Tennis Industry Magazine

Industry News
HAR-TRU sold;
PLAYSIGHT tech
at Lake Nona
Grow Participation
How to move
the needle with
MARKETING
Your Serve
Use ROG balls

FOR ALL AGES to
keep em playing
JULY 2016 / VOLUME 44 / NUMBER 7 / $5.00
2016 Guide
to Ball
Machines
A money maker for your club

Help your players improve
Our exclusive listings
Plus:
TIA State of the

Industry Report
Latest data
shows gains &
challenges
A
PT
S
U
ng
i
t
ora
p
r
o
Inc
5
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pg
TennisIndustry
www.tennisindustrymag.com
JULY 2016
DEPARTMENTS
p.20
Our Serve
Industry News
14 TIA News
16 Grassroots Tennis
18 Marketing
31 Tips & Techniques
32 String Playtest: Kirschbaum
34 Your Serve, by Lou Marino
INDUSTRY NEWS
7
Har-Tru Sports acquired by

Tuckahoe Holdings
PlaySight to equip all courts

at USTA National Campus
Tennis leaders gather at

USTA symposium
USTA joins with NFHS for

Coaching Tennis course
USTA names new Chief

Marketing Officer
20 Money Machines
TIA Tennis Forum Aug. 29

in New York
With attention to how your ball machine is

used, you can hit a revenue winner.
FEATURES
10 Head debuts next generation

Speed Limited Edition
22 Guide to Ball Machines
10 Peoplewatch
Use our exclusive guide of current ball

machines on the market to find the perfect
unit for your players.
10 New book chronicles senior

players tennis quest
11 Tecnifibre continues Young
Guns contest
27 2016 State of the Industry
12 Short Sets
13 Tom Daglis to head PTM program
at Berry College
While the latest TIA research shows some

gains, the State of the Industry report points
out a number of challenges we must address.
13 USTA, Discovery team up

for Careers initiative
PLUS
p.41
36 CEOs Message
38 Vice Presidents Message
42
USPTA World
Conference
50
Whys and
Hows of
Personal
Branding
52
Adding Time
and Focus
to Tennis
Instruction
56
TGAs New
Tennis Center
Opens Doors
for USPTA
50 Beyond the Court

52 Master Pro Corner
54 USPTA News
56 Growing Your Business
58 Career Development
60 Member News
Read more articles online at www.ADDvantageUSPTA.com

2 TennisIndustry
July 2016
Our Serve
PUBLISHER
JEFF WILLIAMS
EDITORIAL DIRECTOR
PETER FRANCESCONI
MANAGING EDITOR
SCOTT GRAMLING
CREATIVE DIRECTOR
IAN KNOWLES
Fishing In
Profitable Waters
LETS MAKE THIS CLEAR UP FRONT:
Im not suggesting tennis providers

ignore or lessen the appeal of programs
available to kids. We must continue to
get more kids into tennis, and its probably more imperative now than ever, in
light of the most recent research that
shows overall tennis participation for
ages 6 to 17 actually slipped from 2014
to 2015. In fact, we should re-double
our efforts at the local level. We need to
play a long game hereyoung players
are our industrys future.
But we also need to make sure were
not forgetting a key segment of our
playing populationa group that has
the time, energy, desire and, especially
for our businesses, the money. Im talking about the 50-plus market.
The U.S. Census Bureau says about
one of every three Americans is over
the age of 55. Staying healthy and fit is a
priority for this group, and the lifetime
sport of tennis should play a vital role
in serving those desires. Baby-boomers
helped this sport grow decades ago;
lets not assume they no longer have an
interest in tennis and being active.
Yes, there is money to be made by
reaching out to this segment of the
population, but this is also about running sustainable programs and building
customer loyalty that can reach down
generationsincluding into the youth
market. Baby-boomers have children
and grandchildren, too.
In your outreach to players and
potential players, are you using
materials and messages that appeal to
the 50-plus crowd? Are your clinics,
leagues and programs, along with your
marketing and advertising, reassuring
baby-boomers that the clinic youd like
4 TennisIndustry
July 2016
them to attend wont be full of young

players that theyll have trouble keeping up with? Dont assume one email
or one poster will appeal to every type
of player, age or gender. Tailor your
messages and, when appropriate, your
tennis programs.
With all the emphasis on youth,
sometimes its easy for older players to
get lost in the mix, and then forgotten
completely. Its one reason why we have
this leaky bucketwe get new players
into tennis, yet we also lose a nearly
equal number of existing players.
Appealing to the 50-plus market will
get and keep players on your courts,
buying lessons, court time, apparel and
equipment. Its not like you need to
reinvent anything; there are plenty of
programs out there alreadylike POP
Tennis with ROG on shorter courts,
Cardio Tennis, and Masters Tennisthat can easily cater to this huge
audience and provide them with all the
right reasons to play this game. Doing
so will help retain one group of players,
and provide you the resources to help
attract another.
Peter Francesconi
Editorial Director
Peter@TennisIndustryMag.com
SENIOR EDITOR
ED McGROGAN
ART DIRECTOR
CRHISTIAN RODRIGUEZ
SPECIAL CONTRIBUTOR
BOB PATTERSON
CONTRIBUTING EDITORS
ROBIN BATEMAN, CYNTHIA CANTRELL,
PEG CONNOR, KENT OSWALD, CYNTHIA
SHERMAN, MARY HELEN SPRECHER
CONTRIBUTING PHOTOGRAPHERS
BOB KENAS, DAVID KENAS
WEBMASTER
GREG RAVEN
ASSOCIATE EDITOR
TIM McARTHUR
EDITORIAL DIRECTION
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TENNIS INDUSTRY
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JOHN HANNA
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hanna@knowatlanta.com
APPAREL ADVERTISING
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Tennis Industry is published 10 times per year:
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Introducing California Sports Surfaces, the worlds largest manufacturer of acrylic sports surfacing systems and surface preparation products
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To learn more please visit www.californiasportssurfaces.com or call 1.978.623.9980.
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Introducing California Sports Surfaces, the worlds largest manufacturer of acrylic sports surfacing systems and surface preparation
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To learn more please visit www.californiasportssurfaces.com or call 1.978.623.9980.
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IndustryNews
Information to help you run your business
Har-Tru Sports Acquired

by Tuckahoe Holdings
ar-Tru Sports was sold in mid-May to

Richmond, Va.-based Tuckahoe Holdings.
Har-Tru had been owned and operated by
Luck Companies since 1998.
Tuckahoe Holdings is a private investment firm
focused on building a portfolio of operating companies that it owns on a permanent basis, according to
a statement on the sale. Har-Tru is the first tennis
company in the Tuckahoe portfolio.
Our team is extremely excited about this transition, said Pat Hanssen, president of Har-Tru. This
has been a really positive experience. From the
beginning, Charlie Luck has wanted to be certain he
sold Har-Tru to the right kind of buyer. Tuckahoe
has a buy-and-hold mentality and a strong consumer focus, and theyre excited to be in the tennis
industry. They are going to bring great new energy
and focus to the business, to our products and, most importantly, to our customers.
Har-Tru started as Lee Tennis in 1965, providing clay tennis-court material and claycourt maintenance tools to the industry. Since then it has evolved into a global tennis
company with a product line that includes natural and synthetic clay court surfaces as
well as equipment, accessories and amenities for all court types. Along with Har-Tru,
the company has developed a stable of well-known brands including ClayTech, HydroCourt, Courtmaster and Hoag. Company operations are based in Troy, Va. Luck Companies announced its intention to sell Har-Tru last November. !
PlaySight to Equip
All Courts at Lake Nona
F R E D M U L L A N E / C A M E R AW O R K U S A
ll 102 tennis courts at

the USTA National
Campus at Lake Nona
in Orlando, Fla., will have
either PlaySights Smart Court
or video technology. Thirtytwo courts will be full Smart
Courts, with analytics and
multi-angle video analysis.
The USTA National
Campus will be this countrys
model tennis facility, and with
the addition of PlaySight, the
USTA can bring technology
generally reserved for top
professionals to players of all
ages and abilities, says USTA

Executive Director and COO
Gordon Smith.
PlaySight provides an allin-one video and analytics
solution for sports, including
video and live streaming, realtime statistics and analytics,
instant replay, line calling, and
a mobile and social on- and
off-court experience.
The USTA broke ground at
Lake Nona in April 2015, and
the project is expected to be
completed late this year. For
more, visit playsight.com. !
Tennis Leaders Gather

At USTA Symposium
The USTA held its first USA Tennis
Symposium in early May in Orlando,
Fla., with representatives from the
USTA and organizations including the
ATA, ITA, NIRSA, PTR, TIA, USPTA and
WTT. The symposium and discussions
analyzing the state of the sport were
led by USTA Chairman of the Board and
President Katrina Adams.
The overall purpose of the symposium was to introduce U.S. tennis leaders to the USTA National Campus and
discuss how the new Home of American Tennis can benefit each attending
organization and the sport of tennis as
a whole. Special emphasis was placed
on programming and support for Youth
Tennis and U.S. Player Development.
USTA Joins With NFHS

For Coaching Tennis Course
In partnership with the USTA, the
National Federation of State High
School Associations has launched
the Coaching Tennis online course
through the NFHS Learning Center
at NFHSLearn.com. The course provides information on tennis coaching philosophy and techniques,
as well as managing a team and
its practices. Coaching Tennis
expands upon the USTAs teaching
philosophy, and serves as a basis for
coaches to develop their own individual styles and techniques.
Providing educational opportunities is essential to enhance the
skills of high school coaches, says
Glenn Arrington, director of USTA
High School Tennis. Our partnership with NFHS allows us to make
a positive impact in our sport by
ensuring high school coaches are
provided valuable resources to help
their players.
We are pleased to add tennis
to our list of sport-specific courses
since all of our states are involved in
hosting championships in this popular sport, says Dan Schuster, NFHS
director of educational services.
July 2016
TennisIndustry 7
IndustryNews
Tennis becomes the 15th sport with an
online course through the NFHS Learning Center.
USTA Names New

Chief Marketing Officer
The USTA has hired retail marketing expert Amy Choyne as chief marketing officer.
Choyne will oversee the USTAs marketing
efforts across all divisions, including community tennis and professional tennis.
Choyne joins the USTA from a multi-faceted retailer marketing career that included
senior positions at Aeropostale, Kenneth
Cole Productions, Anthropologie, Barneys
New York, Limited Brands and Giorgio
Armani. Her responsibilities have run
through the entire marketing spectrum,
from creative campaign development to

strategic branding and brand imaging, as
well as digital marketing development and
database management.
Choyne fills the role held previously by
Sue Hunt, who left the USTA last fall.
TIA Forum Aug. 29 in NYC

The ninth Annual TIA Tennis Forum
will be Monday morning, Aug. 29, at the
Grand Hyatt New York City. In addition,
this year the TIA will present a Tennis &
Technology fair that will highlight many
innovative products on the market
that are impacting sports and fitness
activities. The Forum is free to attend,
but space is limited, so registration is
required at tennisindustry.org/forum.
Guinness Record-Holders
For Longest Volley Rally
win brothers Ettore Rossetti (left) and Angelo Rossetti (right) recently
received the certificate recognizing their Official Guinness World Record
for the longest tennis volley rally. The twin brothers hit 30,576 consecutive volleys on Aug. 8, 2015, at Weston Racquet Club in Weston, Conn. The effort
raised over $112,000 for Save the Children. !
8 TennisIndustry
July 2016
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PTR Certification and Education Workshops are the
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teachers and coaches. More than 300 PTR Workshops
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10 & Under
July 9
Aug 6
Aug 13
Aug 27
Sept 3
Sept 10
Oct 22
Oct 28
Oct 29
Nov 5
Nov 12
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Dec 3
11 to 17
July 2
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Aug 13
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Miami, FL
Performance
Aug 13
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Sept 9
Wheaton, IL
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Adult Development
July 9
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Reston, VA
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Scituate, MA
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Orlando, FL
Irving, TX
Peachtree City, GA
Senior Development
Oct 22
Nov 12
Nov 19
Midland, MI
Indian Wells, CA
Gadsden, AL
For the complete list of PTR workshops, call or visit
843-785-7244 www.ptrtennis.org
IndustryNews
Head Debuts Next Gen
Speed Limited Edition
Zverev, is based on the Graphene XT Speed

and designed for a versatile game mixing
power and control. It has a 16/19 string
pattern. Visit Head.com for more details.
Book Chronicles Senior

Players Tennis Quest
Head has introduced the 2016 Speed

Limited Edition racquet, with its mattemetallic look to capture the fast game of
the next Speed generation, according
to the company. The frame, created with
the help of up-and-coming pro Alexander
Late to the Ball: Age. Learn. Fight.

Love. Play Tennis. Win. is a new book by
former New York Times Magazine editor Gerry Marzorati that recounts his
quest to learn tennis in his late 50s and
become a competitive
player on the national
senior circuit. Amid the
setbacks and successes,
Marzorati, an awardwinning author, attains a
deeper appreciation for
the wonders of tennis,
People
Watch
Steffi Graf, former
world No. 1 and 22-time
Grand Slam champion,
will be the Tournament
Ambassador for the 2016
WTA Elite Trophy Zhuhai,
held in China Nov. 1-6.
Established last year, the
WTA Elite Trophy Zhuhai
features 12 top-ranked
singles players, along
with six top-ranked
doubles teams.
The International
Tennis Hall of Fame and
the International Tennis
Federation honored
Vittorio Selmi with the
2016 Golden Achievement Award in recognition of his outstanding
service to tennis. The
award was presented by
ITF President Stan Smith
and Francesco Ricci
Bitti, immediate past
president of the ITF, at
the Italian Open in May.
Johnny Johnston
of Gainesville, Fla., a
10 TennisIndustry
July 2016
Vietnam veteran who

lost the use of his legs
after being wounded in
combat, passed away
in May. Johnston, a passionate ambassador for
tennis, used the sport as
a vehicle to recovery and
became an accomplished
wheelchair player,
competing in international events. In 2004, he
became the first wheelchair player to compete
against able-bodied
players at a USTA League
National Championship.
Twenty years after

their Olympic gold
medal match in Atlanta,
former world No. 1 Andre
Agassi will play two-time

French Open champion
Sergi Bruguera, again in
Atlanta, in an exhibition
match on Sunday,
July 31, as part of the
BB&T Atlanta Open.
Former longtime USTA
staffer Tim Curry has
joined the marketing
department for the Connecticut Open as ticket
sales and partnership
marketing manager.
Rafael Fuentes of
Victorville, Calif., was
honored with a Lifetime
Achievement Award
in April by the High
Desert Tennis Association, in conjunction with
the Spring Valley Lake
Country Club. Fuentes
began his tennis career in
El Salvador as a ball boy,
and a few years later won
the first of five national
championships. He continued in the sport as a
teaching pro for 46 years.
IndustryNews
Top-Selling Racquets at
Specialty Stores
January-March, 2016 vs. 2015
Units
2016
113,696
2015
120,046
% change vs. 15 -5%
Dollars 2016
$17,163,000
2015
$17,845,000
% change vs. 15 -4%
Price
2016
$150.95
2015
$148.66
% change vs. 15 2%
Top-Selling Racquets
at Specialty Stores
By year-to-date dollars
Jan.-March. 2016
Best Sellers
1. Babolat Pure Aero (100) 2016 (MP)
2. Babolat Pure Drive 2015 (MP)
3. Wilson Pro Staff 97 (MP)
4. Babolat Pure Aero Team 2016 (MP)
5. Babolat Pure Aero Lite 2016 (MP)
Hot New Racquets

