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Case Study

Nudrat Zakria Mughal

Impact of the iPad


Traditional Competitor
New market entrance
Substituteproduct and service
Customer
Suppliers

Disruptive technology
Not supplant
Tendency to replace or obsolete

Winners and Losers


E-book publisher is the winner
Agreed to make Apple as an agent
Amazon and Kindle are lossers

Effect the iPad


Apples business model
Content creator
Distributors