KahnemanandTversky(1974)

Participantsheardalistofwellknownpersonalitiesofbothsexesandwere
subsequentlyaskedtojudgewhetherthelistcontainedthenamesofmoremenormore
women.Differentlistswerepresentedtodifferentgroupsofsubjects.Insomeliststhe
menwererelativelymorefamousthanthewomen,andinothersthewomenwere
relativelymorefamousthanthemen.Ineachofthelists,theparticipantswrongly
concludedthattheclass(sex)thathadthemorefamouspersonalitieswasthemore
numerous.

Utilizes
AvailabilityHeuristic
:
Judgingtheprobabilityofan eventorthefrequencyofaclass basedontheease with
whichoccurrencesorinstancescanbebroughttomind.

1)
Whatisyouraim?

Toobserveonesutilizationofbiases,orheuristics,whenfacedwithanuncertainty.

2)Whatistherationale(reason)foryourexperiment?

Toobserveheuristicsusedindecisionmaking.Kindaconfusedaboutthispart.

3)Whatisyourindependentvariable(IV)?Howwillyouoperationalizeit?

Familiarity(knowledge/associationof)andSalience(importance)oflistednames.Eachlistwillhave39
names,onelistwillcontainthenamesof19famousmenand20lessfamouswomen,theotherlistwill
containnamesof19famouswomenand20lessfamousmen.

Popularityisthegrouplevelconstructthatisconsideredsynonymouswiththeconceptsofsocial
acceptance,peeracceptance,andpeerstatus(Weiss&Stuntz,2004).Underlyingdimensionsof
popularityarethedegreetowhichoneislikedoracceptedbypeersandthedegreetowhichoneis
rejectedordislikedbypeers(Bukowski,Hoza,&Boivin,1993).Popularitycaneasilybedisputedand
cannotbemeasuredasitisaconceptandnotatangibleitemtobemeasured.Tofindpopular
personalities,possiblyreferringtorecentAmericanawardshows(Oscars,GrammyAwards),music(Top
40MusicCountdown),trendingpersonalitiesonsocialmedia(Twitter),andthenationalnews.The
statusofeachindividualshallbeconsidered,butagainpopularitycannotbedirectlymeasured.Itwill
dependonindividuallevelperceptionsofpeeracceptanceandstatus.

https://books.google.com/books?id=t6sx0cj3GUoC&pg=PA43&lpg=PA43&dq=operationalizing+popular
ity&source=bl&ots=8U39EfmaY&sig=jRJRJPiAk1YzpNIvizwad40A0Mw&hl=en&sa=X&ei=zaPvVNy2HI
iggTiroCoAg&ved=0CCUQ6AEwAQ#v=onepage&q=operationalizing%20popularity&f=false

Numberofnamesofeachclass(sex)oneachlist.

Eachlistwillhave39names,onelistwillcontainthenamesof19famousmenand20lessfamous
women,theotherlistwillcontainnamesof19famouswomenand20lessfamousmen.

4)Whatisyourdependentvariable(DV)?Howwillyouoperationalizeit?

Theparticipantsresponseonballot.

Participantswillbeaskedifthelistcontainednamesofmorementhanofwomen.Theparticipantwill
specifytheiransweronaballotbycheckingtheboxbythewordMenorbytheboxwiththeword
Women.

5)Whatisyourresearchhypothesis(H1)?

Whenaskedwhichlistcontainsmorenamesofmenthanofwomen,participantswillchooseineachlist
thatthesexwiththemorefamousandfamiliarpersonalitiesismorenumerous.

6)Whatisyournullhypothesis(H0)?

N/A
IemailedyouaboutthisandImsuperconfusedaboutit!