(introduced in the past 12 months)
1. Babolat Pure Aero (100) 2016 (MP)
2. Babolat Pure Aero Team 2016 (MP)
3. Babolat Pure Aero Lite 2016 (MP)
4. Head XT Radical MP (MP)
5. Wilson Ultra 100 2016 (MP)
Top-Selling Tennis Shoes

at Specialty Stores
By year-to-date dollars,
Jan.-March. 2016
1. Asics Gel Resolution 6
2. Prince T22
3. Nike Zoom Vapor 9.5 Tour 2015
4. Nike Zoom Cage 2
5. Asics Gel Solution Speed 3
Top-Selling Strings
at Specialty Stores
By year-to-date units,
Jan.-March. 2015
1. Babolat RPM Blast
2. Prince Synthetic Gut Duraflex
3. Wilson NXT
4. Wilson Sensation
5. Luxilon Alu Power
(Source: TIA)
and learns that its never too late in life

to rediscover the joys of being a student.
The hardcover book ($26, published by
Scribner) went on sale in mid-May.
Tecnifibre Continues
Young Guns Contest
As part of the On The Road to the ATP
World Tour program, Tecnifibre created
the first Young Guns Contest in 2015. For
2016, the four-month contest will follow four
rookies on the pro circuit competing for a
cash prize of $50,000. The inaugural contest

was won by American Denis Kudla.
This years four Young Guns are Gregoire
Barrere of France (22 years old, No. 242),
Mitchell Krueger of the U.S. (22 years old,
No. 267), Omar Jasika of Australia (19 years
old, No. 220) and Daniil Medvedev of Russia
(20 years old, No. 240). Theyll be evaluated
on their results on the court and their ability
to share their life on the pro circuit.
The winners check will be presented by
the presidents of Tecnifibre and the ATP at
IndustryNews
Short
Sets
Nemours Children's
Health System and
Andrews Institute for
Orthopaedics & Sports
Medicine will be the
official medical providers of the USTA National
Campus in Lake Nona.
The two companies
will provide the USTA
with a team physician,
sports nutritionists and
athletic trainers and will
be responsible for medical services and care of
visiting athletes, coaches,
staff and spectators.
Tualatin Hills Tennis
Center in Beaverton, Ore.,
is the site for the 2016
Davis Cup World Group
12 TennisIndustry
July 2016
Quarterfinal between
the U.S. and Croatia,
July 15-17. The USTA
will construct a 6,000seat stadium around
the main court at the
center. For tickets, visit
usta.com/daviscup.
Total prize money
offered at Wimbledon
has increased by 5 percent for 2016. Singles
champions will each
receive $2.9 million, an
increase of 6.4 percent.
First-round losers will
now receive $43,000.
The Lake Nona Sports
& Performance District
will become the home
of the new USTA Florida
Section headquarters.
A ceremonial groundbreaking took place on
June 3 at the end of USTA

Boulevard, adjacent
to the USTA National
Campus. The district also
will be the home to the
USPTA headquarters.
Peter Burwash International (PBI) has scheduled two World Tennis
Camps: Sept. 5-9 at the
Bio-Hotel Stanglwirt in
Austria and Oct. 27-30
at the Silverado Resort
in Napa Valley, Calif.
PBI hosted its inaugural
World Tennis Camp last
year. The camps draw
from PBIs international
network of coaches, destinations and students to
provide a unique tennis
and cultural experience.
The ATP and Infosys
have launched a new way
to measure the best

performing ATP players
in three categories:
Serving, Returning
and Under Pressure.
These new statistics
and ratings, which can
be broken down by
surface, year or career,
can be accessed at
ATPWorldTour.com.
After an eight-year
hiatus, Sun Devil
Athletics announced
the reinstatement of the
men's tennis program
at Arizona State.
The USTA has
partnered with
LimeGreen Moroch
to help strengthen its
multicultural marketing
initiatives. The Chicagobased cross-cultural
agency will develop

strategies and programs to engage more
African-Americans,
Hispanics and AsianAmericans in the sport.
PBI will be directing
the tennis program at
True Arena Hua Hin, a
premier sports club two
hours south of Bangkok
with 11 Plexipave
courts. Veteran pro
Arturo Navarro will be
the tennis director.
To combat the
increasing integrity
issues in pro tennis,
Tennis Australia has
created the new executive position of Head of
Integrity and Compliance, and hired Ann
West to fill the role.
IndustryNews
the Barclays ATP World Tour Finals in London
in November.
USTA, Discovery Team

For Careers Beyond Court
The USTA and Discovery Education, a
leading provider of digital content and
professional development for K-12 classrooms, have launched a new educational
initiative, Careers Beyond the Court.
Available at no cost, the program provides high school students, educators
and families with resources that explore
the many career opportunities available
in the tennis industry. Careers Beyond the
Court, the USTAs first partnership with
a global education company, includes
videos, career profiles, industry guides
and a list of colleges with specific degrees
to consider.
To develop the next generation of
leaders in our sport, it is essential to
provide professional development programs and education, says Scott Schultz,
managing director of USTA University
(USTAU). We are extremely proud to
team up with Discovery Education to provide high school students the resources
and skills necessary to achieve success in
the tennis industry.
Visit careersbeyondthecourt.com for
additional information.
Ashaway Badminton Strings

Gain Worldwide Appeal
maximum repulsion and shuttle response.

Both ZyMax 66 Fire and ZyMax 66 Fire Power
are 0.66-mm strings designed for high
performance players. ZyMax 69 Fire is the
heavyweight of the group and is geared to
provide durability and string life. Visit
ashawayusa.com for more information.
Fila, Hall of Fame Launch

Junior Tennis Program
The International Tennis Hall of Fame
and Fila have launched a new partnership
focused on junior tennis development.
It features multiple junior invitational
tournaments hosted at the historic Hall of
Fame in Newport, R.I., a new junior
ambassador program and an ongoing
involvement with the Hall of Fame Tennis
Club's junior tennis program.
This new partnership provides an
important opportunity to bring junior
players to the place where tennis history
is celebrated and to educate them about
the successes of those who have come
before them in the sport, says Hall of
Fame CEO Todd Martin. We are very
excited by this new partnership and the
future opportunities it will offer."
The partnership kicked off at the first
Fila Junior Tennis Indoor Invitational
at the Hall of Fame Tennis Club in April.
The two-day tournament drew 18 junior
players from around New England. The
next tournament will take place in July,
in conjunction with the ATP Hall of Fame
Tennis Championship.
ITA Partners With FloSports
Since its introduction last year, Ashaway's

ZyMax Fire family of badminton strings has
been racking up impressive sales figures
around the world. The four strings are
ZyMax 62 Fire, ZyMax 66 Fire, ZyMax 66 Fire
Power and ZyMax 69 Fire. ZyMax 62 Fire is
a 0.62-mm micro-gauge string designed for
The Intercollegiate Tennis Association

announced a five-year deal with FloSports
to provide live streaming coverage of all ITA
National Championships and a total of 15
ITA events per year, beginning in the fall. All
content and programming will be streamed
live on FloTennis.com.
In addition, FloSports, a direct-to-consumer, subscription-based sports media
company in Austin, Texas, will produce a
series of original documentaries that will
focus on highlighting college tennis' programs and personalities, along with a weekly
college tennis show.
Daglis to Head PTM

Program at Berry College
Tom Daglis has been appointed executive director of the Rome Tennis Center at
Berry College and will also serve as the
director of the Professional Tennis

Management Program at Berry College in Rome, Ga.
Kevin Brundle has been
selected to serve as
director of tennis at the
Rome Tennis Center
and assistant director
of the PTM program.
Daglis will oversee the
strategy, operations, staff, finances and
culture of Rome Tennis Center at Berry
College and Downtown Tennis Center.
With the PTM program, one of five currently sponsored by the USTA nationally,
Daglis will oversee the four-year academic and experiential/work program.
A career tennis professional, Daglis is a
certified USPTA Master Professional who
served as USPTA national president. He
is also a former director of the PTM programs at Methodist University in North
Carolina and Ferris State in Michigan. The
Rome Tennis Center at Berry College is
scheduled to officially open in July.
PBI Resorts Receive Honors

Peter Burwash International recently
received recognition from Real Estate Scorecard, Bloomberg and TennisResortsOnline.
Real Estate Scorecards Tennis Community of the Year is Reynolds Lake Oconee in
Greensboro, Ga., a program managed by PBI
since 2004 and under the direction of PBI
tennis director Dave Neuhart. The award also
recognized the tennis center for its extensive
programming, activities and calendar of
tennis events.
Four of the eight resorts on Bloomberg.
coms Worlds Most Luxurious Tennis Resorts
are PBI-directed tennis programs: Four
Seasons Resort Nevis, JW Marriott Desert
Springs, Bio-Hotel Stanglwirt in Austria and
Jumeirah Beach Hotel in Dubai. And Tennis
Resorts Onlines annual rankings honored six
PBI-operated programs in its Top 25, with 12
in the Top 50 in the world.
USRSA Announces New MRTs

Master Racquet Technicians
Morrison CarlsonJohns Creek, Ga.
Peyton DanielSandy Springs, Ga.
Keith HardieFayetteville, N.C.
Jonathan NationRoswell, Ga.
Barry RoachJohns Creek, Ga.
Peter HaberbergerVictoria, Australia
Braeden BellerBritish Columbia, Canada
Jimmy CostmagnaB.C., Canada
July 2016
TennisIndustry 13
TEN
State of Industry Report Values

Tennis Economy at $5.94 Billion
NIS
INDU
STAT
E
INDU O F THE
STRY
2 0 1
6
STR
Y AS
S
OCIA
TION
E D I
T I O
N
The TIA will soon publish the sixth edition of its annual State of the Industry report, which
analyzes data from the previous year collected through the nearly 80 TIA surveys and research
studies. The State of the Industry report contains important information that all segments of
the tennis industry can, and should, use to help their business. The full 16-page report will be
available to all TIA members. An executive summary of the report, however, starts on page 27.
Highlights from this years report include:
TENNIS EQ
UIPMENT IN
DEX 113
TOTAL PART
s4HE534ENNIS%CONOMYWASWORTHBILLIONINUPFROMBILLIONIN
ICIPATION
17.96 M
TOTAL TENN
IS ECONOM
s/VERALLTENNISPARTICIPATIONINTHE53INCREASEDFROMTOTOATOTALOF
Y $5.94 B
MILLIONPLAYERS"UTANADDITIONALMILLION!MERICANSWHOARENON PLAYERS
express an interest in playing tennis, while another 12.8 million consider themselves
players but may not have played in the past year.
sh#OREvTENNISPARTICIPANTSTHOSEWHOPLAYORMORETIMESAYEARAREATMILLIONUP
#OREPLAYERSACCOUNTFORABOUTOFALLTENNISEXPENDITURESANDNEARLYOFALLPLAYOCCASIONS
s4EACHINGPROSANDCOURTCONTRACTORSCONTINUETOSHOWOPTIMISMABOUTTHEFUTUREOFTHEINDUSTRY
The TIAs State of the Industry report is available to Industry Level members of the TIA and above. For more information on how to obtain a
COPYOFTHEREPORTWHENITISRELEASEDCONTACTTHE4)!ATRESEARCH TENNISINDUSTRYORGOR
Wholesale
Monitoring
Measuring
performanc
growth and
the value of
e of racquets
, balls and
strings
tennis dem
the tennis
ographics
marketplace
TIA Offers New Summer Learning Series

4HE4)!SNEWh+NOWLEDGE"ASEvWILLINCLUDEASERIESOFEDUCATIONAL
webinars this spring and summer that touch on many segments of the
tennis industry. A number of the topics for this learning series
have been adapted from presentations at the Tennis Owners &
Managers Conference that was held in Miami this past March.
4HElRSTWEBINARWASHELDON-AYABOUTTHEDEVELOPMENTSAT
THE534!.ATIONAL#AMPUSINTHE,AKE.ONACOMMUNITYOF/RLANDO
&LA 4HE 534! AND !NDY /DENBACH OF 4AVISTOCK $EVELOPMENT #ORP
DISCUSSEDTHEEXCITINGDEVELOPMENTATTHE ACRECAMPUSWHICHWILL
BETHE.EW(OMEFOR!MERICAN4ENNIS
14 TennisIndustry
July 2016
4HROUGHOUT*UNE*ULYAND!UGUSTTHE4)!WILLOFFERMANYOTHER

WEBINARS INCLUDING A THREE PART SERIES ON h#RITICAL ,EADERSHIP
#OMPONENTS FOR 2UNNING A 3UCCESSFUL 4ENNIS &ACILITYv BY TENNIS
industry veteran and consultant Greg Lappin that will include
segments on leadership, management and motivation; training; and
how values dictate success.
Other webinar topics in the learning series will include:
s-EMBERSHIP3ALES&OUR 0ART3ERIESBY#ASEY#ONRAD
s&ACILITY-ANAGEMENTBY$OUG#ASH
s0ROGRAMMING)NNOVATIONBY-IKE7OODY
s3UCCESSFUL*UNIOR$EVELOPMENT0ROGRAMMINGBY!JAY0ANT
s3TRATEGIC-ANAGEMENT3IX 0ART3ERIESBY*IM"ATES
s0/04ENNIS4HE.EW3HORT#OURT4ENNIS0HENOMENON
by Ken Lindner
s4HE)NACTIVITY0ANDEMICBY*IM"AUGH
s4)!0()4+)$3#HARITY%VENTSBY*IM"AUGH
s7HAT4)!2ESEARCH-EANS4O9OUAND9OUR&ACILITY
by Keith Storey
s7HATS.EWFOR#ARDIO4ENNIS!UTHORIZED0ROVIDERS
BY-ICHELE+RAUSE
s-AKING3USTAINABILITY%FFORTS0ROlTABLEAT9OUR&ACILITY
BY0*3IMMONSAND*IM(ARTZFELD
For more information and to see a list of upcoming webinars, email
WEBINARS TENNISINDUSTRYORGORCONTACTTHE4)!AT
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
Cardio Tennis Has

New Training Course,
New Logo
#ARDIO 4ENNIS ONE OF THE FASTEST

GROWING TENNIS PROGRAMS IN THE 53
HAS UPDATED ITS 4RAINING #OURSES FOR
tennis providers, adding a Level 2 for
professional education for tennis and
lTNESS PROS #ARDIO 4ENNIS ALSO HAS
a new logo, which is on the website
#ARDIO4ENNISCOMANDWILLBEROLLEDOUT
with other materials and promotions
FOR#ARDIO4ENNIS!UTHORIZED0ROVIDERS
4HE #ARDIO 4ENNIS 4RAINING #OURSES
HAVE CLEAR LEARNING OBJECTIVES AND
levels that build upon each other,
allowing pros to advance through the
training with a solid foundation of
SKILLS 0ARTICIPANTS RECEIVE #ONTINUING
%DUCATION 5NITS FOR ALL #ARDIO 4ENNIS
4RAINING #OURSES WITH ORGANIZATIONS
SUCH AS THE 5304! 042 .!3- !#%
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CTTCL2
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Tennis Training
Course Level 1:
s The six components
OF#ARDIO4ENNIS
s (OWTODELIVER
APROPER#ARDIO
Tennis session.
s The importance of
heart-rate training.
Pump Up Your Skills

Cardio Tennis Training
Course Level 2:
s (OWTODELIVERSESSIONS
with unique numbers.
s Articulate the
hSTANDARDSvOF#ARDIO
Tennis.
s $EMONSTRATEEXCEPTIONAL
feeding techniques with
emphasis on timing,
tempo, spin and safety.
Take Fitness to New Heights

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s 0 ERFORMANDCOACHOTHERSTOSAFELY
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s$
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INDIVIDUALlTNESSLEVELS
s 4 EACHA428#ARDIO4ENNISCLASSFROM
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LEARNINGOBJECTIVESANDPRE REQUISITESINCLUDINGBECOMINGALICENSED#ARDIO4ENNISPROVIDERVISIT
#ARDIO4ENNISCOM
TIA Tennis Forum Set for August 29 in NYC

