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Artur Movsisyan

Assignment 7

2IBM02

PART 1
Keynote speaker 02/05/2016: event management by Holly Cybulski
The presentation was given by Holy Cibulski. She is the owner of HC
Consulting, a professor at the Seneca University of Toronto and an
experienced publicist. She is not just an ordinary event planner, she
organizes event and campaigns for the Grammy awards, the Oscars,
Canadian Screen Awards, she worked in Hollywood and has organized so
many red carpet events for movie festivals.
In the beginning of the event she told us that each single event has its
own purpose. On top of that she highlighted that when organizing an event
it all comes down to details. Miss Cibulski told us that it are not all red
carpets for her and parties when she is working, she emphasized that she
is a publicist and not only an event planner. It was remarkable that she
told us that shes not a lot on the red carpet herself, she is behind the
scenes and has to makes sure that everything goes as planned, her main
goal is to make the client happy.
Miss Cibulski explained that the why-factor is of great importance when
organizing events. Basically it all comes down to whenever organizing
something there needs to be a reason for your event and you need to give
the possible guests an incentive to attend your event.
Secondly , she talked about an interesting aspect which is called: the 10%
rule; she tried to explain that when you are organizing an event, you must
acknowledge the fact that there always will go something wrong and
therefore, you have to take a 10% margin. For example when you are
hosting a wedding you have to add 10% of the total cost as a margin in
case of unforeseen problems (flowers arrive too late, catering doesnt
show up, etc).
Another aspect that was obvious was that you must always remember that
you have partners and not suppliers. You must treat everyone as it is a VIP
person, never treat someone as they are unimportant because this will
backfire against you. An example of this are volunteers, make sure you
thank them and treat every single partner equally because they are an
essential team player when you are organizing an event.
Working in a dream team also helps you accomplishing the mission, an
event planner is never on his/her own. Organizing a successful event is
only possible with a well-functioning and strong team.
At the end of the seminar she told us that Event planner was the 5th
stressful job in the world. (according Forbes Magazine)
Reflection
I went to this seminar because organizing events is my cup of tea, I was
eager to know everything about event planning. I chose this seminar

Artur Movsisyan

Assignment 7

2IBM02

because I wanted to hear about the secrets of a successful event from


someone who is operating in the event planning world, I was glad that I
got the opportunity to attend this seminar.
She taught me that whenever I am organizing something I have to focus
on the details. Next to that, I have to be able to clarify every act I do with
the WHY factor, everything happens for a REASON.
I asked her one question during the seminar, I am really passionate about
festivals. Therefore, I asked her if she was involved in organizing
Tomorrowland, unfortunately the answer was no.

Seminar 03/05/2016: Global citizenship by Mandy Binken and Joris


Van Heringen
The seminar was hosted by Mandy Binken and Joris van Heeringen who
both live and work in The Hague in The Netherlands. The city is also the
international city of peace and justice and houses the peace palace
(symbol of Hague) , many law suits are closed in the city.
Mandy is responsible for coaching and training at the university, Joris is a
teacher in business administration at The Hague University of Applied
Science.
The Hague university compared to Artevelde university college Ghent:
The Hague university
Artevelde university college Ghent
55 fulltime bachelor educations
16 bachelor educations
23 part-time bachelor educations
25.000 students
13.000 students
126 nationalities
1947 employees
1100 employees
4 locations
3 locations
Mandy and Joris conducted a research concerning the impressions and
opinions of the international students on the Dutch culture and habits. In
general, according to them, the Dutch are very emotional and very
open. Bikes are used so much, they eat sandwiches all the time and public
transport is very advanced. During the seminar, we were each of us
individually asked to express our thoughts about global citizenship. Global
citizenship seen by me: Living in a multicultural society, going along
with people of different cultures; unite many cultures in one place; its
about knowing whats happening in the world; feeling responsible for your
actions. Knowing and respecting each other, global citizenship is
integrated in everything.
Global citizenship as we see it
Learning how to deal with yourself
Power to think critical and form your own opinion
Awareness of the connections in the world

Artur Movsisyan

Assignment 7

2IBM02

(social) involvement and responsibility


its important to know that everybody has a different view on the world..
respect for the diversity between people and celebrate this
After doing some research we came to the conclusion that there are
thousands of definitions of global citizenship, the most accurate definition
for me is: A global citizen is someone who identifies with being part of an
emerging world community and whose actions contribute to building this
communitys values and practises.
During the seminar the entire classroom was split up into several groups of
students and we played a quiz. It was interesting to do this, because we
were divided in groups with students we did not know, the quiz dealt with
different capitals, countries, flags and politics. Whenever we answered
correct we received a flag, at the end of the quiz the winning group
received a small gift.
Reflection
Since Im studying International Business Management and am going
abroad again next year, I felt that my attendance was a real must. I
personally feel like being a global citizen and Im really driven by the lust
to get in touch with all cultures in the world. I am at ease when I am
experiencing new cultures. The main thing Ive learned during this seminar
is that a global citizen is someone who identifies with being part of an
emerging world community and whose actions contribute to building this
communitys values and practices.

