Вы находитесь на странице: 1из 3



2VPDLVLQIOXHQWHVHQWUHMRYHQVGR%UDVLO


$66,1(

5(129(

$-8'$

1(:6/(77(5

$181&,(

566

)$/(&2126&2

6(*81'$)(,5$'()(9(5(,52'(

comunicao

marketing

mdia

*(17(

3257)/,26

352;;,0$

350,26

&$11(6

%86&$

%86&$
$9$1d$'$

2.

PLO
&XUWLU
7ZHHWDU

54

Os mais influentes entre jovens do Brasil

3$752&1,2

3HVTXLVDLQpGLWDHH[FOXVLYDDSRQWDDVSHUVRQDOLGDGHVPDLVDGPLUDGDVSRU

DGROHVFHQWHVGH]MiVmR\RXWXEHUV
,*255,%(,52 _  GH-DQHLURGH

'(,;(6(8&20(175,2



6KDUH

$SHVTXLVD2VQRYRV
LQIOXHQFLDGRUHVTXHPEULOKDQD
WHODGRVMRYHQVEUDVLOHLURV
LQGLFDDVSHUVRQDOLGDGHVGH
YtGHRPDLVDGPLUDGDVSRU
DGROHVFHQWHVGHDDQRV
HPVHLVUHJL}HVGR3DtV
5HDOL]DGDSHOD3URYRNHUVSDUD
*RRJOHH0HLR 0HQVDJHP
HQWUHRXWXEURHQRYHPEURGH
RHVWXGRFRQWRXFRPPLO
&UpGLWR'LYXOJDomR5HSURGXomR
HQWUHYLVWDGRVTXHDSRQWDUDP
HQWUHVHXVSUHIHULGRVGLYHUVRV
SURGXWRUHVGHFRQWH~GRLQGHSHQGHQWHVTXHIL]HUDPIDPDQR<RX7XEH9HMDQRV
JUiILFRVDEDL[RRVWRS
$SHVTXLVDDSRQWDDIRUoDGHVVDVQRYDVFHOHEULGDGHVDILUPD6XVDQD$\DU]D
GLUHWRUDGHPDUNHWLQJ%%GR*RRJOHQR%UDVLO(YHQWXDOPHQWHHODVDLQGDQmRWrP
XPDOFDQFHWmRIRUWHTXDQWRDVGD79PDVJHUDPXPHQJDMDPHQWRPXLWRLQWHQVR
$SHVTXLVDSURFXURXSRUMRYHQVFRQHFWDGRVHFRPKiELWRGHDVVLVWLUj793HGLXTXH
LQGLFDVVHPHVSRQWDQHDPHQWHFLQFRQRPHVGHSHUVRQDOLGDGHVGHFLQHPDYtGHR
RQOLQHHWHOHYLVmRPDLVDGPLUDGRV$WOHWDVHP~VLFRVQmRIRUDPFRQVLGHUDGRVSRU
WHUHPXPWLSRGHH[SRVLomRHPYtGHRPXLWRGLIHUHQWHGH\RXWXEHUVHDWRUHVH
GHPDQGDUHPSRUWDQWRPHGLGDVGHYLVLELOLGDGHTXHQmRVmRFRPSDUiYHLV6HDJHQWH
TXHUPHGLULQIOXrQFLDWHPGHHQWHQGHUTXHHODWHPGRLVJUDQGHVSHVRVH[SOLFD7KDLV
%HUQDUGHVFRRUGHQDGRUDGHPDUNHWLQVLJKWVGR*RRJOH%UDVLO8PDpWHUD
FDSDFLGDGHUHDOGHPRELOL]DUHHQJDMDUDRXWUDpXPDPHGLGDPtQLPDGHDOFDQFH
VHJXQGRDYLVLELOLGDGHDGHTXDGD
2HVWXGRUHIRUoDDLQIOXrQFLDGD79HGHVXDVD]RQDOLGDGHDPDLRUSDUWHGDV
SHUVRQDOLGDGHVDSRQWDGDVID]LDPSDUWHGRHOHQFRGHDWUDo}HVGHVXFHVVRjpSRFDGD
SHVTXLVD$79DLQGDWHPHWHUiPXLWRWHPSRGHLQIOXrQFLDDILQDOXPKRUiULRQREUHGD
*ORERDWLQJHSHVVRDVQR%UDVLOLQWHLURGHIRUPDPXLWRUiSLGDFRQWH[WXDOL]D(FR
0ROLWHUQRGLUHWRUH[HFXWLYRGHFULDomRGD$IULFD0DVRHVWXGRWDPEpPDSRQWDR
FUHVFLPHQWRGDVFHOHEULGDGHVGLJLWDLVTXHSRVVXHPPLOK}HVGHVHJXLGRUHVQDV
PtGLDVVRFLDLVHQmRUDURWDPEpPWrPDSDUHFLGRQDWHOHYLVmRWUDGLFLRQDO