The ninth annual TIA Tennis
UPDATESFROMTHE534!AND
STATE
OF
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INDUSTRY
&ORUMWILLBE-ONDAY!UG
MORE0LUSINDUCTEESINTOTHE
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be honored in a ceremony at the
before play begins at the 2016
conclusion of the Forum.
53/PEN
In addition, this year the TIA will
Free to attend, the Forum will present
present a Tennis & Technology focus that
the latest news about the state of the
will highlight many innovative products on
tennis industry, including participation,
THEMARKETTHATAREIMPACTINGSPORTSAND
equipment sales data, grassroots initiatives,
lTNESSACTIVITIES4HEEVENTCONTINUESTHE
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . www.TennisIndustry.org
focus given to technology products at the

RECENT4)!h4ENNIS4ECH&AIRvHELDIN-IAMI
4HE4ENNIS&ORUMIN.EW9ORKALSOWILL
outline pathways to increasing the number
of core tennis players, ways to better
DElNEANDBOOSTTHEECONOMICGROWTH
and impact of the tennis industry, and
effective ways to distribute clear, consistent
MESSAGINGOFHEALTHlTNESSANDTHEREASONS
to play tennis. Visit tennisindustry.org/forum.
July 2016
TennisIndustry 15
Grassroots Tennis
Play It Forward!
CTAs, public parks, high schools and NJTLs
are on the front lines when it comes to growing
our sport in communities.
SOUTHERN
F LO R I DA
Partnership Results in Huge H.S. No-Cut Gains

The Florida High School Athletic
Association (FHSAA), in partnership
with USTA Florida, has increased high
school No-Cut tennis teams from
22 at the end of 2015 to 164 registered
schools thus far in 2016.
The No-Cut program gave kids
who wouldnt normally make the team
an opportunity to participate, says
Will Adams, the contract administration specialist for the FHSAA. I
received several calls from coaches
thanking us so they could take advantage of the program.
USTA Florida invested $15,000 in the
program, offering the first 100 schools
to register two free cases of tennis
balls, or four cases if the school had
16 TennisIndustry
July 2016
both boys and girls teams. The next 50

schools to register each received one
free case.
Thad Hawkes, entry-level tournament coordinator for USTA Florida and
a high school coach, coordinated the
effort. As a No-Cut coach himself, he
has seen the difference the program has
made in keeping kids in tennis.
The hardest thing for a coach is to
tell someone that they didnt make the
team, Hawkes says. The other consequence is that the student may very
well drop tennis and pick up another
sport. Growing the No-Cut program is
just the first step in growing the opportunity for high school tennis in years to
come.Rick Vach
Over the course of 30 summers, at least

500 youngsters from western Mississippi have been introduced to tennis
by Birlette Jelks, in just one of the
programs he and the Greenville NJTL
& CTA have established.
Jelks, who founded the organization
with Harold Hall and S.B. Buck, coordinates hands-on programs and community outreach. Underprivileged
kids who dont have a clue about tennis
come to our summer camps. We are
their tennis program, explains Jelks.
Greenville provides the facilities; we
provide the instruction and the kids.
And we also have a regional reach. In
the Delta, there is only usGreenville,
Greenwood, Ruleville, Cleveland and
Leland all bring kids by the busload.
On the agenda is a lesson about
Arthur Ashe, who co-founded the
NJTL in 1969. We teach children to be
better players. We teach them to be
better sportsman and better citizens.
We teach them respect, Jelks says.
In 2004, Jelks family was named the
Mickey McNulty Family of the Year by
the USTA Southern Section. The former Alcorn State player has seen about
30 youngsters develop into college
tennis players, including his own two
children.Ron Cioffi
PHOTOS COURTESY USTA
NJTL Volunteer Brings

Tennis to the Delta
PLAYSIGHT IS THE
ULTIMATE PLAYER
DEVELOPMENT TOOL
Paul Annacone
Former coach of Pete Sampras

and Roger Federer
PlaySight Edge Since 2015
playsight.com
Marketing Tennis
How to Move the Needle

A three-pronged approachinitiatives, marketing
and saleswill help bring more people to your courts.
ow do we get more people to

play tennis? Its not a new
question. We all work at trying
to engage more people in the game.
Why, then, has it proven so hard to
move the needle in the right direction?
Jay Abraham, one of the most brilliant marketers of all time, believes that
if you want to increase your business
by 10 percent, you should find the most
successful operators in your industry and emulate them. If you want to
increase your business by 100 percent,
however, you need go outside your
industry, find whats working and then
bring those concepts into your industry.
18 TennisIndustry
July 2016
If tennis is going to experience a

revival and grow, the industry needs
to emulate what other industries have
done. That means a multi-faceted
approach that includes initiatives,
marketing and sales. Without all three
elements, success is unlikely.
! Initiatives are any type of program
or PR campaign that drives awareness,
goodwill and, ultimately, interest. Most
businesses or organizations fail when
their initiatives are too direct, meaning that they promote the product or
service instead of a specific outcome of
using the product. The average consumer is not sitting at home saying,
Gee, I think it would be fun to learn

how to play tennis. More likely, he
or she wants to lose weight, maintain
independence, keep their kids healthy
with fun activities, etc. Initiatives dont
need to directly correlate to tennis, but
should focus on solving a problem as a
result of playing tennis.
! Marketing is the second component. The goal of every initiative,
activity, outreach or advertisement
should be to build a list of prospects
who have expressed an interest in playing tennis. To move an individual to
action requires education and understanding, which happens with quality
communication. Emails, newsletters,
audios, videos and live events are all
ways to keep prospects engaged. Weave
a call to action into these materials,
but remember that the primary goal is
education about how your product
tenniswill solve their issues.
! Sales is the final component.
The reality is, sales is nothing more
than education plus motivation. Most
people need some support to start
a new behavior, and this is where
professional sales skills are important.
Keep in mind, sales skills are learned,
not something that comes naturally
to most people. Prospects need to be
encouraged to buy and staff needs to be
comfortable asking.
By balancing initiatives, marketing
and sales, your prospect pipeline can be
filledand so, too, will your courts! !
International sales and marketing
consultant Casey Conrad has been in the
fitness industry for 27 years. Shes been
a featured presenter worldwide and has
written books and articles about sales
and marketing. Her website is
HealthClubSalesTraining.com.
PHOTO SHUTTERSTOCK
By Casey Conrad
Money Machines
With some attention to how your ball machine is

used, and our exclusive guide, you can hit a revenue winner.
By Peter Francesconi
Is your ball machine in constant use? It should be, because when it is, its a cash machine for your business.
Chances are, you probably have that ball machine sitting in a corner, unplugged and covered, with a bin
full of dead balls. It gets pressed into service only when someone rents it by the hour or half-hour. Its great
that you offer rental time, but this pay-to-play program means your players need to open their wallets
each time, so they need to budget for it. That, in turn, might cause them to not use the machine as often as
they should to improve their game.
Welcome to
the Machine
With proper planning
and ample use, a ball
machine should more
than pay for itself.
Consider creating a ball-machine club, where customers

purchase a pass to use the machine regularly, or even on an
unlimited basis, without having to pay each time. Once they
purchase a pass upfront, then its up to them to schedule time
with the machine.
There are many ways you can set up this ball-machine club.
The pass could be a simple card that players buy, which then
gets punched or stamped each time they use the machine.
You could also incorporate the purchase of the pass into your
club management software. Pricing can be on a sliding scale,
so the more time a customer buys, the cheaper it is per hour.
However you make it work for your club or facility, your players will benefit and groove their strokes by regular, more frequent use of the machine.
20 TennisIndustry
July 2016
Lessons and Clinics
A ball machine also should be a key tool for teaching pros

and incorporated into lessons and clinics. With a ball
machine across the net, the pro can stand next to the student to provide coaching and encouragement. At the same
time, the player gets consistent feeds, can work on a variety
of strokes and shot sequences, and gets plenty of repetition.
Its all about hitting a lot of balls. Plus, the machine provides
an opportunity for videotaping the student hitting a specific
shot. When a teaching pro uses a ball machine in lessons, the
student often shows quick improvementwhich means he or
she will be excited to continue playing and improving!
When you or your staff use a ball machine with lessons and
clinics, it helps to promote the machine to your playersand
even to others who see whats happening on the court. This

can, and should, work hand-in-hand with your ball machine
club pass. The pro can give students homeworkshots he
or she should work on using the ball machine. (Another plus
is that using the machine in lessons may save some wear and
tear on teaching pros themselves.)
Ball-Machine Essentials
There are a few things you need to make sure you have handy
when it comes to promoting ball-machine use among your
players. First, make sure it has fresh tennis balls. For a player
spending good money to improve his or her game at your
facility, theres nothing worse than having the ball machine
cough up dead balls. Its frustrating and can be a sign that
management has little regard for its customers.
Also get a ball mower, especially if the player is paying by
the hour. People get tired of picking up balls long before they
get tired of hitting them and, within reason, no one wants to
feel theyre losing time and money picking up balls.
Have a sign-in/sign-out procedure for ball-machine use.
This will help to keep track of the machines remote control
(players pick up the remote when they sign in at the desk
for the ball machine; they return the remote when they sign
out). You can also use it to monitor and calculate total hourly
use, important for keeping up with maintenance intervals.
Avoid tangles by putting the ball-machine extension cord
on a reel. This may sound trivial, but if staff has to spend time
untangling the cord, it will take a longer time to set up, and
your members wont want to hassle with it.
So, how do you pick the right machine for your facility?
See our exclusive chart on the following pages, which lists all
sorts of features, statistics and details for ball machines on
the market now, including suggested retail prices.
Once you have your new machine, or a revitalized ballmachine program ready to go, consider holding a demo day
that showcases the value of the machine, especially if it has
new features your players never used before. Then market
your demo day with a sign-up sheet, email blasts, etc. At the
event, promote your ball-machine club passes.
With a little promotion, you can easily turn your ball
machine into a revenue machine for your business. !
Dirt Oasis
A new, private red-clay
court located on a semiprivate island in Miami
Beach won the ASBA's
Bronze Award.
July 2016
TennisIndustry 21

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Ball Machines on the Market
Elite Freedom
$799
2 Years
21" x 14" x 20"
150
35
2-12
65
Elite Liberty
$899
2 Years
21" x 14" x 20"
150
35
2-12
70
Elite One
$1,089
2 Years
21" x 14" x 20"
150
40
2-12
80
Elite Two
$1,349
2 Years
21" x 14" x 20"
150
42
2-12
80
Elite Three
$1,599
2 Years
21" x 14" x 20"
150
42
2-12
80
Elite Grand Four
$1,899
2 Years
21" x 14" x 20"
150
44
2-9
80
Elite Grand Five
$2,199
2 Years
21" x 14" x 20"
150
44
2-9
80
Elite Grand Five Ltd. Edition
$2,499
2 Years
21" x 14" x 20"
150
44
2-9
80
Phenom
$2,999
2 Years
32" x 25" x 50"
250
99
2-9
85
Phenom Two
$3,499
2 Years
32" x 25" x 50"
250
99
2-9
85
Match Mate 800-837-1002 www.matchmatetennis.com
Rookie
$449
2 Yeara
70
22
2-10
35
Quickstart
$558
2 Yeara 12.5" x 12.5" x 28"
80
29
2-10
30
iSAM Value
$759
2 Yeara 19" x 17.5" x 18"
250
34
2-10
65
iSam Extend
$799
2 Yeara 19" x 17.5" x 18"
250
39
2-10
65
iSam Ultimate
$999
2 Yeara 19" x 17.5" x 18"
250
39
2-10
65
SAM P1 Value
$1,099
2 Yeara 19.5" x 16" x 21.5"
300
48
2-10
85
Sam P1 Pro
$1,199
2 Yeara 19.5" x 16" x 21.5"
300
48
2-10
85
Sam P1 Ultimate
$1,299
2 Yeara 19.5" x 16" x 21.5"
300
48
2-10
85
Sam P 4 Trainer
$1,599
2 Yeara 19.5" x 16" x 21.5"
300
48
2-10
85
Sam P 4 Pro Trainer
$1,799
2 Yeara 19.5" x 16" x 21.5"
300
48
2-10
85
Sam P 4 Ultimate
$1,899
2 Yeara 19.5" x 16" x 21.5"
300
48
2-10
85
Sam Coach
$3,999
3 Year
250
87
1.5-8
95
11" x 11" x 22"
35" x 25" x 50"
Topspin
X
X
Playmate 800-766-6770 www.playmatetennis.com
Half Volley
$1,595
2 Year Ltd. 19" x 21" x 25"
200
42
1-10
70
Volley
$2,095
2 Year Ltd. 19" x 21" x 25"
200
46
1-10
70
Ace
$3,995
3 Year Ltd. 35" x 21" x 38"
200
85
1-10
90
X
X
iSmash
$5,175
3 Year Ltd. 35" x 21" x 38"
300
85
1-10
90
Deuce
$5,995
3 Year Ltd. 35" x 21" x 38"
300
85
1-10
90
Genie
$6,945
3 Year Ltd. 35" x 21" x 38"
300
85
1-10
90
iSmash w/ iPlaymate Tennis
$5,995
3 Year Ltd. 35" x 21" x 38"
300
85
1-10
90
Grandslam
$8,675
3 Year Ltd. 35" x 21" x 38"
300
110
1-10
120
INFINITE
Robot Optimizer 888-8BOOMER www.playmatetennis.com
Boomer (with camera)
$14,450d
2 Year 38.5" x 31" x 21.5"
300
124
0.8-10 100
30
1,000
Boomer (without camera)
$12,450e
2 Year 38.5" x 31" x 21.5"
300
124
0.8-10 100
30
1,000
Silent Partner 800-662-1809 www.sptennis.com
Lite (Edge Series)
$799
2 Year
24" x 22" x 16"
200
35
1.5-10 95
Lite-R (Edge Series)
$949
2 Year
24" x 22" x 16"
200
35
1.5-11
Sport (Edge Series)
95
$949
2 Year
24" x 22" x 16"
200
46
1.5-10 95
Star (Edge Series)
$1,099
2 Year
24" x 22" x 16"
200
46
1.5-10 95
Rival (Scoop Series)
$1,399
2 Year
28" x 22" x 18"
300
48
1.5-10 95
Quest (Scoop Series)
$1,799
2 Year
28" x 22" x 18"
300
48
1.5-10 95
Smart (Scoop Series)
$2,299
2 Year
28" x 22" x 18"
300
48
1.5-10 95
20
Spinfire 888-976-6532 www.mambatennis.com
Pro 1
1899
2 Year
26" x 20" x 20"
200
50
2-15
80
Pro 2
2049
2 Year
26" x 20" x 20"
200
50
2-15
80
Pro 2 with Portable Battery Pack
2099
2 Year
26" x 20" x 20"
200
38
2-15
80
34" x 53"
220
150
1-10
110
Sports Attack 800-717-4251 www.sportsattack.com
Ace Attack
$6,995
5 Year Ltd.
1 year battery
1 - Fast charger $99
10 - iPhone/Android remote-control compatible
2-4 Hours of Court Time
2 - 6 pre-programmed court drills (6-ball sequence per drill)
11 - Great for youth and beginners to work on dealing with topspin
4-8 Hours of Court Time
3 - 12 pre-programmed court drills + 6 custom programmable court
b
c
drills + 2-line narrow, medium, wide
or $600/month
or $300/month
4 - 12 pre-programmed court drills + 6 custom programmable court drills +

18 locations to choose from + 2-line narrow, medium, wide
5 - Horizontal oscillation
6 - Horizontal oscillation + spin control
water-resistant cloth storage cover $68

14 - Comes standard with two 8-amp 12-volt batteries
15 - Lob Enhancer $30,110/220-volt AC converter $135, water-resistant storage
cover $68, adjustable oscillation width
7 - Triple-oscillation (horizontal + vertical oscillation)
16 - Ships via LTL freight, feeds balls from 30" above ground
8 - Triple-oscillation + 2-line narrow, wide
17 - Oscillation upgrade $245, remote-control upgrade $325, additional non-memory
9 - 3 position settings of 2-line (narrow, medium, wide)
22 TennisIndustry
12 - Especially designed for 10 and Under Tennis