Seminar 03/05/2016: Contemporary Trust-building skills for business


development by Bruce Anthony
Bruce Anthony is a well-known business man and lecturer at the BCIT
University in Vancouver, Canada (Program head, marketing managementprofessional sales).
Trust is a very important matter in everyones life especially in business. It
can make or break relationships and is the foundation of almost every
business deal. Therefore if you want to close a business deal, trust has to
be built. In many cases, trust is built by showing someone that you trust
them, after which they will usually return that same amount of trust
towards you. All things equal; people will do business with, and refer
business to: people they know, trust and like. With this quote, Bruce
wanted to explain us that trust is very important for the foundation of a
good relationship.
A trustworthy relationship between the customer and the company can
eventually lead to the customer buying your product even though there
might be better alternatives available.
In our current society, building relationships of trust with other people or
just having trust in general is becoming harder and harder, and the
internet is one of the main reasons for that.
A second important skill is the commonality one. Having something in
common with your business partners is a big advantage, this can lead to

Artur Movsisyan

Assignment 7

2IBM02

closing many deals and building strong relationships. Therefore you should
always ask a question that allows you to explore what you have in
common. Finding anything in common, can be the door opening for your
future relationship. Bruce has told us an example of how he once got in
touch with a customer that didnt want to know anything about him, even
after trying multiple times to get in contact. Thanks to the fact that this
customer adores tacos and claimed to have eaten the best tacos in LA,
Bruce sent him an e-mail stating that the best tacos arent to be found in
LA, but in Vancouver; with a picture of him eating a taco. That has been
his door opening to the relationship he now still has with that customer.
A third important aspect are credentials. Credence in business equals the
ability to be believable. These can be company & brand credentials,
personal credentials, presenting credentials or building credentials. With
that, something very important when doing business is asking questions.
The people who stand out, are the ones who ask the best questions. Ask
for example: If you were to do business with me; why would that be?
The fourth skill Bruce considers as important is the one of transparent
motives. Other than sales revenue, what motivates your business
development? Is it corporate social responsibility? Is it personal social
responsibility? It is important to be transparent and to know what
customers think of you. Having a good reputations is essential to every
business.
The fifth and last skill to consider is value creation. Another good way of
building trust is through creating value and the law of reciprocation. Robert
Cialdinis principles of persuasion are social proof, commitment,
reciprocation, liking, authority and scarcity. When making use of
reciprocation, it should always be kept in mind that the more value you
create for someone else, the more likely it will be returned at some point
in time. On the other hand, reciprocation is something that should be
treated with a lot of care. From the moment that you start expecting
someone to reciprocate it can be considered as a bribe. A bribe and a gift
are 2 things that lay very close to each other.
Reflection
Once again I am extremely happy Ive attended this seminar, Bruce shared
his experiences with us. Bruce Anthony is an extremely skilled and
experienced business man who really knows what hes talking about. The
man was really inspiring the entire classroom, thanks to his strong words
he used during the seminar I am even more motivated to become a
successful businessman in the future.

Artur Movsisyan

Assignment 7

2IBM02

PART 2
While reading the book one quote stroke me immediately, because I agree
100 % with it; Most Belgians are hard-working people characterized by an
absence of dogma and strong opinions and an earnest desire to earn good
money with the minimum of fuss. This is a fact that the entire population
not only of Belgium but of the entire world can justify. Belgium being a
small but wealthy country puts its emphasis on hard and honest work,
children get their education in a way that everyone is equal. What do I
mean with this? It doesnt matter if you grew up in a wealthy family or not,
because once you are old enough to start doing student jobs your parents
will support and motivate you for doing this. By doing this children learn
from young age the importance of every penny they spend, they learn how
to manage their finance. I, as a 20 years old student work 30 hours a week
next to my studies, my parents taught me the real value of money at a
young age. Thanks to their wonderful education I learned to respect hard
work.
(justlanded, sd)
The writer states that Belgians are real royalists and I strongly disagree
with that. Nowadays Belgian people do not respect the Royal family like
they did 50 years ago, lately the Royals family is mentioned quite a lot in
rumours and several scandals. I am convinced that this is thanks to the
freedom of the Belgian press, we are not scared anymore to express our
opinions. 50 years ago it was not possible to make fun of the Royal family.
Especially our younger generates seems to find the existence of the Royal
family useless and a waste of money. The Belgian Royal family doesnt
receive the same recognition like other royal families get (for example the
Dutch or Great-Britain Royal families) from their population.
(eonline, sd)

Artur Movsisyan

Assignment 7

2IBM02

In my opinion the author forget to mention that Belgian people find it


important to shake hands whenever they meet people. Greetings and
salutations are from a great importance in the Belgian culture, it is the
highest level of respect. Whenever I meet with one of my closest friend we
embrace each other and give a kiss on the cheek. I find this extremely
important, this also shows the world that Belgian people are warm and
open towards other cultures. Something else that popped up in me when
reading the book was that he did not mention anything about the fact that
Belgians tend to avoid risks. Most of the time Belgian people try to play it
safe and avoid getting stuck in risky circumstances.
When looking at how the author has written his text about Belgium, we
can see that he strongly criticizes the Belgian political structure and the
division of the country. Hes constantly separating every aspect and every
aspect discussed of Flanders, is just right the opposite for Wallonia. He is
not doing a good job, if foreign people would read his article they would
think that Flanders and the Walloons are two different countries.

Bibliography
eonline. (n.d.). 7 Royal Scandals That Shocked the WorldSecret Affairs,
Prince Harry's Nude Photos and More! Retrieved from eonline:
http://www.eonline.com/shows/the_royals/news/596645/7-royalscandals-that-shocked-the-world-secret-affairs-prince-harry-s-nudephotos-and-more
justlanded. (n.d.). Belgian cultural clichs. Retrieved from justlanded:
https://www.justlanded.com/english/Belgium/BelgiumGuide/Culture/Belgian-cultural-cliches