+ lidas

+ comentadas

Veja todos os
comerciais do
Super Bowl 50

Digital pode
passar impresso
ainda este ano

Os mais
influentes entre
jovens do Brasil

Netflix ganhar
novo concorrente
no Brasil

Lies da bola
oval ao marketing
do Brasil

$OpPGDIDL[DHWiULDHGRKiELWRGHYHUWHOHYLVmRDDPRVWUDJHPGD3URYRNHUV
FRQVLGHURXFODVVHV$%H&SHORSRGHUGHFRQVXPRGDFDSLWDOHGRLQWHULRUGR
HVWDGRGH6mR3DXORDOpPGDVFLGDGHVGH5LRGH-DQHLUR3RUWR$OHJUH5HFLIHH
6DOYDGRU8PDVpULHGHFDUDFWHUtVWLFDVIRUDPDSUHVHQWDGDVDRVHQWUHYLVWDGRVSDUD
DMXGDUDGHWHUPLQDURVIDWRUHVPDLVHPHQRVLPSRUWDQWHVTXHIRUPDPXPD
FHOHEULGDGH'HVVHVUHVXOWDGRVIRLFRQVWUXtGRXPUDQNLQJGHUHOHYkQFLDHPTXHVH
GHVWDFDUDPDXWHQWLFLGDGH  RULJLQDOLGDGH  VHQVRGHKXPRU  H
LQWHOLJrQFLD  
KWWSZZZPHLRHPHQVDJHPFRPEUKRPHPLGLDQRWLFLDV2VPDLVLQIOXHQWHVHQWUHMRYHQVGR%UDVLOKWPO





2VPDLVLQIOXHQWHVHQWUHMRYHQVGR%UDVLO

9HMDDVHJXLUDVOLVWDVGRVPDLRUHVLQIOXHQFLDGRUHVVHJXQGRDSHVTXLVD$tQWHJUD
GHVWDUHSRUWDJHPHVWiSXEOLFDGDQDHGLomRGHGHMDQHLURH[FOXVLYDPHQWH
SDUDDVVLQDQWHVGR0HLR 0HQVDJHPGLVSRQtYHOQDVYHUV}HVLPSUHVVDHSDUD
WDEOHWVL26H$QGURLG


3URYRNHUV*RRJOH0HLR 0HQVDJHPRXWXEURDQRYHPEURGH_ 3HUVRQDOLGDGHVGH


DWLYLGDGHVFRPRP~VLFDHHVSRUWHVQmRIRUDPFRPSXWDGDV
&UpGLWR$UWH0HLR 0HQVDJHP

3URYRNHUV*RRJOH0HLR 0HQVDJHPRXWXEURDQRYHPEURGH_ 3HUVRQDOLGDGHVGH


DWLYLGDGHVFRPRP~VLFDHHVSRUWHVQmRIRUDPFRPSXWDGDV
&UpGLWR$UWH0HLR 0HQVDJHP

$SyVVHUFRQVWUXtGRXPUDQNLQJHVSHFtILFRGDVFDUDFWHUtVWLFDVPDLVYDORUL]DGDV
SHORVMRYHQVHVVDVTXDOLGDGHVIRUDPDWULEXtGDVSHORVSUySULRVjVSHUVRQDOLGDGHV$
VHJXLUDSHVTXLVDDYDOLRXRJUDXGHDGPLUDomRQXPDSHUVSHFWLYDSLUDPLGDO1DEDVH
HVWmRDTXHOHVQRPHVGHDPSORFRQKHFLPHQWRSRUpPFRPSRXFRHQJDMDPHQWRHQR
WRSRRLQYHUVR2VDWULEXWRVDQWHULRUHVIRUDPFUX]DGRVFRPDDYDOLDomRGH
YLVLELOLGDGHSDUDGHILQLUXPYHWRUGHLQIOXrQFLDVHJXQGRXPVFRUHGH]HURDFHP
3DUD/XFLDQD&RUUrDFRRUGHQDGRUDHSHVTXLVDGRUDGDiUHD)DPtOLDVH7HFQRORJLDGR
(6300HGLD/DERIHQ{PHQRGDLQIOXrQFLDHGRHQJDMDPHQWRGHYHVHUREVHUYDGR
VHJXQGRRVSDUkPHWURVGHOHJLWLPLGDGHRS~EOLFRDGROHVFHQWHLQYHVWHVHXWHPSRQRV
KWWSZZZPHLRHPHQVDJHPFRPEUKRPHPLGLDQRWLFLDV2VPDLVLQIOXHQWHVHQWUHMRYHQVGR%UDVLOKWPO