13 - Extra heavy-duty battery $35, 110/220-volt AC converter $135, wireless remote $100
July 2016
battery upgrade $180
llan
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Pro justa
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Pro justa
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Ad
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Pro justa
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Pow
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Ru
Cor ns on
d
Bat
ter
yo
Ru
r Po
ns
we
on
r
Pow
er C
ord
Ru
ns
On
on
ly
Bat
ter
yO
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Bat
ter
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Ind
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Bat
tor
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rd ger
c
o
Sm
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s
as o art C
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on
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lab
le
o
$119
8.5 b
$49
1, 5
$119
8.5 b
$169
$49
1, 6
$119
18 c
$169
$49
1, 6
$119
18 c
$169
$49
1, 7
$169
$300
$119
18 c
$119
18 c
$49
1, 8
$49
2, 9, 10
$119
18 c
$300
$49
3, 10
$119
18 c
$300
$49
$300
$99
2, 9, 10
$300
$99
12
13
16
14
16
16
16
X
X
16
X
X
16
16
16
X
X
17
17
X
X
11
15
15
X
$99
17
$99
18
X
X
16
$5,425
$99
$5,425
$99
19
$5,425
$99
20
21
$5,425
$99
$5,425
$99
$5,425
$99
21
$3,895
22
$3,895
23
$249
$100
X
18
18
18
$40
$40
$40
24
$40
24
$40
25
$249 $100
18
$40
26
$249 $100
18
$40
27
20
$39
28
20
$39
28
20
$39
28
$119
29
X
X
18 - Additional non-memory battery upgrade $180
25 - 16-button remote
19 - Deuce Conversion Box $1,355, Genie Conversion Box $2,305, iPlaymate Tennis $995
20 - iSmash Conversion Box $535, Genie Conversion Box $2,305, iPlaymate Tennis $995
21 - iSmash Conversion Box $535, Deuce Conversion Box $1,355, iPlaymate Tennis $995
28 - Internal oscillationmachine does not swivel sideways while shooting balls; optional
22 - Plays games, rates shots, uses a camera, talks to players, cordless headphone
$79 carry case/dust cover; optional $129 fast charger; optional $149 AC charger; horizontal
system ($500 or $50/month), wireless printer for analysis ($2,000 or $100/month),
oscillationmedium & wide; self-calibrates to center on start using infrared sensors; 30-day
radar gun, iPod input with speakers, allows user to modify level, height, frequency
money-back guarantee (no fee); 2-line drillnarrow, medium, wide; vertical oscillation;
and speed
23 - Talks to players, cordless headphone system ($500 or $50/month), iPod input
with speakers, allows user to modify level, height, frequency and speed
triple/all-court/3-D oscillation (horizontal & vertical); all-function antenna-less remote

with snooze for low-power mode; convert to portable battery with $69 upgrade; portable
battery only needed for recharge; add optional $49 internal battery to double running time
29 - All-in-one serving machine with variable-height release points for groundstrokes as well
July 2016
TennisIndustry 23
Tennis Twist
$289
3 Year
10" x 11" x 23"
28
11
15
Tennis Tutor ProLite - Basic
$699
3 Year
12" x 19.5" x 18"
125
22
1.5-10 60
Tennis Tutor ProLite
Osc
illa
tio
n
Osc
illa
tio
nRan
dom
Osc
illa
tio
nPro
gra
#o
ma
f sh
ble
ots
in p
rog
#o
ram
f
p
be
sto rogra
red ms
tha
t ca
n
Osc
illa
tion
No
Sports Tutor 800-448-8867 www.sportstutor.com
inn
ing
Wh
eel
Air
Pre
ssu
re
Fe
(se eding
con Int
ds) erv
als
Top
Spe
ed
(M
PH
Ele
)
(El vatio
ect n C
ric) on
tro
l
Ele
(M vatio
anu n C
al) ont
rol
Ab
le t
oF
eed
Lob
s
Ab
Top le to F
spi eed
n&
Ab
U
Sid le to F nders
pin
esp ee
in d
Dimensions
(Storage Inches)
Pro
pul
sio
Sp
n
Price Warranty
(MSRP) (years)
We
igh
t (L
bs.
)
Model
Bal
l Ca
pac
ity
Ball Machines on the Market
$799
3 Year
12" x 19.5" x 18"
125
29
1.5-10 60
Tennis Tutor
$1,099
3 Year
12" x 19.5" x 20"
150
42
1.5-10 85
Tennis Tutor Plus
$1,299
3 Year
20" x 19.5" x 20"
150
46
1.5-10 85
X
X
X
X
Tennis Tutor Plus Player Model
$1,749
3 Year
20" x 19.5" x 20"
150
46
1.5-10 85
Tennis Tower - Competitor Classic
$1,395
3 Year
36" x 23" x 22"
225
60
1.5-8
$270
85
Tennis Tower - Competitor
$1,645
3 Year
44" x 23" x 22"
225
60
1.5-8
85
$270
Tennis Tower - Professional Player
$2,245
3 Year
44" x 23" x 22"
225
60
1.5-8
85
Shot Maker - Standard
$3,200
3 Year 38.5" x 31" x 21.5"
300
96
1-6
95
Shot Maker - Deluxe
3 Year 38.5" x 31" x 21.5"
300
96
1-6
95
$11,495
$4,200
3 Year
22" x 14" x 20"
110
38
1.5-10
75
Tennis Cube
$579
3 Year
15" x 12" x 13"
70
24
2-10
50
Tennis Cube - Oscillation Model
$659
3 Year
15" x 12" x 13"
70
24
2-10
50
ProLite Plus - Basic
$889
3 Year
22" x 14" x 20"
110
36
1.5-10 60
ProLite Plus
$989
3 Year
22" x 14" x 20"
110
36
1.5-10 60
Wilson Portable
5
9
X
X
X
X
30 - External battery pack $150, external AC power supply $125
35 - Multi-function remote $200
31 - Smart-fast battery upgrade $45
36 - Player simulation included
32 - 2-line oscillation $200
37 - Multi-function remote $300
33 - AC/DC option $200
38 - External battery pack $130, external AC power supply $125
34 - Player simulation $200
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24 TennisIndustry
July 2016
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18
X
X
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18
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X
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TennisIndustry 25
s
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Pow
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Tennis Research
2016 State of
the Industry
TEN
INDU
2 0 1
6
STR
Y AS
SO
CIAT
ION
E D I
T I O
N
TENNIS EQ
Wholesale
UIP
performancMENT INDEX
e of racquets
11
, balls and 3
strin
TOTAL PART
Monitoring
ICIPATION
growth and
tennis dem
TOTAL TENN
Measuring
While the latest TIA research

shows some gains, the State
of the Industry report points
out a number of challenges
we must address.
NIS
STAT
E
INDU O F THE
STRY
gs
17.96 M
ographics
IS ECONOM
the value of
the tennis
Y $5
.94 B
marketplace
The full, 16-page

2016 State of the Industry report
is available to all TIA members.
For membership information, visit
TennisIndustry.org/Membership.
oth overall and core tennis participation rose slightly over the past year and are among the bright spots in
the Tennis Industry Associations 2016 State of the Industry report. Another highlight is that an additional
14.75 million Americans who are non-players expressed an interest in playing tennis, while another 12.8 million
consider themselves tennis players, although they may not have played in the past year.
But the annual report also
indicates the industry faces a number
TIA U.S. Economic Index 2008-2015
of challenges, including declining levels of consumer
120
108
104
103
spending on equipment, declining youth player
101
101
101
100
98
100
participation in 2015, an aging player base, and lack of
growth in the wholesale equipment market.
80
The TIAs 2016 annual report, based on year-end 2015
60
research and data, puts the overall tennis economy
40
at $5.94 billion, up 3.6% from a year earlier, and giving
the sport a 108 on the TIA Economic Index scale, which
20
is determined by factors such as expenditures for
0
participation, facilities, programs, equipment, ad revenue,
2008
2009
2010
2011
2012
2013
2014
2015
sponsorships, etc.
Total U.S. Tennis Economy

$5.94 Billion
TIA Economic Index = 108 (2008=100)
Participation
Facilities
17.96 M
Total*
Revenue
9.96 M
Core
Program
DeliveryCollege
Program
DeliveryPro
Coaches
Teams
Lesson
Revenue
Player
Equipment
$ Balls
$ Strings
$ Racquets
Media
Ad Revenue
Hours TV
Coverage
Pro Tour
Sponsor
Revenue
& Spectator
Spend
Arrows reflect component changes from 2014 to 2015
July 2016
TennisIndustry 27
Tennis Research
The Industry at a Glance (2015 data)

Total Tennis Economy
Total Participation
Youth Tennis Participation
Ages 6-12
Ages 13-17
Core Tennis Players (10+ times a year)
Cardio Tennis
Manufacturer Year-End Wholesale Shipments (units)

Tennis Racquets
2.78 Million
Tennis Strings
3.15 Million
Tennis Balls (including ROG)
129.6 Million
Red, Orange, Green Balls
5.61 Million
$5.94 Billion
17.96 Million
2.11 Million
2.11 Million
9.96 Million
1.82 Million
Participation
Overall, 17.96 million U.S. tennis players hit the courts

in 2015, up 0.3% from 2014, according to data from the
Physical Activity Council (PAC) 2015 Participation
Study, the largest single-source independent sports
participation project in the U.S.
Core tennis players, who play 10 or more times a
year, rose slightly at 0.5% to 9.96 million in 2015. Core
tennis players account for an estimated 90% of total
expenditures in the sport and 94% of play occasions. The
percentage of adult core players in the 18- to 24-year-old
age segment rose 2%, while those 25-34 and 45 & above
remained flat. Core players for ages 55 and up grew 1.4%.
Our industry has a great opportunity to create more
playersand more core playersby addressing the latent
demand we see in the 14.75 million Americans who are
interested in playing tennis, along with the nearly 13
million other individuals who consider themselves to be
tennis players but havent picked up a racquet recently,
says TIA President Jeff Williams.
400
443
6.6
79.6
464
6.6
84.6
443
7.5
83.0
Millions of Players
20
18
16
14
12
10
8
6
4
2
0
18.55
18.72
2009
2010
Tennis Players and

Latent Demand - PAC Study
Total Play Occasions (Millions) PAC Study

500
U.S. Tennis Participation

Physical Activity Council (PAC) Study (2009-2015)
446
7.8
82.2
14.75 M
Latent Demand
(Number of non-players who
are interested in tennis)
300
200
356.3
372.7
352.5
12.80 M
Intermittent (consider
themselves players)
17.96 M
Total Active Tennis Players
356.5
17.77
2011
17.02
17.68
17.90
17.96
2012
2013
2014
2015
What Would
Encourage You to
Play More Tennis:
1. More time.
2. Better access / closer
distance to courts.
3. More / good people to
play with.
4. More money / less
expensive to play.
100
0
2012
21+times/year
28 TennisIndustry
2013
4-20 times/year
July 2016
2014
1-3 times/year
2015
Total
2015
Tennis Research
Overall youth participation dipped slightly in 2015, as
players in the 6- to 12-year-old range fell 1.1% to 2.11 million,
while 13- to 17-year-old players dropped 5.5%, also to 2.11
million. Youth core players (ages 6-17), however, grew 5.3%
as young tennis players who play 10 or more times a year
took to the courts more in 2015 than 2014. This overall drop
in youth participation may be
largely attributed to less casual
Adult Core Players by Age
and occasional players in 2015,
(10+
times/year) - PAC Study
an ongoing challenge in keeping
youth engaged in sports and being
100%
physically active.
Total # of Players
Male
Female
Average Age (6+)
Average Age (18+)
Ethnicity
9.96M
50%
50%
31.9
39.4
White - 65%
Black - 10%
Asian - 11%
Hispanic - 10%
Median Household Income

(adults)
Core Player Play
Occasions
Average Times Played in
2015
Est. Annual Tennis
Expenditure/Player
19%
10%
20%
42.0
$443
Dollars
% Change
Dollars
2.78
% Change
Units
-6.0%
93.05
-4.6%
0.74
-9.0%
9.69
-5.7%
Strings
3.15
-0.3%
23.61
-2.3%
Balls*
129.6
-4.5%
90.4
4.7%
Red, Orange, Green

Balls
5.61
1.3%
4.7
-0.6%
Racquets, Balls, and Strings

Wholesale Shipments - Millions of Units (2007-2015)
140
120
129.6
4
3.15 100
3
80
2.78 60
2
40
1
20
0
0
2007 2008 2009 2010 2011 2012 2013 2014 2015
Total Racquet Shipment Units
Total String Shipment Units
Total Ball Shipment Units
Millions of Ball Units Shipped
Millions of Racquets & String Units Shipped
*One Unit = 1 Ball
All Players
6~12
All Players
13~17
New Players
6~12
New Players
13~17
Participation Rates by Age-Under 18s

30.0%
25.0%
25~34
20.0%
Baseball
Basketball
Soccer (Outdoor)
Volleyball (Court)
Football (Tackle)
Tennis
15.0%
10.0%
5.0%
2015
Wholesale Equipment Market at a Glance - Millions (2015)
0.28 M
0.0%
0%
Youth Racquets
0.61 M
0.50 M
35~44
18~24
24%
418M
Racquets
1.00 M
45~54
19%
20%
Units
1.50 M
55+
40%
30%
2015
18%
60%
50%
2014
2.11 M
2.11 M
80%
70%
2012
2.00 M
0.00 M
$75,741
Category
2012
2.50 M
% of age group participating
Core Players at a Glance

(PAC Study)
90%
Youth Tennis Participation 2012-2015 - PAC Study
6 7 8 9 10 11 12 13 14 15 16 17
Age
Equipment
Shipments of red, orange and green (ROG) tennis balls

to retailers were up 1.3% to 5.61 million units in 2015.
However, while ROG ball shipments have risen 399% from its
introduction in 2008 to 2015, the rate of growth is slowing, as
retailers, facilities and teaching professionals better understand
their ROG tennis ball needs.
Overall, the wholesale tennis equipment market in the
U.S. has been flat. The TIAs Tennis Industry Equipment
Index (going back to data from 2003, where the base index
is 100) gauges the performance of the wholesale distribution
of racquets, balls and strings. The 2015 Equipment Index is
unchanged from 2014 in nominal dollars, at 115, and dropped
from 90 to 89 in real dollars.
For year-end 2015, wholesale tennis racquets were down
6.1% to 2.78 million units, youth tennis racquets dropped 9% to
740,000 units, total tennis balls (which include ROG balls) grew
4.5% to 129.6 million, and tennis strings declined 0.3% to 3.15
million.
Long-term trends reflect an evident decline: From 2008 to
2015, total wholesale racquet shipments have dropped 39%,
with the largest drop in mass merchants and chain stores, and
in racquets at the youth and low-end recreational level of the
price scale.
July 2016
TennisIndustry 29
Tennis Research
Teaching Pros, Facilities and Court Builders

Court builders also are optimistic about the current and
future states of their business, with 76% rating it strong
or very strong, and 79% expecting business to increase
in 2016 (compared to 65% expecting increased business
the previous year). Court builders are benefitting from the
increased business with the rise of short-court alternative
forms of tennis.
Current State of the Tennis Court Construction Business
Change in On-Court Teaching Business: Last 12 Months

