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Introduction
Daily Review
Students will
Standard and Daily
Objective
demonstrate an understanding of three persuasive
techniques (pathos, logos, and ethos) and other
advertising strategies.
analyze advertisements according to their
employment of these techniques.
demonstrate an understanding of the concept of
demographics and specific audience.
synthesize this knowledge into advertisements of
their own creation.
W.11-12.2(a) Introduce a topic; organize complex ideas,
concepts, and information so that each new element builds
on that which precedes it to create a unified whole; include
Handouts Needed
Advantages
Commercial Rubric
Analyzing Ads
Commercial Dig
Reflection
Demographics
Dig
Planning Ads
Questions
Target Commercials
Guided /
Independent / Group1.
Practice
Venn Diagram
Exit Quiz
Session One
Introduce the lesson by engaging students in a brief
discussion about their experiences with and the effects
of advertising. You may want to ask students:
Where do you encounter advertising? (They will likely
mention television, billboards, radio, Websites, school
hallways, and so on.)
Which specific advertisements "stick in your head?"
What makes these advertisements memorable? (They
might mention music, catchy slogans, celebrity
appearance, the appeal of the product itself, and so
forth.)
Do you think advertisements have an effect on your
personal interests?
You will likely find that students have little trouble
naming ads with which they are familiar, but most will
claim that they have little effect on their habits,
interests, or behaviors.
Homework
Closure
Long-term Review
To find web-based advertising for a product, simply type the products brand
name into the search engine of your choice.
Advertisement Ave.
http://www.advertisementave.com/
Google Video
http://video.google.com/
http://www.advertisementave.com/
Ad Flip
http://adflip.com/
Ad*Access
http://library.duke.edu/digitalcollections/adaccess/
http://www.coloribus.com
PREPARATION
Make copies of the necessary handouts.
Gather advertisements from magazines-ideally, two per student. Look for ads that
lend themselves well to the assignment, with a balance of text and images and with
fairly discernable examples of pathos, logos, and ethos. Consider asking your school
library media specialist for issues of magazines he or she plans to discard.
Record at least part of a television program, including the entirety of one
commercial break, for showing in class.
If students will be using the Venn Diagram, Comic Creator, or Printing Press, arrange
for them to have access during the appropriate sessions. Ensure that you have the
latest version of Flash on student computers. This plug-in can be downloaded
through the technical support page.
Preview the Persuasive Techniques in Advertising online video and obtain proper
technology for projecting it in the classroom or computer lab.
Arrange for students to have access to computers for Sessions Three and Four.
Bookmark the Web Resources for Finding Example Advertisements and preview the
sites before recommending which ones students visit for example advertisements.
Familiarize yourself with the technologies discussed in the final session, deciding
which you are prepared to ask or require students to use in the production of their
own ads. Contact your school library media specialist or technology specialist for
assistance