1.

0 Introduction
Insurance is essentially a collective endeavor under which a large number of individuals agree to
share the loss which a few of them would incur in future. This means insurance protects those
unfortunates who suffer heavy financial impact of anticipated misfortunes by distributing the loss
among many who are exposed to the risk of similar misfortunes.
General insurance is a type of insurance in which one person makes regular payments so that he
receives a sum of money different types of accidental loss. The process insurance has been
evolved to safeguard the interests of people from uncertainty by providing certainty of payment at
a given contingency. The insurance principle comes to be more and more used and useful in
modern affairs. Not only does it serve the loss / damage of any losses it also provide financial
benefits to the individual for death or at the end of a time period .
1.1 Background of the study
This report has been prepared as requirement of the insurance and risk management course.
The report was based upon the overall insurance companys problems and course. The report
was based upon the overall insurance companys problem and prospects in Bangladesh .I was
duly approved by our course teacher Md. Mujibul Houque. This report will help us to know the
insurance business problem and prospects
1.2 Objective of the study
The key objectives of the studies are to identify the problems and prospects of the General
insurance in Bangladesh. The other objectives of this study are to generate some suggestions to
overcome the problems identified so as to ensure smooth functioning and growth of insurance. To
know about the best practices of insurance of Bangladesh is also another objective of this study.
1.3Literature Review
Uninsured risk leaves poor households vulnerable to serious or even catastrophic losses
from negative shocks. It also forces them to undertake costly strategies to manage their incomes
and assets in the face of risk, lowering mean incomes earned. Welfare costs due
to shocks and foregone profitable opportunities have been found to be substantial, contributing
to persistent poverty (Morduch, 1990; Dercon, 1996, 2004; Rosenzweig and Binswanger,
1993; Elbers et al., 2007, Pan, 2008). Insurance has the potential to reduce these welfare costs.
By offering a payout when an insured loss occurs, it avoids other costly ways of coping with the
shock leaving future income earning opportunities intact. Furthermore, the security linked to
being insured can be expected to allow the avoidance of costly risk-management strategies with
positive impacts on poverty reduction. This literature review provides an overview of the current
state of research on Insurance identifies key knowledge gaps and develops a conceptual

framework to inform and organize the research agenda of the insurance Facility in the area of
impact evaluation, demand and supply issues. For the purpose of this review, Insurance is
defined in line with Churchill (2006) as an insurance that (i) operates by risk-pooling (ii) is
financed through regular premiums and is (iii) tailored to the poor who would otherwise not be
able to take out insurance. The main focus of the literature review is on voluntary insurance1.
Other ways through which individuals or the public sector can insure against risks, such as
precautionary savings, access to credit or through public safety nets are therefore not treated in
detail in this review. However, this leads already to one key omission in the existing literature:
generally, the benefits of insurance are not compared to alternative mechanisms that may provide
insurance- like benefits, possibly in a more cost-effective way, such as savings, consumer or
emergency credit, and public safety nets.
Organization and private individuals take of insurance to protect them against possible financial
losses caused by a range of causes or unexpected factors. This means that should the worst
happen and these losses occur, they will receive financial compensation from their insurance
company. Therefore, insurance provides companies with financial protection in the event of loss
that could influence their operations. Individuals unwilling or unable to handle their own funds
have been pleased to find and outlet for their investment in insurance policies. Endowment
policies, multipurpose policies, deferred annuities are certain better form of investment. An
individual from his own capacity cannot invest regularly with enough of security and profitability.
Many of the existing literatures reviewed above clearly indicate that the insurance in Bangladesh
has not yet stood on a solid footing. Many reasons are there for the backwardness and
underdevelopment of insurance in Bangladesh
In a journal Assistant professor of DIU mentioned some diversified problem and prospect of
insurance in Bangladesh, there he mentioned that our main problems of insurance are lower per
capita income , poor knowledge of agents , illiteracy , religious superstition , lower awareness ,
low savings , lack of continuity, shortage of fund , lack of remainder, negligence policy holder,
restriction , poor services to consumers, image , red tapism to obtain compensation , lack of new
products , low return , traditional marketing ,traditional insurance act, restrictive insurance act ,
nature of intangibility , inadequate training, advantage of psc, discriminatory attitude, lack of
reliability, lack of advertisement, inability to solve the problems, low quality service, dearth of
underwriter, lack of confidence, inadequate government support, undue promotion , fabricated
information give by the agents, limited operational areas, licensing difficulty, rigid premium,
backwards of mentality.

In an interview with daily sun, Sheikh Kabir Hossain , Chairman of the BIA said in reply to
the question about insurance sector that The insurance sector can play an important role in the
growth of the economy of the country as it can accelerate the development process. The sector in
other countries is much stronger with policy supports as it can ensure a sustainable development
of

the

economy.

The industry in our country lacks attention of the policy makers and the previous governments
neglected the sector, but the present government under the leadership of Prime Minister Sheikh
Hasina has given much attention to the insurance sector.
He said mentioned various thing to reply the question of it current condition of the insurance
business and highlighted some problems There are several problems in the sector. Many of the
companies are facing problems in issuing initial public offerings (IPOs) as the paid-up capital of
the companies has been raised under the new Insurance Act. He also said that In the past, the
paid-up capital for the general insurance companies was Tk 150 million, which has now been
increased to Tk 400 million, while that for life insurance companies has been raised to Tk 300
million from Tk 75 million. It is not possible for some of the new companies to raise their paid-up
capital to the set level and so they will face setback for going public. But the provision is not
applicable for the previously registered (SEC) have agreed to consider the case on condition. As
per the consent of the authorities, the insurance companies with previous level of paid-up capital
would be able to release IPO with the condition that they will only offer stock dividends and bonus
shares but not any cash dividends, so that their paid-up capital can increase. The companies
would be able to offer cash dividends after their paid-up capital is increased to Tk 400 million for
general insurers and Tk 300 million for life insurers.
Mr Kabir Hossain said abut its size and its growth that:
The size of the market for life insurance as of December 31, 2009 amounts to Tk 105.153 billion
while that for general insurance to Tk 12.764 million. The investment of the sector market in life
insurance marked a 24 percent growth in 2009 compared to that in 2008, while 12 percent in
general insurance. The premium of 17 life insurance companies totaled to Tk 45.957 billion in
2009 while the amount was Tk 35.97 in 2008, reflecting a 27 per cent increase. The premium of
43 general insurance was Tk 13.80 billion in 2009, compared with Tk 12.58 in the previous year.
Here daily sun asked about the reason of peoples reluctance of insurance business and its claim
, in reply he mentioned that the insurance sector still lacks of peoples confidence. Although there
are guidelines for clearing the claims, but still people face sufferings as the process is much
lengthy

and

requires

more

time.

This is because of the procedure, as most of the insurance company re-insures with public sector

companies and as per the provision, the re-insurance companies conduct monitoring of the
accidents and surveyors of the re-insurance company prepare the report. But, in most cases, the
people do not inform the company on time and, for example for car insurance, while the accident
takes place, the owner of the car brings the vehicle to the garage and inform the insurance
company.
But the surveyors are supposed to visit the damages in the spots, which create problems with the
claim. Delay in paying claims happens as the surveyors need time to complete the procedure
and the report needs to be approved by the SBC. We are trying to simplify the procedure and it
would be possible through digitizing the system.
If private companies come forward for re-insuring, then it would be possible to ease the process.
We are trying to encourage the private companies for re-insuring and they can do it in joint
venture. Some of the local insurance companies are re-insuring with foreign firms on a 50-50
basis.
1.4 Methodology of the Study
To prepare the thesis both primary and secondary methods are use.
Secondary sources of data have been used for data requirement of the thesis. To collect the
secondary sources of data, internet and different articles published in the journals and magazines
have been used
Secondary sources are:

