Performance Report for the Year Ending December 31, 2015

Actual Results

Budgeted
Results

Variance

Sales:
Websites design

27572 eur

25000 eur

2572 eur

CRO(convertion
rate optimization)

16478 eur

14000 eur

2478 eur

SEO(search engine
optimization)

19652 eur

17000 eur

-2652 eur

Google
Adwords/Youtube
video ads

24489 eur

26000 eur

1511 eur

Social media
marketing

24147 eur

23000 eur

1147 eur

Total Sales:

112338 eur

105000 eur

7338 eur

Labour Cost

47200 eur

47200 eur

0 eur

Marketing

7430 eur

7000 eur

430 eur

Taxes

13480,56 eur

15000 eur

1519,46 eur

Rent

5450 eur

5450 eur

0 eur

Other expenses

2568 eur

2000 eur

568 eur

Contribution
Margin

36800 eur

36000 eur

800 eur

Less: Traceable
Fixed Costs

22410 eur

22410 eur

0 eur

Location A Margin

17200 eur

17200 eur

Less: Variable
Expenses

36209 eur (final profit

balance)

1.

Design website,illustration,brochures,e-Newsletters

2.
Conversion Rate Optimization A/B Testing, Analysis and Reporting, User
Experience

3.
Search Engine Optimization SEO auditing, site optimization, analysis and
reporting, PPC advertising
4.

Google Adwords/Youtube video ads

5.

Social Media marketing