Compared to Previous 12 Months
1. Very weak 2. Weak
100%
26%
25%
15%
20%
21%
16%
19%
80%
50%
36%
38%
48%
31%
31%
37%
36%
Stayed the
same
40%
Increased
30%
20%
Decreased
38%
37%
38%
49%
48%
47%
45%
% of contractor respondents
80%
70%
60%
13%
90%
2012
2013
Pro/Specialty Retailers
2014
2015
Pro shop and specialty tennis retailers saw an annual drop

in overall racquet unit sales of 1.1% in 2015. This slight
overall decrease for the year comes after a 10% decline
in Q4 year-over-year unit sales, despite a net increase in
each of the earlier quarters of the year. Timing, sell-in and
previous West Coast port issues were factors attributed to
the fluctuation.
Specialty retailers also continue to express concerns over
competition from online-only retailers, changing consumer
buying habits, and the market disruption caused by giants
Amazon and Ebay.
TIA Executive Director Jolyn de Boer adds, Growing
trends in smart technology including sensors in wearables
and racquets have the ability to attract new consumers,
increase retention and add new revenue streams.
49%
60%
32%
53%
40%
2.3
30%
13%
0%
3.88
3.5
3.4
35%
3.5
2.7
2.6
29%
11%
9%
ES 2010 LS 2010
2011
2.5
50%
50%
36%
4.0
63% 3.0
3.0
50%
30%
2.0
25% 1.5
2%
2%
2013
3%
2012
6%
2014
1.0
2015
Pro/Specialty Retail Racquet Unit Sales - 2007-2015 (Thousands)

Q1
900
800
700
822
188
500
282
164
200
100
Q3
Q4
Total
724
720
719
731
169
158
161
157
253
242
249
238
188
194
188
198
280
400
300
Q2
795
600
July 2016
44%
39%
10%
0%
30 TennisIndustry
14%
20%
10%
ES 2010 LS 2010 2011
3. Average 4. Strong 5. Very strong Mean

2%
3%
13% 5.0
12%
14%
4.5
30%
20%
70%
Thousands
% of Teacher respondents
90%
100%
Mean
In 2015, 45% of teaching pros reported an increase in their

on-court teaching business, down 2% from 2014. Teaching
pros forecast a positive 2016, with 51% projecting an
increase in business (compared to 52% in 2014).
The average number of private lessons taught each week
rose 1% in 2015, while the number of weekly group lessons
increased 5%.
690
677
156
163
669
146
230
215
218
185
182
186
120
209
207
143
143
115
126
121
139
120
118
2007
2008
2009
2010
2011
2012
2013
2014 2015
Tips and Techniques

Reader Know-How in Action
More Direction
Bob Pattersons article (Following

Directions, June 2016) about paying
attention when servicing new directional racquets was great, especially
his advice regarding bumper-guard
and grommet replacement. His stringing advice dealt only with one-piece
stringing, though, so anyone doing
two-piece will need to observe a
couple of additional pointers.
For example, on Prince O-Port
frames (which as Patterson points
out are directional), the mains end at
the head. Thus, Prince also puts the
short side marking at the head.
Additionally, Prince labels a grommet

on the opposite side of the racquet
with starting knot.
If you mount one of these racquets

so the short side label is on the
right, the marked grommet for the
starting knot for the crosses will be on
the left (or long) side. Simply observe
the markings, and the directional
aspects will fall neatly into place.
For racquets such as the Babolat
Aero Drive and Babolat Pure Drive,
which have the mains end at the
throat, mounting the racquet so
the short side label is on the right
means you have to tie the starting
knot for the crosses on the same side
as the label (not the opposite side) to
get the directional elements correct
on the crosses when stringing with
the two-piece technique.
The difference is that these (and
many other) racquets have an odd

number of crosses. Because you start
the crosses from the head and not the
throat using the two-piece technique,
you have to take into account that
the top cross will thread through the
frame counter to the way the bottom
cross will thread through the frame.
With the Babolat Pure Drive, starting the crosses in the wrong direction
not only means you miss the benefits
of the Woofer system, but also that
the grommet-strip splits on each side
of the head of the racquet will not be
covered by an outside loop of string.
Unfortunately, each of these errors is
so subtle that you can easily complete
the racquet without realizing you
installed the crosses incorrectly.
You will be able to see that the

string is not lying in the protective
relief in the bumper guard, but getting
the direction wrong also means the
grommet-strip splits will not be covered. It is a lot easier to see the strings
lying outside of the bumper guard
reliefs on these racquets, but no less
aggravating to redo the racquet.
Because I am so accustomed to
starting my crosses from the right
side of the frame, I mount these
directional frames upside-down so
that stringing them involves the same
motions and techniques as stringing
non-directional racquets.
5 sets of Gamma Ocho string to:
L. Hodges, Apple Valley, Calif.
Stencil Alignment
During tournaments, most team

stringers also do the stenciling, too. I
think the most difficult logo to stencil
is Luxilonits hard to get the back
side of that logo to match the front.
To make this easier, I cut some
arrows at the edges of the stencil,
using the front side alignment lines as
a guide. This way, even when the logo

is flipped over, you can still determine
the correct position by aligning the
tips of the arrows with the sixth main
and third bottom cross.
5 sets of Pacific PLX string to:

Sam Chan, MRT, Australia
Professional Prince Stencils
Editors note: Back in November 2006,

we ran a tip about how to do a Prince
stencil. I still see amateur stringers get it wrong, and after seeing my
second professional tournament on
television with incomplete Prince
stencils, I thought it might be time to
revisit this topic.
After stenciling the strings using
the Prince stencil, remove the stencil
and fill in the non-inked portions of
the P, where the support bars are for
the inside of the P. Not only does the
finished stencil look as if the strings
were stenciled by the Prince factory,
but you dont have to work as hard
to get the stencil ink right up to the
edges and into
the corners
of the stencil
where the
support bars
are, because
there wont be
any lines there
after you do
your touch-up.
Greg Raven
Tips and Techniques submitted since
1992 by USRSA members and appearing in this column have all been
gathered into a searchable database
on www.racquettech.com, the official
members-only website of the USRSA.
Submit tips to: Greg Raven, USRSA,
PO Box 3392, Duluth, GA 30096 or
email greg@racquettech.com.
July 2016
TennisIndustry 31
Kirschbaum Pro Line II

Rough 1.25
irschbaum Pro Line II Rough is

a third-generation co-polyester
string with a roughened surface
designed for extra spin, with balanced
precision and power. According to
Kirschbaum, the string comes from
a development of new materials and
mastery of the low-temperature fusion
at which they are processed, resulting
in a feel thats similar to a synthetic gut
regarding playability, but with all the
virtues of polys. It also does not move
and will hold its tension, the company
says. Pro Line II Rough is suited for
competitive players of all ages.
Pro Line II Rough is available in 1.20
mm, 1.25 mm and 1.30 mm in black
only. It is priced from $9 for 40-foot
sets, and $109 for reels of 660 feet.
For more information on any of these
strings, or to place an order, contact
Kirschbaum at 866-443-4428, or visit
kirschbaumusa.com. And be sure to
read the conclusion of this review for
details about getting a free set of Pro
Line II Rough to try for yourself.
32 TennisIndustry
July 2016
In the Lab
We tested the 1.25-mm Pro Line II Rough.
The coil measured 40 feet, 11 inches. The
diameter measured 1.25 mm prior to
stringing and 1.23 mm after stringing. We
recorded a string-bed stiffness of 69 RDC
units immediately after stringing a Wilson
Pro Staff 6.1 95 (16 x 18 pattern) at 60
pounds on a constant-pull machine.
After 24 hours (no playing), stringbed stiffness measured 62 RDC units,
representing a 10 percent tension loss.
Our control string, Prince Synthetic Gut
Original Gold 16, measured 78 RDC units
immediately after stringing and 71 RDC
units after 24 hours, representing an 8.3
percent tension loss. In lab testing, Prince
Synthetic Gut Original has a stiffness of
217 and a tension loss of 11.67 pounds,
while Kirschbaum Pro Line II Rough 1.25
has a stiffness of 194 and a tension loss
of 19.56 pounds. Pro Line II Rough 1.25
added 15.7 grams to the weight of our
unstrung frame.
The string was tested for five weeks by
34 USRSA playtesters, with NTRP ratings
from 3.5 to 5.5. These are blind tests, with
playtesters receiving unmarked strings in
unmarked packages. The average number
of hours playtested was 23.8.
Kirschbaum does not provide a tension
recommendation, so we allowed our playtesters free rein. Pro Line II Rough does
have some coil memory. The surface texture creates extra drag through grommets
and when pulling crosses through mains
along with some noise. It is not difficult,
just different. We almost ran out of string
on an oversize racquet, so perhaps the
extra density implied by the high weight of
the string helps it withstand stretch.
No playtester broke the sample during
stringing, eight reported problems with
coil memory, five reported problems tying
knots, two reported friction burn and eight
reported other problems.
On the Court
Pro Line II Rough promises spinand our
playtest team agreed, rating it the seventh
best string in the Spin category of the 192
strings we have playtested for publication.
Hand-in-hand with this, the playtesters
also rated Pro Line II Rough the 15th best
string in the Control category.
Pro Line II Rough also garnered an
excellent rating in Durability, and was
judged to be well above average in Resistance to Movement and Tension Retention. Accordingly, the overall score is well
above average.
No playtester reported premature fraying or peeling, one reported buzzing and
five reported notching.
Conclusion
If you have customers looking for a spin
string, Pro Line II Rough is much easier to
install than some of the geometric spin
options on the market. It has all the characteristics needed by players who generate
their own power, and with three different
gauges, you can dial to your customers'
specific needs.
If you think that Kirschbaum Pro Line II
Rough might be for you, fill out the coupon
to get a free set to try. Greg Raven
Playtester Ratings:
Ease of Stringing
(compared to other strings)
Much easier: 2
Somewhat easier: 5
About as easy: 11
Not quite as easy: 14
Not nearly as easy: 2
Overall Playability
(compared to the string played most often)
Much better: 0
Somewhat better: 8
About as playable: 8
Not quite as playable: 14
Not nearly as playable: 4
Overall Durability
(compared to other strings of similar gauge)
Much better: 6
Somewhat better: 14
About as durable: 12
Not quite as durable: 2
Not nearly as durable: 0
Rating Averages
From 1 to 5 (best)
Playability: 3.4
Durability: 4.2
Power: 3.1
Control: 3.8 (15th overall)
Comfort: 3.3
Touch/Feel: 3.1
Spin Potential: 4.1 (7th overall)
Holding Tension: 3.5
Resistance to Movement: 3.8
PHOTO COURTESY OF KIRSCHBAUM
String Playtest
Playtester Comments
Easy to string, easy on the arm, and lots
of control and touch. 5.0 male serveand-volley player using Wilson Pro Staff RF
strung at 52 pounds LO (Gamma Live Wire
Pro 16)
While a little challenging to string due to
the texture of the string, the spin and playability were excellent. 4.0 male all-court
player using Wilson Burn 100S strung at
50 pounds CP (Wilson Black Savage/
Wilson Sensation 16/16)
Great string for a 3.5 player because of
how comfortable it is and easy to play
with. 4.0 male all-court player using
Prince Warrior strung at 55 pounds CP
(Prince Tour XP 17 )
Good overall string for all levels. Gives
you a bit more bite to the ball because of
the texture. Has good overall feel and spin.
Power was a little lacking. 5.0 male allcourt player using Head Prestige Pro strung
at 57 pounds LO (Head Sonic Pro 16)
Great spin potential, though I personally
would blend with a multifilament to soften
it a bit. 5.0 male baseliner with moderate
spin using Babolat Pure Drive + strung at
50 pounds CP (Babolat RPM Blast/Babolat
Xcel 17/17)
(Strings normally used by testers are in
parentheses. For more tester comments,
visit www.tennisindustrymag.com.) !
FREE PLAYTEST STRING PROGRAM

Kirschbaum will send a free set of Pro
Line II Rough to the first 500 USRSA
members who cut out (or copy) this
coupon and send it to:
USRSA, Attn: Kirschbaum String
Offer, 310 Richard Arrington Jr. Blvd.
North, Suite 400, Birmingham, AL
35203 or fax to 760-536-1171,
or email the info below to:
stringsample@racquettech.com
Offer expires July 15, 2016 Offer only
available to USRSA members in the U.S.
Name: __________________________
USRSA Member number: ___________
Phone: _________________________
Email: __________________________
If you print your email clearly, we will
notify you when your sample will be sent.
Your Serve
Using All the Tools
A veteran pro uses ROG balls with players of

all ages to keep them active, in the game and
improving. By Lou Marino
The different color balls

provide a more positive
overall experience for
players of all skill levels.
use them as a short-court warm up, to
challenge players footwork and racquet
control and help develop consistency.
Orange (Stage 2) balls are regulation
size, but weigh slightly less and travel
25 percent slower. I use these with a
60-foot court and for rallying while
playing Triples in our Cardio Tennis
and other programs. In addition, we
allow two bounces.
Green (Stage 3) balls are regulation
size and weight, but travel 10 percent
slower. We use these on a full-size court
with adult beginners, players coming
34 TennisIndustry
July 2016
back to tennis, and even with some

intermediate hitters. They allow players to enjoy getting and keeping more
balls in play.
For the first five minutes of our clinic,
six players lined up side by side on the
service line, at which point I fed them
red balls from my service T. They hit
back to me so I could hit the ball to the
next person in line and keep the rally
going. Then for the next five minutes,
they lined up single file at the T, hit a
red ball, side-stepped across the service
line, down the singles line, across the
baseline and got back in line to hit
again. It was constant action.
Later, we worked on ground strokes,
controlling the center of the court and
moving in to volley, all with yellow
balls. For the last half hour, they played
points with me feeding the ball in.

We started with Triples (one up and
two back) with orange balls. After 15
minutes we split into pairs and played
doubles points with green balls.
By the end of our clinic, our new
player was pleasantly surprisedand
convinced ROG isnt just for kids! !
Lou Marino is a USPTA
pro who runs Cardio
Tennis and Youth Tennis
programs, and lives,
teaches and provides
racquet service in the
greater Bluffton/Hilton
Head Island, S.C., area.
We welcome your opinions. Please email
comments to info@tennisindustrymag.com
PHOTO SHUTTERSTOCK
recently had a new participant in

my weekly clinics who was coming
back to tennis after five years away.
She had broken her ankle, and during
her long recovery had lost interest in
playing, although it was probably more
a loss of confidence, thinking that she
may re-injure herself. When she saw
my hoppers filled with red, orange and
green balls, she asked, with visible concern, Why the kiddie balls? I thought
this was an adult clinic.
Ive heard this frequently from adults
I teach, ever since red, orange and green
balls (ROG) were heavily promoted for
Youth Tennis. The different color balls
provide a more positive overall experience for players of all skill levels. With
lower pressures, they move a bit slower
and bounce a bit lower than traditional
yellow tennis balls.
Red (Stage 1) balls are slightly larger
and 50 percent slower than yellow balls,
and are great for beginners of all ages. I
Inside this issue

USPTA World Conference 42
Whys and Hows of Personal
Branding 50
Adding Time and Focus
to Tennis Instruction 52
Departments:
36 CEOs Message
38 Vice Presidents Message
50 Beyond the Court
52 Master Pro Corner
54
56
58
60
USPTA News
Growing Your Business
Career Development
Member News
Read more articles online at www.ADDvantageUSPTA.com