Text book s on insurance

Insurance journals

Reference books on insurance

Annual report of insurance

Internet books

Annual report of insurance

Primary Sources:
The primary data were collected through interview with aid of an interview schedule. A total
number of 10 respondents randomly selected were interviewed. The sample respondents
comprised of 2 insurers from life insurance, 5 policyholders and 3 non-policyholders.
All the data have been analyzed and compared based on Eastland Insurance Company Ltd.
1.5 Rational of the study
Insurance is a very significant risk handling mechanism and it contributes a key part of financial
infrastructure of a country. It not only indemnifies the policyholders at the occurrence of an
insured event but also plays a pivotal role in saving and investment. Therefore, a sound
environment of insurance business is indispensable for a country like Bangladesh where the rate

of saving and investing are very scanty. To guarantee a sound field of insurance business, the
problems retarding the growth of insurance business should be identified and solved. In recent
time there is no mentionable study on the growth and development in the General insurance of
Bangladesh. Although this has a bright prospect for our country. To consider this situation it is our
right attempt in the present context. This will help to identify the problems of General insurance in
Bangladesh, as well as the remedial measure for the problems.
2.1 Concepts of insurance in brief
Insurance is a co-operative device to spread the risk over a number of persons who are insured
against the risk to share the loss of each member of the society on the basis of the society on the
basis of probability of loss to their risk.
Insurance is a contract whereby a certain sum of the money as a premium is paid in
consideration of the insurers incurring the risk of paying a large sum upon a given contingency.
2.1 .1Principles of insurance
Insurance is based upon the two following principles:
2.1.2 Principles of co-operation
In insurance the loss is shared by a group of people who are willing to co-operate.
2.1.3 Principles of probability
The loss in the shape of premium can be distributed only on the basis of theory of probability. The
probability tells what the chances of losses are and what will be the amount of losses.
2.2 History of Insurance
History of insurance refers to the development of a modern laws and market in insurance against
risks. In some sense we can say that insurance appears simultaneously with the appearance of
human society. We know of two types of economies in human societies: money economies (with
markets, money, financial instruments and so on) and non-money or natural economies (without
money, markets, financial instruments and so on). The second type is a more ancient form than
the first. In such an economy and community, we can see insurance in the form of people helping
each other. For example, if a house burns down, the members of the community help build a new
one. Should the same thing happen to ones neighbor, the other neighbors must help, otherwise,
neighbors will not receive help in the future.
Separate insurance contracts (i.e., insurance policies not bundled with loans or other kinds of
contracts) were invented in Genoa in the 14th century, as were insurance pools backed by
pledges of landed estates. These new insurance contracts allowed insurance to be separated
from investment, a separation of roles that first proved useful in marine insurance. Insurance

became far more sophisticated in post-Renaissance Europe, and specialized varieties

developed.
Toward the end of the seventeenth century, Londons growing importance as a centre for trade
increased demand for marine insurance. In the late 1680s, Mr. Edward Lloyd opened a coffee
house that became a popular haunt of ship owners, merchants, and ships captains, and thereby
a reliable source of the latest shipping news. It became the meeting place for parties wishing to
insure cargoes and ships, and those willing to underwrite such ventures. Today, Lloyds of
London remains the leading market (note that it is not an insurance company) for marine and
other specialist types of insurance, but it works rather differently than the more familiar kinds of
insurance.
Insurance as we know it today can be traced to the Great Fire of London, which in 1666
devoured 13,200 houses. In the aftermath of this disaster, Nicholas Barbon opened an office to
insure buildings. In 1680, he established Englands first fire insurance company, The Fire Office,
to insure brick and frame homes.
2.3 How insurance works
The concept behind insurance is that a group of people exposed to similar risk come together
and make contributions towards formation of a pool of funds. In case a person actually suffers a
loss on account of such risk, he is compensated out of the same pool of funds. Contribution to
the pool is made by a group of people sharing common risks and collected by the insurance
companies in the form of premiums.
2.4 Background of insurance business in Bangladesh
2.4.1
Resistance against colonial or autocratic regimes in the third world has often been led by
educated intelligentsia inspired by western ideas of nationalism and democracy has played a
dominant role. Most victorious nationalist movements have been in later years reneged from their
earlier commitments and few developing countries to day are nationalist, socialist or democratic.
But that is a different story.
When the Awami League cane to power in Bangladesh and the peoples party in Pakistan in
1972.It was inevitable that nationalization a wide scale would take place, for both parties had
flaunted socialism as part of their political rhetoric. In Pakistan the administrative mechanism for
nationalization of banking, insurance and some industries was carefully worked out by the
bureaucracy under political leadership, and the takeover in a feel swoop passed of smoothly.
Heads of insurance companies, for instance, where invited to tea at a Karachi Hotel. Where they
told that while they were having teas the head offices of their companies were being sealed and

Government appointed administrators were being put in charge. This was done to ensure that the
assets of the companies remained intact and no tempering with accounts, records and
documents was possible.
In Bangladesh an effective government machinery did no exist in the chaotic conditions obtaining
an independence following a bitter and brutal war industries was taken over without any
inventory, and erstwhile owners ,who were being dispossessed, were allowed to administer their
mills and factories till statutory corporations were established
2.4.2 Insurance in Bangladesh
Insurance is not a new business in Bangladesh. Almost a century back, during British rule in
India, some insurance companies started transacting business, both life and general, in Bengal.
Insurance business gained momentum in East Pakistan during 1947- 1971, when 49 insurance
companies transacted both life and general insurance schemes. These companies were of
various origins British, Australian, Indian, West Pakistani and local. Ten insurance companies had
their head offices in East Pakistan, 27 in West Pakistan, and the rest elsewhere in the world.
These were mostly limited liability companies. Some of these companies were specialized in
dealing in a particular class of business, while others were composite companies that dealt in
more than one class of business. The government of Bangladesh nationalized insurance industry
in 1972 by the
Bangladesh Insurance (Nationalization) Order 1972. By virtue of this order, save and except
postal life insurance and foreign life insurance companies, all 49 insurance companies and
organizations transacting insurance business in the country were placed in the public sector
under five corporations. These corporations were: the Jatiya Bima Corporation, Tista Bima
Corporation, Karnafuli Bima Corporation, Rupsa Jiban Bima Corporation, and Surma Jiban Bima
Corporation. The Jatiya Bima Corporation was an apex corporation only to supervise and control
the activities of the other insurance corporations, which were responsible for underwriting. Tista
and Karnafuli Bima Corporations were for general insurance and Rupsa and Surma for life
insurance. The specialist life companies or the life portion of a composite company joined the
Rupsa and Surma corporations while specialist general insurance companies or the general
portion of a composite company joined the Tista and Karnafuli corporations.
After independence of Bangladesh, insurance industry was nationalized. Subsequently through
the enactment of Insurance Corporation Act VI, 1973, two corporations namely Sadharan Bima
Corporation (SBC) for general insurance and, Jiban Bima Corporation for life insurance were
established in Bangladesh. SBC was acting as the sole insurer of general insurance till 1984.
Between 1985 to 1988 first generation of private general insurance companies were emerged as

Bangladesh Government allowed the private sector to conduct business in all areas of insurance
for the first time in 1984. A total of 16 private general insurance companies were registered in that
phase. In 1996 another 8 private general insurance companies were registered. The third
generation of private general insurance companies, which included 18 companies, came into
operation between 1999 and 2001. The general insurance market in Bangladesh now consists of
43 private sector insurance companies and 1 state owned insurance company. Insurance
Corporation (amendment) Act 1990 provides that 50% of all insurance business relating to any
public property or to any risk or liability appertaining to any public property shall be placed with
the SBC and the remaining 50% of such business may be placed with this corporation or with any
other insurers in Bangladesh. But for practical reason and in agreement with the Insurance
Association of Bangladesh SBC underwrites all the public sector business and
50% of that business is distributed among the existing 43 private general insurance
Companies equally under National Co-insurance Scheme.
2.5 Present position of insurance business in Bangladesh
In Bangladesh, the Insurance business, after and early stage of dislocation, adventure
and experimentation through half a century has now being established as a nascent
industry

distributed

between

the

public

and

private

sectors.

Insurance

business

evolved in the Indian subcontinent late in nineteenth century when several business
companies started their business and a few Christian missionaries began to operate
mutual funds to serve their own community members. From Bangladesh perspective
insurance business was not a promising sector in its early age but it is getting its pace
day by day with the growth of overall economic condition of the country.
The privatization policy adopted in the 1980s paved the way for a number of insurers
to emerge in the private sector. This resulted in a substantial growth of premium
incomes, competition, improvement in services, and introduction of newer types of
business

in

wider

fields

hither

to

untapped.

Up to 2000, the government has given permission to 19 general insurance companies

and 10 life insurance companies in the private sector. Insurers of the country now
conduct almost all types of general and life insurance, except crop insurance and
export credit guarantee insurance, which are available only with the Shadharan Bima
Corporation.
promote

the

Numerous

institutions,

development

of

associations

insurance

business

and

professional

groups

work

in

Bangladesh.

