Competitors Research

In this document, I shall be reviewing the main competitors to my energy

drink that I am creating. I will also be examining the key components that
make these well-known energy drinks what they are.
Rockstar
Rockstar was created in 2001. It is one of the leading energy drink brands
out there, and as of January 2013, it is available in more than twenty
flavours, and is in thirty countries. I t was actually founded in 1998 by
Russell Weiner. Like most energy drinks, Rockstar has plenty of caffeine in
it, so these sort of drinks as a whole arent really suitable for kids under
the age of 13, for example. Rockstar has two types of caffeine, either 10
mg of caffeine per ounce, or 15 mg of caffeine per ounce. Rockstar Energy
Drink Original contains 160 mg of caffeine per 16 ounces can, while the
Rockstar Punched energy drink contains 360 mg of caffeine.
Rockstar also contains a variety of herbs, including panax ginseng, ginkgo
biloba, milk thistle extract, and guarana seed. The amount of guarana
used to be higher, but "after being criticized for including guarana once
health concerns about the herb were publicized, the amount in the drink
was significantly reduced, it also includes 1000 mg of taurine, which isnt
necessarily a good thing.
As with all energy drinks, Rockstar can cause jitteriness, anxiety, and high
blood sugar levels anxiety, high blood sugar levels and jitteriness. If mixed
with alcohol, it may also mask the level of alcohol intoxication. There are
no known side-effects if used in moderation. Several alcoholic versions of
Rockstar are available in Canada; an alcoholic version in the US was
discontinued in 2007, possibly in response to criticism that young people
were confusing the alcoholic version with the regular one.
Rockstar Original was named Worst Energy Drink by Men's Health
magazine for having 280 calories due to 67.5 grams of sugar. Monster
Energy Low-Carb, with 20 calories, was suggested as a replacement.

Monster
Monster Energy is an energy drink which was founded in April 2002. The
regular flavour comes in a black can with a green tear-shaped M logo. The
company is also well known not only just for the energy drink, but for
supporting many extreme sports events such as BMX, Motocross,
Speedway, skateboarding and snowboarding, as well as eSports. In
addition, Monster Energy promotes a number of music bands around the
world, like Asking Alexandria, The Word Alive, Maximum the Hormone and
Shine down.
The caffeine content of most Monster Energy drinks is approximately 10
mg/oz (33.81 mg/100ml), or 160 mg for a 16 oz. can. The packaging
usually contains a warning label advising consumers against drinking
more than 48 oz per day (16 oz per day in Australia). Europe does not
have these warning labels. The drinks are not recommended for pregnant
women or people sensitive to caffeine.
The ingredients include cyanocobalamin, maltodextrin, riboflavin,
sucralose, pyridoxine hydrochloride, carbonated water, sucrose, glucose,
citric acid, natural flavours, taurine, sodium citrate, colour added, panax
ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid,
niacinamide, sodium chloride, glucuronolactone, inositol and guarana
seed extract.
Like all energy drinks, there are side effects that come with drinking this,
it can cause jitteriness, anxiety, and high blood sugar levels. If mixed with
alcohol, it may also mask the level of alcohol intoxication. This is identical
to the Rockstar Energy Drink.

Red Bull
Red Bull is an energy drink sold by Austrian company Red Bull GmbH,
created in 1987. In terms of market share, Red Bull is the most popular
energy drink in the world, with 5.387 billion cans sold in 2013 alone.
Red Bull contains caffeine, taurine, B vitamins (B3, B5, B6, B12), sucrose,
and glucose. To produce Red Bull Sugar free, sugars sucrose and glucose
have been replaced by the sweeteners acesulfame K and
aspartame/sucralose.
The original Red Bull from Austria (carbonated) has been exported to
China since 2014. In addition, the local energy drink brand is also called
Red Bull. Red Bulls sold in China have two versions: a regular-strength
version in a short, wide, gold-and-red can similar to the Thai drink and an
"extra-strength" version in a taller, thinner, blue-and-silver can more like
the Western version. Neither Chinese version is carbonated.
Like all energy drinks, consuming this will have effects on your health.
Most of the effects of energy drinks have a heavy effect on your mental
performance, such as increased attention and reaction speed, are
primarily due to the presence of caffeine in the drink. Also, drinking this
can potentially mask the effects that alcohol has on you, and the person
may misinterpret their level of intoxication (in other words how drunk they
are). If they were stopped by the police for example, and they do a
breathalyser test, the person may find themselves in an unfortunate
situation where they have told the police a lie, saying they are more drunk
or less drunk than they actually are.
Consuming these drinks on a frequent basis can also lead to cardiac and
psychiatric conditions. So all in all, if you are to drink a can of red bull,
dont make it a regular thing to do for your own good, as the negative
effects substantially outweigh the positive ones.

Items on Can
CAN DETAILS - essentials

Logo

Company details eg Aldi, address, contact details

Name of drink

Text ingredients / what the drink is eg Carbonated mixed flavour energy

drink with added Taurine, Caffeine and Vitamins

Use by date/best before date

Storage details

Exclusions allergies, mums to be etc.

Warnings eg High Caffeine Content

Recycle logo

Aluminium logo

Barcode

Product code

Liquid amount + e

Calorie details

Serving details serve chilled

Web or email details

Buzz line = eg Red Bull gives you wings

CAN DETAILS - Possible details

Competition

Magic ingredient

Price