Comparison with existing product

ACCESSFM

Baked Carrot Sticks

Aesthetics

My baked carrot sticks are slightly sweet and

tangy, and the sticks covered with cornstarch
taste sweeter. Those covered in coconut sugar
possesses a caramel-like taste, and those covered
in Parmesan cheese bears a slightly salty taste.
Therefore, in order to mix all tastes together in a
single stick, it is necessary to evenly distribute
the coconut sugar (it is better in powder form),
cornstarch, and Parmesan cheese. It is also
necessary to mix the carrot-spice mixture by
shaking them to evenly spread the taste of the
spices. This can be done when using a container.
The sticks also have a sour aftertaste.
The plating of the dish is quite tidy. The carrot
sticks and the decorations are separated, as they
are put on each end of the plate. The carrots are
gathered and stacked together, but they do not
form a highpoint on the center. The inclusion of
random shreds of Parmesan cheese gives color
and variation instead of messiness. However, the
excess shreds on the plate should be eliminated,
as it slightly gives an impression of untidiness.
In terms of decoration, I used odd numbering for
the lettuce leaves, tomatoes, and carrot circles.
One minor weakness is that two carrot circles
(the middle one and the most right) are not
placed on the center of the tomatoes.
Nevertheless, the decoration adds color to the
dish.
The carrots are crunchy outside, but mushy and
fruitlike inside. Some carrots have a softer inner
part than others, and some possess a crunchier
outer part. Therefore, I need to flip the carrots
after 15 minutes of baking and provide adequate
space between sticks when baking.

Customer

The carrots smell sweet and aromatic. One can

tell that it is the smell of carrots and cheese. The
carrots taste is similar to the smell, as they both
share the same tinge and aroma. Unlike French
fries, they do not smell greasy. However, they
still have a thick smell due to inclusion of cheese
and oil.
I realized that carrots, when mixed with proper

Existing French Fries (Clover canteens French

fries)
Clover canteens French fries taste is similar to
other fries. Bearing a traditional potato flavor, it
also has a hint of salt. The inclusion of the
sweetness of tomato ketchup also contributes to
variety in taste.
The plating lacks decoration and organization.
The fries are scrambled all over the place, and
there are no plating techniques used techniques
such as stacking, arranging, or odd numbering.
The fries are packaged inside a paper box, which
gives it a cheap, unprofessional look.
The outer texture of the fries is crunchy, but the
crunchiness is not really noticeable (once you
pierced the outer layer with your teeth, the
crunchiness is gone). The inside of the fries is
mushy, oily, and slightly wet. Although this
combination of crunchiness and softness
contributes to textural variety, the soft part
dominates the individual fry. Therefore, the
sensation of crunchiness is not as salient. Also,
not all French fries share the same texture. Some
smaller fries, typically the ones that have
serrated edges, have a crispier outer texture; yet,
they do not have the same soft inner part, as they
are hollow. Therefore, although crunchy, they do
not provide the same filling sensation. The
smaller fries are also saltier than the normal
fries, which may be due to uneven spread of
condiments.
The dish smells like grease and arouses a savory
feeling. This smell lures the customers into
eating the fries.

I do not experience any impact from the food

Cost

Ergonomics

Safety
Size

Function

spices, olive oil, coconut sugar, and cheese, do

not possess a vegetable-like taste. Therefore,
they can be made as a healthier alternative to
French fries without compromising taste.
Here are the costs of each materials to make my
baked carrot sticks:
Cornstarch (150g): Rp2,300.
5 large rainbow carrots (or carrots of any
kind): Around Rp9,000.
Extra virgin olive oil: Rp53,887.
Salt: Rp1,500.
White pepper powder: Rp25,100
Black pepper powder: Rp25,300
Paprika powder: Rp22,000
Dried thyme: Rp21,400
Coconut sugar: Rp12,500
Dried oregano: Rp18,300
Garlic powder: Rp25,000
Onion powder: Rp22,000
Two lemons: Rp11,000
Parmesan cheese: Rp35,000.
which totals to Rp284,287 per one portion.
Therefore, it is very expensive and
disproportionate to the approximately Rp2025,000 selling cost.
The carrots are slightly sticky due to cheese and
sugar. This is actually worse than having an oily
texture, as it is not easily wiped off with paper
towel. Some sticks are also not evenly cut in
size. However, the sticks length and width are
appropriate for finger food standards, as they are
relatively small (around 6cm for length and 0.50.8cm for width). Thus, they can be eaten
quickly and easily without hassle, as eating them
is only a matter of grab and chew.
I did not feel any discomfort. Nevertheless,
excessive amounts of olive oil contribute to
weight gain.
The individual size of the carrot sticks is
proportionate to the overall portion, as it is not
too big or too small. However, the dishs portion
is too big to be considered as a snack. Combined
with the inclusion of cheese, the dish is quite
filling.
The dish serves as a snack, as it is easily
consumable. However, the serving size is quite
large for a snack, which fills the stomach. The
sticky surface of the carrot sticks also makes

aside from experiencing its good taste.

Here are the costs of each materials to make

Clover canteens French fries:
1. 1kg of potatoes: Rp10,000
2. 1kg cooking oil: Rp12,000
which, along with the cost of cooking gas, leads
to the total production cost of Rp45,000Rp50,000 per 1kg of French fries. The
production cost for one portion of French fries,
which is 200g, is therefore Rp9,000-Rp10,000.
Therefore, it is rather cheap.

