Академический Документы
Профессиональный Документы
Культура Документы
the Numbers
Compiled May 2010
52% 76.4%
OF ALL AMERICANS OF U.S. CELL PHONE
SEND TEXT SUBSCRIBERS USE
MESSAGES TEXT MESSAGING
40%
30% OF WOMEN
DESCRIBE
OF MEN DESCRIBE
THEMSELVES AS THEMSELVES AS
‘MAINLY TEXTER’ ‘MAINLY TEXTER’
15%
THEY ARE MORE
LIKELY TO USE THEIR
CELL PHONES TO TEXT
THEIR FRIENDS THAN
SAY THEY HAVE RECEIVED A
TALK TO THEM TO SEXUALLY SUGGESTIVE NUDE
THEM BY CELL PHONE OR NEARLY NUDE IMAGE OF
SOMEONE THEY KNOW BY TEXT
Copyright 2010 Defakto Group 5
ENGAGEMENT 26%
OF ALL CONSUMERS WHO USE TEXT MESSAGING
WHO SAY THEY HAVE OPTED IN TO RECEIVE TEXT
MESSAGE MARKETING MESSAGES
42% 33%
OF 18-34 YEAR OLDS WITH OF 35-44 YEAR OLDS WITH
CELL PHONES WHO SAID CELL PHONES WHO SAID THAT
THEY WERE INTERESTED THEY WERE INTERESTED IN
IN RECEIVING ALERTS ON RECEIVING ALERTS ON THEIR
THEIR CELL PHONES FROM CELL PHONES FROM PLACES
PLACES THEY FREQUENT THEY FREQUENT
25%
14% OF WOMEN
OF MEN ENGAGE ENGAGE IN TV
IN TV VOTING
VOTING VIA
VIA TEXT
TEXT
Copyright 2010 Defakto Group 7
MORE THAN
822 BILLION
TEXT MESSAGES WERE SENT AND
RECEIVED ON CARRIERS NETWORKS MORE THAN
DURING THE LAST HALF OF 2009
(THATS ALMOST 5 BILLION PER DAY) 24.2
BILLION
AROUND MMS
Qwasi: 5 Billion Text Messages Sent/Received Each Month in the US. Mobile
Messaging Continues to Show Enormous Uptake in SMS and MMS
MMA: Text Messaging Provides U.S. Consumers with a Convenient, Secure &
Immediate Way to Help Haitian Earthquake Victims & Charities
Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com