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GOLDIE TOCK

67 Queen Street South. Hamilton, ON | Cell 289-339-1055 | goldie.tock@gmail.com

Academic Background
Mohawk College | 2015-2016 | Deans Honours List
Postgraduate Public Relations

ITU Online | 2015


Social Media Certificate

McMaster University | 2009-2014


Honours B.A. Communication Studies

Professional Experience
Hamilton Bulldogs Communications Intern
OHL Team | January-May
Assisted the marketing manager with social media community and accounts
In charge of the media table on game day
Wrote game statistics and notes for the teams story
Worked on teams brand strategy, unveiling of the new jersey
Hellingman Communications Inc. Communications Account Coordinator
Communications Agency | January-May
Created, implemented, and evaluated communications strategies
Worked directly with clients on media relations and communications plans
Researched and prepared communications material for internal and external stakeholders
Secrets of a Good Girl Social Media Manager & Staff Writer
Online Magazine | 2013-Current
Maintain websites social media accounts through Hootsuite
Manage and communicate with multiple writers and editors
Raised social media following by over 50%
Cision Canada Inc. Media Content Monitor
Public Relations, Marketing & Media Software Services | 2013-2016
Responsible for monitoring assigned sources for government and corporate clients
Reviewed news sources in order to edit and create summaries using company software
Achieved quality and quantity standards to be recognized as a top content monitor

Community Involvement
Hamilton Music Collective Public Relations Consultant | Current
Produce and edit content for media releases
Collaborate on creative concepts for advertising campaign
Hamilton Naturalists Club Communications Strategist | 2015
Helped organization develop communications plan
Worked on a team to create a digital plan
Worked on media relations materials and strategies
IABC Gift of Communication Public Relations Practitioner | 2015
Advised non-profits on organizational communication inquiries
Created brand awareness strategies
Developed a plan for future print materials
Costa Rican Volunteer Leadership Program | 2008
Worked with a team of volunteers to clean the rain forest
Painted and refurbished a local high school
Get Fired Up for Poverty Rally and Bonfire Organizer | 2006
Organized and coordinated the event
Created marketing materials and advertising campaign for the event

Specialized Skills
Practiced in Adobe Photoshop, Illustrator, and InDesign
Proficient in Microsoft Word, Excel, PowerPoint, Publisher, Outlook, and Access
Experience with WordPress, Hootsuite, and social media management

Associations
IABC Golden Horseshoe Chapter
CPRS Hamilton Chapter
Participant in the 2015-2016 mentorship program