Prominent

to

among

them is the Bangladesh Insurance Association (formed on 25 May 1988) having 30

members. It aims at promoting, supporting and protecting the interests and welfare of

the

member

companies.

Another

example

is

Bangladesh

insurance

academy.

Surveyors and insurance agents occupy a prominent position in the insurance market
of

Bangladesh.

The

system

of

professional

brokers

has

not

yet

developed

in

Bangladesh. A total of 60 insurance companies are operating in Bangladesh till date.

Of

these

companies,

57

are

private,

two

state-owned

and

one

is

foreign.

Insurance Directorate, under the Ministry of Commerce, is the regulatory-body of the

countrys

insurance

sector. At

present

there

are

44

general

insurance

companies

running in Bangladesh. Many other private companies are about to commence

2.6 Growth of Insurance in Bangladesh
The insurance industry in Bangladesh continued to achieved a moderate growth in 2009-2010 .
per capita spending on insurance is still less than $3 while insurance penetration , measured on
premium as a percentage of GDP, also below 1 percent.
The total premium income from private sector life insurance companies rose from TK 35794.53
million in 2008 to TK 45957 million in 2009 registering growth of 27.75%
The gross premium income of private sector non life insurance companies also increased from
TK11163.03 million in 2008 to TK 12284.22 million in 2009 registering the growth of 10.93%.
The life fund of the private sector insurance companies increased to TK 105,153.96 million in
2009 from TK 80863.15 million in 2008 registering the growth of 30.04 %.
The total investment of the private sector life insurance companies rose from TK 67,151.19
million in 2008 to TK 87053.53 million in 2009 registering an increase of 29.64%. The total
investment of private sector non life insurance companies stood at TK.12764.15 million in 2008
registering a growth of 13.21 %.
The total asset of the private sector life insurance companies stood at TK 118020.14 million in
2009 against the TK. 91,367.73 million in 2008 registering a growth of 29.17%.
The total asset of private sector non life insurance company stood at TK32, 376.63 million in
2009 against TK. 22756 million in 2008 registering a growth of 43.59 percent.
It is hoped that the newly established insurance Regulatory Authority will help to modernize and
bring the insurance laws and rules of Bangladesh in line with international standards and also
help bring more discipline in the sector.
The Bangladesh Insurance Association strongly feels that professionalism modern management
and sales techniques and new products development are necessary for the growth and progress
of the industry.
3.1 Company Profile
Eastland Insurance Company Ltd:

Eastland Insurance Company Ltd. being sponsored by a group of entrepreneur exposed to

various economic sectors including financial institutions, Trading, garments, Pharmaceuticals,
Press, Construction, Cold Storage etc., started its journey as one of the first generation General
Insurance Companies in the private sector from 5th November, 1986. Eastland was listed as a
public limited company with Dhaka Stock Exchange (DSE) in 1994 and its Tk.30 million shares
with 40% premium were over-subscribed by more than 12 times! Ever since, its performance
remained steady with average annual growth rate of 20% over the last 5 years.
The total Asset of the Company is over Tk. 1104 million having Reserve base of about Tk. 554
million and investment portfolio Tk. 825 million. The company has so far settled claims amounting
to Tk. 997.44 million and has been paying double digit Dividends to its shareholders ever since
its inception plus stock Bonus in recent times.
The fundamental principle followed by the company from the very inception was to maintain
dynamism in its business policy as well as competitive edge in the market through service
innovation and obtaining best bargain from the global market of reinsurance. Eastland is equally
alive to its Corporate Social Responsibility (CSR). The company stepped into 25 years of its
successful operation on the 5th of November, 2010 and it has by now attained the height of
sound financial strength and enviable goodwill, thus being categorized among the Top-Ten in the
general insurance sector. The Management of the company is a combination of astute executives
with wealth of experience of the Industry as well as young and dynamic leaders of to day; to meet
the challenges of to-morrow;
Eastland has been offering comprehensive range of insurance packages from its 23 branches
throughout Bangladesh, which include: Fire, Marine, Hull, Motor, Industrial All Risks, Engineering,
Aviation, Personal Accident, Medi-claim and Miscellaneous risks. Eastland is a proud insurer of
host of clients ranging from distinguished individuals to big trading firms, Banks & Financial
Institutions as well as large national & multinational companies.
The company is living up to its promised slogan: The name you have learnt to Trust by
upholding its personalized services in both Sunny & Rainy days! As such, Eastlands name has
been embedded in the hearts of thousands of its clients.
Registered Name

: Eastland Insurance Company Limited

Registered office

: 13 Dilkusha C/A, Dhaka 1000, Bangladesh.

Paid up Capital

: Tk. 276.06 Million

Authorized Capital

: Tk. 500 Million

Incorporation

: November 05, 1986

Commencement of Business

: November 05, 1986

Credit Rating Grade

: AA-

Listing with Dhaka Stock Exchange (DSE)

: 1994

Listing with Chittagong Stock Exchange (CSE)

: 1994

Allotment of Public Share

: 1994

Face Value Per Share

: Tk. 100

Earning Per Share (EPS)

: Tk. 61.65

Average Annual Growth over the last 5 years

: 20%

Total Asset of the Company

: Over Tk. 1104 million

Reserve Base

: About Tk. 554 million

Investment Portfolio

: Tk. 824.94 million

Number of Branches

: 23

Eastland is the proud sponsor of 02 (two) reputed Non-Banking Financial Institutions namely
Industrial & Infrastructure Development Finance Company Ltd. (IIDFC) and National Housing
Finance & Investment Ltd. led by prominent Banks, Insurance Companies and the renowned
Business houses of the country as follows:
Industrial & Infrastructure Development Finance Company Ltd(IIDFC), a public limited company
was incorporated on 19 December, 2000 as a non-banking development financial institution
under companies Act 1994 and the financial institution Act 1993 to boost investment specially in
the spectrum of industrial and infrastructure development with its registered office at Chamber
Building (6th Floor), 122-124, Motijheel C/A, Dhaka-1000.
Authorized capital

: BDT. 1,000,000,000

Paid up capital

: BDT. 3,28,780,000

Sponsors of IIDFC are:

Eastland Insurance Company Ltd.

Janata Bank Ltd.

Invest Corporation of Bangladesh (ICB)

AB Bank Ltd.

Bank Asia Ltd.

BRAC Bank Ltd.

The City Bank Ltd.

Mutual Trust Bank Ltd.

National Bank Ltd.

One Bank Ltd.

Southeast Bank Ltd.

Sonali Bank Ltd

National Life Insurance Co. Ltd.

Pragati Insurance Ltd.

Mr. Md. Matiul Islam

National Housing Finance and Investments Limited, a public limited company was incorporated
on August 18, 1998 as a non-banking development financial institution under Companies Act
1994 with registered office at 109, Bir Uttam C.R Datta Road (Ex-Sonargaon Road), National
Plaza (7th & 8th Floor), Dhaka-1205
Authorized capital

: BDT 2,000 million

Paid up capital

: BDT 520 million

Sponsors of National Housing Finance and Investments Limited are :

Eastland Insurance Company Ltd.

National Bank Ltd.

United Commercial Bank Ltd.

Eastern Insurance Company Ltd.

IFIC Bank Ltd.

Jibon Bima Corporation

National Life Insurance Company Ltd.

Pragati Insurance Ltd.

Reliance Insurance Ltd.

Sadharan Bima Corporation

Bangladesh Lamps Ltd.

Borak Travels (Pvt.) Ltd.

HRC Bangladesh Ltd.

Shaw Wallace Bangladesh Ltd.

Square Pharmaceuticals Ltd.

Unicorn Equities Ltd.

Overseas Investor Forum (UK)

Overseas Investors Forum (Zambia)

Summit Industrial and Mercantile Corporation (Pvt.) Ltd.

