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2008


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(knowledge management), . , ,
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.............................................................................................................................. 5

1. ,
............................ 11
1.1. ,
...................................................... 11
1.2. ................................................ 23

2. ............................................. 27
2.1. ........................................................ 27
2.1.1. ...... 27
2.1.2. ?................................................................................. 31
2.1.3. .................................................... 34
2.1.4. .......................... 37
2.2. ........................ 42
2.2.1. - ................................................... 42
2.2.2. .................................................................................. 51
2.3. ........................................................ 53
2.4. ................................................ 62
2.5. ,
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3.
................................................................................. 76
3.1. ............................................................................... 76
3.2. ............................................... 87
3.3. ........................................................ 93
3.4. .................................................................... 95
3.5. ........................................................................................ 102

4. .......................................................................... 104
4.1. .................................................................. 104
4.2. .............................................................................................. 108
4.3. ............................... 116
4.4. ................................................. 119

5.
..................................................... 124
5.1. .................... 124
5.2. ................................................... 131
5.3. : -
............................................................................. 137
5.4.
......................................................................... 145
5.5. ........... 151
5.6. , ......................... 158

.................................................................................................................... 168

......................................................................... 171


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8. . . -, 2006,
240.
9. . :
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10. . . . HIPPO,
2005, 272 .
11. Bartlett C., Ghoshal S., Managing Across Boarders, - HBS Press,
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, 2006, 306.
2. Utterback J. Mastering the Dynamics of Innovation, HBS, 1996, 253p.
3. Davenport T., Probst G. Knowledge Management Case Book: Best
Practice (Siemens), - Wiley & sons, 2002
4. Creative Management/ ed. Jane Henry, Sage, 2003, 315p.
5. Managing Innovation and Change/ed. Jane Henry & David Mayle,
Sage, 2004, 294p.
6. Cox T. Creating the Multicultural Organization: A Strategy for Capturing the Power of Diversity. San Francisco: Jossey-Bass, 2001, p. 168.
187

7. Gupta A., Govindarajan V. Knowledge Flows and the Structure of


Control within Multinational Corporations. //Academy of Management Review,
16, 1991, p. 768-792.
8. Harvard Business Review on Managing Diversity. Boston, MA:
Harvard Business School Press, 2001, p. 222.
9. Hofstede G.H. Cultural Consequences: International Differences in
Work-related Values. Sage, Beverley Hills, Calif, 1980
10. Hofstede G.H. Intercultural Conflict and Synergy in Europe. /In Hickson D.J. (ed.) Management in Western Europe. Berlin: Walter de Gruyter and
Co, 1993, p. 1-8
11. Hofstede G.H. Cultural Dimensions in People Management. /In Pucik
V., Tishy N., Barnett C. (eds.). Globalizing Management. New York: John
Wiley & Sons, 1992, p. 143.
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3. www.hbr.com c Harvard Business Review.
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Journal.

188

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