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DDB Mudra West Names Kapil Tammal Executive Creative Director
June 13, 2016 | Mumbai

Bolstering the creative strength of the agency, DDB Mudra West has brought in
Kapil Tammal as Executive Creative Director. Kapil will be based out of Mudra
House, Mumbai, and report to Rahul Mathew, Creative Head, DDB Mudra West.
Kapil Tammal joins DDB Mudra West from Scarecrow Communications where he
was one of the founding employees and has been instrumental in the agencys
growth. At Scarecrow he had worn the hat of Executive Creative Director as well
asof Design Director since 2011. Before his stint with Scarecrow Communications,
he was associated with noted such noted agencies as McCann Erickson, Umbrella
Design, Triton Communications and Concept Communications.
With more than 15 years of experience across categories ranging from FMCG to Ecommerce , apparel, Finance, retail, real estate and media companies, Kapil has
worked on brands including Anchor Panasonic, &Pictures, Big Cinemas, Cathay
Pacific, DNA, DBS Bank, Danone BLUE, Economic Times, Emami, Fiama Di Wills,
Hanes Innerwear , LOreal, Maybelline, Nestle, NDTV, Nick, Onida, Quikr, Radiocity,
Seimens, Spykar, Shanti Amla, Sheth Builders, Vaseline,
and Zee
His work has been recognized on national and global stages, including Cannes
Lions, Young Spikes, Abbys and Kyoorius.
Talking about his appointment, Kapil said, While DDB Mudra West has always
been a creative powerhouse globally, what really impressed me was the rapid
inroads the agency has made in the Indian market in recent times. Meeting with
Sonal, Rahul and Rajiv further fueled my belief in the agency. They are insanely
creative and driven to put DDB Mudra Group on the global map. I have worked with
Rahul in the past; and I am eagerly looking forward to teaming up with him againto
shape the creative product at DDB Mudra West.
Of Kapils appointment, Sonal Dabral, Chairman and CCO, DDB Mudra Group, said,
Kapil is not just a hugely talented and experienced creative professional; he is a
genuinely nice guy. In todays age of restless creativity, Kapil is one of the rare
breed of creatives with complete mastery over his craft. Its been an exciting time
for all of us at DDB Mudra Group, with our work being recognized in multiple forums
for its effectiveness as well as its creativity. And with Kapil joining our family, Im
sure were going to see our work reach even greater heights.

Rahul Mathew, Creative Head, DDB Mudra West, added, Our band of merry men
and women grows stronger and stronger. Kapil not only adds more muscle to our
craft, but also brings great enthusiasm and excitement to the workplace. He
understands the effort and resilience needed to build an agency, having helped

build one. We all look forward to him helping us build DDB Mudra West into the
creative force that we know it can become.
About DDB Mudra West
The word Mudra has its origins in Sanskrit and stands for the symbolic hand gestures that express attitude and
beliefs. At DDB Mudra, it is used to express the agencys creativity and to celebrate its belief in humanity,
collaboration and co-creation.
With a rich lineage of over 36 years, the agency has always been a destination for talented people united by their
belief in the power of creativity. Coupled with DDBs global network strength, DDB Mudra offers remarkable
solutions across media platforms to make clients more influential and to help them create conversations, inspire
movements and influence change.

Akanksha Mishra | akanksha.mishra@ddbmudragroup.com | + 91 9930338901