Chairmans Profile
Mr. Mahbubur Rahman, Chairman is an eminent business person in Bangladesh. He is the
President of International Chamber of Commerce (ICC) Bangladesh, the world business

organization, Member, Business Advisory Council (BAC) of the United Nations Economic and
Social Commission for Asia and the Pacific (UNESCAP) Bangkok, Member, Board of Governors,
Institute of Business Administration (IBA), University of Dhaka, Member of the Board of
Bangladesh Open University (B0U) and Dhaka Stock Exchange Limited. He is the chairman and
CEO of

ETBL Holdings Limited

Eastern Trading Bangladesh Limited

ETBL Development & Construction Limited

ETBL Securities & Exchange Limited

ETBL Technologies Limited

Progressive Investment Limited

Century Cold Storage Limited

Sheba Bangladesh Foundation

Chairman

International

Publications

Limited

(Publishers: The Daily Financial Express)

Bangladesh International Arbitration Centre (BIAC)

He is the former Chairman of National Bank Ltd. and National Bank foundation, former
President of Federation of Bangladesh Chambers of Commerce and Industry (FBCCI) and
Dhaka Chamber of Commerce and Industry (DCCI). Besides, he is associated with host of
Social Organizations at home and abroad.
The Board of Eastland Insurance consists of twenty Directors, among them, thirteen are
sponsors, six are from Shareholders and the remaining one is an independent.

Mr. Mahbubur Rahman

Mr. A.K.M. Humayun Kabir

Proprietor
Chemo Pharma Trading Agency

Partner
M. Rahman & Co.
Mrs. Hameeda Rahman

Director
ETBL
Eastern
ETBL

Holdings
Trading
Development

Limited

Bangladesh
&

Construction

Limited
Limited

ETBL

Securities

&

Progressive

Exchange

Investment

Limited
Limited

Century Cold Storage Limited

Mr. Moazzem Hossain

Managing

Director

Pioneer Rope Mfg. Co. Limited

Director
Rahman
Holy

Enterprise
Crescent

Limited

Hospital

Limited

Hotel Saymen Limited Coxs Bazar

Mr. Md. Harunor Rashid Khan

Proprietor
Trade International

Mr. Nazrul Islam

Trading, Importer & Distributor.

Mr. Nizamuddin Ahmed

Director
Lexel

Knitwear

Limited

Sunnex Limited
Mr. Saidur Rahman

Director
Shinko

Electro

Plus

Sunnex Limited
Mr. Saiful Islam

Managing

Director

Jamsons Makers & Packers Limited

Director
Islam

&

Company

Babu

Edibles

Limited
Limited

Nishi Green Fields Limited

Mrs. Tahmina Ahmed

House maker

Mr. Sanjidur Rahman

Managing
Chandpur

Director
Jute

Balers

Limited

Bank

Limited

Eastern Overseas Limited

Mrs.Taslima Akhtar

Director
Social

Investment

Union Fisheries
Mrs. Monira Yeasmin

Director
Monico

Plastic

Industry

Heera Jewelers Limited

Mr. Golam Mahmood

Proprietor
Media Wave

Mrs. Hasina Ahmed

House maker

Mrs. Kamrun Nessa

Director
Century Cold Storage Limited

Alhaj Mohd. Arshad Ali

Chairman
Dhaka Ink Company Limited

Managing
The

Director
Merchants

Limited

Elite Printing & Packages Limited

Mr. Nasiruddin Ahmed

Trading, Business Consultant

Begum Shams Ara Sabir

House maker

Mission:
To create and deliver risk solutions and services that makes our clients risk-free and successful.
To be among its peers in the market by providing fastest personalized services to the clients
through utmost good faith, good conduct, sincerity and integrity.
Vision:
To contribute actively for the betterment of the policyholders, shareholders and well being of the
society at large through comprehensive insurance protection and creative investment.
To double sales revenue over the next five years by providing maximum security for the
properties of the existing and potential clients
3.2 Management
Insurance is basically a technical business and dependent to a great extent on the quality of
techno-human resources available to form a management team. The company has in its strength
good number of highly qualified & experienced insurance personnel. The operation of the
company is being carried out by an experienced Management team with wide exposure to
insurance industry. Mr. M. Azmal Hoque, ACII, Managing Director joined the company as

Executive Director on February 1991 with a long job experience in insurance business both at
home and abroad. The Management team consists of the following Executives:

Executive Director
Mr. Ghulam Rahman

Mr. Shamsuzzaman

Head Office

Mr. Mia Fazle Karim, FCA

Chief Financial Officer (CFO), Head Office

Mr. Md. Jahangir Alam Khan

Regional Chief, Agrabad, Chittagong

Mr. Khawaza Manzer Nadeem

Head of Marketing, Principal Office

Assistant Managing Director

Mr. Enamul Islam Chowdhury

Regional Chief, Sylhet

Mr. Md. Nurul Amin

In-Charge, Nawabpur Branch

Mr. Md. Shafiul Alam Bhuiyan

In-Charge, Motijheel Branch

Mr. Md. Shamsul Hoque

Marketing, Principal Office

Mr. Md. Zakaria Chowdhury

Marketing, Principal Office

Mr. Sk. Ahasan Habib

In-charge Underwriting, Head Office & Principal Office

Mr. M. Golam Hafez

In-charge, Claims, Head Office

Mr. Md. Mazibur Rahman

In-charge Gulshan Branch

Senior Executive Vice President

Mr. Md. Ehsanul Hoque

Marketing, Principal Office

Mr.Md.Tariful Islam

In-charge, Re-Insurance and BCD, Head Office

Mr. Md. Mosaraf Hossain

Marketing, Principal Office

Executive Vice President

Mr. Sagir Ahmed

Accounts, Head Office

Mr. M. Abidur Rahman

Company Secretary

Mr. Abdul Malek

In-charge, Investment & Estt. Head Office

Mr. Kamrul Hasan Chowdhury

In-charge, Mohakhali Branch

Mr. Md. Zaglul Haider Khan

Accounts, Head Office

Mr. Md. Karimul Hoq

Mr. Tahur Ullah

Marketing, Principal Office

Marketing, Principal Office

Mr. Md. Ahsanul Hoque

Underwriting, Head Office

Mr. Humayun Kabir

Accounts, Head Office

Mr. Jamaluddin Chowdhury

In-charge, Sylhet Branch

Mr. Md. Monowar Hossain

In-charge, Narayangonj Branch

Mr. Md. Tajul Islam

Underwriting, Head Office

Mr. Badsha Ismail Hoque

In-charge, Kawran Bazar Branch

Mr.Khurshed Ali Chowdhury

Marketing, Agrabad, Chittagong

Mr. Md. Mozammel Hoque

Underwriting, Head Office

Mr. A.M.M. Nur Uddin

In-charge, IT, Head Office

Mr. Md. Ekramul Hoque

Accounts, Agrabad, Chittagong

Mr. Md. Ashraf Haider

Marketing, Motijheel Branch

Mr. Ramendra Narayan Das

In-charge, Jubulee Road Branch, Chittagong

Mr. Abdul Baten Chowdhury

Marketing, Agrabad Branch, Chittagong

Mr. Md. Nurul Amin

Marketing, Sylhet Branch

Mr. S.M. Abdur Rob

Administration, Head Office

Mr. Shamsuddin Ahmed

In-charge, Audit/Inspection, Head Office

Mr. Md. Iqbal Majumder

Claims, Head Office

Mr. Mir Abdul Haye

Marketing, Principal Office

Mr. Md. Abul Kashem

Marketing, Principal Office

Mr. Md. Kutubuddin Ahmed Chowdhury

Marketing, Agrabad Branch, Chittagong

Mr. Ehsan Mahmood

Marketing, Kawran Bazar Branch

Mr. Ahmed Sk. Saiful Islam

In-charge, Satkhira Branch

Mr. Azadur Rahman Mojumder

In-charge, Feni Branch

Mr. A.K.M. Azad

In-charge, Jessore Branch

Mr. Suklal Somoddar

In-charge, Khulna Branch

Mr. Abdur Rahman

In-charge, Malibagh Branch

Mr. Md. Abul Kalam

In-charge, Elephant Road Branch

Mr. M.G. Maruf Chowdhury

Marketing, Gulshan Branch

Mr. Tarafder Md Ruhul Quddus

Marketing, Nawabpur Branch

The activities of the company are being carried out through the various Departments namely
Marketing, Underwriting, Re-insurance, Claims, Administration, Branches Control Department,
Finance & Accounts, Audit/Inspection & Legal matters, Shares & Investment, Information
Technology, Board Secretariat and Company affairs
3.3 Products and Services
Eastland Insurance Company Limited carries out all types of general insurance business as per
the Insurance Act, which includes Fire, Marine, Motor, Miscellaneous and Engineering business.
Existing product lines of the Company are as follows:
Fire Insurance

Riot and Strike (R&SD) Damage

Earthquake Damage

Flood Damage

Cyclone, Hurricane, Typhoon &Tornado Damage

Air Craft Damage

Explosion Damage

Burning of forest, bush, jungle & the clearing of lands by fire Dam
We are also providing the following coverages:

Fire Special Package Insurance

Industrial All Risk Insurance (IAR)

Comprehensive Machinery Insurance (CMI)

Property All Risk (PAR

Marine Insurances
Marine Cargo Insurance- Export & Import
According to recommendations of the United Nations Conference on Trade and Development
(UNCTAD), we are providing following coverage:

ICC-A (All Risks)

ICC-B

ICC-C

War & SRCC as additional coverage

We also provide Theft & Pilferage (TP) and Non-delivery coverage with ICC-B &
Coverage. ICC-A covers all risks with some exceptions. Moreover, we are providing Inland Transit
coverage by Truck/Lorry/Rail/Burge/Country Boat as required by the Insured.

