Country Source Users Difference Difference %

Australia Facebook 8,957,100 -42,900 -0.48%

Australia Google Ad Planner 9,000,000 42,900 0.48%
United KingdomFacebook 26,331,300 331,300 1.26%
United KingdomGoogle Ad Planner 26,000,000 -331,300 -1.27%
United States Facebook ### ### -4.89%
United States Google Ad Planner ### 6,064,880 4.67%
Age AU Facebook Data %AU Facebook DataAU Google Ad Planner Data
<17 13% 1,174,220 29%
18-24 27% 2,390,060 8%
25-34 27% 2,416,580 11%
35-44 16% 1,468,300 18%
45-54 10% 863,040 26%
55-64 5% 433,500 6%
>65 2% 216,220 2%
Total 100% 8,961,920 100%
8,957,100
AU Google Ad Planner Dat AU Difference AU Difference %UK Facebook Data %UK Facebook Data
2,610,000 1,435,780 16% 13% 3,455,420
720,000 -1,670,060 -19% 26% 6,899,720
990,000 -1,426,580 -16% 27% 6,995,740
1,620,000 151,700 2% 18% 4,628,740
2,340,000 1,476,960 16% 10% 2,570,120
540,000 106,500 1% 5% 1,196,280
180,000 -36,220 0% 2% 629,820
9,000,000 38,080 0% 100% 26,375,840
26,331,300
`
UK Google Ad Planner Data UK Google Ad Planner Dat UK DifferenceUK Difference %
5% 1,300,000 -2,155,420 -8%
14% 3,640,000 -3,259,720 -12%
40% 10,400,000 3,404,260 13%
22% 5,720,000 1,091,260 4%
12% 3,120,000 549,880 2%
5% 1,300,000 103,720 0%
1% 260,000 -369,820 -1%
100% 26,000,000 -375,840 0%
US Facebook Data %US Facebook DataUS Google Ad Planner Data US Google Ad Planner Dat
10% 12,671,360 7% 9,100,000
24% 30,433,020 12% 15,600,000
24% 30,459,340 24% 31,200,000
17% 21,617,040 22% 28,600,000
12% 15,372,680 24% 31,200,000
7% 8,881,980 9% 11,700,000
4% 4,895,520 2% 2,600,000
100% 124,330,940 100% 130,000,000
123,935,120
US Difference US Difference %
-3,571,360 -3%
-14,833,020 -12%
740,660 0%
6,982,960 5%
15,827,320 12%
2,818,020 2%
-2,295,520 -2%
5,669,060 0%
Age Country Source Users Difference Users % Difference %
<17 Australia Facebook 1174220 -1435780 13.10% -15.90%
18-24 Australia Facebook 2390060 1670060 26.67% 18.67%
25-34 Australia Facebook 2416580 1426580 26.96% 15.96%
35-44 Australia Facebook 1468300 -151700 16.38% -1.62%
45-54 Australia Facebook 863040 -1476960 9.63% -16.37%
55-64 Australia Facebook 433500 -106500 4.84% -1.16%
>65 Australia Facebook 216220 36220 2.41% 0.41%
<17 Australia Google Ad Planner 2610000 1435780 29.00% 15.90%
18-24 Australia Google Ad Planner 720000 -1670060 8.00% -18.67%
25-34 Australia Google Ad Planner 990000 -1426580 11.00% -15.96%
35-44 Australia Google Ad Planner 1620000 151700 18.00% 1.62%
45-54 Australia Google Ad Planner 2340000 1476960 26.00% 16.37%
55-64 Australia Google Ad Planner 540000 106500 6.00% 1.16%
>65 Australia Google Ad Planner 180000 -36220 2.00% -0.41%
<17 United KingdomFacebook 3455420 2155420 13.10% 8.05%
18-24 United KingdomFacebook 6899720 3259720 26.16% 12.02%
25-34 United KingdomFacebook 6995740 -3404260 26.52% -13.88%
35-44 United KingdomFacebook 4628740 -1091260 17.55% -4.67%
45-54 United KingdomFacebook 2570120 -549880 9.74% -2.38%
55-64 United KingdomFacebook 1196280 -103720 4.54% -0.51%
>65 United KingdomFacebook 629820 369820 2.39% 1.38%
<17 United KingdomGoogle Ad Planner 1300000 -2155420 5.05% -8.05%
