Important Questions: PCC

End Semester Practical Exam. 2015-16

Q.1 What is digital marketing? How your chosen company for research project
had explored various aspects of digital marketing. Explain.
Q.2 What is Search engine marketing? Explain the following:
a. Google Ad words
b. Google Ad word account Structure c.
Navigation in Google Ad words
Q.3 Identify five advertisements which demonstrate the usage of the internet
as a tool being used by organizations for leveraging the power of online
search. Identify how companies use the following to do so:
a. Consumer emotion
b. Consumer desire to save money
c. Consumer desire to
innovate
Q.4 Write short notes on the following:
a. Digital Marketing Optimization b. Types of Internet Marketing c.
Cyber Branding
Q.5 Discuss the online promotional mix. How do the characteristics of the
online world impact the generic marketing mix? Explain with examples.
Q.6 List the salient features of the digital ecosystem. How has the internet
impacted the consumer decision making process?
How is social media analytics relevant to marketing? Discuss with
examples.
Q.7 Study the brand architecture of one multinational following the house of
brand
strategy . Discuss with examples .
Q.8 Write short notes on the following:
a. Domain Names b.) Domain name Goals c. Domain name
memorability
Q.9 Write short notes on the following:
a. E-shop
b. E-procurement
c. E-mall
d. E-auction
Q.10 What are the e-commerce models that are being followed by Indian
players such as Myntra.com and OLX? Discuss the business model being
used Indian player Flipkart and create a table to compare the models of the
three Indian companies.
Q.11 Dove has been increasingly successful in the viral marketing arena. Discuss Doves
campaigns. Which of them have been most successful and why?
Q.12 McKinseys social media model, namely Monitor-Respond-Amplify-Lead
enables targeted marketing responses at individual touch points along the
consumer-decisions journey. Trace the social media practices of Dell and
Starbucks in the context of McKinseys social media model
Q.13 Design a Google Ad word campaign for your chosen company for
research project.
Q.14 Who is generation V? Explain the significance of YouTubes Key
Segments.
Q.15 What is plagiarism? How it can be detected? Why its important and what
are guidelines regarding plagiarism? What is plagiarism level of your

research paper submitted as a partial submission for End Semester

Examination?