Marine Hull Insurance:

Comprehensive cover on Hull & Machinery as per ITC Hull clause.
Total Loss only including Sue and Labor charge on Hull & Machinery.
Marine Country Boat.

Motor Insurance
Comprehensive coverage on:
Private Vehicle
Commercial Vehicle
Motor Cycle
Transit (Motor Trade
Act Liability/ Third Party Liability.

Miscellaneous insurance

All Risk Insurance (AR)

Air Travel Insurance (ATI)

Business Interruption (BI)/Loss of Profit Insurance

Contingency Liability Insurance (CLI

Cash-in-Safe Insurance (CIS)

Cash-in-Transit Insurance (CIT)

Cash-on- Counter Insurance (COC)

Cash-on-Premises Insurance (COP)

Commercial General Liability Insurance (CGL)

Employers Liability Insurance (EL)

Fidelity Guarantee Insurance (FG)

Overseas Mediclaim Insurance (OMI)

Product Liability Insurance (PDL)

Public Liability Insurance (PL)

Personal Accident Insurance (PA)

Workmens Compensation Insurance (WP)

Engineering Insurance

Contractors All Risk Insurance (CAR)

Erection All Risk Insurance (EAR)

Machinery Break-down Insurance (MBD)

Deterioration of Stock Insurance (DOS)

Electrical Equipment Insurance (EEI)

Boiler & Pressure Vessel Insurance (BPV)

Contractors Plant & Machinery Insurance (CPM)

Specialized Product
We also provide the following specialized products:

Professional Indemnity Insurance policy

Household Comprehensive Insurance

Shopkeepers Insurance

Comprehensive General Liability Insurance

Cancellation and Abandonment Insurance for Games

Aviation
3.4 Branches
Eastland Insurance Company Limited has been operating its business through twenty-three
branches located at different commercially potential areas across the country. Branches are
mainly concentrated in Dhaka and Chittagong. Among the branches, 13 are in Dhaka, 3 are in
Chittagong, 5 are in Khulna and one branch each at Rajshahi and Sylh
Name

of Address

Telephone Number

Branches
Principal Office

13, Dilkusha Commercial Area, Dhaka-1000.

PABX;

9564600

(Auto Hunting)
Imamgonj

85/1 (2nd floor),Chawk Moghaltuly Road, Dhaka.

7311624

Nawabpur Road

120,Nawabpur Road (l st floor), Dhaka.

7114253

Motijheel

Shadhinata Bhaban (2nd floor),88, Motijheel C/A, Dhaka.

9552433

Kawran Bazar

59,Kazi Nazrul Islam Avenue (2nd floor), Kawran Bazar, Dhaka

8112063

Elephant Road

Minita Plaza, 54, New Elephant Road, (3rd floor),Dhaka.

8627497

Malibagh

83/B, New Circular Road, Mouchak Tower (3rd floor), Dhaka.

9349849

Mohakhali

G.P.GA-19 Mohakhali School Rd,(lst floor) Mohakhali, Dhaka.

8815436

Gulshan

Islam Mansion(2nd floor),H-# 39,Rd.# 26,Gulshan Circle-1, Dhaka-1212.

8852197

Narayangonj

52/1,Bangabandhu Road(lst floor), Narayangonj

7631937

Mymensingh

10, G.K.M.C. Shaha Road (1st floor) Choto Bazar, Mymensingh

66766

Tangail

230/231 B.B.Girls School Road (Bara Pukur Par), Tangail.

54910

Rajbari

Main Road, Rajbari Bazar, Rajbari

65761

Name

of Address

Telephone Number

Branches
Agrabad

Arup Bhaban (lst floor), 107 Agrabad C/A, Chittagong.

725660,713745

Jubilee Road

200/B,Jubilee Road, (2nd floor) Chittagong

613954

Feni

182, Al- Madina Market (1 st floor) ,Trunk Road, Feni

74415

Name

of Address

Telephone Number

Branches
Khulna

127-128 Sir Iqbal Road (lst floor), Khulna

721615

Jessore

Municipal Market (1 st floor) 34, Mistri Khana Road, Jessore

68851

Kushtia

12, Shah Nabi Baksha Street, (N.S.Road), Kushtia.

61982

Meherpur

K.N. Super Market (1st floor) 245 Main Road, Boro Bazar, Meherpur

62981

Satkhira

Khan Market (2nd Floor) 2092 Main Road, Satkhira

63805

Name

of Address

Telephone Number

Branches
Bogra
Name

6, Thana Road (lst floor), Bogra.

of Address

66105
Telephone Number

Branches
Sylhet

Shahir Plaza(2nd Floor), 2143, East Zinda Bazar, Sylhet.

718725,720498

3.5 Business Performance in 2010

Eastland insurance , one of the 1 st generation company was established in 1986 and stepped into
25 years of its successful operation. The company focused on enhancing business in the
targeted segments. It also focused on areas having best prospects of business and profitability

extending efficient services. While Eastland Insurance is committed to bring about operational
excellence in all tiers of the organization , it emphasize the needs for further developing core
business improving underwriting.
The comp worked to bilateral with clients that helped to increase business and underwriting
profitability significantly. Continuing affressive business policy in 2010 was highest ever sicne
inception . The company earned gross premium of TK.485.63 million during the year as against
Tk. 396.7 million in the previous year registering a growth of 22.41% over the last year.
A brief class wise summary of operational performance for the year 2010 is furnished below.
Fire insurance
The company underwritten a total fire insurance premium of TK206174577/- including an amount
of3116693/- from the public sector . the net premium income stood at Tk 65625677/- after ceding
re- insurance premium of Tk 140548900/- . During the year 2010 , total payment of claim was
44309793/- against whch recovery from re-insurance came to Tk54132259/- including previous
years recovery.
Marine Cargo Insurance
The total gross income from marine cargo business was Tk. 17213622/- including premium of Tk
8919527/- from public sector. The net premium income of marine cargo business stood at Tk.
138270790/- after ceding Tk. 33865432 on account of re- insurance premium. During the year ,
net amount of claim for (Tk.688065/-) was paid on this account.
Marine Insurance (Hull and Aviation)
In the year 2010, the total underwritten premium income from marine hull and aviation insurance
business was Tk 13580614/- including premium of Tk 522695/- from public sector business. The
net premium income came to Tk.4405792/- after ceding Tk. 9174822/- on account of re-insurance
premium. During the year . net amount of claim for TK688065/- was paid on this account.
Motor Insurance
From motor insurance business our total gross premium income was Tk.56266771/- including
public sector business of Tk.850774/- . After ceding reinsurance premium of Tk. 1868388/- the
net contribution to the revenue account was Tk.54398383/-. During the year net amount of motor
claims to the extent of Tk. 15760110/- was paid.
Miscellaneous Insurance
The total gross premium of miscellaneous business came to Tk. 37465177/- including Tk.
15407997/- from the public sector. In the year 2010, an amount of Tk. 28620238/- was ceded on
account of re- insurance premium. During the year, the net amount of claim for Tk.3259449/- was
paid on this account.