18-24 United KingdomGoogle Ad Planner 3640000 -3259720 14.14% -12.02%
25-34 United KingdomGoogle Ad Planner 10400000 3404260 40.40% 13.88%
35-44 United KingdomGoogle Ad Planner 5720000 1091260 22.22% 4.67%
45-54 United KingdomGoogle Ad Planner 3120000 549880 12.12% 2.38%
55-64 United KingdomGoogle Ad Planner 1300000 103720 5.05% 0.51%
>65 United KingdomGoogle Ad Planner 260000 -369820 1.01% -1.38%
<17 United States Facebook 12671360 3571360 10.19% 3.19%
18-24 United States Facebook 30433020 14833020 24.48% 12.48%
25-34 United States Facebook 30459340 -740660 24.50% 0.50%
35-44 United States Facebook 21617040 -6982960 17.39% -4.61%
45-54 United States Facebook 15372680 -15827320 12.36% -11.64%
55-64 United States Facebook 8881980 -2818020 7.14% -1.86%
>65 United States Facebook 4895520 2295520 3.94% 1.94%
<17 United States Google Ad Planner 9100000 -3571360 7.00% -3.19%
18-24 United States Google Ad Planner 15600000 -14833020 12.00% -12.48%
25-34 United States Google Ad Planner 31200000 740660 24.00% -0.50%
35-44 United States Google Ad Planner 28600000 6982960 22.00% 4.61%
45-54 United States Google Ad Planner 31200000 15827320 24.00% 11.64%
55-64 United States Google Ad Planner 11700000 2818020 9.00% 1.86%
>65 United States Google Ad Planner 2600000 -2295520 2.00% -1.94%
fference %
Gender AU Facebook Data %AU Facebook DataAU Google Ad Planner Data
Male 46% 3,990,840 55%
Female 54% 4,697,480 45%
Total 100% 8,688,320 100%
8,957,100
AU Google Ad Planner Dat AU Difference AU Difference %UK Facebook Data %UK Facebook Data
4,950,000 959,160 9% 49% 12,284,060
4,050,000 -647,480 -9% 51% 12,938,200
9,000,000 311,680 0% 100% 25,222,260
26,331,300
UK Google Ad Planner Data UK Google Ad Planner Dat UK DifferenceUK Difference %
57% 14,820,000 2,535,940 8%
43% 11,180,000 -1,758,200 -8%
100% 26,000,000 777,740 0%
US Facebook Data %US Facebook DataUS Google Ad Planner Data US Google Ad Planner Dat
44% 53,737,480 45% 58,500,000
56% 67,844,360 55% 71,500,000
100% 121,581,840 100% 130,000,000
123,935,120
US Difference US Difference %
4,762,520 1%
3,655,640 -1%
8,418,160 0%
Gender Country Source Users Difference Users % Difference %
Male Australia Facebook 3990840 -959160 45.93% -9.07%
Female Australia Facebook 4697480 647480 54.07% 9.07%
Male Australia Google Ad Planner 4950000 959160 55.00% 9.07%
Female Australia Google Ad Planner 4050000 -647480 45.00% -9.07%
Male United KingdomFacebook 12284060 -2535940 48.70% -8.30%
Female United KingdomFacebook 12938200 1758200 51.30% 8.30%
Male United KingdomGoogle Ad Planner 14820000 2535940 57.00% 8.30%
Female United KingdomGoogle Ad Planner 11180000 -1758200 43.00% -8.30%
Male United States Facebook 53737480 -4762520 44.20% -0.80%
Female United States Facebook 67844360 -3655640 55.80% 0.80%
Male United States Google Ad Planner 58500000 4762520 45.00% 0.80%
Female United States Google Ad Planner 71500000 3655640 55.00% -0.80%
fference %
Date 13/14th May 2010
Facebook http://www.facebook.com/ads/create/
Google https://www.google.com/adplanner/planning/site_profile#siteDetails