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Table of Contents
Page
Organizational Profile .. 2-4
Major, Unique, and Special Technology. 4
Target Customers/Market 5
Customer Value Propositions.. 5
Key Suppliers, Partners, and Collaborators... 5-6
Strategic Situation. 6-8
Strategy Map..... 9
Balanced Scorecard Metrics Table...... 10-11
Financial Perspective..... 12-14
Customer Perspective.... 15-18
Internal Business Process Perspective. 19-22
Learning and Growth Perspective ...23-26
2
Bronson Methodist Hospital
Organizational Profile
Bronson Methodist Hospital (BMH) is the hub of the Bronson Health Care system. BMH is
a 404 bed not for profit teaching hospital located in Kalamazoo, Michigan. The city of
Kalamazoo is located in Kalamazoo County, USA and opened its doors in 1900 and serves a 9
county region in southwest Michigan as well as northern Indiana. Bronsons main campus
consists of two campuses located in close proximity to each other at 601 John Street, Kalamazoo,
Mi, 49007. In addition, Bronson Battle Creek Hospital is located at 300 North Avenue, Battle
Creek Michigan, while Bronson Lakeview Hospital is located at 408 Hazen Street, Paw Paw,
Michigan. All facilities are open 24 hours a day, 7 days a week.
Definition and Description of the Organization
As a member of Michigans healthcare system serving the southwestern region of Michigan,
BMH provides healthcare services in cardiology, orthopedics, surgery, emergency medicine,
neurology, oncology, obstetrics, and pediatrics. Specialty areas include a neonatal intensive care
unit, primary stroke center, neuro-critical care, burn center, as well as designation as the regions
only level 1 trauma center.
Health care services at BMH are delivered by a highly skilled multi-disciplinary team. This team
consists of physicians, specialists, physician assistants, nurse practitioners, centralized and decentralized pharmacists, registered nurses, dieticians, social workers, case managers, as well as
numerous ancillary staff. Through the work of this multidisciplinary team, comprehensive, high
quality care is provided to patients that seek the services provided by Bronson.
Values- The workforce is expected to act with integrity, provide patient and
family centered care, demonstrate teamwork, pursue evidence driven
improvement, pursue continuous education, and demonstrate community
commitment.
Through these competencies, patients and families are involved as a partner in their care which
allows Bronson to achieve its mission of providing excellent, patient centered, healthcare to
those that the organization serves.
Workforce Profile
BMH employs 3,182 employees. Of these employees, 32% are nursing (or 1,018), 17%
are technical (or 541), 14% are professional (or 445), and 37% are categorized as other(or
1,177). Further demographical breakdown reveals that 82% of employees are female and 18%
are male, 45% finished high school, 50% finished college, and 5% finished a graduate program.
As for an approved hours break down, 74% are full time, 17% are part time, and another 9% are
on call. Of these positions, 72% are during the day shift, 17% are night shift, and 10% are
considered other. Breakdown by ethnicity reveals that 91% identify as Caucasian, 5% as
African American, 1% as Hispanic, and 3% as other. Bronson Methodist Hospital also has 412
community members that serve as volunteers within the hospital.
Medical staff breakdown includes a staff of 780 physicians and allied health
professionals. Bronson employs 50 physicians and 14 allied health professionals. The
organization contracts radiologists, anesthesiologists, pathologists, pediatric gastroenterologists,
neonatologists, emergency physicians, and trauma panel coverage.
Major, Unique, and Special Technology
BMH prides itself on providing the best care possible to its patients and families. As a
result, the American Hospital Association (AHA) recognized Bronson as a Most Wired
Hospital in 2014-2015. This award recognizes that BMH has an investment in the use of
information technology that supports quality care, patient safety, and best practice. One of the
major contributors to this recognition was the implementation of an electronic medical record
called Epic. This electronic record supports continuity of care across the Bronson system as well
as with various other hospital systems. As a result, BMH has gone almost completely paperless
when it comes to areas such as charting and medication ordering/administration. In addition,
Epic also provides a tool called Bronson MyChart that patient can access from home to help
manage and receive information about their health.
BMH also has a neuro-interventional team that treats complex stroke and other
neurological problems within the neuro-critical care unit. Due to the technology within the
neuro-intervention suites, specialized tools, and highly skilled neuro-interventional team at
Bronson, they have received the Stroke Gold Plus Quality Acheivement Award in 2015.
Patients can now receive stroke treatment and other neuro-vascular interventions that were
previously unavailable in the area.
Target Customers/Markets
BMH and its satellite hospitals serve 9 counties in southwestern Michigan. Bronson
provides healthcare services to patients of any age and across all continuums of health and
illness. BMH has both general medical, as well as intensive care units available to neonatal,
pediatric, and adult populations. The organization has a main businessto-consumer focus as
patients are the primary focus. However, the hospital depends on many venders and partnerships
so there is a business-to-business aspect as well.