3.6 Claims
Eastland maintains strong commitments to effective handling of claims and has the built- in
reputation in the market for expeditious settlements of claims.
Eastland is always ready to extend personalized service to its valued clients and for maintaining
close relationship with them. When there is a substantial loss of the insured properties, EastlandExecutives immediately rush there along with a Govt. licensed surveyor and provide advice for
minimization of loss as soon as they receive loss information from the Insured and considering
the severity of loss arrange on account partial payment for immediate recovery of the Insureds
loss on the basis of the preliminary Survey Report.
For settlement of claims at the soonest possible time, simplest procedure and formalities are
followed and are being executed through the claim Depts., headed by a highly motivated and
long experienced Asst. Managing Director being assisted by other senior personnel
The company so far settled from the inception claims amounting to Tk. 997.44 million. During the
year 2010, it settled 340 number of claims for 79.11 million on account of fire, Marine, Motor and
Miscellaneous insurance.
Claims Settled during last five years:

2010

Year

Taka in Million

2006

73.97

2007

71.35

2008

92.80

2009

73.73
79.11

390.96
3.7 Investment
Underwriting profit of nonlife insurance company is decreasing continuously due to high cost of
operational and other expenses. Thus , growth of insurance company is vey much dependent on
its investment income because of decreasing trend of under writing profit. It is therefore important
to explore all possible avenues to raise the returns from investments. Keeping this mind , a very
dedicated team with the guidance by a management committee headed by executive director has
been playing an effective role in the capital market grew by 23%to taka 824.94 million as cash

dividend including contribution of Tk 4.38 million as cash dividend from equity investment in
National Housing Finance and investment limited.
Break- up and total investment during the year were as under
Particulars
National Bank Subordinated Bond
Bangladesh Bank Treasury Bond
Debenture Beximcom
Fixed Deposit
Short Term Deposit
Share including equity holdings

Taka in million
50.00
4.50
8.88
326.51
30/00
405.05

1.
2.
3.
4.
5.
6.

Total

824.94

3.8 Government guidelines for formation of insurance company are:

(1)The intending sponsors must first submit an application in prescribed form to the Chief
Controller of Insurance for prior permission.
(2) After necessary scrutiny the Chief Controller shall forward the application with his
Recommendation to the Ministry of Commerce.
(3) After further scrutiny, the Ministry of Commerce shall submit its views to the Cabinet
Committee constituted for this purpose.
(4) The decision of the Committee, if affirmative, should be sent back to the Ministry of
Commerce which in turn should send it back to the Chief Controller of Insurance for
communicating the same to the sponsors.
(5) The sponsors would then be required to apply in a prescribed form to the Registrar of
Joint Stock Companies to get registration as a public liability company under the
Companies

Act.

Memorandum

and

Articles

of

Association

duly

approved

by

the

Controller of Insurance would have to be submitted with the application.

(6) Once the registration process was completed the sponsors would have to obtain permission
of the Securities and Exchange Commission to issue share capital.
(7) Reinsurance arrangements would have to be made at this stage.
(8) After all the above requirements were fulfilled the license to commence business under the
Insurance Act 1938 is to be obtained from the Chief Controller of Insurance. Application can only
be made subject to government announcements in this regard
4.1 Problems of General insurance in Bangladesh
In a developing country like Bangladesh, insurance companies are playing a very important role
in economy. Though insurance industry has a very prospect in the economy but for some reasons

it is totally failed to achieve its goal. If we want to know the reasons behind this then we should
look forward the following according to Eastland Insurance Company Ltd.
The problems have been categorized in different levels and they are; social, economical. political,
legal and others problem
5.1.1Social Problems :
Less Public awareness
A vast majority of people especially in rural areas are left outside the insurance coverage. This
mainly results from the unawareness among the people. Even a large portion of people dont
have the minimum idea of insurance. People are not aware of the benefits from the insurance
policy and a great number of people believe that insurance business is nothing but cheating and
assume that insurance policy is quite unnecessary. This negative attitude from the people is
lessening the importance of absorbing insurance policy in a large extent.
Centralization
Most of the insurance companies in our country are located in urban areas and there are few
branches in rural areas. They think that they might have better scope for performing their
business as the economic condition of the urban is better than the rural areas. They dont think
that the large number of our population reside in rural areas and if branches are expanded in
rural areas then the business can thrive if proper motivation policy is taken to aware the mass
people of the rural areas. Thus this centralization policy acts as an obstruction for the growth of
insurance business in our country.
Low awareness
Insurance awareness is poor. Agents are not skilled enough. These agents cannot perform their
job properly to make the people aware of life insurance.
Illiteracy
Mass illiteracy is another factor that adversely affects the marketing of insurance. About 70% of
the population is floating in the sea of ignorance. Illiteracy leads one to think that the insurance is
deception; it is no value in life. They cannot think rationality because they do not know what is
insurance and what its importance as security for future.
4.1.2 Economic Problems :
Poor economic conditions
Bangladesh is one of the poorest countries in the world and most of the people in this country live
under extreme poverty level. All of these people fight hard to earn their livelihood and are
marginal in relation to the expenditure with the income. It is quite impossible for them to save
some money for future need. Therefore they are quite unable to give the amount to the insurer

which is called as premium and regarded as safety or precautionary measures against any
accident. The number of people who can bear the premium to the insurance company is very few
in regard to those mentioned above. Therefore the overall poor economic condition is creating
obstacle to flourish the insurance business in Bangladesh.
Poor financial position of the insurance companies
Most of the insurance companies of our country are facing financial problems. Recently
government is trying to take initiative to close some of the insurance companies because they are
not maintaining the minimum standards. They are investing their money in poor securities and
business which is vulnerable regarding getting back the money with profit. As a result most of the
insurance companies are suffering from loss years after years and for poor financial condition the
insurance companies are also unable to expand their branch which is a barrier for the growth of
insurance business in Bangladesh.
Higher cost of business
Growing cost of business is another problem that insurance companies are facing now a day.
They urge that government tax, house rent, utility, commission fee, stationeries are growing day
by day. But their businesses are not growing so fast with that rate. Besides this the policy holders
are not willing to pay too much premium with growing6
Lower per capita income:
Poor economic condition is considered to be the main reason for poor life insurance penetration
in Bangladesh. The country has a very low per capita income and over 50% of our total
population lives below the poverty line. Inability to save or negligible savings by a vast majority of
population kept them away from the horizon of life insurance.
Problems of economic bases and effective principle
Before independence insurance business was control by private company. But after
independence maximum insurance company take over by the government. For that
reason government changed the company management, policy and applies new rules
and regulations which system was very tricky and uncomfortable for the mass people.
Low Savings
People of Bangladesh have a very small saving potentially and thus have less or no disposable
income. Almost the whole of the income is exhausted in the process of maintaining the day-today life. Thus they are left with little amount, which may not deemed to sufficient for the payment
of premiums. This factor discourages many to buy life insurance policy.
4.1.3 Political problems :
Political instability

Political instability is a major problem in Bangladesh. For the instability in politics, many disruptive
situations are often created which are bad for any businesses. The people who operate various
businesses in our country often experience various types of inconvenience in running their
business. Insurance business is not an exception 0of this. Political instability and inconsistency of
political courses are a serious problem for the insurance business.
Lack of supervision from the government
Lack of surveillance from government ministry encourages many insurance companies to follow
some unethical practices like make harassment to policy holder and showing less in the financial
statement. This not only destroying the reputation of the well known insurance companies but
also creates negative impact in the mind of the people about insurance. Besides this government
sometimes impose some conflicting rules and regulation without discussing with insurance
companies governing body. It creates conflict among insurance companies with government and
act as one of the main hindrances of growing insurance business.
Problem of planning and administration
After the change of the government, the whole planning and administrative measures are
changed which is the main constraint for long term plans. Without long term planning any
permanent development or solution of existing problems are impossible.
4.1.4 Legal Problems
Too much complexity
To take an insurance policy there are great number of rules and regulations which
must be compelled by the insured person. And into those rules a vast number of
complexities is present there. Therefore the people are discouraged to take insurance
policy because they think that the complexities will create extra pressure on their
mind which may hamper other jobs.
Licensing Difficulties:
Almost all the insurers and policyholders criticized the licensing system for insurance companies.
They identified it as a major constrain behind the commencement of new insurance business.
Insurance companies opined that the government does not evaluate their documents of
application with due consideration and unnecessarily delays of approval. In many cases the
government in all regimes gives restriction to those applicants who have political relationship or
maintain liaison. This dirty role of government not only encourages corruption but also hinders
proper growth of insurance business.
Traditional Insurance Act