On the cover: Join USPTA Pros in Indian Wells, Calif., for the USPTA World
Conference, Sept. 25-29. Read more on Page 42.
CEOs Message
Westward Ho!
he July issue of ADDvantage is

always dedicated to previewing
the upcoming USPTA World
Conference. We will be heading
west for the first time since we were in
Monterrey in September 2012. Four
years is a long time between stops, but
we have had some memorable World
Conferences in that time: Orlando
(2013), the US Open (2014) and last
year in New Orleans. Because of
demand from everyone west of
the Rockies, I expect a record
turnout of our membership
from the Mountain and Pacific Time zones!
We return to
the desert for the
first time since La
Quinta in 2010 but
have selected the
serene and luxurious Hyatt Regency
Indian Wells Resort & Spa in Indian
Wells, Calif. We could not have asked
for a better venue this time around, not
only because of the exceptional accommodations but the room rate of $115+ is
almost unheard of.
As always, we are shaking up the
typical schedule to provide a change
of pace while offering different educational offerings. For example:
1) The USPTA Buying Show will kick off
the social calendar on the first evening of our conference, Monday night
from 5-10 p.m. Being the largest and
only annual true tennis buying show
that exists in our industry, we anticipate more than 75 vendors to attend.
Be prepared to enjoy our buffet dinner and walk the show to see the latest
and greatest that our exhibitors have
to offer. Of course, the silent auction
that benefits the USPTA Foundation
is always a highlight that evening.
2) For the first time ever, we will be
hosting a panel discussion with
three members of the International
36 www.ADDvantageUSPTA.com
by John Embree
Tennis Hall of Fame. Facilitated by
Hall of Fame CEO and former tennis
great himself, Todd Martin, I anticipate that the conversation among
these all-time greats will be riveting.
3) We moved the Awards Luncheon up
in the schedule so that more people
could attend. Plan on spending two
hours starting at noon on Tuesday,
Sept. 27, to see who will be awarded
the Alex Gordon Professional of
the Year Award along with our
other top national awards. Plus,
I am excited to announce that
Peter Burwash will be inducted into the Hall of
Fame where we will
honor his 40-plus
years of service to
our association and
to tennis-teaching
professionals across
the globe. He will follow up his induction with a general session presentation later that afternoon and share his
usual words of wisdom. By the way,
Todd Martin will also serve as our
keynote speaker at the Awards Luncheon to wrap up this celebration of
the best that the USPTA represents.
4) Tuesday afternoon we host the General Membership meeting followed
by the division parties that evening. I
am sure your respective division has
a plan to make your event special.
5) We have slated two other exciting panel discussions: one with the
CMAA and its Director of Education,
Jason Koenigsfeld, who will present
the core competencies that are required to become a general manager
at a club. He will be supported by two
USPTA Professionals who graduated
to become GMs of their facilities and
will also share their experiences.
The USTA panel will present the latest on the status of the USTA National
Campus in Lake Nona while Martin

Blackman will give a state of the
young professional American talent
that is making headway on the tour.
6) After a full day of education on
Wednesday, you can look forward to a
relaxing and enjoyable evening at our
poolside reception as the night cools
the desert and the stars come out!
7) Thursday will be our last day of
education, highlighted by Dr. Gerry
Faust, noted author and consultant to
Fortune 500 companies. I have heard
Gerry speak on several occasions and
it is fortunate that he will share his
expertise with our membership on
running your own business.
One of our allied organizations,
United States Racquet Stringers
Association, will be presenting a
specialty course that afternoon for
those who are interested in the latest
equipment technology and stringing.
Finally, we took a giant leap forward
last year with the implementation of
the World Conference mobile app to
help you manage your experience.
This year, we are taking it one step
further by making our registration
process completely paperless! Cvent,
the leading provider of registration
services, will be aiding us as we transition to a more efficient registration
platform. Embrace the change!
I always look forward to our annual get together: to get reacquainted
with old friends, meet new members,
and be energized by a terrific cadre of
speakers. We have been working for
months putting together what looks to
be another outstanding program. And
with the deadline fast approaching for
members to complete their professional development requirements, I
expect a HUGE turnout. Westward Ho!
See you in the desert... h
Vice Presidents Message
Diversity and Inclusion

Accomplishments and Goals
by Diane Selke
s chair of both the Diversity

and Inclusion Committee and
the Awards Committee, its
my responsibility to keep
track of how we are progressing with
the initiatives we have in place. Im glad
to share with the membership what we
have accomplished thus far and what
our goals are looking to the future.
Accomplishments:
By end of 2015, we received 70 applications from the membership for
those wanting to serve on a national
committee. Thank you! The application will be updated and sent
out in 2017 for members who want
to serve a two-year term in 2018
2020 on a national committee. Get
involved by first serving on a committee in your division.
Women are a gender and not a
diverse population. It was agreed
that there would be a womens
subcommittee under Diversity and
Inclusion. There will be a meeting
at the World Conference, so look
out for the date and time on the
conference app.
The ADD Program flier was created
and sent to all divisions. The ADD
Program offers applicants in need
an opportunity to join the USPTA.
For more information, go to uspta.
com/join and click on Financial Assistance. The Membership Committee, led by Chairman Jack Michalko,
is looking at ways to retain these
applicants once the test is finalized.
Goals:
We are looking for more diverse, experienced speakers at the divisional
and national levels. If you know of
anyone, please send their name,
division, topics and where they have
spoken in the past three years to
Alan Cutler, Education Committee Chairman, at playtennisforlife.
info@yahoo.com. We are looking
forward to the diverse speakers
scheduled for the USPTA World
Conference in Indian Wells. I hope
you will join us in September!
We hope to finish our diversity history by the end of 2017. Warren Lem
and Karla Ruyua will complete this
assignment. Thank you!
We are always looking to recognize
members who go out and work/
teach diverse populations. We all
have diverse members at our facility. Who goes the extra mile and
seeks out diverse populations and
Tom McGraw with Dale Evans (left),

2015 Diversity Award winner.
brings tennis to them? If you know

someone, send us a headshot of the
professional and include the name,
division, number of years as a USPTA Professional, what certification
level they are, and the name of the
diverse group they teach. Explain
who, what, where, why and how
they bring tennis to a diverse group.
Limit it to one paragraph and send
it to magazine@uspta.org.
We hope to create a calendar of
diverse events that USPTA should
send a representative to. This will
give us exposure when we set up a
booth and network to attract new
members. If you know of an event
that USPTA should attend either by
a divisional or national BOD or committee member, please send type of
event, date, time, place and number
of people attending to John Embree
at john.embree@uspta.org and me at
dsgogreengowhite@gmail.com.
National Awards
We will be streamlining the application process further. I would like to
thank my 2016 committee: Mark Faber,
Conan Lorenzo, Craig Bell and Terence
Killen for their continued work in this
process as we try to bring the divisional
awards and national awards in line with
one another. This past year the application was online. Look for more information coming in this years fourth quarter.
Congratulations to this years winners!
Help us recognize these members that go
above and beyond during the awards presentation at the World Conference! h
USPTA World Conference
7 Reasons to Attend the

very year, USPTA puts on the

premier event in the tennis
industry at the World Conference. No other event brings
together tennis-teaching professionals
and coaches, manufacturers and industry representatives like this annually.
But if you still need convincing, here
are seven reasons why you should attend the 2016 version of this.
about new programming ideas to take

back with you to your club or facility.
1. #GetYour6
4. New venue
If you havent earned your 6 continuing education credits yet, this is the
place to do it. This year is the last year
in the first three-year period to earn
your credits, so why not knock them
out in just a few days at THE education
event in the tennis industry?
2. Sharpen your knowledge
Sometimes you have to get out of your

routine and into a new environment to
sharpen your skills. How much better
does a new ball bounce versus an old
one? Freshen up on the latest teaching
techniques, discover new drills and learn
3. Meet the experts
Where else would you be up close and

personal with some of the leaders in
the tennis industry? Take the opportunity to make a connection with an
influencer or share a business idea with
someone whose career you admire.
Never been to the desert? Heres your
chance. The Hyatt Regency Indian
Wells Resort & Spa is a first-time host
for the World Conference. The resort
has beautiful amenities to enjoy when
youre taking a break from seminars.
Take advantage of the discounted rate
for golf an excellent way to get to
know the other attendees (new colleagues, perhaps?). The Indian Wells
Tennis Garden home of the BNP
Paribas Open is also just a short drive
away. Check that tennis venue off your
bucket list by coming to the World
Conference!
5. New tools and technology
The USPTA Buying Show is the largest

tennis-only trade show in the country
and this year it kicks off the conference
on Monday. Check out the latest trends
and technologies the exhibitors will
have on display to sell at your pro shop
or give you the edge at your club or
during your lessons.
6. Have fun!
Why did you get into the tennis industry in the first place? If youve been
stuck in a rut doing the same thing,
attending the conference will give you
a fresh perspective on why you were
so passionate about teaching tennis
in the first place. Division parties, the
poolside reception and lots of other
opportunities to meet new friends and
reconnect with old ones are a fantastic
way for you to feel energized about
your profession. Theres nothing like
being there to meet people face-toface to make meaningful and lifelong
connections with your colleagues and
friends. h
Here are a few tips for getting the most out of the conference:
Look beyond the schedule. Theres more to attending the
conference than just sitting in a lecture. Keep your eyes and
ears open as you walk from session to session. You might
run into an old acquaintance you havent seen in years. You
might see a pro youve always heard about but never met.
Take some time to have a cup of coffee with someone new.
This is a great opportunity to network. You never know
where your next job might come from or where you might
find the perfect employee. Schedule a meeting in the app!
Dont leave everything up to chance. Where else are you
going to go where you will be around hundreds of other

people in the tennis industry? Make plans ahead of time
to have lunch, dinner or drinks with a group of your peers
and chat. Your downtime is a great time for picking up
new ideas. Download the app to see who is on the attendee list and send them a message!
Registration Information
he 2016 USPTA World Conference is right around the corner

with registration set to open
soon. Heres the latest information along with some tips to know before
you go to get the most out of your experience in Indian Wells.
Hotel Reservations
l
l
l
2016 USPTA World Conference

registration rates
(Registration will be available soon.)

l Full registration
$390 by Sept. 11/ $440 after Sept. 11
l Spouse/guest registration
$200 by Sept. 11/ $215 after Sept. 11
(no continuing education credits)
l Daily registration
$165/day
l Specialty courses
$50/course
Discounts (Only one per person)

l
l
l
First-time attendee
Save $75 on full registration
New USPTA member
Save $75 on full registration
Three or more USPTA members
attending from same club/facility
$25 discount on each for full
registration
Hyatt Regency Indian Wells

Resort & Spa
4600 Indian Wells Lane
Indian Wells, CA, 92210
Room rates
$115 per night + taxes & fees
Parking
$5/day
Reservations
Call 888-421-1442 or register online
at bit.ly/WC16-hotel.
Need a roommate?
Contact Janice Stollenwerck ( janice.

stollenwerck@uspta.org or 800-8778248, ext. 100) at the USPTA World
Headquarters to be put on a room-share
list. She will send regular updates.
Stay Connected
#USPTAWC16
facebook.com/USPTA.Official
twitter.com/USPTA_Tennis
instagram.com/uspta/
youtube.com/user/TheUSPTA
Need a car?
Save on your rental
Save up to 30% at
participating locations and lower
your travel costs for both business and
pleasure. Go to bit.ly/AvisUSPTA and
enter Avis Worldwide Discount (AWD)
No. U353920 or call 800-831-8000.
Save up to
5% at participating locations. Go to bit.ly/EnterpriseUSPTA and enter account number
XZ06853 and Password USP.
Save up to 10%
at participating
locations. Go to
https://www.nationalcar.com and enter
account number XZ06853 and password
USP.
Certification, Upgrading
Need to take the Certification Exam or

upgrade your rating? The PTCA I and
Certification Exam will be offered at the
World Conference. Contact the Membership Department at membership@
uspta.org or 800-877-8248 for more
information or to sign up. h
Take notes and highlight action steps. Then act!

Taking copious notes is a big part of attending a conference. Youll hear lots of great ideas and words of wisdom. But if you just write them down and then forget
about them, youve lost a great opportunity. Instead,
highlight the ideas you want to try back home. Then,
when you get back to work, read through all your notes
while the conference is still fresh on your mind. Make
a to-do list with your action items and get started! You
can even take notes of each session right in the app!
Make your attendance count. One benefit of attending

the World Conference is the opportunity to earn all of
your required education credits at one time. Just attending the World Conference is worth 10 continuing
education credits. Each seminar is worth another half
credit. Be sure to scan your badge or membership card
then the course code in order to receive your credits.
www.ADDvantageUSPTA.com 43
World Conference Looks to Expand Role

of Technology in Indian Wells
t last years World Conference,

USPTA connected tennis
industry professionals and
experts from all over the
world. Using technology during the
event made information easily accessible
and communication quicker than ever.
For 2016, USPTA will have technology play an even bigger role to expand the
reach of educational offerings. Attendees
will have up-to-the-second information,
greater accessibility to education, and the ability to view offers
from our exhibitors and sponsors right from their mobile devices and computers to enhance
their convention experience.
message other attendees right through

the app. Social sharing is even easier.
Attendees can also update their social
media status and monitor their feeds
and the #USPTAWC16 hashtag during
the conference.
The app will be available for iPhone,
Android and tablets. Just search
USPTA World Conference in your
phones app store. Visit uspta.com/conference for further details.
CrowdCompass
Conference App
For the second straight year,

USPTA will use a smartphone
app through CrowdCompass
exclusively for the World Conference. Attendees will be able
to create a custom schedule
and personalized stream for the
events and seminars they attend, find
out more about speakers and exhibitors,
give instant survey feedback after sessions, and much more.
Not only can attendees receive notifications for reminders and room changes,
they will be able to receive individual
notifications tailored to their experience.
They can get a reminder about an upcoming seminar, when to head to the Buying
Show or receive exclusive offers from
sponsors and vendors.
Interactive maps make navigating the
conference easy and intuitive. Find out
how to get around Indian Wells, learn the
layout of the hotel, or explore the Buying
Show floor plan. Click on a part of the
map to zoom in and out, tap on pins for
exhibitor and session information, and
click on links to full profiles.
The app makes staying social a cinch.
Meet up with old colleagues or manage new connections with the ability to
Self check-in
When you come to the World Conference, you want to be able to check in
quickly, receive the information you need
and get going. To get attendees on their
way, USPTA will offer a self-check-in option. Simply walk up to one of the tablet
stations, input your information, and
your ID badge will automatically be sent
to a printer where a USPTA staff member
will hand it to you, and then youll be on
your way. How quick and easy is that?
Virtual Event Bag
Also coming back to the 2016 conference is the Virtual Event Bag, a green
way for attendees to take advantage of
all the offerings from exhibitors and
enhance the Buying Show experience.
Conference goers will get an email
invitation to go online and visit their
event bag and explore all of the offerings from our vendors. Similar to online
shopping, attendees will add items to

their bag and either redeem the exhibitors offer at the show or save for later.
The bag also allows vendors to reach
an even greater audience than the Buying
Show. The virtual event bag will open to
the public Sept. 19 and be available for
30 days after the show for tennis professionals and coaches to take advantage of
information, discounts and other offers.
Live streaming
One of the most successful aspects of the 2015 conference was

the ability to live stream four general sessions to those professionals
and coaches who were not able to
attend. Hundreds of members from
multiple countries tuned in to learn
and earn education credits.
USPTA will offer live streaming access to multiple general
sessions with the option to earn
education credits while at home or
taking a break at their club or facility. USPTA members will have the
option to purchase live-streaming
of general sessions (not seminars or
specialty courses) and view through
YouTube. Tennis pros will be able to
hear about the latest happenings in the
organization and still earn continuing
education credits.
Social media
The reason the USPTA World Conference is the premier event in the
tennis industry is the ability to bring
together the top industry professionals
and leading experts on all things tennis.
Using social media to meet and connect
with other attendees or speakers or
to reach out to them from home after
a great session or a meeting is a fantastic way to stay in touch. Connect with
USPTA on social media through Facebook, Twitter, Instagram and YouTube.
Search #USPTAWC16 to monitor the
conversation or join in and share the
experience. h
Meet Some 2016 Featured Speakers