The French fries are small and convenient to eat.

It does not take a long time to consume, and it
can be eaten any time while doing other
activities. However, due to the deep fried nature
f the dish, it makes my hands greasy, forcing me
to clean my hands after eating.

I did not feel any discomfort. However,

excessive amounts of oil contribute to weight
gain and related health problems.
One French fry is relatively small. However, it is
proportionate to the portion, which is also small.
The portion suits one persons snacking needs, as
it is not filling.
It serves as a snack, because it is easily
consumable and can be enjoyed while relaxing
or doing other activities. The small portion and
the small individual sizes do not fill the stomach.

Materials

Manufacturin
g

consumption inconvenient, as they cant be

consumed while doing other activities.
The following are the ingredients for my baked
carrot sticks:
Cornstarch (150g)
5 large rainbow carrots (or carrots of any
kind)
Extra virgin olive oil
Salt
White pepper powder
Black pepper powder
Paprika powder
Dried thyme
Coconut sugar
Dried oregano
Garlic powder
Onion powder
Two lemons
Parmesan cheese
The ingredients are easy to find. The inclusion of
carrots adds high levels of vitamin A, some
vitamin K, C, B6, B3, and B1 to the dish
(Carrots; Steinhilber). The inclusion of
Parmesan cheese further adds protein, calcium,
and vitamin A to the dish. A 2-ounce serving
gives 20.3g of protein (which is 41% of the daily
value), 671mg of calcium (more than 67% of the
daily value), and 443 international units of
vitamin A (9% of the daily value) (Curinga).
The inclusion of two tablespoons of olive oil per
batch adds many calories, as one tablespoon
consists of 120 calories. Thus, since Im cooking
two batches, it is easy to get over 480 calories.
This can contribute to weight gain and is
opposite to the aim of providing a healthy snack
(Greenwood).
The manufacturing process only uses baking and
a bit of marinating, therefore being easy (refer to
the planning above):
1. Peel the carrots skin and cut them into
sticks.
2. Marinate them in lemon juice until all
carrots are covered for around 5 minutes,
then sprinkle with salt.
3. Put the carrots in a bowl and cover them
with cornstarch.
4. Sprinkle the spices (except for the
Parmesan cheese and olive oil) and

The following are the ingredients for Clover

canteens French fries:
1. Potatoes.
2. 1 liter of cooking oil.
3. Commercialized ketchup.
The ingredients are easy to find. They are also
simple, making the cooking process quick (under
10 minutes) and easy (as it does not require any
complicated blend of spices or complicated
cooking methods, such as marinating). Also, the
high-calorie nature of the oil and
commercialized ketchup contributes to good
taste, which can be addicting.
However, the inclusion of oil and
commercialized ketchup makes the dish fatty.
Thus, it may contribute to weight gain,
hypertension, heart diseases, and an increased
risk of type-2 diabetes (Eating fried foods).

The following are the creation process, which

takes about 15-20 minutes:
1. Wash two potatoes until clean. Peel the
skins and soak in water.
2. Take the potatoes and slice thinly with a
kitchen mandolin. One potato can yield
10-15 slices, depending on its size. Put
the slices in batches.
3. Heat 1 liter of cooking oil in
approximately 200 degrees Celsius inside
a frying pan.
4. Put one batch of potato slices inside the

evenly coat the carrots.

5. Coat the surface of the carrots with olive
oil. Then, transfer them into a baking
sheet/baking tray.
6. Bake the carrots for 15 minutes at 200C
in a microwave.
7. After 15 minutes, take the carrots out and
flip them one by one. Put them back into
the microwave and bake for another 15
minutes.
8. After fully baked, serve the carrots using
a predetermined decoration method.
The manufacturing process takes a long time.
Firstly, the numerous spices used to make the
dish require a long time to blend together within
a single batch. Secondly, the baking method is
separated in two 15-minute halves. The carrots
have to be baked for 15 minutes before taken
out, flipped one by one, and baked again for 15
minutes. An alternative is to put two batches in
the uppermost and lowermost parts of the
microwave. After the first 15-minute half is over,
switch the batchs places so that both batches are
exposed to upper and lower heats. The
approximate amount of time needed to cook the
baked carrot sticks would be 60-70 minutes.

oil and deep fry for 5-6 minutes.

5. Lift and remove excess oil. Do step 4 for
the remaining batches.
6. (This is for making the Balado
condiment):
a. Prepare 7 red chili (throw away
the seeds), 3 cloves of garlic, 5
cloves of onions, 5 slices of
orange leaves, 2 pieces of brown
sugar, and around 1 teaspoon of
salt.
b. Mix and mash all of the
ingredients together, and saut
until cooked. Put the French fries
in. Serve while hot.
The manufacturing process is quick, as it is done
below 20 minutes. Also, the amount of highcalorie oil contributes to a savory and slightly
salty taste. It only uses one simple cooking
method, which is deep-frying, and is therefore
easy.
However, the deep-frying process causes the
potatoes to soak oil. This contributes to excess
calories and the presence of saturated (and
perhaps trans) fat. Also, the duration of the deep
fry has to be exactly 5-6 minutes. If the cooking
time less than required, the potatoes may be
uncooked; if it is more, the potatoes may be
overcooked and too crispy.