The present insurance act was enacted more than half a century back. Many amendments have
been made though since then but the basic character of the act has remained virtually
unchanged. This act does not suit the needs of life insurance in the present day in Bangladesh.
The all pervasive stringent regulatory functions carried and exercised by the office of the
controller of Insurance (CI) is not consisted with the market liberalization policy of the
government. In its present form, the act is obstructing, rather than helping, healthy growth of life
insurance in the company.
4.1.5 Other problems
Lack of qualified officials
Insurance companies perform their activities by recruiting marketing agent and they try to
convince the people to take a policy. Most of the cases the agents are not properly trained and
they dont know the right process make their policy holders. Therefore these field level agents are
unable to fulfill their target and act as a constraint in the insurance business.
Traditional method
Still

Bangladesh

insurance

policy.

insurance
Where

company

as

foreign

using

or

companies

follows
are

using

traditional

methods

on

modern

systems

like

computerized system. Our local company does not want to change themselves.
Lack of training for the employees
Spread of insurance business in Bangladesh failed for lack of proper training by the
employees specially the field employees of insurance companies. Still there are not
enough training center to provide proper training regarding insurance activities for the
officials

of

insurance

company. Though

there

is

one

insurance

training

center

in

Bangladesh it totally failed to achieve its target in insurance field.

Lack of exposure
Another main problem in the country is that the media is unconcerned to send the
right message regarding insurance to the people. As a result a large portion of
population is completely unaware about the insurance policy. Another problem is that
the

insurance

websites

which

company
can

does

fulfill

not

the

provide

queries

of

adequate
their

information

potential

in

the

customers

companys
and

satisfy

themselves to buy an insurance policy.

Absence of business ethics
Some insurance companies create harassment on the policy holders or sometimes on
the dependents of the policy holders when they want back their money after death or

maturity. The insurance companies show different causes in order to make delay to
return back the money at expected time. Sometimes they are eager to pay less than the
desired amount by creating various circumstances such as they try to say that the
disaster of the subject matter of the policy is not responsible due to their activities.
Besides this some field officials also create some illegal acts. They often try to give
false information to the people for buying a policy. And these kind of illegal acts
create bad reputation to the insurance companies and hindrance the overall insurance
business. Those who are harassed by the insurance companies discourage other not to
take an insurance policy.
Lack of motivation program towards public
According to Green Delta Life Insurance Company the people of our country are not
much motivated by the company to take insurance policy for safeguarding themselves
against any kind of risk. Almost every time they failed to understand the people that
insurance policy makes their life risk free all time. For lack of motivation among the
mass people insurance companies are always

lagging behind from their expected

target.
Lack of information technology
Another problem is that most of the time many of them do not use any web address, which is
essential for a large Leasing company. They can provide more information to its client by using
web site
Insufficient service
In Bangladesh insurance company people failed to provide better service to the mass
people thats why the people who want to take the insurance policy they loss their
interest from insurance. At same time in foreign country insurance workers goes to
customers house and offices regularly to aware themselves and influence them to
take insurance policy. In thats case Bangladesh insurance company people are not
that much expert.
Lack of marketing policy
One

of

the

major

Management

is

provide

amount

tiny

not

problems
taking

in

insurance

initiative

advertisement,

to
which

company

increase
is

not

is

their

lack

of

marketing

sufficient

for

marketing
expansion.

increasing

development.
The discrepancy between customer expectations and employees perceptions

policy.
They

business

As a result of the differences in the under standing of customer expectations by front- line service
providers.
The discrepancy between employees perceptions and management perceptions
As a result of the differences in the under standing of customer expectations between managers
and service providers
Inadequate Training
In life insurance, for the sales personnel particularly, importance of training can not be
overemphasized. But unfortunately the present facilities for training, despite what the Insurance
academy is doing, are meager and not sufficient.
Low attractive offerings
The offerings of much of the insurance companies are not so much attractive that they can allure
people to buy a life policy.
Lack of Advertisement
The lacking of proper advertisement and information about life insurance package are also
important factor for poor life insurance business.
Lack of Confidence
Lack of faith upon insurers is one of the fundamental reasons for which insurance business
cannot strong position in Bangladesh. Most of the respondents have said that insurance in
Bangladesh couldnt achieve the fullest faith of people. At one side, insurance business is not
well known to the general people and on the other side; the known people are dubious about its
service. Public image about services of insurance companies is very poor. Majority of the
insurance concerns and almost all non policy-holders confessed this very frankly and counted it
as a burning constraint behind the progression of insurance business in Bangladesh. This feeling
of distrust is very intense in the case of life insurance as life insurance contract is usually made
for a longer period of time. The non-policy holders argued that the motive of insurance companies
is to be a millionaire over night.
Inadequate Government Support:
A good number of respondents held the government responsible for its little support for the
enrichment of insurance industry. Since the majority of people is uneducated and is unaware
about the benefits of insurance, the government has to take the responsibility for wide publicity.
But the government hardly performs this responsibility.
Ignorance about Claim Settlement Procedure

Ignorance about claim settlement procedure creates a drastic problem for the insurance
companies. Insurers viewed that many policyholders dont know the way of making the claim. The
only abuse the insurer for instant claim settlement. They also dont know the requirements to be
submitted to the insurers. But the insurers have to comply with the formalities before settling the
claim. The process usually delays due to the ignorance of policyholders even though the
policyholders hold the insurance companies responsible for this delay.
Undue Promotion:
A very commonly noticed problem in every employment area of Bangladesh is the undue
employment and promotion. Insurance sector is also not free from this infamy. A significant
number of respondents answered in favor of undue practice with regard to promotion. Since
majority of the insurance companies are in the hands of private owners, the promotions
sometimes depend on their willful decision. The performance of the job holders is not properly
appraise
4.2 Prospects of insurance business in Bangladesh
As well as the problems mentioned above, there are many good signs for the insurance business
in Bangladesh. The factors that can facilitate the insurance business in our country are discussed
below. These facts can be measured as the prospective fields for insurance business in
Bangladesh.
Higher GDP
The GDP of our country is increasing than the previous years which results in increase of per
capita income. So this growing GDP and income holds bright prospects for insurance companies.
The major problem is the incapability of our people to pay the premium charged by the insurance
companies. . With the growth in the income more and more people are now willing to take an
insurance policy for safeguarding themselves from any danger.
Increased population
There is a big opportunity lies ahead for the insurance companies as the population of our
country are increasing day by day. Although most of people of our country live under extreme
poverty level and want to avoid insurance policy number of potential policy holders in Bangladesh
is growing with growth of the population. There is somewhat relationship between growing
populations with the number of public vehicle. As we know all public vehicle must have an
insurance policy. So growing population also increase the motor insurance too. That is growth in
population opens greater scope for every kind of insurance business that results in growing
prospect for insurance companies.
New businesss individual insurance

There are so many new businesses starting every day and manufacturing sector is booming with
global demand. Every business is insured under an insurance company to protect its company
from any kind of accident. Therefore growing industry, mill, factories are creating better scope for
the insurance companies to flourish their business.
Developing mass awareness about insurance
People are now much more conscious about their safety. So they are encouraged to take an
insurance policy for making their life free from any unexpected occurrence. Increase in literacy
rate is helping predominantly to create awareness among the people regarding taking insurance
policy. Besides this insurance companies are also trying to eradicate the negative attitude of
people towards the insurance company by organizing various programs such as seminars,
programs including social responsibilities etc.
Micro insurance
Micro insurance can be a great prospective area for the insurance business in our country. Most
of the people of our country are unable to have costly and long term insurance policies. Micro
insurance can be provided to individual personnel or to small business owners against little
insurance premiums and with easy terms and conditions. When they will afford to minimize their
risks at a lower price, they will take that opportunity and they will become to get used to it. This
can cover a huge portion of the society who can be a prospective target market for this business.
Development of new policy
SBC has long been the sole reinsures in Bangladesh and private insurance companies
were statutorily compelled to place 100% of their reinsurance business with SBC. In 1990
the government amended the relevant provisions of the insurance Act allowing 50% of
all reinsurance of general insurance business to be placed compulsorily with SBC and the rest
to private reinsurance companies .About 70% of premium income from general insurance
business in

