Dec