2VPDLVLQIOXHQWHVHQWUHMRYHQVGR%UDVLO

\RXWXEHUVSRUTXHVHHQ[HUJDQHOHVHYDORUL]DDWULEXWRVFRPRDXWHQWLFLGDGHH
WUDQVSDUrQFLD(VVDVJHUDo}HVWrPDLQGDPDLVVHQVLELOLGDGHSDUDGLIHUHQFLDURTXHp
IDOVRGRTXHpYHUGDGHLUR3DUDHOHVDFHOHEULGDGHQmRHVWiWmRGLVWDQWHDVVLPp
DOJXpPTXHHOHHQFRQWUDULDQDUXDDILUPDDSHVTXLVDGRUD
/HLDPDLVDQiOLVHVVREUHHVWHWHPDQDUHSRUWDJHPFRPSOHWDSXEOLFDGDQDHGLomR
GHGHMDQHLURH[FOXVLYDPHQWHSDUDDVVLQDQWHVGR0HLR 0HQVDJHP
GLVSRQtYHOQDVYHUV}HVLPSUHVVDHSDUDWDEOHWVL26H$QGURLG

tags
*RRJOH <RX7XEH 3URYRNHUV *ORER 6%7 0XOWLVKRZ 7DWD:HUQHFN 'DQLOR*HQWLOL
3DXOR*XVWDYR &DLR&DVWUR /HRQ(1LOFH &RLVD'H1HUG .DIHUD%XFKPDQ LQFRPLQXWRV
,EHUH7KHQRULR 0DQXDO'R0XQGR %UXQD0DUTXH]LQH )HOLSH&DVWDQKDUL )HOLSH1HWR

5(&20(1'$'$63$5$92&

1H\PDUSRGHWLUDU
3OD\ER\GDVEDQFDV

5HFRPHQGDGRSRU

&DUOV-UGLYXOJD
VDQGXtFKHDRQDWXUDO

&RPHQWiULRV

0HLRH0HQVDJHP3RUWDO

5HFRPPHQG 

&RPSDUWLOKDU

6HQVDFLRQDOLVWDVH
GHVSHGHGRS~EOLFR

(QWUDU

2UGHQDUSRU0HOKRUDYDOLDGR

3DUWLFLSHGDGLVFXVVmR
,VDDF0DUTXHV XPPrVDWUiV

=DQJDGRHUDSUDWiQHVVDOLVWDDHKHLQ
 

5HVSRQGHU &RPSDUWLOKDU

/XDQ)HOLSH&XQKD>,VDDF0DUTXHV XPPrVDWUiV

1LQJXpPVDEHDLGHQWLGDGHGR=DQJDGR
 

5HVSRQGHU &RPSDUWLOKDU

)LY>/XDQ)HOLSH&XQKD XPPrVDWUiV

7KLDJR5DFKLG
,GDGHDQRV
&XLDED0DWRJURVVR
$XQLFDIRWRTDJHQWHWHPGR$IURGLWH
 

5HVSRQGHU &RPSDUWLOKDU

'LHJR+HUPRJHQHV 'LHJR*DPHU>)LY
 XPPrVDWUiV

(OHWHPDQRV
 

5HVSRQGHU &RPSDUWLOKDU

)LY>'LHJR+HUPRJHQHV 'LHJR*DPHU XPPrVDWUiV

$KH0DO]WLQKDHVTXHFLGR

5HVSRQGHU &RPSDUWLOKDU

*HRYDQQL>,VDDF0DUTXHV XPPrVDWUiV

$FKRTXHDIDL[DHWiULDSUHGRPLQDQWHGRSXEOLFRGR=DQJDGRVHMDXP
SRXFRPDLVYHOKDTXHDGDSHVTXLVDHQWUHRVDQRVHPGLDQWH
 

5HVSRQGHU &RPSDUWLOKDU

'DYLQR*DUFLD>,VDDF0DUTXHV XPPrVDWUiV

(OHVVmRRVPDLVLQIOXHQWHVQRSXEOLFR1mRHVWRXGL]HQGRTXHTXHP
KWWSZZZPHLRHPHQVDJHPFRPEUKRPHPLGLDQRWLFLDV2VPDLVLQIOXHQWHVHQWUHMRYHQVGR%UDVLOKWPO



Вам также может понравиться