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Dixon is the largest indian Electronics Manufacturing Services (EMS) provider in India focused
on consumer electronics, home appliances and lighting electronics products. Established two
decades ago, the Company has demonstrated rapid growth and is recognised for low cost
manufacturing capabilities, proven design expertise and established high quality customer base.
Dixon is one of the few Indian EMS player with full scale capabilities in product design, global
procurement, turnkey manufacturing, repairs and maintenance; strong back-end supported by
ERP system. Dixons ISO certified facilities are globally competitive in terms of cost of
production and significant backward integration strength in MAGNETICS, POWER SUPPLIES,
competitive in terms of cost of production.
With five state-of-the-art ISO 9001 certified manufacturing plants spread across Noida and
Dehradun, Dixon continues to charge forward achieving excellence in manufacturing affordable
and durable electronics as well as mechanical and electro-mechanical assemblies, subassemblies
and components. Recipient of many industry awards for R&D capabilities and recognized as
R&D House by the government DIXONs strong engineering team has developed low cost,
global quality products such as Colour Television, DVD Players, Washing Machines, Induction
Cooktop, Set Top Box, CFL Ballast & Led drivers.
Dixon has established relationship and track record with consumer electronics majors like LG
Electronics (largest EMS provider) and Philips Electronics India (sole EMS provider) as a
preferred contract manufacturer and other principals like Panasonic, Toshiba India, Landis+Gyr
group for LCD, LED TVs and Energy Meters to name few.
Dixon employees have a strong customer focus ensuring the attention needed to handle clients
outsourcing needs. The mechanical and electronic design groups help client with product design
or modification needs enabling an effective and timely response and flexible facility provides for
simultaneous outputs for many products in a time frame that meets clients requirements.
DIXONs management team is extensively engaged with both industry and government leaders
in India & can leverage these relationships to assist OEM in navigating the often complex
government policies in India for our mutual benefit.

Dixon provides complete manufacturing solutions to satisfy the most demanding requirements.
Manufacturing equipment has been carefully selected and deployed in optimally designed

facilities to flexibly deliver prototype, New Product Introduction (NPI), and low and high
volume manufacturing.

Leaded RoHS & Non RoHS components PCB integration

RoHS & Non RoHS SMD component integration

Hybrid assemblies (Mix of Leaded & SMD component)

Prototype assembly

BGA rework & reballing

Plastic Injection Moulding.

Sheet Metal Stamping

Worldwide component sourcing

Complete box build

Basic testing facilities

Development of jigs & fixtures

Product development & indigenization

Partners & Alliances

LG Consumer Electronics
LG is a South Korean Multinational Electronics Firm and one of world's leading brand operating
in consumer electronics, chemical industry and telecommunication services. LG is known for
manufacturing world class Tv sets, Music Systems, Radios and a range of kitchen and home

Dixon's association with LG began in 1993 when LG chose Dixon as its first EMS
partner in India to manufacture TV sets and TV Chassis for its European market.

Dixon added another feather to its cap when LG again chose Dixon as its EMS partner
for domestic appliances category.

Set Top Boxes

Dish TV is a leading Indian company that provides direct-to-home satellite television. A division
of Zee Network Enterprise, Dish TV India is ranked #437 and #5 in the list of media companies
in the Fortune India 500 roster of India's largest corporations in 2011.
Dixon started its glorious association with Dish TV in the year 2010 when it started
manufacturing digital set top boxes for the direct-to-home satellite television provider.
Philips Consumer Electronics & Lighting Fixtures
Philips is Dutch multinational firm with a strong market hold in India and hugely popular for its
Consumer Electronics goods such as TV sets, music systems, car entertainment systems and an
array of other domestic and personal healthcare appliances with strong focus on lighting
Dixon associated with Philips in 1994 when it started manufacturing consumer electronics
appliances and relationship grew further with start of lighting products production in 2008.
Toshiba LCD Television Sets
Toshiba is a Japanese multinational electronics, electrical equipment and IT corporation. It is a
diversified manufacturer of electrical products, spanning information and communications
equipment, Internet-based solutions and services and electronic components.
Dixon began its alliance with Toshiba in 2011 when it started manufacturing LCD television sets
for the brand, and hence embarked upon a journey of a successful association.

Consumer Electronics
Dixon is one of the largest manufacturers of Consumer Electronics products including LED
Television and DVD players. We have a capacity to produce 1.2 million LED TVs per annum
which is almost 20% of the total market for LED TVs. Dixon is the only company offering endto-end solution in LED TV segment including Auto Insertion, SMT, LCM module assembly,
moulding and final assembly. Dixon manufactures complete range of LED Televisions starting
from 19 till 65 including Ultra High Definition Televisions.

