Spring 2010(Jan-June)

Master of Business Administration-MBA Semester 2

MB0030 – Marketing Management - 4 Credits

(Book ID: B0912)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the meaning of marketing and its importance in business. (10 marks)

Q.2 Explain the relevance of BCG matrix and GE matrix with examples (10 marks)

Q.3. What do you mean by MIS? Explain its benefits, types and components. (10
marks)

Q.4.Suppose you need to conduct a small marketing research in your neighborhood

regarding the purchase and use of toothpastes, what will be your approach in the
process? (10 marks)

Q. 5 Explain the consumer buying decision process with respect to new products.
Give examples. (10 marks)

Q. 6. Explain the different consumer behaviour models. (10 marks)

 Spring 2010(Jan-June)

Master of Business Administration-MBA Semester 2

MB0030 – Marketing Management - 3 Credits

(Book ID: B0912)

Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 a. Give a short note on bases of Segmentation. (5 marks)

b. Analyze the pricing methods with relevant examples (5 marks)

Q.2 Explain the benefits and demerits of the different types of advertising media.
How will a marketer decide on the suitable media for his/her products? (10
marks)

Q.3 Write a note on new product development and product mix. (10 marks)

Q.4. Select any brand of toilet soap and evaluate its positioning strengths or
weaknesses in terms of attributes, benefits, values, brand name and brand
equity. Also, examine how competitive brands influence the marketing
strategies of the selected soap. (10 marks)

Q. 5 As a salesperson in a fast moving consumer goods company, what kind of

training and development methods do you feel are required? How important is
training for sales force and how can it be evaluated? (10 marks)

Q. 6 What is International Marketing? What are the various strategies to enter

International markets? Explain. (10 marks)