Bangladesh

is

retained

locally

and

the

rest

30%

goes

to

reinsures

abroad.Permissions to private insurance companies to act as reinsures will open up

new opportunities to them. This will initiate open competition between the SBC and the private
reinsures within the country and will reduce the reinsurance cost and increase efficiency. This
amendment of the existing rules can be another important policymaking that will facilitate the
insurance business in Bangladesh. The private insurance companies can argue in favors of their
capability to act as reinsures on the basis of the fact that the total capital belonging to the
government owned general insurance companies is Tk. 550million while the private sector
insurance companies ownTk.2500 million.
Scope in non-traditional sector

Nowadays, along with traditional insurance services, they can offer various non-traditional
insurance services to their customer. Target market of insurance company may expand and they
can offer different types of non-traditional insurance services such as health insurance, personal
accident insurance, travel insurance, burglary insurance and pension scheme.
Scope of investment
Insurance companies can usually make more profit from investment activities than from
their regular insurance business. The private insurance companies are realizing this fact and
playing role in the financial market. Insurance companies are making large investment in
government bonds, ICB projects and in private sector business. There are opportunities to
enhance profit through effective and efficient money management by employing capable and
experienced personnel. Scope of investment expansion persists in the areas leasing, housing,
health and money market.
Service diversification
Insurance is not just a tool of risk coverage. It is also an attractive instrument of savings. The
mixture of risk coverage with savings gives the opportunity for innovative product designing which
means service diversification. In a dynamic insurance market one can expect to see new
products being promoted at regular intervals. So far very little efforts have been taken to
innovative and introduce need oriented insurance services in response to existing threats. The
prospect of the insurance business in various sectors that affect our economy can be
differentiated in the following way.
4.3 The prospect of the insurance business in various sectors that affect our economy
can be differentiated in the following way.
Agriculture sector
The economy of Bangladesh is predominantly an agrarian one, with most people engage in
farming and fishing. The uncertainty of agriculture due to crop failure caused by climate variation,
drought, cyclone, flood and pests affects farmer income as well as government revenue.
Furthermore, in the last few years commercialization has occurred in some sections of the
agricultural sector. Increase in investment in the agricultural sector is creating a new opportunity
for insurance industry. Various agricultural insurance services are becoming common these days.
Demand for insurance protection against crop loans, livestock loans, fisheries loans and
equipment loans are also increasing day by day.
Business sector
Nowadays in Bangladesh the SME plays a important role in the economic development. But they
are deprived from taking loans from bank for large amount. If insurance business focuses this

section in Bangladesh they are able to contribute more in the economy .Thus insurance business
has a bright prospect in business sector in a developing country like Bangladesh
Education sector:
Insurance companies can provide different types of scheme to expand education plan insurance.
4.4 Role of private insurance companies in Bangladesh
Formation of capital & increase of investment:
Insurance companies receive premiums from insured persons. These premiums increase
national capitals. By investing these capitals, national productions increase.
Reduce of hindrance of risk:
Every sorts of business consists of risks. These risks are more hazardous in Bangladesh.
Insurance companies minimize these risks by giving privileges on loss.
Maintenance of national wealth:
insurance companies not only secure financial facts, but also influence people to take necessary
steps to avoid risks.
Distribution of risks:
Insurance companies deal with lots of insured people. So risks are being distributed among them.
Extension of business:
By taking all uncertain business risk insurance companies extended the field of business in our
country. Insurance gives the assurance of indemnity and help to collect the capital to lunch a new
business and expand the existing business.
Increase of awareness:
As the maximum people of our country are illiterate so they have not much knowledge about the
future life and what will do to enhance the living standard. Different types of advertisement,
publicity and others awareness activities of insurance company which helps to increase the
awareness of general people.
Increase of employment facilities:
Insurance companies help to expand the business by providing capital and reducing risk. Thats
why in this business organization there are lot of employment opportunity are created.
Increasing national income:
Insurance companies directly help to increase national income by developing business sector
and create employment opportunities in our country
5.1 Recommendation for overcoming the problems:
In our country the problems that exist in insurance business can not be overcome over a right .It
needs long term planning. Besides making the people aware the insurance businessman should

come forward with govt. to make this business famous. Coming from the existing problems
following steps should be taken to make this business famous.

Spread of insurance education: To make the insurance business people should be

made aware about the helpless & necessity of insurance. For this purpose effective
steps must be taken to speared of insurance education.
Publicity & increase of awareness: Mass publicity activities are very essential to overcome from

unwillingness
wrong
idea,
doubt
&
unbelief
of
the
people
this
country. The people media can provide an effective help regarding country
interest.
Increase of training facilities: To continue the insurance business effective

standard training facilities must be arranged for the manager & workers who are
employed in this business.
Formulation of effective Principles: Long term formulation of effective principles is compulsory

to continue the insurance business successfully.

Uphold the interest of policy holder: Success of this type of business is depended on the trust

of insured persons. To gain the trust insurance companies should come forward to compensate the
real injured as soon as possible.
Importance to the economic development: Insurance business is depend on the

development of the different sector of economic .So insurance business can never
be developed by retaining the weak situation of the sectors including industry
commerce transportation.
Modernization of insurance Business: In this country for developing insurance business

modernization of insurance business and necessity new ideas must be added in this sector.
The insurance companies of Bangladesh should practice marketing through the use of

promotional tools such as advertising, sales promotion, public relation and publicity, personal
selling and direct marketing.
To regain and maintain a positive public image the insurance companies should overcome the

dissatisfaction in regards to services and claim settlements and should maintain a service
standard.
One of the basic requirements for the insurance industry to have sustained growth is to

enhance training facilities. Bangladesh Insurance Academy is providing training facilities and
professional education to those engaged in insurance business in the country. The syllabus,
curriculum and training programs of the academy need to be modified to meet the modern needs
of the insurance industry..
The collected premium should be invested in large and beneficial sectors so that insurance
companies can return their clients expected return in timely

5.2 Key steps for Insurance in Bangladesh

There should be vigorous campaign throughout the country to make the people aware of the
utility and prospects of buying insurance. Bangladesh is a densely populated country and most of
the people in our country are poor. They would definitively go for insurance for the security and

the risks covered by the insurance. Therefore, the prospects of Insurance are very high in
Bangladesh if the following measures can be adopted.
First of all, there is no alternative of quality service. Insurance being a service rendering entity
must provide quick services. Policyholders are highly dissatisfied with service of JBC and SBC.
Due to poor quality services, public corporations are losing market. In order to ensure their
continuity, such corporation must pay adequate attention on their quality of service. Private
companies also need put their all out efforts to improve quality of service so as to strengthen their
position.
Secondly, the government should eliminate the difficulty in licensing procedure and should not
delay in the approval of new companies if all the requirements are fulfilled. It will help not only to
increase volume of business but also solve the problems of unemployment.
Finally, the policy holders are very much worried about the settlement of claims. Ordinary people
also consider it main constraint. Therefore, instance companies should settle the claims as
quickly as possible to create a healthy public image. For this purpose the claim settlement
procedure can be simplified and the insurers can provide proper written guidelines of claim
settlement to the policyholders.
If the above steps can be taken, more and more people in Bangladesh will be interested in
buying insurance
5.3 Limitations of the Study
This study faced a number of problem and complexity during the operation that ultimately limited
its purposes thoroughly. The limitations of the study were as follow:
The time frame for this study was one of the major limitations. This kind of studies essentially
needs a secondary data collecting team for the survey. Moreover such time frame doesnt allow
the collection of all necessary data from all the respondents.
It becomes too hard for us to collect necessary information and prepare a standard report.
Without enough funds, these types of studies research cannot reach up to the desired level.
It was very difficult to get the insurance companys confidential information.
This thesis is mainly based on a single insurance company though it tried to find out the general
cases in insurance industry in Bangladesh.
5.4 Conclusion
At present insurance is too much important to the business and individual sector. Most of the
companies provide more or less same services. For this reason the competition is increasing day
by day between the insurance companies. On the other hand some new insurance companies
are going to start businesses in the competent market. BGIC need to develop their some

productive sectors. In present, a company cannot establish properly without developing

information technology. People search their desires requirement through Internet so, insurance
companies need to develop Web address to increase both foreign and local investors. So we
have discussed about both the problem and prospects of insurance business in Bangladesh. The
progress of insurance business depends on the progress of economic condition .Insurance
business also faces many problem. So if we develop economic condition as well as overcome the
problems, it will help a lot to flourish this business in our country.