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178

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FACTORS OF DIGITAL IMAGE EFFECTIVENESS AS SOCIAL-TECHNOLOGICAL PHENOMENON


Spicheva Dina Ivanovna
National Research Tomsk State University
speecheva@rambler.ru
The author gives an idea about the communicative-managerial essence of digital image in the context of new media, suggests her
own definition, and drawing attention to the problem of digital image use as a tool of influence on target audience consciousness and
behaviour, describes factors that explain the effectiveness of this influence, which allows the modern man to become free under the
conditions of manipulative communications that are put into practice by the basic subjects of digital image in the era of new media.
Key words and phrases: digital image; new media; symbolic capital; publicity capital; design; cultural code.

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2. . . : : . :
, 1997. 804 c.
3. ., ., . : ? .: , 2005. 708 .
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16. . . : . .: , 2009. 288 .
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20. . . : . .: , 1999. 736 .
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22. . . (1928 1941 .): . . ...
, 2000. 40 c.
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GREAT TERROR IN THE USSR (1937-1938): PROBLEMS OF CONCEPTUAL
UNDERSTANDING IN THE MODERN RUSSIAN HISTORIOGRAPHY
Stepanov Mikhail Gennad'evich, Ph. D. in History
Khakass State University named after N. F. Katanov
StepanowM@yandex.ru
The author analyzes the conceptual models of
Great Terror in the USSR (1937-1938) in the Russian historiography, within the
framework of modern national historiographical traditions emphasizes two directions in the study of the problem: neo-Stalinist
(the attempts of the partial rehabilitation of mass political repressions in the USSR) and liberal (
Great Terror is positioned exclusively as the illegal activity of the state in 1937-1938); and in addition shows the most popular estimations of
Great Terror
in the liberal direction: the elimination of
the fifth column, the self-destruction of population, Stalinist social engineering,
I. V. Stalins c
ounter-revolutionary coup, total personnel rotation, ethnic cleansing.
Key words and phrases: the Russian historiography; the Soviet state; Stalinism; neo-Stalinism; political repressions;
Great Terror.