Lorena Martin, Ph.D., USPTA, is an applied behavioral scientist,
quantitative methodologist, and exercise physiologist who specializes in
the use of statistical methods in health behaviors
and sports performance.
What is sports analytics and how did

you become interested in it?
Its the science of analyzing data
collected from the athletes on- and offcourt performance to gain insight and a
competitive advantage.
I became interested as a result of
studying psychology and physiology for
many years. I wanted to be able to quantify and measure progress and improvement and found that statistics was the
way for me. It puts to rest unfounded
beliefs. I really loved the ability to
closely examine my theories and analyze
the data, objectively removing my biases
through the numbers.
What are your thoughts on analytics in
tennis? Is it being used effectively?
I am seeing an effort in the tennis
world to improve their analytics and staHoward Moore, USPTA, has been the
program director at
Saddlebrook Tennis for 30
years. He was coached by
the late Australian Davis
Cup coach, Harry Hopman.
He joined Hopmans
staff in 1978 and ran the
Harry Hopman International Tennis Club in
Bologna, Italy.
The tennis program at Saddlebrook has

been rated by Tennis Resorts Online as one
of the Top 4 camps in the country. What do
you do there to make it stand out?
Saddlebrook provides an attentionto-detail experience for the clients.
Additionally, the programming for the
adult and junior athletes is well structured. Unquestionably, the roles that the
staff has played have been the key to the
tistics viewpoints. Technologies such as

PlaySight and Babolat, along with IBM
have attempted to promote analytics
and are doing a great job at it.
Tennis coaches should incorporate
either an analytics platform or include
a sports performance analyst on their
team to examine a players training regimen, nutrition habits, and sleep patterns,
which could later be used to customize
training programs, prevent injuries, and
improve performance on the court.
You have earned multiple certifications
USPTA Elite Professional, personal
trainer, nutritionist, certifications in
yoga and aerobics, etc. How have these
certifications impacted your career?
It wasnt like I was trying to get as
many certifications and degrees as possible. It happened as a result of my innate desire to learn as much as I could
about becoming the best athlete I could
become it was a way to attempt to improve my level of tennis and compete in
pro circuit events.
The same holds true for my educational background, I wanted to learn everything I could about the human body
(mind and body) and athletic greatness.
success that has been deployed and executed on a daily basis. The overall amenities of the resort are also outstanding.
What was it like working with the great
Harry Hopman?
Harry Hopman was unsurpassed as
a team organizer, coach, psychologist
and motivator. Hopman was the Vince
Lombardi of tennis. I owe my entire
journey and success in the game of
tennis to Mr. Hopman.
What changes would you like to see in
coaching?
The direction that the USPTA is
taking with its continuing education
platform is paramount to the future
success of the entire organization and
to the game in general. Coaches must
embrace the model that allowed them
While working on your doctorate, your

research focused on reducing health
disparities among the Hispanic population. Why did this topic interest you?
I have always been interested in
reducing health disparities as well as
increasing diversity in sports. As a result, I volunteered in the Diversity and
Inclusion arm of the Southern California Tennis Association and later became
Vice Chair of the Diversity and Inclusion Committee of the SCTA. I think it
is important that tennis participation
includes not only children of all races
but of all socioeconomic backgrounds.
How did you start playing tennis?
I actually ran cross country up until
the age of 13, and one day my mother
took me to the local courts in Miami
and I hit the ball back and forth with
her. A nearby coach approached me and
asked if I would like to play a match.
Being one to never turn away from a
challenge, I said yes. I won the match
and I became instantly addicted to the
sport of tennis. *
* More from this interview is available at

www.addvantageuspta.com
to enter into the tennis arena from
their professional onset.
What made you join USPTA and earn
your certification?
I joined USPTA when the headquarters was at Saddlebrook. The networking
affiliates compiled with the support of the
entire membership obviously enticed me
to join. I am grateful for what the membership has provided me over the years.
What is the best piece of advice you
have received?
Train yourself to get up two hours
earlier every day, four days a week and
get those menial tasks out the way. By
completing this exercise you gain weeks
on your life. Over a month, 36 hours x 12
months leads to 432 hours, which is 18
days of organization. h
Conference Schedule
(This schedule is tentative and subject to change)
Sunday
Monday
Tuesday
Wednesday
Thursday
9/25/16
9/26/16
9/27/16
9/28/16
9/29/16
8:30 a.m. noon
CYT Workshop
(register at
coachyouthtennis.com)
9 1 p.m.
Specialty Course 1:
TBA / Hank Pfister
9 10 a.m.
Seminar (Ct) /
Stan Oley
Seminar (I) /
Benefits Panel
9 10 a.m.
Seminar (Ct) /
Paul Goldstein
Seminar (I) /
Lorena Martin
9 10 a.m.
Seminar (Ct) /
Emma Doyle
Seminar (I) /
David Sammel
9 10 a.m.
Seminar (I) /
Tracy Almeda-Singian
Seminar (I) /
Feisal Hassan
10:30 11:30 a.m.

Seminar (Ct) /
Jeff Salzenstein
Seminar (I) /
Jeff Gearheart
10:30 a.m. noon

General Session:
Hall of Fame Panel /
Rosie Casals, Lindsay
Davenport, Pam Shriver
10:30 a.m. noon

General Session:
Seminar (Ct) /
Jose Higueras
10:30 a.m. noon

General Session:
Seminar (I) /
Gerry Faust
Noon 2 p.m.
Lunch
Lunch
Lunch
1 2 p.m.
Seminar (Ct) /
Torey Hawkins
Seminar (I) /
Pat Shields
2 6 p.m.
Specialty Course 2:
TBA / Paula Scheb
Awards Luncheon
Keynote speaker:
Todd Martin
1 2 p.m.
Seminar (Ct) /
Michele Krause
Seminar (I) /
Ajay Pant
1 5 p.m.
1 5 p.m.
Specialty Course 3:
Specialty Course 4:
TBA / John Yandell
TBA /Bob Patterson
2:30 3:30 p.m.

Seminar (I) /
Craig Jones, Scott Schultz
Seminar (I) /
Jane Savage
2:30 3:30 p.m.

General Session /
Peter Burwash
2:30 3:30 p.m.

General Session (I) /
CMAA Panel: Tim
Dietrich, Jason
Koenigsfeld, Steve Shaw
3:45 4:45 p.m.

Manufacturers Ad
Staff Meetings
3:45 4:45p.m.
Martin Blackman, Kurt
Kamperman, Craig
Morris
3:45 4:45 p.m.

Seminar (I) /
Tim Mattek
Seminar (I) /
Howard Moore
5 10 p.m.
USPTA
Buying Show
and Reception
5 6:30 p.m.
USPTA Membership
Meeting
5 6 p.m.
Seminar (I) / NJTL
Seminar (I) /
Desmond Oon
7 9 p.m.
Division Parties
6:30 9:30 p.m.

Poolside Reception
Things to do Around Indian Wells
he Coachella Valley offers everything from shopping to museums to casinos. This region is also a magnet for nature lovers. Heres a sneak peak of some of the activities available to you when you join us in
Indian Wells for the USPTA World Conference.
Palm Springs Arial Tramway. This attraction is not

for the faint of heart. Get a birds-eye view of Palm
Springs and the valley floor as you travel 2 miles
up the cliffs of Chino Canyon in a rotating tram car to a final
elevation of 8,516 feet.
Agua Caliente Casino. If Lady Luck is a friend to you,

check out this casino that has 1,400 slot machines,
39 table games and a room for high-limits gambling.
San Andreas Fault Jeep Eco-Tour. This three-hour tour

is led by an expert naturalist guide and includes a
guided nature walk in the San Andreas Fault Zone.
General Patton Memorial Museum. Military buffs will

enjoy learning more about this American hero. The
site of the museum is a former Desert Training Center hand-picked by General Patton, because of its proximity to water and its semblance to the desert of North Africa.
Eisenhower Peak: Wilderness Loop Trail. Bring your hiking boots and discover this 5-mile trail that wanders through
the Living Desert Nature Preserve. It takes you through various Sonoran Desert biological communities and habitats.
(Photo by Dsyrengelas at the English language Wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3078559)
For a more detailed listing of things to do and places to go,

see our guide at uspta.com/conference.
JOIN US
VISIT
USPTA.COM/CONFERENCE
FOR MORE INFO & REGISTRATION RATES
Beyond the Court
Whys and Hows of Personal

Branding
By Boris Fetbroyt, USPTA
s USPTA is encouraging all

teaching professionals to get
their six credits through the
professional development
program, its important to understand
the bigger picture that professional
development builds a teaching professionals personal brand. So why is personal branding important?
Job Demand
As continuing education/professional development is becoming more
mainstream in the business world,
the same can be said in the tennis industry. As teaching professionals, the
physical aspect of teaching gets harder
as we age, so our goal is to find ways
that we can make money while spending less time on court. With this we
come to career choices! I cant speak
for everyone but I would assume a
great number of teaching professionals aspire to be directors one day. If
we look at positions that open up for
directors of tennis, you can see there
is quite a list of requirements just to
apply for the position. Most director
positions require an undergraduate
degree, with a masters preferred.
On top of your academic educational
requirements, owners and general
mangers of clubs are asking for an
applicants most recent tennis educational activity or involvement. Are
you on a board? Committee? Employers love seeing a continued path of
success in their applicants, which
shows a strong work ethic and a true
dedication to your industry.
Job Security
Its important to understand
that you can never take your job for
granted. No matter what type of club
you work for, whether its a country
club or commercial club, changes
can always be made. Owners of com-
Whatever tennis market you decide to work in, make sure you become a specialist
in it. If you choose the high performance pathway, make sure you master the skill
of developing talented junior players, or if you decide to be a college coach, make
sure you master the art of motivating your team. Once you believe that specialty is
mastered, showcase it and build that credibility.
mercial clubs can decide to sell their
club to other buyers who bring in
their own staff to run the tennis
programs. The same goes for country clubs as tennis committees and
executive boards change throughout
time, which can lead to directors/
teaching professionals losing their
positions as well.
As we know, there are things in life
that are out of our control. However,
our name is our greatest asset and one
that stays with us for the rest of our
lives. Taking your name and transforming it into a personal brand that
others will appreciate and recognize
is your best chance for long-term success in the tennis world. One of my favorite quotes from Benjamin Franklin
is, An investment in knowledge pays
the best interest. So how do we build
this personal brand?
Upgrade Your Certification Level

First and foremost, upgrading your
certification level to Elite Professional
should be the first item on your thingsto-do-list if you arent currently an Elite
Pro. Most director positions require
an Elite Professional certification level
and some of the top country clubs in the
United States even require an applicant
to be a Master Professional.
Understand Yourself
and the Industry
Many teaching professionals are
former players, whether its playing
on the junior circuit, playing college
tennis, or even giving the professional
tour a shot. But from personal experience, I realized that figuring out which
market you want to teach in is mostly
learned through experience. Sometimes your first teaching job is one
that you really enjoy and love and you
decide to follow that path; for others,
below are some pathways teaching
professionals can pursue.
High School Coach

College Coach
High Performance Coach
Commercial Club Structure
Country Club Structure
Whichever pathway you pursue,

make sure that you enjoy it and understand that every pathway tends to be
different and has different job descrip-
tions along with different goals. High

school and college coaches have the
pressure of winning matches to keep
their jobs. High performance coaches
must develop young junior players so
they succeed in junior tournaments
and hopefully receive tennis scholarships. In commercial clubs, you tend to
work for one owner and the person you
report to may be different compared
to a country club structure where you
report to a committee or board.
Grow Your Network
The USPTA offers many of its educational and networking opportunities
through workshops, seminars, and
divisional and national conventions.
Through all these opportunities, and especially the USPTA World Conference,
you have the chance to meet fellow
teaching professionals, directors, general managers and owners from every
aspect of the tennis industry. You never
know when you might cross paths, but
it starts with attending these events and
getting your name out there.
How to Build Credibility
The USPTA offers many great opportunities for teaching professionals to grow their credibility through
speaking engagements at workshops,
seminars and conventions, as well as
writing articles for your divisional
newsletter. The best way to get involved with these types of engage-
ments is to get in contact with the

executive director or president of your
USPTA division and see what dates are
available to present or what newsletters still have openings for articles. Its
very important to understand that you
never know who is reading your article
or who is at any given convention.
These presentations can potentially
open future doors for you that you
werent even expecting.
Showcasing Your Specialty
As tennis-teaching professionals,
we all have strengths and weaknesses.
Some coaches are great with juniors;
some coaches relate better with adults;
and some coaches are better at technical work, whereas others may be better with strategy and patterns of play.
Whatever tennis market you decide
to work in, make sure you become a
specialist in it. If you choose the high
performance pathway, make sure you
master the skill of developing talented
junior players, or if you decide to be a
college coach, make sure you master
the art of motivating your team. Once
you believe that specialty is mastered,
showcase it and build that credibility.
Always Remain a Student
Remember, no matter how well you
think you know your industry or how
much of an expert you think you are in
it, never stop learning and mastering
your specialty. Every industry changes
through time; its important to stay
up-to-date with the latest trends and
certifications in our sporting world. The
second we stop learning, presenting,
and attending conventions, our personal brand starts to devalue. It takes a
lot of time and effort to build a personal
brand, so lets not let it go to waste.
Bottom Line
The services that your brand provides will always be in demand as long as
you live up to what you showcase. Just
remember life happens; things happen out of our control, but your brand is
what no one can take away from you. h
Our name is our greatest asset and one that stays with us for the rest of our lives.
Taking your name and transforming it into a personal brand that others will appreciate
and recognize is your best chance for long-term success in the tennis world.
USPTA Elite Professional Boris

Fetbroyt is the Head Tennis
and Paddle Professional at
Baltimore Country Club and
a USTA High Performance
Coach. He also serves on the
USPTA Mid-Atlantic Board of Directors and
the USPTA U30 National Committee.
Master Pro Corner
Adding Time and Focus

to Tennis Instruction
By Bob Anderman, USPTA Master Professional
he challenge for me as an instructor is to understand why it

is so hard for a tennis player to
move beyond the 3.5 level. Beginning students seem to move quickly to
3.0. It takes them a little longer to reach
3.5, but then they hit a tennis level wall.
Once a player reaches the 3.5 level they
should have solid stroke technique, a basic understanding of tactics and strategy,
and some concept of mental toughness.
Playing matches and lessons that work
on skill development seem to have a
modest impact. So what am I missing?
To better understand this, I studied
other pros teaching methods and started
doing my own research. I discussed this
quandary with a good player who once
coached a major college baseball team.
For him, tennis and baseball were the
most difficult sports to conquer because
they require the player to hit a fast-moving ball and stay focused while moving.
Specific to baseball, the ball travels
95 mph over a distance of 60.06 feet.
A tennis ball does not travel that fast.
However, players have to react to a moving ball while they themselves are moving. So I decided to do some research on
the speed of the tennis ball. During the
most recent Wimbledon, the New York
Times had an animated video of a tennis
serve. It showed that a serve hit at 150
mph ends up on the servers racquet at
75 mph. Wow! Half the speed is lost!
To give this fact some perspective,
look out the window of a car traveling at
75 mph. The world zooms by. Because my
curiosity was peaked, I decided to create
a spreadsheet showing different speeds
and distances of a tennis ball. I doubled
each result based on the NYTs video to
show the actual hitting time. For example, a ball hit at 40 mph takes 1.3 seconds
to travel 78 feet. I doubled this time to
2.6 seconds. That information gave me a
new appreciation of the amount of time
a player has to prepare and react, while
simultaneously having to deal with a
spinning ball with an arc, plus a bounce. I

never covered this concept of time in my
teaching, yet it is obviously a key component of hitting a tennis ball.
Focus is the other component that I
havent taught. Focus should not be confused with mental toughness or watching
the ball. I have worked with my tennis
students and players on mental toughness
practice and competition?