Home Appliances
Dixon Appliances is part of the Dixon Group of Companies that began operations in the year
2010 and in a short period of time has emerged as the largest ODM manufacturer of semi
automatic washing machines in India. Dixon Appliances offers end-to-end solutions to its
customers which include,

Designing & Prototyping


Injection Moulding

Final Assembly

Quality Control


Investment in complete set of Tools and Moulds for 6.2 and 6.5kg Semi Automatic
Washing Machine.
Investment in the Tools and Moulds of new 7.0kg Semi Automatic Washing Machines
Backward Integrated Moulding Infrastructure in house with machines from 80Tons to
2200Tons and an in house Tool room.

Final Assembly capacity of450000 Washing Machines per annum currently.

Quality Management System.

State of the art testing equipment to ensure safety, performance and reliability of each
product manufactured in the factory. Our Customers

Dixon is Indias most respected manufacturer of electronic products for the Lighting industry.
Equipped with a state-of-the-art Electronic manufacturing facility & a clear marketing focus on
the B2B segment, it can not only do entire manufacturing but also provide exclusive consultation
for designing and development of CFL- & LED-based lighting and illuminations project you
may choose for your business.
Our dedicated Research and Development team continuously endeavors to develop lighting
technologies that can change the world of illumination. Equipped with modern tools and
equipment, our R&D team seeks to introduce latest innovations in our products and services.
In a short span of four years, Dixon has become one of the largest manufacturers of Electronic
Ballast in India, with the largest electronics and products assembly capacity dedicated to the
lighting industry.

Dixon is moving forward with a well-defined, time-bound executable plan to establish a global
footprint for advanced Lighting solutions.
Set Top Box
Dixon has pioneered the design and manufacturing of set top boxes (STBs) in India & offers
STBs for both digital cable & satellite TV markets. Dixons STBs are certified by Conax &
NDS, both prominent CAS players commanding 70% market share in the Indian market.
Dixon has state-of-the-art facilities well supported by backward integration by adding capacity
for sheet metal casting & molding of plastic panels backed by a box building capacity to
manufacture 3 MM+ STBs annually.

Today, Dixon has the largest domestic capacity for manufacturing Set Top boxes.
Impressive Track Record:

Dixon has supplied 1+ MM STBs for both cable and satellite TV markets
Key clients includes Tier 1 cable and satellite operators including Dish TV, InCable, SITI
Cable and Hathway Cable in India
Filed 3 patents in the STB solutions area.
Developed and launched a Personal Video Recorder (PVR) with a detachable USB
leading to flexible memory space at a competitive price
In the process of developing next generation STBs using MPEG4 and HD technology
A strong embedded software architecture team which is developing solutions for related
audio-visual applications.
Sheet Metal
Precision metal stampings is another service offered by Dixon.
Equipped with versatile automated presses ranging from 30-ton to 100-ton capacity, we are able
to satisfy a wide range of engineering and design needs. The unit is equipped with all necessary
production machinery and equipment for ensuring excellent quality control.
Secondary operations like projections welding, liquid painting and powder coating are also
available in-house. These add considerably to our supply portfolio.
Our specialization in offering customized solutions to client specifications adds great value to
our customers product portfolio.
They offer.

Tooling, Design and Fabrication

Parts Stamping
Dixon offers its customers single source responsibility. You can trust us to meet your engineering
specifications right from the stage of blueprint analysis to the finished product.
Dixon is a leading manufacture, exporter and supplier of a range of automotive components used
in automobile industries, which comes under the umbrella of Plastic Injection Moulding, through
its state-of-the-art infrastructure equipped with more than 100 molding machines ranging from
80 tons to 1600 tons in capacity and several dedicated tool rooms. Accessories that are the result
of our plastic injection moulding services conforms to various international standards and adds
value to our customers product portfolio.
LED Panel Asssembly
Dixon has started LED Panel Assembly at its Dehradun plant.Dixon now has TV Assembly,
LCM Manufacturing and PCB manufacturing all under one roof.


Year of establishment


Rs. 10 billion
Turnover (2012-2013)

Work force

Approximate 4000

Major customers

LG, Toshiba, Panasonic, godrej ,Videocon,

havells, dish tv, walmart, akai etc

Service offered

Design and assembly of products, backward

integration for a lot of products that require
plastic injection moulding and sheet metal,
logistics and reverse logistics