HILLARY CLINTON

PRESEDENTIAL CAMPAIGN 201

Citizensof

theUnited Statesvote for the electors," according to

the particular laws of each state.

TheUnited States Electoral Collegeis the institution

thatelectsthePresidentandVice Presidentof theUnited

Elections
2000
2004
2008
2012
States carried by the Republican in all four elections

States carried by the Republican in three of the four elections

States carried by each party twice in the four elections
States carried by the Democrat in three of the four elections
States carried by the Democrat in all four elections

Political

PEST Analysis of the USA

strong democratic setup and

effective rule of law;
fair and transparent elections;
political and economic influence
over both national and global
policymaking;
leading superpower in the world;
international criticism for the
War on Terror.
Economic
largest economy in the world;
economic system is welldeveloped (services and
manufacturing industries);
increasing budget deficit ( $506
million).

Social

problem of an aging population;

education and healthcare system
is one of the best in the world;
majority of the population has a
liberal mindset;
rising racial intolerance;
increasing illegal immigration.
Technology
leading in terms of adapting and
applying technology;
forefront in enhancing and developing
technologies in areas such as
nanotechnology, environmental
technology and biotechnology;
IT field facing intense competition

Strenghts
-One of the most
influential lawyers;
-Diplomatic experience
as a First Lady and
former US Senator;
-Money;
-Being a women!
-Bill Clinton.
Opportunities
-Gaining support of
critics
-The memory of the
Clinton Presidency in
90

Weaknesses
-Not as authentic as
Obama
-Does not bring a
breath of fresh air
-Too rehearsed
-Too much political
baggage
-Iraq- support in 2002
-Being a women!
Threats
- Benghazi tragedy

SWOT Analysis Hillary Clinton

SWOT Analysis of the biggest competitorStrenghts

Opportunities
Donald
Trump
-Financial status, fame and
-Seems like outside the
credibility;
-Great negotiatior with sharp
tongue;
-Experienced executive;
-Creator of an impressive
bussines;
-Expert at gaming system;
-Strong involvement in social
media

Weaknesses

-Quick to anger, bluntess;

-Autocratic;
-Inferiority complex;
-Would not be taken seriously
by some.

political norm;
-Successes in negotiations
and gaming systems
nationally and
internationally;
-Media skills will ensure
support from the electorate.

Threats
- Very tactical- can lose
track of the
strategic goal;
-Trump himself;
-Obssessed with people who
challenge him.

Feelings About Trump, By Gender and Age Group

Physique

Personality

- ex-first lady
- US Senator New York
- 67th US Secretary of State

- tolerant
- strong
- smart
Culture

Relation
- partner in
achieving
prosperity

Reflection
- protector
- the one who cares
and ready to work
hard to reach the
goals

CAREGIVER

- family values
- American way of living
- equality

Self-image
- democratic views
- open-minded

Values
EQUALITY

HUMANITY AND CAREGIVE

-Opportunities for disabled

-Immigration issue
-Strength of labor unions
-Freedom of choosing partners-Gender issues

FINANCIAL
INDEPENDENCE
- Financial stability for
everyone
-Possibility to get high
education without getting
into a lifelong debt

Fairer health care system

Environmental protection is
Education for all the childre
International Security

List of Priorities of the voters

Americans Increasingly Prefer Candidates Who Will C

Would you rather have a candidate who will compromise, or who will stick to his or her position

Head to Head
If the election were held today, registered voters would favor Hillary Clinton over most GOP
rivals (3rd November 2015)

Crystal Ball 2016 Electoral College Ratings

(14th January 2016)

Source: http://www.270towin.com/maps/crystal-ball-2016-electoral-

Hillary Clinton campaign's target:

everyday folks

TARGET
AUDIEN
CE

Target Audience in Brief

WHO

WHAT

HOW

Women

Abortion- related
legislation
Principal social
media audience &
achievements

Very accurate &

updated profile
Interactive,
dynamic webpage

Great supporters

Stressing
equality, fairness

Young
americans
African
Americans
Latinos

Majority of
Website in
Latinos declared Spanish, images,
to vote for Clinton bright colours

Basic Goals of the

Campaign
-To prove that woman can bring
changes and it is THE time to do so!!!
-Provoke empathy, understanding,
solidarity, sense of belonging, trust.
-Express deep knowledge of the
expectations among the voters. Act
accordingly.
-Show the tolerance but not blindness
on the main burning topics.
-Develop fundamental trust in every
single piece of action.
-Win the votes of those who did not
make any choice yet.

HOW SHOULD IT BE DONE?!

Team

1.CAMPAIGN MANAGER
2.FINANCE DIRECTOR/FUNDRAISER
3.COMMUNICATIONS DIRECTOR/PRESS
SECRETARY
Members4.FIELD DIRECTOR/VOTER CONTACT
5.VOLUNTEER COORDINATOR
6.POLITICAL DIRECTOR/CONSTITUENCY
ORGANIZER
7.SCHEDULER
8.TECHNOLOGY MANAGER
9.LEGAL ADVISOR
10.Office stuff
11.Volunteers

COMMUNICATION TOOLS
Traditional Media
TV / Radio / Newspapers
On-line tools
Social Media channels
Web-site
Endorsement
Strong women who brought changes
Honorable/smart men

Expert Opinion
Politicians
Ex-presidents
Experts
Speeches
Debades
Press-Releases

Time Grid of the Communication with Voters

May 2016

June 2016

July 2016

August
2016

September
2016

October
2016

Traditional
Media

On-line
tools

Expert
Opinion
Speeches

Debates
PressReleases
Endorseme
nt

Campaign Main Slogan : Let the woman fix the

men`s world.
Message: It is the time to bring the changes to
the country and clean the mess.

It is THE TIME to change the methodsIt is THE

TIME to change our lives!

One WOMAN CAN make difference but

together we can ROCK THE WORLD.
Oprah Winfrey

It is THE TIME for men to stand up for a woman..

REFERENCES
1. http://www.thedailybeast.com/articles/2013/08/03/16-reasons-why-hillary-clinton-will-win2016.html
2. http://www.nbcnews.com/meet-the-press/trust-law-enforcement-partisan-racial-divide-rem
ains-n481251
3. http://www.rollingstone.com/politics/news/12-progressive-promises-from-hillary-clintonseconomic-speech-20150713
4. http://conservativerepublicannews.com/2015/12/02/trump-cruz-carson-rubio-swot-ted/
5. http://www.indexmundi.com/united_states/demographics_profile.html
6. http://graphics.wsj.com/wsjnbcpoll/
7. https://en.wikipedia.org/wiki/Red_states_and_blue_states
8. https://en.wikipedia.org/wiki/Electoral_College_(United_States)
9. https://en.wikipedia.org/wiki/United_States_presidential_election,_2016
10.http://www.eurib.org/fileadmin/user_upload/Documenten/PDF/Identiteit_en_Imago_ENGELS
/v_-_Het_Brand-Identity_Prism_model_van_Kapferer__EN_.pdf
11. http://www.270towin.com/maps/crystal-ball-2016-electoral-college-ratings

THANK YOU FOR YOUR ATTENTION!!!