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Foundation in Natural and Built Environment (FNBE)

Effective Public Communication [COM 30103]
Assignment: Oral Presentation

To demonstrate the principles of

communication and behaviour in
analyzing interaction with others, both at
individual and at group levels.

As per stated
in the module



Week 16
24th May ,2016

This assignment evaluates oral presentation and speaking skills. It also evaluates the
students ability to research information and present an effective presentation of his/her
research. In addition, being a group assignment, each student will experience
cooperating and collaborating with other peers as a team with a common goal.

All persons, books and other sources of information are to be referenced in accordance with the
APA Style.

The objectives of this project are as follows:

To demonstrate the principles of communication and behaviour in analyzing interaction with others,
both at individual and at group levels.


The learning outcomes of this assignment are:

Apply the principles of communication and behaviour in analyzing interaction with others, both at
individual and at group levels.

To be aware of the importance of cultural differences and respect cultural differences as well as to
build healthy and positive relationships with fellow students, co-workers and clients.

To communicate the relevant ideas in a clear, logical and appropriate academic English.

Taylors University FNBE - (COM 30103)

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Your tasks are as follows:
Topic: Analyses of businesses from two different settings.

Choose any TWO businesses your choice and describe the following:
Brief Description of the Businesses
a) Background information about the selected businesses such as:

Their names;

ii) Current locations;

iii) Number of branches and employees;
iv) Main products or services sold;
v) Estimated current number of customers.
vi) When were the businesses started?
vii) Who are the founders?
viii) What was their motive(s) for starting the business; and
ix) Their recent development (i.e. what has the business accomplished or what
changes have occurred in the business over the past 3 - 5 years).
B Comparative Analysis of the Businesses Competitive Traits
This section discusses the competitive behaviours of the businesses and their
respective markets such as:
i) Number of competitors in their respective geographical markets;
ii) Brief bios of each business top 3 competitors (E.g. who are they? What are their
products? etc.);
iii) How do the businesses compete with their competitors? What strategies
were/are employed (e.g. pricing, advertising, product variety, etc.) and how
successful are they?
iv) What are the obstacles faced by new businesses who wish to enter their markets
today? Are they easy or difficult to overcome? Why?
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v) What is the nature of their markets (e.g. perfectly competitive, oligopoly,

monopolistic competitive) and your justifications.
vi) You must include a summary table (see appendix 3) to compare the similarities
and differences between the 2 businesses.
vii) Based on your analysis, which business is more commercially successful? Give
reasons to support
your answer.

C Recommendation
Based on the analysis of the previous section, you will provide a minimum of two
recommendations on improving the competitiveness of each business with proper
Sample interview question:
1) When was the business founded?
2) Who are the key founders?
3) What prompted the founders to start this business?
4) What are your main products?
5) Who are your customers?
6) What is the business annual revenue figure?
7) How many branch offices/stores do you have (if applicable)?
8) Can you provide us a brief history of your business and its most recent
9) Do you have many competitors? Who are they? Who are your top 3 competitors?
10) Is the business constantly facing strong competition from other competitors? What
strategies have they used to compete with you?
11) How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
12) Generally, do you feel it is easy or hard to enter this market? Why?
13) How do you compete with your competitors i.e. what strategies do you employ to
divert customers away from your competitors?
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14) How often do you release a new product (this assumes the business sells
differentiated products)?

15) Are your pricing decisions strongly affected by your competitors?

Important: You must provide the contact details (name, job position, and office phone
number/email address) of your interviewee in the report.

You are required to choose any to businesses your choice and describe all the
three aspects mentioned above.
1. Work in groups of six(6) to eight (8) people.
2. You must research the topic that you choose and prepare an oral presentation for
about 25 minutes per group.
3. You are required to provide detailed referencing and citation for this submission.
4. You must submit the following on 24th May, 2016.


A softcopy of your presentation and any audio-visual material that

you will be using for your presentation. Discs must be clearly
labeled with the name of the assignment and names of group
cover page (follow the attached format)

The assessment for this assignment will be based on:
Your demonstrated understanding of the brief.
The content of the write-upstrength of central idea and relevance to the question.
Clear and coherent organization of ideas and argument.
Ability to use scholarly references to support arguments and ideas.
Grammar and mechanics.


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Effective Public Communication [COM 30103]

SUBMISSION DATE: 24th May, 2016

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Ho Sook Wah, Chan Swee Heng & Yap Ngee Thai, ((1988) Interactively Speaking,Penerbit
Universiti Putra Malaysia, Serdang.
Sahanaya, W. & Lindeck, J.(2001). IELTS Preparation and Practice. Listening and Speaking. (2nd
ed.).Australia & New Zealand: Oxford University Press.
Should be well designed with the necessary information;
[Name / all in group]
[Session] January, 2016

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