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Digital Technology
Creativity
Research and Planning
Post-Production
Using conventions of real media texts
To Prepare:
In this space write at least one example of something specific you
did with this technology and explain how it helped you
Technology
At AS we used Adobe Premiere
to
How it helped us
At AS we used Photoshop to
At A2 we used Photoshop in a
different way
Creativity
How it helped us
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At AS we chose costumes by
At AS we copied conventions of
the genre for example..
Prelim The prelim in Year 12 helped you to develop skills you didnt
have before such as framing, different angles, 180 degree rule etc. How
did this help you progress? Be specific with real issues you had. If you
hadnt done the prelims, what problems might you have encountered?
Conclusion: Research & planning skills have changed you from a
producer of basic media texts, into a producer of complex quality media
texts. R&P skills are essential to making someone a better, more creative
producer of media.
To get A & B grades
To get the higher grades on this question, you need to ensure you are not
just DESCRIBING how your research and planning developed. Instead you
need to focus on the EVALUATE part. To EVALUATE you could comment on
any of the following throughout your work
WHAT EFFECT did research and planning have on your final work
WHAT would you NOT have been able to do without research and
planning?
At AS we completed a prelim
tasks to..
12
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WHAT EFFECT did post production skills have on your final work
WHAT would you NOT have been able to do without post production
skills?
Post production
How it helped us
At AS we used Adobe Pemiere to..
At A2 we improved our
understanding of Photoshop by
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At A2 we improved post
production feedback by
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Genre
Narrative
Representation
Audience
Media Language
Each of the above 5 topics of broken down here into more detail
for you to consider.
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GENRE
To get C&D Grades
Intro: What was your genre? What are the conventions of the genre (eg
horror / rock etc) and how did you find these out? Give examples of real
films / music videos you watched to find this out
Main: How have you signified the genre using:
Colour
Camera shots / angles / movements
Editing techniques
Sound / dialogue / music
Mise-en-scene such as Costumes / props / Locations
Conclusion
Do you think you made the genre of your piece clear to an audience?
How do you know this?
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AUDIENCE
To get a C/D grade
Intro: Why is it important / essential for a media product like a film or a
music video to appeal to an audience?
Who was your target audience for your production? Gender, age, class,
hobbies and media interests. To get the A&B grades, try and describe
their social demographic groups (ABC1C2DE)
What did you do to research what your audience wanted? What did you
find out about what they wanted? To get the A&B grades, dont just
describe what they wanted, try and comment on why they might want
these things use theory here.
Main: How did you use the following things to attract / engage an
audience?:
Camera
Editing
Sound
Mise-en-scene
What feedback did you seek AFTER your production and what was it like?
How did a real audience react to your product? Did they react in the
way you thought they would? Why?
Conclusion: How important it is to consider your audience in depth and
how this changed / affected your production overall.
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REPRESENTATION
Depending on who the main characters were in your AS & A2 productions,
choose 1 or more of the following categories of people, and discuss how
your video represents them
Intro: Explain what media product of yours you will be analysing and
which social group/s you will be analysing the representation of
Main:
AGES - How does your video construct a representation of different ages?
consider costumes, props, location, body language, facial expression,
camera, sound, editing
ETHNICITY - What about different ethnicities? consider costumes, props,
location, body language, facial expression, camera, sound, editing
GENDER consider costumes, props, location, body language, facial
expression, camera, sound, editing.
CLASS consider costumes, props, location, body language, facial
expression, camera, sound, editing
GOOD vs EVIL - consider costumes, props, location, body language, facial
expression, camera, sound, editing
Have you included stereotypes in your production and why? (class, age,
gender, ethnicity etc?)
Have you challenged stereotypes in your production and why? (see above)
Conclusion: Why did you create these specific representations? What
effect might they have had on the audience?
Techniques I used
Mise-En-Scene:
Camera shots:
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Editing:
Sound:
Levi Strauss
Laura Mulvey
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Vladimir Propp
Hero
Villain
Princess
Donor / Helper
Dispatcher
http://www.angelamcrobbie.com/
Angela McRobbie says that men and women are often
represented through stereotypes in the media and
are often shown in traditional gender roles. For
example women are often shown as weaker, victims,
mothers, carers etc. Men are often shown as
aggressive, strong, managers, leaders etc.
Can their theories be applied to your video? Did you
conform to their ideas of representation or challenge
them? Why?
Stanley Cohen
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NARRATIVE
To get a C grade
Intro: What is the traditional type of narrative for your genre / type of
product? How did you find this out? What other real texts did you look at
that helped you work this out?
Have you used a Linear / Non Linear Narrative, where and why?
Main: How have you used the following to signify / communicate the
narrative of your film / music video?
Camera:
Mise-En-Scene:
Editing:
Sound:
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Todorov
Levi Strauss
Unknown
theorist
Vladimir Propp
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Hero
Villain
Princess
Donor / Helper
Dispatcher
If you included any of these characters, how did you make it clear
who was the hero / villain etc? Why does it engage an audience if
they either DO know who they are or DONT know who they are?
He also thinks there are particular parts of a narrative that always
happen eg hero gets a quest, someone is hurt, hero battles the
villain etc. If you included any of these things, why do you think
audiences enjoy seeing them?
Andrew
Goodwin
thinks that in music videos the narrative often links to the lyrics
and the tempo of the music.. How did you do this?
Allan Cameron
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Camera shot size, framing, high & low angles, subjective &
objective filming, hand held, tilts, pans, zooms etc, green screen
Mise-En-Scene
Editing:
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Sound:
Vladimir Propp
Stuart Hall
Rick Altman
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