Customer Value Propositions
The following customer value propositions for BMH are directly aligned with the
mission, vision, and values that are inherent in the care provided at this organization:
1. Safe, timely, effective, efficient, and equitable care.
2. Mutual goal setting and collaboration
3. Highly skilled and committed team of care providers
BMH strives to provide high quality care to patients as well as their families. By utilizing
a patient and family centered care model, Bronson providers are able to communicate and
collaborate with patients and families to ensure all questions are answered, all needs are met,
and that care is individualized for each and every patient to achieve the best possible
outcomes.
Key Suppliers, Partners, and Collaborators
Partnerships with suppliers and vendors are essential in helping Bronson reach the goal of
providing the highest quality healthcare services to their patients. Bronson has many vendors in
all areas of work. Needed supplies come from medical supply companies, food vendors, linen
services, rental companies, pharmaceutical companies, information technology companies,
construction companies, as well as many others. In order for Bronson to function on a day to day
basis, these vendors and suppliers are instrumental in meeting the needs of the organization as
well as the needs of the patients and families served.
Bronson also partners with many local schools due to the fact that it is a teaching hospital.
Western Michigan University has partnered with Bronson through its physician assistant,
nursing, and medical schools. Many area community colleges have also joined in a partnership
with Bronson through their nursing programs. This is of particular importance in todays
healthcare environment due to the shortage of providers and nursing staff across the nation. Due
to these partnerships with area schools, Bronson is able to train, attract, and retain qualified
healthcare providers to meet the needs of the populations served. Most recently, Bronson has
also partnered with Mary Free Bed Rehabilitation Hospital in order to provide care after
discharge for patients needing additional care.
Strategic Situation
Bronson currently is in an enviable competitive position. This is because of the wide
array of services that Bronson is able to offer. The organization provides specialty practices in
orthopedics, surgery, and oncology. In addition, Bronson is the regions only level 1 trauma
center, are a primary stroke center, are a chest pain emergency center, contain a birthplace with a
neonatal intensive care unit, and have the areas only childrens hospital. Bronsons nearest
competitors are Trinity Health Corporation, Ascension Health, and Borgess Health Alliance, Inc.
Although BMH already serves a 9 county region and serves a population of over 1
million, they have continued to grow over the past few years. Bronson recently acquired Bronson
Lakeview as well as Bronson Battle Creek Hospital. These mergers have helped Bronson grow
into a large regional health care system serving a much larger patient population.
BMH operates under what it calls the 3 Cs for its corporate strategy. The 3 Cs include
Clinical Excellence, Corporate Effectiveness, and Customer and Service Excellence. These three
Cs allow for BMH to identify the following strategic challenges:
1. Bronson hopes to achieve national best practice performance in clinical outcomes, be
recognized as a safe environment for patients, and use evidence based medicine to
achieve excellent patient outcomes.
2. Bronson wishes to distinguish itself as an employer of choice, be recognized for a culture
of service excellence, and foster a culture of excellence that values diversity while
encouraging teamwork, learning, and innovation.
3. Bronson hopes to provide strong financial performance to allow for capital reinvestment,
growth, and sustainability, partner with physicians, the community, and others to achieve
common objectives, and use the Baldridge Criteria for performance excellence to
improve processes and organizational performance.
Bronson has also identified strategic challenges related to the 3 Cs under which it
operates. Achieving a diverse and high quality workforce in todays healthcare environment is
becoming increasingly difficult. The new generation of nurses, for example, has a documented
high propensity for leaving their positions. In the face of a nursing shortage, it is becoming
difficult to both attract and retain qualified nurses. Maintaining profitable growth is another
example of a challenge that Bronson faces. Due to the affordable care act, decreasing
reimbursement, as well as other payment strategies such as bundled payment, Bronson must look
closely at work processes and patient outcomes to deliver high quality care that is both efficient
and cost effective. Thirdly, meeting patient and family service expectations are a strategic
challenge. Patient and family centeredness is at the core of care provided at Bronson. Customer
satisfaction is now figured into reimbursement and awards and penalties are given based on this
outcome. Bronson must continually grow in this area to ensure that patients and families are
satisfied.
One relevant strategic advantage that BMH has is its senior leadership team and their
ability to put in place forward thinking. This forward thinking is what has allowed Bronson to
achieve level 1 trauma certification, stay within recommended staffing guidelines, survive an in
hospital nursing shortage, create one of the regions only neuro-critical care units, procurement of
Bronson Battle Creek, and still stay profitable. The senior leadership team at Bronson has shown
the ability to prepare for future changes in reimbursement and process changes well before they
are implemented, and helped Bronson to be a leader in healthcare quality.
