Crystal M.

Vales
ValesCrystal@gmail.com | 720-341-0267 | Denver, CO

Leadership
Works in an independent capacity to accomplish broad and intangible objectives that
require a multitude of creative problem solving skills and tactics, while managing new
industry ties and cooperation; accomplishing growth and commercial accountability.

Experience
Landmark Theatres at Chez Artiste
2800 S. Colorado Blvd.
2006 Current

Special project coordinator providing multiple services to management at a

Specialty Art House film theatre

Co-authored a yearly, successful film series A Film for all Seasons began in 2013 and
remains ongoing with annual increases in sales and attendance (+275% over goal)

Project management, creation of trailers, slide shows, and other media projects to
visually draw target audiences

Projection including ingesting DCP files onto digital projectors, SPL building,
scheduling, and CPU hardware maintenance, trouble-shooting, and testing

Curation, maintenance and creation of handmade original work product and signage
for upcoming feature openings, special events, and promotions

Generated social media strategy including drafting ads, specials, copy and scheduling
to post effectively, consulted with management about overall goals

Increased visibility of theatre's programming within the immediate area through

publicity efforts and press outlet outreach and story-pitching

Acquired new sales brand offering for theatre 'Amore Gelato' in 2014, local brand
recently featured in Westwords Best of Denver 2016, sales increase over old product
(+300%)

Collaboration with city-level publicist to promote small features 2012-2015, including

distribution plan for media and logistics communication, including press releases and
database management for Film Club email newsletter

Mentorship of upcoming employees in effort, execution, and quality

Certified trainer of all cross-stations floor staff duties, codes, and standards

Skills

Value creation, publicity, sales, communications & design (List of projects & samples
available)

The use of hand drafting and creative arts to communicate to customers about our film
catalog, services, and products

Research, film programming, as well as successful marketing through media and

planning with diverse creative team members, concept to execution of creative mass
communication

Comfort & alacrity with learning new software formats, including Ticketsoft, Vista,
Microsoft Office Suite including Word, Excel, and PowerPoint, Mac OS systems,
Adobe Suite, point-of-sale reporting, strong digital-native learning curve, receptive to
re-tasking and education for each projects individual technical requirements

General problem solving, delegation, vendor procurement, and ordering with attention
to metrics and deadline adherence

Education
University of Colorado Denver
Pursued Dual Baccalaureate in English Literature/Philosophy Minor in Film Studies 2007-2011

References
Belinda Harms| Current supervisor & GM Chez Artiste | W303.758.3496/M720.375.4821
Megan McLean | Former Supervisor/GM Chez Artiste | M303.204.5774
Michael Wesley | Long-time coworker at Chez Artiste | M303.359.8511
Kenneth Truhan | Colleague/Collaborator | M303.725.4070
Jason Suzuki | Colleague/Collaborator | M303.946.4737