There is an enormous amount of new
information that is available to us and
I have tried to integrate that new information into my teaching and coaching.
Coaches and pros like Tomaz Mencinger
at www.feeltennis.net, Craig OShannessy
at www.braingametennis.com, and authors like Daniel Goleman (Focus: The
How much time do we spend

on teaching players how
to focus and what to
focus on?
Are we giving
our students
so much information
that they are confused
on actually what to focus on
in practice and competition?
and watching the ball but assumed that

players knew how to focus. What is actually happening in the players mind as the
ball is approaching? We know it takes the
brain .02 seconds to process a thought.
Also, the more thoughts entering the
brain, the longer it takes exponentially to
process, thus slowing the reaction.
The question is, how does one focus
on a moving object, make contact with
the ball, and redirect it to the proper
place, all within a very limited about of
time? The ball is coming quickly and
we ask our brain to process the speed,
height and spin, and do all the biomechanical necessary things to make
contact. It comes down to ones ability
to focus on what is most important.
How much time do we spend on teaching players how to focus and what to
focus on? Are we giving our students so
much information that they are confused about what to actually focus on in
Hidden Driver of Excellence) and Anders Ericsson (The Road to Excellence:

Acquisition of Expert Performance in the
Arts) have changed my way of coaching
and teaching. I personally spend more
time with my tennis students and high
school teams on learning how to focus on
the ball in flight, how to use time to their
advantage, and how to recognize when
time is against them. Understanding the
opportunities and challenges of time and
working with students to enhance their
ability to focus will have a dramatic effect
on how much they improve. h
Bob Anderman, tennis coach for the
boys and girls at Glenelg Country
School in Ellicott City, Md., has had two
careers spanning 60 years. He started
teaching tennis in 1954 and teaching
school in 1968. He taught high school
and college and served as an educational consultant for such companies as the Discovery Channel,
Animal Planet, and the Mortgage Bankers Association. He actively competes in tennis, and in 2011,
2012, 2013 and 2015 he was ranked No. 1 in doubles.
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USPTA News
Emirates Airline US Open Series Invites

USPTA Professionals Back
ummer is back and so is the

13th season of the Emirates
Airline US Open Series! The
five-week summer tennis season links seven North American hardcourt tournaments to the final Grand
Slam of the year, the US Open.
For the fourth consecutive year,
USPTA will partner with the USTA to
make the 2016 Emirates Airline US
Open Series available to the USPTA and
its certified members.
The partnership began in 2013 to
provide USPTA Professionals access
to the U.S.-based tournaments in the
Series and was modeled after other successful agreements already in place in
Stanford, Calif., New Haven, Conn., and
Cincinnati.
Once again the tournaments will offer an additional benefit to USPTA division leaders. Each divisions president
and Professional of the Year award winner will both receive two box seats to an
available session at the tournament in
their area. Both the division president
and the Pro of the Year will be recognized during the tournament.
ESPN2 and ESPN3 will again feature weeklong coverage from the BB&T
Atlanta Open, Bank of the West Classic,
Winston-Salem Open and Connecticut
Open presented by United Technolo-
gies. Tennis Channel and ESPN2 /

WatchESPN will provide weeklong
coverage from the Rogers Cup presented by National Bank and Western
& Southern Open. In total, nearly 70
hours of live national coverage is scheduled to air on ESPN2 / WatchESPN,
140 hours on ESPN3 and more than 85
hours on Tennis Channel.
As part of the overall tennis community at large, USPTA Professionals have
an obligation to ensure that professional
tennis tournaments are successful locally, USPTA CEO John Embree said.
We should play an important role in
promoting these events by encouraging
attendance by our customer base.
USPTA Professional-level members
must present their current membership card in order to receive access to
the available sessions at each tournament. Tickets or grounds passes are
subject to availability and determined
at the discretion of the tournament. For
updated ticket availability, visit uspta.
com/benefits > Additional Benefits >
US Open Series.
For more information on the Emirates Airline US Open Series please visit
www.emiratesusopenseries.com. The
newly designed site features responsive
design for streamlined viewing across
all devices making it user-friendly
2016 Emirates Airline

US Open Series Schedule:
Availability to USPTA Professionals are in
italics; Subject to availability in the U.S. only
(Canada excluded). Members must present
their USPTA membership card to claim ticket.
Bank of the West Classic

July 18-24 | Stanford, Calif.
Attend any session on Monday or Tuesday
at no charge. Must present current USPTA
membership card.
BB&T Atlanta Open

July 30 Aug. 7 | Atlanta
TBD
Western & Southern Open

Aug. 13 21 | Cincinnati
One session ticket or grounds pass per
member for each session of the tournament,
depending on availability at discretion of
tournament. Must pick up at Will Call at
North entrance on day of event only.
Connecticut Open at Yale

Aug. 19 27 | New Haven, Conn.
TBD
Winston-Salem Open
Aug. 20 27 | Winston-Salem, N.C.
TBD
with an enhanced look and feel. h
Growing Your Business
TGAs New Tennis Center Opens

Doors for USPTA Professionals
TGA Premier Youth Tennis of West Houston
to manage programs at The Village Tennis Center
s a global leader in aerospace

and health care/biotechnology, Houston is no stranger
to innovation. Texans
think big.
This explains why The Village
School, an acclaimed private academy
in Houston, has leaped to the forefront
of an innovative tennis facility coupling
TGA Premier Youth Tennis, the nations fastest-growing and
most innovative grassroots developmental tennis program with USPTA
Professionals.
The Village School
built a state-of-the-art
tennis facility as part of its
new athletic complex. The
West Houston chapter
of TGA will oversee and
manage all programing at
the tennis facility, and is
creating staffing opportunities for USPTA Professionals.
Dave Bergeron, Chapter Director of TGA of
West Houston, has been
offering tennis programs in the community since 2012 and believes TGAs
partnership with The Village School
has created an exceptional platform for
USPTA Professionals to advance their
careers and impact the future of tennis
in the community.
The Village Tennis Center is a
wonderful opportunity for all parties
involved to grow tennis and offer expanded programming throughout the
community, said Bergeron. Having
access to this kind of facility is a perfect
career opportunity for a USPTA Professional to build his or her business and
run programs for all ages and skill lev-
els. USPTA Professionals can put their

coaching philosophies into practice
and create a proper pathway for youth
to become tennis players for life.
Bergeron said TGA of West Houston
is actively seeking local USPTA Professionals to help manage the facility, as
well as assist in the development and
coordination of programs for youth and
adults.
The Village School for several years

had considered building a tennis center. The project finally got the green
light thanks to the schools experience
with TGA of West Houstons extendedday tennis enrichment program.
The Village School and TGA have
been partners for more than five years,
said Dustin Embrey, The Village School
Director of Athletics. During that time
we have watched our students benefit
immensely from TGA services. It made
perfect sense for us to enhance this
partnership by developing our new Village Tennis Center, which will broaden
the opportunities we offer to the great-
er Houston community.
The professionalism, quality, and
experience of its coaches is what differentiates TGA from other youth sports
organizations, said Embrey. The TGA
curriculum mirrors our vision and
standards for providing a top choice
independent school option.
The Village School is part of the
Nord Anglia Education organization,
which operates 42 premium international schools,
including 10 in the United States. As one of the
leading independent educational institutions in
Texas, The Village School
provides an emphasis
on innovative math and
science programs, integrated with the arts and
resulting in exceptional
college placement and
workplace preparedness.
The Village Tennis
Center will comprise of six
courts in the first phase of
development. Phase two
of the project, which will
begin construction during the summer,
will include lights for the courts and a
fully stocked tennis pro shop. The facility is expected to impact more than 500
students annually through a variety of
junior programming and camps, and
provide access to thousands of more
students throughout the Houston
community.
USPTA Professionals who are interested in learning more about the
TGA of West Houston project and TGA
Premier Youth Tennis should visit
www.PlayTGA.com/WestHouston or
contact Dave Bergeron at dbergeron@
playtga.com. h
Career Development
Exams, Upgrades Coach Youth
Cardio Tennis
& PTCA I
Tennis Workshop
(4 credits for PTCA I segment)
Cardio Tennis Training Course

Level 1 + Level 2
USTA Billie Jean King
National Tennis Center, New York
Aug. 7

Level 2
USTA Billie Jean King
National Tennis Center, New York
Aug. 20

Windyke Country Club, Memphis
Sept. 25

Level 2
Windy Hill Athletic Club, Atlanta
Dec. 10

Level 2
Midtown Athletic Club, Chicago
(2 credits)
July 9-10
Boston
July 21
Stanford, Calif.
July 9-10
Boca Raton, Fla.
Aug. 6
Tallahassee, Fla.
July 11
Vienna, Va.
Aug. 18
Cincinnati
July 16
Clayton, Mo.
Aug. 26
Boca Raton, Fla.
July 16-17
Lafayette, La.
Aug. 27
New Haven, Conn.
July 17
San Diego
Aug. 28
Santa Cruz, Calif.
July 29
Haverford, Pa.
July 29-30
Kansas City, Mo.
July 30
Columbus, Ohio
Aug. 4-5
Port Washington, N.Y.
Aug. 6-7
Grandbury, Texas
Aug. 6-7
Tallahassee, Fla.
Aug. 6-7
Huntington Beach, Calif.
Aug. 7
Hilton Head Island, S.C.
Aug. 7
Tuscaloosa, Ala.
Aug. 8-9
Aug. 6
San Francisco
* This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days
prior to the dates listed. Each date includes an exam,
upgrade and PTCA I unless noted. Exam cancellations
must be received no later than 14 days before the
exam, or a cancellation fee will be charged accordingly.
Applicant: late cancellation fee $95; failure to cancel
application fee is forfeited. Certified members: late
cancellation fee $25; failure to cancel $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
For more workshops, visit coachyouthtennis.com.
Conferences/
Activities
(Division Conferences 6 credits;
World Conference 10 credits)
Aug. 18
Sept. 25-29
Midwest Division Summer

Symposium
Cincinnati
Indian Wells, Calif.
Webinars
(.5 credits)
July 28
How to be Promoted in Tennis

The Fast Path!
Jose Pastrello
Watch all recorded webinars at tennisresources.com.

For more information visit uspta.com/Education.
Please visit www.cardiotennistraining.com to register.
Accredited
Professional Coach
Register your Accredited Professional Coach (APC)
and specialty course credits earned with the USPTA
SmartCode Education System. This uses your
smartphone to instantly register your attendance
to all seminars and specialty courses earning APC.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
your conference badge. The
second QR code will be in your
conference notebook and cannot be scanned until
the end of the session or the beginning of the next
session.
If you do not have a smartphone, you may use
someone elses. Forms are available upon request.
Education requirements
All USPTA-certified Professionals must earn 6 education credits in a three-year period
to remain current. Go to USPTA.com/Education for a partial list of eligible activities. Please send verification (email, letter, certificate, receipt, etc.) that shows you
attended the event/activity and submit it along with the date and agenda to education@uspta.org to receive your credit. (International members, Recreational Coaches
and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
or call 800-877-8248, ext. 147.
Member News
Riverhill Country Club Director Of Tennis Garry Nadebaum, USPTA, won a silver medal at ITF World
Young Seniors Individual Tennis Championships held in Umag, Croatia. Nadebaum was there
representing Australia in the Dubler Cup World Team
competition for mens 45 age group the week before
where the team placed ninth out of 20 countries
represented. Nadebaum teamed up with Massimo
Cudini from Italy to win three tough matches, beating
opponents from Austria, Great Britain and Sweden
before losing a hard-fought match in the final. His final
score was 3-6 , 3-6 against Sander Groen (Netherlands) and Mathias Huning (Germany). With a runnerup finish at the World Championships in doubles,
Nadebaums ITF World Doubles ranking moves back
up to No. 2 in the world. In the singles event Nadebaum was seeded No. 20 and won two singles rounds
before losing 4-6, 4-6 to No. 4 seed Taras Beyko from
Canada who has been No. 1 in the ITF World 45s
singles for the past four years and retained his No. 1 after this tournament. Nadebaums ITF singles
ranking is currently No. 28. Pictured from left: Garry Nadebaum and Massimo Cudini.
USPTA members Rod Laver (left) and Dave

Hagler at the BNP Paribas Open on USPTA
Day, March 14.
Longtime USPTA member Cindy Jones (left) was recently inducted into the USPTA Southern
Division Hall of Fame. Jones was head tennis professional and then tennis director at the
Country Club of Roswell in Georgia. She received the
first full tennis scholarship for womens tennis at the
University of Alabama where she played the No. 1 position. She has trained many employees who became
tennis directors at country clubs in the Atlanta area.
Among her publications are How to Train Your Staff to
Reach the Top and How to Hire and Train Your Staff.
Jones has received many awards over the years and
is also a member of the Georgia Professional Tennis
Association Hall of Fame.
USPTA CEO John Embree presents

Bob Davis, USPTA Master Professional, with
the USPTA Mid-Atlantic Hall of Fame Award.
Davis is 95.
The Waterville Valley Tennis Center was named a Gold Medal Resort in the annual tennisresortsonline.com rankings of tennis resorts across the globe, with a ranking of No. 22 in the world. It
is owned by Tom Gross, Jr., USPTA. In addition, the Tennis Center was recognized in the poll as
No. 2 for Best Value for Dollar and No. 5 for Best Setting. The Waterville Valley Tennis Center was
one of only two New England tennis centers to be a Gold Medal Resort, and one of only two New
England tennis resorts recognized in the individual categories.
NATIONAL BOARD OF DIRECTORS
President
First Vice
President
Chuck Gill
Gary Trost
Vice Presidents
Alan Cutler
Feisal Hassan
Ken McAllister
Jack Michalko
Diane Selke
TM
Past President
CEO
Legal Counsel
ADDvantage magazine editorial offices
USPTA World Headquarters
3535 Briarpark Drive, Suite 202
Houston, TX 77042
Phone 713-978-7782 / 800-USPTA-4U
Fax 713-358-7794
email magazine@uspta.org
Managing editor
Circulation
Kimberly Forrester
Kathy Buchanan
Office hours: 8:30 a.m. - 5 p.m. Central time

ADDvantage is published monthly by the
United States Professional Tennis Association.
Tom McGraw
John Embree
George Parnell
The opinions expressed in ADDvantage are those of the

authors and not necessarily those of ADDvantage or the
USPTA.
Copyright United States Professional Tennis
Association, Inc. 2016. All rights reserved.
Reproduction of any portion of the magazine is not
permitted without written permission from USPTA.
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Tennis Industry Magazine

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Industry News

Use ROG balls

JULY 2016 / VOLUME 44 / NUMBER 7 / $5.00

A money maker for your club

TIA State of the

Har-Tru Sports acquired by

PlaySight to equip all courts

Tennis leaders gather at

USTA joins with NFHS for

USTA names new Chief

TIA Tennis Forum Aug. 29

With attention to how your ball machine is

10 Head debuts next generation

22 Guide to Ball Machines

Use our exclusive guide of current ball

10 New book chronicles senior

27 2016 State of the Industry

While the latest TIA research shows some

13 USTA, Discovery team up

50 Beyond the Court

Read more articles online at www.ADDvantageUSPTA.com

Im not suggesting tennis providers

them to attend wont be full of young

48 W 21st St., New York, NY 10010

EXPANDED STRING SLIDE

Har-Tru Sports Acquired

ar-Tru Sports was sold in mid-May to

ll 102 tennis courts at

ages and abilities, says USTA

Tennis Leaders Gather

USTA Joins With NFHS

USTA Names New

from creative campaign development to

TIA Forum Aug. 29 in NYC

For the complete list of PTR workshops, call or visit

Zverev, is based on the Graphene XT Speed

Book Chronicles Senior

Head has introduced the 2016 Speed

Late to the Ball: Age. Learn. Fight.

Vietnam veteran who

Twenty years after

Agassi will play two-time

Hot New Racquets

Top-Selling Tennis Shoes

and learns that its never too late in life

cash prize of $50,000. The inaugural contest

June 3 at the end of USTA

to measure the best

agency will develop

USTA, Discovery Team

Ashaway Badminton Strings

maximum repulsion and shuttle response.

Fila, Hall of Fame Launch

ITA Partners With FloSports

Since its introduction last year, Ashaway's

The Intercollegiate Tennis Association

Daglis to Head PTM

director of the Professional Tennis

PBI Resorts Receive Honors

USRSA Announces New MRTs

State of Industry Report Values

TIA Offers New Summer Learning Series

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