Customer
Perspective
Internal Business
Perspective
Decrease preventable
adverse patient events
Metric- Percentage of
patients that would
recommend Bronson to a
friend or family member.
Innovation
Operations
Employee Capabilities
Ensure admission to
appropiate unit of care
Information Systems
Capabilities
Motivation, Empowerment,
and Alignment Capabilities
Invest in employee
development/ education
(certification, degrees,
tuition assistance, bonus
incentives)
Customize EMR to
meet demands of day to
day processes of all end
users
Metric- Percentage of
nurses holding a
bachelors degree or
higher
Metric- Percentage of
employees trained on
new technology within
the EMR
Utilize shared
governance structure to
incorporate staff driven
initiatives
Metric- Number of
employee suggestions for
improvement that are
implemented
10
Strategic Objective
Leading
Metric
Lagging
Metric
Financial
Perspective
Total cost savings
from Medicare
Bundled payment
program.
Maximize CMS
Reimbursement
Customer
Perspective
Decrease preventable
adverse patient events
Decrease readmission
rates
Internal
Business
Process
Perspective
Total number of
patients that
develop a hospital
acquired pressure
ulcer (HAPU).
Total number of
unplanned
readmissions.
Why Leading or
Lagging?
This is a lagging metric
because it provides financial
information on past events
with little future orientation
and no predictive power. It
will simply show the effect of
other measures put into place
in other areas to maximize
reimbursement from those
areas participating in bundled
payment.
This is a lagging metric
because it will show after-thefact data on those hospital
acquired events/conditions
that will not be reimbursed by
insurance carriers.
This is a leading metric. The
results of the Press Ganey
survey will be predictive in
nature as it pertains to repeat
customers as well as market
growth. It will show more real
time feedback of how the
hospital is performing in
order to identify and make
needed adjustments.
This is a lagging metric. It is a
reflection of historical data
that is collected after the fact.
It holds no predictive
properties.
Innovation
Percentage of
patients and
families that state
they were
included in their
plan of care
11
Operations
Ensure admission to
appropiate unit of
care
Total number of
patients admitted
to off-service
units of care
Learning and
Growth
Perspective
Employee Capabilities
Invest in employee
development/ education
(certification, degrees,
tuition assistance, bonus
incentives)
Information System
Capabilities
Customize EMR to meet
demands of day to day
processes of all end users
Percentage of all
discharged
patients who
received a
follow-up phone
call within 2
weeks of
discharge
Percentage
of nurses
holding a
bachelors
degree or
higher
Percentage of
employees trained
on new
technology within
the EMR
Number of
employee
suggestions for
improvement that
are implemented
Motivation,
Empowerment, and
Alignment capabilities
Utilize shared
governance structure
to incorporate staff
driven initiatives
12
Financial Perspective
Financial Metric 1
Metric information
Metric
Strategic Objective
Metric Title
What is the source data?
13
$2.90
$2.18
$2.30
$2.65
$2.62
$2.24
$2.53
$1.65
$0.80
$1.40
$1.60
$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$0.50
$0.00
$1.00
Financial Metric 2
Metric
Strategic Objective
Metric Title
What is the source data?
Metric information
Decrease un-reimbursed cost
Total dollars lost to non-reimbursable events
The source data will come from units self reported events that
qualify as non-reimbursable. There will also be reports run through
the electronic medical record to identify healthcare associated
events that will not be reimbursed. The billing and finance
department will track reimbursement vs. the cost of treating these
events, and provide statements, per unit, of total dollars lost to
such events.
From how many locations
The source data will be collected on all inpatient floors as well as
is the source data
for all outpatient services. Events such as falls, pressure ulcers,
collected?
healthcare acquired pneumonia, healthcare acquired blood stream
infections, and others, will be self reported by units at each
occurrence. This information will be utilized by the billing and
finance department to pull billing statements on un-reimbursed
costs.
What is the source data
Source data will be collected real time in terms of occurrence of
collection frequency?
events on each unit. However, financial information will not be
available until billing and reimbursement take place. Therefore,
financial information will be reported monthly via unit reports.
How is source data inputted Data is inputted into the system through incident reports by unit
into the information
based personnel involved in the incident. This information will
14
$2.50
$2.00
$1.50
$0.00
$1.45
$2.10
$1.20
$2.15
$1.90
$1.40
$1.65
$2.30
$2.18
$1.80
$0.50
$2.20
$1.00
$2.10
15
Customer Perspective
Customer Metric 1
Metric information
Metric
Strategic Objective
Metric Title
Surveys are sent out 6 weeks post discharge, or post service, for all
patients receiving care at Bronson Methodist Hospital. The source
data is collected monthly for each of these units and departments
and will be received by the end of the first week of each month.
