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History
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Erika Cunningham and Erin Smith have been good friends since August of 2015. They
met in the Business Leadership Program at Canyons Technical Education Center and
immediately realized that they had similar passions and values. One of their projects was to
write a business plan. Erin had the idea of developing a productivity application after seeing
kSafe (formally Kitchen Safe) presented on Shark Tank. She was inspired by the idea of
having a time lock on things to promote self-control. She thought this idea would be perfect
for an app as many people, including her, are addicted to social media. Erika was similarly
inspired to create an app that locked people out of their phones while they were driving to
promote better safety on the roads and reduce teen deaths associated with distracted
driving. These passions drove Erin and Erika and Erin to combine their ideas and
Lockcentrate was born. Lockecentrate completely redefines the idea of a driving safety
application as it adds the idea of a lock on apps for productivity also. The idea of a lock on
apps has in fact been made into an app, but the one company that has attempted to
implement it is confusing to customers and difficult to download. With the simplicity and
sleek design of Lockcentrate anyone can download the app and its free. Lockcentrate
creates value through its originality, professional look and customer friendly design.
Value
Proposition
Lockcentrate
outward
distractions. At Lockcentrate, we value your safety as well as your attention span and we
understand that electronics can be distracting. Lockcentrate is an app that can help you limit
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the distractions that come through your phone every time it lights up or buzzes. Our app will
lock you out of your phone for a predetermined amount of time until that time is up. When
you are locked out, your phone will not make a sound or buzz until the timer goes off. The
app also comes with an emergency feature that contains predetermined phone numbers that
can be texted or called when an emergency arises. Lockcentrate isnt just for studying
either! Lockcentrate comes with a speedometer to help limit the urge to text while driving.
When the device hits 15 mph, the device goes into an automatic lock to prevent texting but
will allow calling should the
need arise.
because
GPS to let
friends are
well while
take control
yours.
set to give
you the opportunity to turn it on with a simple tap and turn it off without setting a timer for
those moments when you just want to limit distractions temporarily.
Market
Lockcentrate is located in a strong market segment: technology and applications. We
are involved in this market because of our use of different types and styles of technology.
With this technology, we strive to uphold the safety and satisfaction of our customers by
providing a product that is cost effective and timely. We have developed a well-defined
market summary that will best use the strengths of the current market to our advantage.
The following subsections will give a brief overview of the nature and trends of the current
market: customer segments, channel, key partnerships and key activities.
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Customer Segment:
Our target market lies between the ages of 16-29. This is the age for most young
adults begin driving and/or attending college. Technology has grown to become a big
distraction, especially in a day and age where almost everyone their age has a smart phone.
Lockcentrate eliminates these distractions and helps young adults focus for safety purposes
as well as helping them concentrate to
achieve their goals.
Channel:
Our initial channel
of distribution
is through application
stores such as
Store. This is
current
parents can
easily access it from a smart phone or tablet. Ideally we would like to partner with Apple,
Samsung, Android, Vivint, Version etc. in promoting our app and even including Lockcentrate
software in future devices.
Key Partnerships:
Lockcentrate is a free app so we make our profit by advertisements and partnerships.
We hope to partner with local governments and organizations in order to promote a stop to
distracted driving. A partnership with insurance companies would be a symbiotic partnership
as they could promote our app and Lockcentrate would reduce the amounts of accidents
they have resulting in our profit and money saved on their part. Pairing with High Schools
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and universities is also a great strategy this would save lives of thousands of students as
well as promote Lockcentrate. These businesses and organizations will have priority for
advertisements on the Lockcentrate mobile app as well.
Key Activities:
Lockcentrate provides a variety of controls to eliminate distractions in the lives of our
customers. We have our driving mode as well as our locking software. Our driving mode
turns off text and call alerts when the driver is driving. This mode can be overridden if the
driver stops the vehicle or a passenger logs into their account. Lockcentrates locking
software dead locks individual applications such as Facebook, Twitter, Instagram, Youtube,
etc. for a set period of time. The only way to override this lock is for the customer to ask a
predetermined key holder to unlock their phone via text.
Company Strengths
Lockcentrate, being in
the
potential.
Just a few of the devices that would be able to
support our software.
us in an evolving market.
However, in
strengths
goals that
heavily
involved in their phones and therefore applications. Many great companies have grown
their business purely off applications. Lockcentrates greatest strength is its potential
to succeed, especially because of its market.
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Goal #1: We will partner with groups such as Distracted Driving Foundation and
Teens against Distracted Driving to promote their values and ours as well. Wed
also like to reach out to local governments to spread the word on distracted
driving. We will begin reaching out to these organizations in February of 2018
and will have a successful partnership before June of 2018.
Goal #2: To better promote our product we will post advertisements on billboards
in cities with the highest rates of distracted driving such as Nashville TN,
Greensboro NC, and Orlando FL etc. This will garner support from the local
governments who are trying to promote a stop to distracted driving. We will have
at least 2 billboards in all of our 10 cities (20 30). We will start promoting
Lockcentrate via billboards July of 2018.
3. Lastly, the founders and employees of Lockcentrate are dedicated and passionate
about our product. The safety and wellbeing of our customers is very important to us
and we want to help promote a generation of self-sufficient, disciplined and safe
people who are willing to make the world a better place.
Goal #1: As Lockcentrate continues to grow we need to make sure we hire the
right people with a passion for what we do. We believe if we find dedicated
employees that share our values we will be able to make an impact as a
company. We hope to take on a new app designer in March of 2017 so we are
going to begin looking for the right app designer in December of 2016.
Goal #2: Once we break even Lockcentrate is going to donate 5% of its profits
towards organizations against distracted driving in order to realize our goals for
our technological generation. We are planning and have a strong statistical
backing to the potential of breaking even in January of 2019, we will begin
donations then.
Lockcentrate has many important strengths going for it but it is imperative that we
maintain these strengths with realistic goals.
Company Weaknesses
One of our biggest goals at Lockcentrate is to turn all of our weaknesses into strengths.
We know we will always have weaknesses but it just adds to the process of achieving more
and becoming the best at what we do. We have listed just a few of our weaknesses with all
the hopes to turn them into strengths.
1. Our logo isnt well known. We want to simplify our logo so it is better known across the
different platforms and can be easily recognized in any app store.
Goal #1: Increase our network to get our product out. To do this, we are
shooting to network with smaller companies such as Vivint and then start
working our way up to bigger companies. To accomplish this goal we will start
to fix our logo to be more simple and recognizable across the app stores. To
do this, we have started working on a design that we predict will be done by
April 22nd so we can start the app upload process through Apple, Samsung,
and Google.
Goal #2: Increase our market and sell our idea to companies like Apple and
Samsung to get promoted. We also hope that by selling our idea, these
companies would want to incorporate the product into their own software. We
want to start slow by putting the app onto the app store first for at least a
year before we try to sell our product. After a year, we will go to Vivint and
other smaller technology companies to see if they will turn our app into
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better than Erin and I do. We also want to find better financial analysts to help us make the
best decision throughout the financial world as we start to grow this business.
Summary
We feel our business will be successful because texting while driving has become a
really big safety issue as more and more technology develops. We want to put a stop to
texting while driving to save lives and encourage others to be better. We also feel as though
students will appreciate our product
will help them study and focus on school
without the constant nuisance of a
because it
work
device to
strengths
with this
ourselves
can help us
market is
motivated
to use our app frequently to make their lives easier as well as safer.
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