How is source data inputted Press Ganey will input the data into their information system in
into the information
order to generate reports. It is the responsibility of Bronsons
system?
professional practice department to input this data into unit and
service based scorecards for review.
Which mathematical
Total responses to the survey question of Would you recommend
function is used to
Bronson Methodist Hospital to a friend or family member? is
hierarchically aggregate the determined. Next, on a scale of 1-5, 5 being most likely, those
source data? Explain in
responding either a 4 or a 5 are totaled. This number is then
detail how the calculation
divided by the total number of responses in order to get the total
takes place.
percentage of those recommending Bronson to friends and/or
family.
What is the numeric
The target for this metric is no less than 92%.
TARGET for this metric?
16
92%
85%
90%
94%
93%
89%
83%
90%
87%
94%
91%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
84%
Percentage
Customer Metric 2
Metric information
Metric
Strategic Objective
Metric Title
(HAPU).
The source data will come from unit reported, as well as medical
record generated reports of hospital acquired pressure ulcers.
From how many locations
This source data is collected for all 21 nursing units. Data is
is the source data
collected from each of these units first through self reporting
collected?
through incident reports. In addition, HAPUs that are missed via
self reporting will be caught through a report generated by the
electronic medical record that is reviewed by the wound and
ostomy nurses that are involved with treating and/or
recommending treatment for these ulcers.
What is the source data
The source data will be collected ideally in real time through self
collection frequency?
reporting. Reports are run by the wound nurses weekly. A final
report of total HAPUs by unit is run monthly.
How is source data inputted The source data is inputted into the system by front line workers
into the information
via self reporting, and also via the wound and ostomy nurse when
system?
a new pressure ulcer is identified. Units will receive a monthly
total on their unit based scorecard after data is inputted onto these
What is the source data?
17
12
10
11
12
14
Customer Metric 3
Metric information
Metric
Strategic Objective
Metric Title
What is the source data?
18
36
31
45
43
35
31
37
43
29
32
42
10
39
Number of Patients
45
19
Surveys are sent out 6 weeks post discharge, or post service, for all
patients receiving care at Bronson Methodist Hospital. The source
data is collected monthly for each of these units and departments
and will be received by the end of the first week of each month.
How is source data inputted Press Ganey will input the data into their information system in
into the information
order to generate reports. It is the responsibility of Bronsons
system?
professional practice department to input this data into unit and
service based scorecards for review.
Which mathematical
The response of Always will be tallied for the question of Were
function is used to
you included in your plan of care through involvement in
hierarchically aggregate the physician rounds?. This number would be divided by the total
source data? Explain in
responses received for this survey question.
detail how the calculation
takes place.
What is the numeric
The target for this metric is no less than 82%
TARGET for this metric?
20
76%
82%
85%
84%
78%
72%
83%
81%
79%
71%
68%
100%
80%
60%
40%
20%
0%
72%
Percentage
Operations Metric
Metric information
Metric
Strategic Objective
Metric Title
What is the source data?
21
The data used in this metric is simply a monthly sum of all patients
whose diagnosis code is not consistent with the unit to which they
are admitted.
39
37
30
34
41
52
38
36
29
31
45
60
50
40
30
20
10
0
42
Number of Patients
22
units are the locations that will be used for source data collection.
The source data collection frequency is monthly.
The source data is inputted into the system by the nurse navigators
that are making the phone calls by hand. For each phone call, they
will fill out the follow-up phone call spreadsheet that is located in
a shared H:drive on the computer system.
Which mathematical
The nursing professional practice committee will handle
function is used to
combining the information from the 21 spreadsheets, and
hierarchically aggregate the combining it into a monthly report. This monthly report will
source data? Explain in
consist of the total sum of follow-up phone calls made for the 21
detail how the calculation
inpatient units divided by the total number of discharges to get the
takes place.
percentage.
What is the numeric
The target for this metric is no less than 75%
TARGET for this metric?
70%
72%
77%
73%
68%
76%
74%
67%
71%
65%
62%
100%
80%
60%
40%
20%
0%
51%
Percentage of Patients
23
24
100%
80%
60%
88%
86%
82%
83%
81%
79%
74%
76%
73%
71%
20%
64%
40%
62%
Percentage of Nurses
0%
25
100%
80%
60%
86%
81%
79%
74%
76%
71%
67%
70%
72%
70%
20%
67%
40%
65%
Percentage of Employees
0%
26
This metric is simply the total sum of suggestions that come from
front line employees that are implemented for improvement
purposes.
Learning and Growth Perspective Chart- Motivation, Empowerment, and Alignment Capabilities
10
8
6
4
2
0
Number of Suggestions